Kelli Fetter is a Certified Handwriting Specialist and the founder of Handwriting Solutions, LLC, where she leads a team providing world-class virtual handwriting, reading, and spelling support to students worldwide. She’s also a respected educator for teachers and therapists, known for her evidence-based approach to handwriting, dysgraphia, and dyslexia. With a background in pediatric occupational therapy across clinics, schools, and early intervention, and inspired by her own daughter’s dyslexia and dysgraphia journey, Kelli is dedicated to empowering families and professionals to unlock every child’s potential.

In this episode, Kelli shares how her personal journey with her daughter’s dyslexia and dysgraphia sparked a global virtual business that now helps students, teachers, and therapists understand handwriting on a deeper level. She talks about how her background as a pediatric OT and her determination as a mom shaped a company that offers assessments, tutoring, teacher training, and even reading and spelling support. Kelli also gets honest about the behind-the-scenes of growing a business: pushing through perfectionism, learning to delegate, building systems, and staying anchored in her mission to help more families. Hit play now to hear her story and the real work it took to get where she is today!

Connect with Kelli Fetter:

Black Friday Waitlist

Dysgraphia Course for Teachers

Expectations Freebie

Key Takeaways:

• (00:35) Meet Kelli: from OT to online business owner
• (02:35) What Handwriting Solutions does; support for dyslexia and dysgraphia
• (05:20) Niching down and helping teachers, OTs, and schools
• (09:20) Services breakdown: assessments, tutoring, reading support, and handwriting programs for students
• (14:25) Mindset blocks and overcoming perfectionism
• (20:25) Teacher trainings, therapist courses, a textbook, and new resources coming in 2026

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

If your business has felt a little wobbly lately (slower sales, quieter customers, strategies that used to work suddenly falling flat) this episode is the pep talk you need. Heather talks about the “trust recession,” how AI has changed buyer behavior, and why so many entrepreneurs are experiencing a slump. She opens up about her own recent setbacks and shares the honest behind-the-scenes of navigating frustration while still showing up for her people. But this isn’t doom and gloom! Heather walks through the mindset and simple next steps that actually move you forward: trying new ideas, trusting your best guesses, asking your audience what they want, and most importantly, not quitting before the breakthrough. Hit play for some reassurance, and the reminder that business is a rollercoaster and you will rise again!

Key Takeaways:

• (02:20) The “trust recession” and how AI is changing online business
• (04:00) Picking yourself up after a slump and putting your offer out there
• (08:30) Testing new ideas and sales strategies
• (15:10) The #1 strategy that matters more than ever

View Heather’s Black Friday Sales Page → teacherbiz.com/krc

Episodes Mentioned:

#119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

#124: Testing New Facebook Ads to Find What Really Converts

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she’s trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining!

Key Takeaways:

• (02:30) Why Thanksgiving products get less attention and how she’s planning her seasonal sale
• (06:30) Repeating sales year after year; why business emails are landing in promotions
• (12:40) The Olive & June marketing strategy
• (14:55) How a “free gift with purchase” can boost value without lowering prices

Episodes Mentioned:

#121: Inside Heather’s High-Converting Funnel

#126: How to Plan the Rest of 2025 and Finish the Year Strong

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday), how to turn December into your “give and grow” month, and what to track now so your 2026 plan practically builds itself. Tune in to learn how to sell smarter, serve better, and end the year with momentum!

Key Takeaways:

• (03:15) Why planning ahead for November and December matters more than ever
• (04:00) Black Friday sales strategies; standing out when everyone’s running a sale
• (10:15) When to send your promo emails and how many to send
• (11:45) Turning December into your month of giving
• (14:00) Easy one-day sale ideas to weave into your December emails
• (16:10) Tracking your results and writing notes for your future self

Episodes Mentioned:

24: Tips for a Successful Black Friday Sale

27: How to Navigate December as an Online Business Owner

75: 5 Tips for a Successful Black Friday Promotion

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened behind the scenes and what she learned about staying calm through the chaos. Tune in for a relatable dose of real-life entrepreneurship and a reminder that even when tech fails, you’ve got this!

Key Takeaways:

• (02:15) Heather’s current launch and summit prep
• (03:45) The large impact of the AWS outage
• (08:20) Handling customer issues during the outage
• (14:05) Lessons learned and plans for the next launch

Listen to Episode 124: Testing New Facebook Ads to Find What Really Converts

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same strategies to your own business.

If this episode helps you see your ads in a new way, share it with a friend who could use the same boost!

Key Takeaways:

• (03:30) The $27 course that reignited her Facebook ad strategy
• (07:00) Testing direct-to-sale ads
• (13:00) Shifting to a freebie + tripwire strategy
• (16:45) How she’s simplifying her business for stronger results

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce back when something tanks, and the easy strategy that keeps her list growing year after year. Hit play and see how one good freebie can turn into the list-building engine your business has been missing!

Key Takeaways:

• (04:15) How Facebook ads became Heather’s main growth driver
• (06:00) The early days; direct-to-sales ads and first lessons learned
• (09:50) The freebie that flopped and the pivot that changed everything
• (15:00) What her early ad graphics looked like and why “ugly” worked
• (18:10) Repurposing old freebies
• (23:00) Why testing matters more than perfection

Listen to Previous Episodes:

119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

67: The Free & Simple Strategy to Grow Your Email List

17: How to Start Building Your Email List TODAY

16: Why You Need to Grow an Email List From the Start

56: What to Send to Your Email List

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads are required!

In this episode, Nadalie breaks down how to get started, create pins that people want to click on, and use Pinterest’s search features to bring more traffic, subscribers, and sales your way. You’ll learn why consistency matters, how to find the right keywords, and how to spot trends that can boost your visibility. She also shares what makes Pinterest totally different from other social platforms and how to design pins that stand out. If you’ve ever wondered how to turn Pinterest into a real growth tool for your business, this episode is your go-to guide!

Connect with Nadalie Bardo:

yourpincoach.com

Key Takeaways:

• (02:25) Natalie's journey to becoming a successful Pinterest coach
• (04:30) How to use Pinterest for business growth
• (07:10) How to optimize your pins and boards
• (19:20) Pinterest marketing strategies for teachers
• (23:30) Top Pinterest mistakes and how to fix them
• (26:45) How much time Pinterest really takes 
• (28:50) Are Pinterest ads worth it?

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather’s interview with Laura Kebart, be sure to click here and catch up!

Key Takeaways:

• (02:20) Kindergarten Ready funnels; where most customers first find her
• (04:55) The tripwire offer that converts cold leads into paying customers
• (12:10) The choose-your-own-adventure upsell
• (13:40) What happens if someone says “no thanks” along the way
• (15:25) How split testing boosted her tripwire conversions to 13%

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!

Connect with Laura Kebart:

languageartsteachers.com

instagram.com/languageartsteachers

Key Takeaways:

• (03:10) Keeping the funnel building process simple
• (06:40) Upsells, order bumps, and easy pricing tweaks that boost sales
• (09:15) Nurturing customers after the sale with follow-ups and reminders
• (17:00) Laura’s advice for new business owners
• (20:10) Encouragement to take the first step

Listen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz