If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened behind the scenes and what she learned about staying calm through the chaos. Tune in for a relatable dose of real-life entrepreneurship and a reminder that even when tech fails, you’ve got this!

Key Takeaways:

• (02:15) Heather’s current launch and summit prep
• (03:45) The large impact of the AWS outage
• (08:20) Handling customer issues during the outage
• (14:05) Lessons learned and plans for the next launch

Listen to Episode 124: Testing New Facebook Ads to Find What Really Converts

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same strategies to your own business.

If this episode helps you see your ads in a new way, share it with a friend who could use the same boost!

Key Takeaways:

• (03:30) The $27 course that reignited her Facebook ad strategy
• (07:00) Testing direct-to-sale ads
• (13:00) Shifting to a freebie + tripwire strategy
• (16:45) How she’s simplifying her business for stronger results

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing!

Key Takeaways:

• (04:15) How Facebook ads became Heather’s main growth driver
• (06:00) The early days; direct-to-sales ads and first lessons learned
• (09:50) The freebie that flopped and the pivot that changed everything
• (15:00) What her early ad graphics looked like and why “ugly” worked
• (18:10) Repurposing old freebies
• (23:00) Why testing matters more than perfection

Listen to Previous Episodes:

119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

67: The Free & Simple Strategy to Grow Your Email List

17: How to Start Building Your Email List TODAY

16: Why You Need to Grow an Email List From the Start

56: What to Send to Your Email List

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads are required!

In this episode, Nadalie breaks down how to get started, create pins that people want to click on, and use Pinterest’s search features to bring more traffic, subscribers, and sales your way. You’ll learn why consistency matters, how to find the right keywords, and how to spot trends that can boost your visibility. She also shares what makes Pinterest totally different from other social platforms and how to design pins that stand out. If you’ve ever wondered how to turn Pinterest into a real growth tool for your business, this episode is your go-to guide!

Connect with Nadalie Bardo:

yourpincoach.com

Key Takeaways:

• (02:25) Natalie's journey to becoming a successful Pinterest coach
• (04:30) How to use Pinterest for business growth
• (07:10) How to optimize your pins and boards
• (19:20) Pinterest marketing strategies for teachers
• (23:30) Top Pinterest mistakes and how to fix them
• (26:45) How much time Pinterest really takes 
• (28:50) Are Pinterest ads worth it?

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up!

Key Takeaways:

• (02:20) Kindergarten Ready funnels; where most customers first find her
• (04:55) The tripwire offer that converts cold leads into paying customers
• (12:10) The choose-your-own-adventure upsell
• (13:40) What happens if someone says “no thanks” along the way
• (15:25) How split testing boosted her tripwire conversions to 13%

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!

Connect with Laura Kebart:

languageartsteachers.com

instagram.com/languageartsteachers

Key Takeaways:

• (03:10) Keeping the funnel building process simple
• (06:40) Upsells, order bumps, and easy pricing tweaks that boost sales
• (09:15) Nurturing customers after the sale with follow-ups and reminders
• (17:00) Laura’s advice for new business owners
• (20:10) Encouragement to take the first step

Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. 

In this episode, Laura shares her expertise on structuring and profiting from funnels. She breaks down funnels in a way that feels super doable, and explains how even a tiny $9 product can turn into serious income with the right setup. You’ll hear tips on order bumps, upsells, and easy ways to tweak your funnel so it keeps working better over time. Plus, Laura shares her favorite Friday routine for reflecting and brainstorming fresh ideas. If you’re ready to stop overthinking funnels and start using them to grow your business, this conversation will leave you excited and confident to try it yourself!

Connect with Laura Kebart:

languageartsteachers.com

instagram.com/languageartsteachers

Key Takeaways:

• (04:20) What a funnel actually is
• (07:25) Inside Laura's funnel: offers, order bumps, and upsells
• (09:30) How a $9 product became a large revenue stream
• (16:00) Laura’s friday reflection routine for fresh ideas
• (17:20) Funnel mindset; why ethical funnels build trust and more sales
• (22:00) Recent funnel strategies and results

Listen to Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan. Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.” She shares how she pulled it all together by creating a simple sales page, polishing the copy with a little help from ChatGPT, and scheduling a few emails. The whole process took just 2.5 hours and brought in 112 sales! Hit play and learn why repurposing what you’ve already created can be an easy win for quick results, and how you can use the same approach without adding extra stress to your plate!

Key Takeaways:

• (02:45) Creating the “Back to School Bundle”
• (03:40) Setting up the sales page and creating an email marketing strategy
• (06:10) Executing the flash sale
• (08:15) Sale results and future sales strategies

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Working from home can feel like a dream…until the laundry, the TV, and the “just five more minutes on Instagram” start pulling you away from your goals. In this episode, Heather shares five simple strategies that have helped her stay productive as an online business owner. From setting intentional deadlines and time-blocking your day to creating real accountability and building a workspace that actually works, these tips are designed to help you finally get things done. By the end of this episode, you’ll have ways to create routines and systems that stick so you can finally stop spinning your wheels and start making real progress on your goals!

Key Takeaways:

• (03:20) The struggle of working from home
• (04:30) Setting deadlines for yourself
• (06:15) Organizing your day without rigid scheduling
• (09:10) Finding support and staying on track
• (13:20) Why your workspace environment matters more than you think
• (15:30) Building routines that stick

Listen to Previous Episodes:

#28: Lessons Learned from a Failed Business

#97: Finding Business Friends and Creating a Mastermind Group

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing principles that can transform the way you connect with your audience. Plus, you’ll walk away with action steps to help you start applying these ideas today!

Key Takeaways:

• (02:20) How to start seeing marketing all around you
• (03:10) Dunkin’ Donuts and the power of consistency
• (08:00) Taylor Swift and building anticipation for your offers
• (14:10) Olive and June; educating your audience for better results
• (17:15) Disney; selling experiences, not just products
• (19:45) Apple; marketing transformation, not features
• (21:55) Trader Joe’s personality-driven approach to engagement
• (25:05) How to apply these lessons in your own business

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz