If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing principles that can transform the way you connect with your audience. Plus, you’ll walk away with action steps to help you start applying these ideas today!

Key Takeaways:

• (02:20) How to start seeing marketing all around you
• (03:10) Dunkin’ Donuts and the power of consistency
• (08:00) Taylor Swift and building anticipation for your offers
• (14:10) Olive and June; educating your audience for better results
• (17:15) Disney; selling experiences, not just products
• (19:45) Apple; marketing transformation, not features
• (21:55) Trader Joe’s personality-driven approach to engagement
• (25:05) How to apply these lessons in your own business

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

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Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to juggle business when family emergencies pop up. Mixed in with the stories, Heather gives tips for hosting webinars and shows how her background in teaching turned out to be a huge advantage in entrepreneurship. More than anything, this episode is a reminder that you are not alone in the business chaos. Mistakes and messy moments are not just normal, they are part of the journey, and often lead to the best lessons - and the funniest stories!

Key Takeaways:

• (02:55) Overcoming the fear of being live on camera
• (05:50) Heather’s early webinar struggles
• (13:30) Tech fails in real time; losing internet during a webinar
• (19:45) Balancing business and family; when emergencies happen mid-webinar

Listen to Episode 68: Gaining the Confidence to Host a Live Webinar

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If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable! In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales sky-rocket, and why shorter sales windows can actually work better than long, drawn-out ones. She also shares how to dig into your past sales data for easy wins, the kind of emails that can outperform your social posts, and why growing your audience between launches is the secret to keeping sales fresh. Whether you’ve launched a dozen times or you’re gearing up for round two, these ideas will help you make your next one your best yet!

Key Takeaways:

• (02:20) Why selling a product again can be easier and more profitable
• (03:30 Using an early bird bonus to boost day one sales
• (05:15) Mining your past sales data for conversion-boosting insights
• (08:35) Email tweaks that can outperform social media
• (13:20) The importance of consistent audience growth between launches

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

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Heather shares a bold move that might surprise you. She stepped away from Instagram completely for the summer. In this episode, she explains why she hit pause, the simple shifts she made (like leaning into email and paid ads) that kept leads rolling in, and the unexpected wins that came from choosing sustainability over social media hustle. Plus, she shares how the break gave her more time with her family and helped her reconnect with the parts of her business that really drive results. If you’ve been wondering whether it’s okay to take a step back from social media, this episode is your permission slip!

Key Takeaways:

• (02:00) Pausing Instagram for several months and what happened next
• (06:30) How repurposed content and paid ads kept leads coming in
• (09:30) Why email marketing outperforms social media for ROI
• (13:50) The mindset shift that changed her approach to social

Previous Episodes Mentioned:

#101: How to Stand Out on Instagram by Being Real, Not Perfect with Jenna Harding

#108: Working Less, Living More: Heather’s Summertime Schedule

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Are you using AI in your business yet?

If so, are you really getting the most out of it or just testing the waters? Maybe you’re still resisting the AI movement because you’re worried about robots taking over. Either way, you might be missing out on something that could make your life so much easier! In this episode, Heather talks about how AI can actually help you, not replace you. She shares simple, smart ways to use it, such as writing sales copy, creating social content, brainstorming offers, outlining courses, and handling customer emails. Plus, she breaks down the common mistakes to avoid and how to use tools like ChatGPT without losing your voice or sounding robotic. If you’re ready to save time, get inspired, and still sound like you, it’s time to start using AI as your behind-the-scenes helper. And if this episode helps shift your perspective, send it to a friend who might need the pep talk too!

Key Takeaways:

• (02:30) ChatGPT, Claude, Grok
• (03:15) The mindset shift; AI isn’t cheating, it’s a tool
• (06:30) What AI is actually good for in your business
• (12:20) What not to do with AI
• (13:50) A simple way to start using AI today

Listen to Episode 107: The Simple Hack for Answering Tricky Emails

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Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Struggling to write sales emails that don’t make you cringe? This episode is here to help! Selling doesn’t have to feel sleazy. In fact, when you shift your mindset, it can feel just as natural (and fulfilling!) as teaching. From reframing your emails as conversations to using storytelling and simple teaching moments, this episode gives tips to help you connect with your audience and sell with confidence. Learn how to highlight benefits over features, write emails your readers actually want to open, and boost your sales without sounding like a robot. Hit play and start writing emails that truly serve and sell!

Key Takeaways:

• (02:25) Shifting your mindset; selling vs serving
• (04:00) How to use storytelling to sell authentically
• (08:00) What really converts; features vs. benefits
• (11:00) A simple challenge to get you started

Connect With Heather:

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Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Ever dreamed of making money while spending your afternoon at the park with your kids? This episode dives into a topic that’s top of mind for so many online business owners: passive income. It’s often seen as the ultimate goal in the online business space, but what does it actually take to make it work? Contrary to what a lot of people think, passive income is not about making money while doing absolutely nothing. Heather explains what passive income really means, how to achieve it in a way that’s sustainable, and why it’s not as “hands off” as it’s often portrayed. If you have ever wondered whether passive income is really possible or where to even begin, this episode is the perfect place to start!

Key Takeaways:

• (02:15) What passive income really means
• (04:20) Behind the systems: how freebies and simple funnels keep sales rolling
• (05:25) Heather’s Instagram highlights and “sales while at the park” moments
• (07:00) Creating and maintaining passive income streams
• (12:50) Your first step to passive income

Connect With Heather:

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Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Should you build a personal brand with you as the face of your business, or create a company with a more generalized identity? In this episode, Heather shares why she chose to build a personal brand and why that decision might be the best move for you too. She explains how showing up as yourself online builds trust, deepens connection, and helps you create a business that truly feels like you. Heather also talks candidly about the fears that come with stepping into the spotlight, like feeling too exposed or worrying what others will think, and how to move past them with confidence. If you have ever wondered whether separating yourself from your brand makes you look more professional, this episode is your reminder that your voice, your story, and your authenticity are what set you apart!

Key Takeaways:

• (02:20) Why personal branding creates stronger connection
• (05:00) Common fears around being visible online
• (06:40) Ways to embody your brand authentically
• (11:30) Dealing with negativity online
• (12:45) The long-term benefits of showing up as yourself

Resources Mentioned: 

Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura Kebart

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Summer’s here, and in this episode, Heather gets real about what it looks like to run a business and soak up the season with your family. She shares how she is balancing work and life right now and how she keeps both businesses thriving while working just a day and a half a week. Whether you are diving into a new project or simply trying to enjoy a slower pace this summer, this episode is your reminder that success can look different in every season. And yes, it is absolutely okay to build your business around your life, not the other way around!

Need a starting point? Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Key Takeaways:

• (02:10) Reflecting on summer and the work-life balance shift
• (04:15) Creating a schedule that fits your life
• (09:00) Heather’s summer schedule; working while still prioritizing summer memories
• (12:00) Tools, systems, and communication strategies that keep things moving
• (14:50) Giving yourself permission to slow down and define success your way

Resources Mentioned: 

#83: How to Get Work Done with Kids at Home

#77: Say It, Don’t Schedule It! The Best (FREE) Business Communication Tool

#62: 5 Strategies for Working Less in the Summer

#52: 4 Strategies for Starting Your Teacher Biz This Summer

#51: Creating a Work Schedule that Revolves Around Your Life

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Ever received a customer email that left you staring at the screen, completely stumped on how to respond? As the owner of two businesses, Heather knows that feeling all too well! In this episode, she shares her simple hack for handling those tricky emails with ease, including how she uses ChatGPT to craft replies in minutes. You’ll hear how she collaborates with her team to stay on top of her inbox, why setting clear communication boundaries makes a big difference, and how screenshots + AI = a total game-changer. Plus, Heather shares how she uses ChatGPT beyond email, like outlining sales pages and saving time on content creation.

Already using AI in your business? Heather would love to hear how! Leave a review and share how these tools are helping you work smarter, not harder.

Key Takeaways:

• (02:50) The struggle of responding to tricky customer emails
• (04:25) How ChatGPT helps craft thoughtful, professional replies
• (06:00) Setting communication boundaries and why it matters
• (08:40) Other ways Heather uses ChatGPT to boost productivity

Listen to Episode 104: 

Using Graphics to Build Trust and Increase Conversions with Mauri King

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