Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!

Connect with Laura Kebart:

languageartsteachers.com

instagram.com/languageartsteachers

Key Takeaways:

• (03:10) Keeping the funnel building process simple
• (06:40) Upsells, order bumps, and easy pricing tweaks that boost sales
• (09:15) Nurturing customers after the sale with follow-ups and reminders
• (17:00) Laura’s advice for new business owners
• (20:10) Encouragement to take the first step

Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

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Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. 

In this episode, Laura shares her expertise on structuring and profiting from funnels. She breaks down funnels in a way that feels super doable, and explains how even a tiny $9 product can turn into serious income with the right setup. You’ll hear tips on order bumps, upsells, and easy ways to tweak your funnel so it keeps working better over time. Plus, Laura shares her favorite Friday routine for reflecting and brainstorming fresh ideas. If you’re ready to stop overthinking funnels and start using them to grow your business, this conversation will leave you excited and confident to try it yourself!

Connect with Laura Kebart:

languageartsteachers.com

instagram.com/languageartsteachers

Key Takeaways:

• (04:20) What a funnel actually is
• (07:25) Inside Laura's funnel: offers, order bumps, and upsells
• (09:30) How a $9 product became a large revenue stream
• (16:00) Laura’s friday reflection routine for fresh ideas
• (17:20) Funnel mindset; why ethical funnels build trust and more sales
• (22:00) Recent funnel strategies and results

Listen to Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

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Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan. Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.” She shares how she pulled it all together by creating a simple sales page, polishing the copy with a little help from ChatGPT, and scheduling a few emails. The whole process took just 2.5 hours and brought in 112 sales! Hit play and learn why repurposing what you’ve already created can be an easy win for quick results, and how you can use the same approach without adding extra stress to your plate!

Key Takeaways:

• (02:45) Creating the “Back to School Bundle”
• (03:40) Setting up the sales page and creating an email marketing strategy
• (06:10) Executing the flash sale
• (08:15) Sale results and future sales strategies

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Working from home can feel like a dream…until the laundry, the TV, and the “just five more minutes on Instagram” start pulling you away from your goals. In this episode, Heather shares five simple strategies that have helped her stay productive as an online business owner. From setting intentional deadlines and time-blocking your day to creating real accountability and building a workspace that actually works, these tips are designed to help you finally get things done. By the end of this episode, you’ll have ways to create routines and systems that stick so you can finally stop spinning your wheels and start making real progress on your goals!

Key Takeaways:

• (03:20) The struggle of working from home
• (04:30) Setting deadlines for yourself
• (06:15) Organizing your day without rigid scheduling
• (09:10) Finding support and staying on track
• (13:20) Why your workspace environment matters more than you think
• (15:30) Building routines that stick

Listen to Previous Episodes:

#28: Lessons Learned from a Failed Business

#97: Finding Business Friends and Creating a Mastermind Group

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing principles that can transform the way you connect with your audience. Plus, you’ll walk away with action steps to help you start applying these ideas today!

Key Takeaways:

• (02:20) How to start seeing marketing all around you
• (03:10) Dunkin’ Donuts and the power of consistency
• (08:00) Taylor Swift and building anticipation for your offers
• (14:10) Olive and June; educating your audience for better results
• (17:15) Disney; selling experiences, not just products
• (19:45) Apple; marketing transformation, not features
• (21:55) Trader Joe’s personality-driven approach to engagement
• (25:05) How to apply these lessons in your own business

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

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instagram.com/teacherbiz

Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to juggle business when family emergencies pop up. Mixed in with the stories, Heather gives tips for hosting webinars and shows how her background in teaching turned out to be a huge advantage in entrepreneurship. More than anything, this episode is a reminder that you are not alone in the business chaos. Mistakes and messy moments are not just normal, they are part of the journey, and often lead to the best lessons - and the funniest stories!

Key Takeaways:

• (02:55) Overcoming the fear of being live on camera
• (05:50) Heather’s early webinar struggles
• (13:30) Tech fails in real time; losing internet during a webinar
• (19:45) Balancing business and family; when emergencies happen mid-webinar

Listen to Episode 68: Gaining the Confidence to Host a Live Webinar

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

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instagram.com/teacherbiz

If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable! In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales sky-rocket, and why shorter sales windows can actually work better than long, drawn-out ones. She also shares how to dig into your past sales data for easy wins, the kind of emails that can outperform your social posts, and why growing your audience between launches is the secret to keeping sales fresh. Whether you’ve launched a dozen times or you’re gearing up for round two, these ideas will help you make your next one your best yet!

Key Takeaways:

• (02:20) Why selling a product again can be easier and more profitable
• (03:30 Using an early bird bonus to boost day one sales
• (05:15) Mining your past sales data for conversion-boosting insights
• (08:35) Email tweaks that can outperform social media
• (13:20) The importance of consistent audience growth between launches

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

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instagram.com/teacherbiz

Heather shares a bold move that might surprise you. She stepped away from Instagram completely for the summer. In this episode, she explains why she hit pause, the simple shifts she made (like leaning into email and paid ads) that kept leads rolling in, and the unexpected wins that came from choosing sustainability over social media hustle. Plus, she shares how the break gave her more time with her family and helped her reconnect with the parts of her business that really drive results. If you’ve been wondering whether it’s okay to take a step back from social media, this episode is your permission slip!

Key Takeaways:

• (02:00) Pausing Instagram for several months and what happened next
• (06:30) How repurposed content and paid ads kept leads coming in
• (09:30) Why email marketing outperforms social media for ROI
• (13:50) The mindset shift that changed her approach to social

Previous Episodes Mentioned:

#101: How to Stand Out on Instagram by Being Real, Not Perfect with Jenna Harding

#108: Working Less, Living More: Heather’s Summertime Schedule

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Are you using AI in your business yet?

If so, are you really getting the most out of it or just testing the waters? Maybe you’re still resisting the AI movement because you’re worried about robots taking over. Either way, you might be missing out on something that could make your life so much easier! In this episode, Heather talks about how AI can actually help you, not replace you. She shares simple, smart ways to use it, such as writing sales copy, creating social content, brainstorming offers, outlining courses, and handling customer emails. Plus, she breaks down the common mistakes to avoid and how to use tools like ChatGPT without losing your voice or sounding robotic. If you’re ready to save time, get inspired, and still sound like you, it’s time to start using AI as your behind-the-scenes helper. And if this episode helps shift your perspective, send it to a friend who might need the pep talk too!

Key Takeaways:

• (02:30) ChatGPT, Claude, Grok
• (03:15) The mindset shift; AI isn’t cheating, it’s a tool
• (06:30) What AI is actually good for in your business
• (12:20) What not to do with AI
• (13:50) A simple way to start using AI today

Listen to Episode 107: The Simple Hack for Answering Tricky Emails

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Struggling to write sales emails that don’t make you cringe? This episode is here to help! Selling doesn’t have to feel sleazy. In fact, when you shift your mindset, it can feel just as natural (and fulfilling!) as teaching. From reframing your emails as conversations to using storytelling and simple teaching moments, this episode gives tips to help you connect with your audience and sell with confidence. Learn how to highlight benefits over features, write emails your readers actually want to open, and boost your sales without sounding like a robot. Hit play and start writing emails that truly serve and sell!

Key Takeaways:

• (02:25) Shifting your mindset; selling vs serving
• (04:00) How to use storytelling to sell authentically
• (08:00) What really converts; features vs. benefits
• (11:00) A simple challenge to get you started

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz