It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday), how to turn December into your “give and grow” month, and what to track now so your 2026 plan practically builds itself. Tune in to learn how to sell smarter, serve better, and end the year with momentum!

Key Takeaways:

• (03:15) Why planning ahead for November and December matters more than ever
• (04:00) Black Friday sales strategies; standing out when everyone’s running a sale
• (10:15) When to send your promo emails and how many to send
• (11:45) Turning December into your month of giving
• (14:00) Easy one-day sale ideas to weave into your December emails
• (16:10) Tracking your results and writing notes for your future self

Episodes Mentioned:

24: Tips for a Successful Black Friday Sale

27: How to Navigate December as an Online Business Owner

75: 5 Tips for a Successful Black Friday Promotion

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