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Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction. 

Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creating a seamless shopping experience. If you don’t know where to start, I’m here to help!

I’m covering five key ways to optimize your website shop for better sales,  from establishing trust with customers, organizing products, keeping buyers happy, and more. If you’re ready to make the most of your website shop, take the time to review things like your checkout process and ask for feedback from others. These steps will not only help you increase sales but also create a better experience for your buyers.

01:16 - How to build trust with buyers and let them know your website is secure

04:25 - Optimize your website shop by streamlining your purchase process

07:26 - Organize your products so customers can find what they’re looking for

09:50 - What to consider when presenting your products in your website shop

11:27 - How to keep people happy with their purchases (and keep them coming back!)

Links & Resources:

• The Savvy Seller Collective
• Episode 126, Make Your Courses & Memberships Unmissable on Your Website
• Episode 125, Give Your Podcast the Home it Deserves on Your Website
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode127 

Check out my Everything Page at https://kristendoyle.co/everything

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Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility.

From optimizing your navigation menu with clear labels to creating dedicated sections on your homepage, I share proven strategies to make your offers stand out. I also cover how to strategically set up your sales pages, addressing factors like design capabilities, checkout integration, and user comfort, so your audience can smoothly transition from browsing to buying.

Plus, I highlight common mistakes that keep your offers on your website hidden (like not including them at all!). You’ll learn how to guide visitors to the right offer without overwhelming them, using things like strategic landing pages. Ready to boost your sales and make your offers on your website more accessible? This episode is packed with tips to help you get there!

01:38 - Three key places that your course and membership need to show up on your website

07:55 - Common mistakes to avoid when listing your offers on your website

10:47 - Strategies for featuring your offers without overwhelming your visitors

12:44 - Specific steps to take this week if you’re featuring courses, memberships, or other offers on your website

Links & Resources:

• The Savvy Seller Collective
• Episode 125, Give Your Podcast the Home It Deserves On Your Website
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode126

Check out my Everything Page at https://kristendoyle.co/everything

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If someone goes to your website, would it be easy for them to see that you have a podcast? If not, let’s fix that! In this episode, we’re diving into why your podcast deserves more than just being tucked away like a blog post or hidden behind several clicks. Your website is the home base for your business, and your podcast should feel right at home there too!

I’ll walk you through how to create a dedicated podcast hub that spotlights your show, makes it easy for visitors to listen, and helps grow your audience and business at the same time. Plus, I share why having show notes on your site - not just in a podcast app - is so important.

By the end of this episode, you’ll have actionable steps to start showcasing your podcast the right way! Your action step? Take a fresh look at your website and ask yourself: is it easy to find my podcast? If you aren't sure, send me a link to your site on Instagram @kristendoyle.co and I'll give you personalized feedback. I’d love to help you out!

01:58 - The biggest benefits of highlighting your podcast on your website

04:26 - What a podcast hub is and the essential elements to include on this page

08:35 - Mistakes to avoid with your podcast show notes and what to do instead

13:23 - Where to start if you are beginning a podcast or aren’t currently showcasing it in the way it deserves 

Links & Resources:

• Learn more about my VIP Design Days
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing
• Episode 56, Should You Start a Podcast for Your Teacher Seller Business? With Sara Whittaker 
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode125

Check out my Everything Page at https://kristendoyle.co/everything

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Are you waiting for your website to be absolutely perfect before sharing it loud and proud?  I hate to break it to you, but your website will never truly be done. However, that’s actually a good thing! Like our favorite brands are constantly tweaking their websites, yours should also change over time to keep up with your growing business.

Today I'll dismantle the idea that your website is a one-and-done project. I’m sharing how to embrace this mindset shift by building your website in phases, avoiding perfectionism, and creating a website that is flexible enough to grow with your business.

Take a look at your existing website with objective eyes after listening. What do you think needs to be improved or added? If you need support with your next steps, I’m your girl! I can build you an adaptable website that will set you up for future success.

02:27 - Examples of website changes you may need to make as your business grows

03:52 - Why waiting for website perfection is a huge mistake

06:43 -  How to build your website in phases if you have a limited budget or are short on time

09:44 - Red flags to look out for when choosing a website designer (and important questions to ask them!)

Links & Resources:

• Book a website strategy call!
• Book a VIP day.
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode124

Check out my Everything Page at https://kristendoyle.co/everything

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If you’re a service provider, imagine being able to sit down and complete a project in one day that would normally take weeks. Or, if you’re a client, how would it feel to hire someone to create a sales page, update your website, or whatever else you need, in just 24 hours? No more endless back and forth communication and waiting. This is all possible with VIP days!

I started offering VIP days a few years ago, and when I did, it completely simplified how I run my business. My own VIP day mentor, Sarah Masci, is here to talk all things VIP days. We’ll discuss what makes the VIP day model so great for both service providers and clients, what to consider when adding them to your services, and tons of advice for getting started.

Whether you’re thinking about adding VIP days to your business or you like the idea of hiring someone to knock out a project quickly, this episode is for you! If you’re ready to get started with VIP days, I encourage you to try it out for yourself. And if you have a website project you need completed, check out my VIP day offerings!

02:14 - An overview of what a VIP day is and why it’s a great offer for both service providers and clients

07:49 - What a VIP day (or week) could realistically look like

12:13 - How to execute a seamless VIP day, and what needs to happen behind the scenes

17:47 - Common objections that service providers have about moving to the VIP day model

29:31 - Which kind of clients are a good fit for VIP days

35:22 - Sarah’s best advice for getting started

Links & Resources:

• Learn about my VIP Days
• Know you need some help, but not sure exactly what?
• Episode 122, Is Offering Services the Right Move for You?
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode123

Check out my Everything Page at https://kristendoyle.co/everything

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Are you a digital product creator who wants to diversify your income? If so, offering services could be the right move for you! Not only is offering services a quick way to increase your monthly revenue, but it’s also a great way to connect with new people.

Offering services often allows for higher pricing than your digital resources and it gives you a chance to use your skills in new ways. But, being a service provider also comes with a unique set of challenges. In today’s episode, I’m sharing the benefits of offering services, my best advice for which service to start with first, how to know if you’re ready, and key things to consider before offering services.

With the skills you have, there are likely several services you could offer others! You can start small and build your offerings from there. If this conversation got you excited about the possibility of offering services, share it with a friend who is also considering this addition to their business! 

01:39 - Why you might want to consider adding services to your business

03:40 - Is offering services the right move for you?

05:16 - How working with clients is different than selling digital products

07:54 - Deciding how to structure your service offerings

11:47 - Five practical things to consider if you’re set on offering services

Links & Resources:

• Moxie (affiliate link)
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode122

Check out my Everything Page at https://kristendoyle.co/everything

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Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you.

We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours each day or week! It’s all about knowing what to focus on, planning your day wisely,  and utilizing automation to save precious time and energy.

I’ll share how to determine what season your business is in, tips for what to concentrate on, and advice for making the most of your limited hours. In the end, it’s not really about how many hours you have to work. It’s about how you use those hours. It is possible to move your business forward without burning yourself out!

02:13 - Identifying whether you’re in a creating, updating, or marketing season of business

05:55 - Strategies for making the most of your limited time

09:40 -  Examples of how I set up evergreen marketing on email and social media

13:33 - The importance of boundaries when you have limited time for your business

Links & Resources:

• SmarterQueue (affiliate link)
• Episode 90, Don’t Quit Marketing: Automate It! (How I Put My Social Media on Autopilot)
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode121

Check out my Everything Page at https://kristendoyle.co/everything

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Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!

Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simplifying email marketing with her 20-minute newsletter strategy. I’ve tried it myself, and trust me...it works!

You’ll also hear about Liz’s email staircase and tips for easily and consistently selling your offers via email. With Liz’s newsletter strategy, you can feel confident about writing authentically and hitting send on those weekly emails. Don’t forget to check out her Email Marketing Membership where she gives you weekly email templates! 

02:29 - Liz breaks down her 20-minute newsletter strategy framework

10:21 - The difference between being interesting and being relatable

15:33 -  Converting subscribers into customers with Liz’s email staircase 

17:10 - How you can soft sell with a super signature

23:38 - Rethinking what you put in your “from” line and tips for subject lines

33:27 - Liz’s advice for you if you’re feeling overwhelmed with email marketing

Links & Resources:

• Join Liz’s $9 Email Marketing Membership
• Freebie: Mega Email Swipe File
• The Email Sound Booth Podcast
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Related Episodes:

• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]
• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence

Show notes: https://kristendoyle.co/episode120 

Check out my Everything Page at https://kristendoyle.co/everything

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As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!

Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are performing. Over time they can collect more data and help you refine your strategies.

I’m sharing more about exactly how pixels work inside this episode. Plus I’ll guide you through the installation process, explain when using a pixel is beneficial for your business strategy (and when it’s not!), and how to know if your pixel is set up correctly.

Do you have a specific topic that you’d like to hear me cover on The Savvy Seller? Fill out this form and if just might be featured in an upcoming episode!

01:07 - What is a pixel?

03:08 - The difference between Google Analytics and a Facebook/Pinterest pixel

05:16 - What happens when you add a pixel to your website

06:22 - How to install a pixel and how to ensure it’s working correctly

08:10 - FAQs about pixels

Links & Resources:

• TagHound
• Request a podcast episode topic!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Related Episodes:

• Episode 97, Essential Website Elements Every Online Business Needs
• Episode 87, 9 Things I Wish I’d Known Before My First Website
• Episode 19, Let’s Talk About Facebook Ads for TPT Sellers with Amanda Kuchlenz

Show Notes: https://kristendoyle.co/episode119

Check out my Everything Page at https://kristendoyle.co/everything

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The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!

Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly drop off? These are all common challenges that all entrepreneurs face. So, let’s talk about how to fine-tune your funnel for long-term success.

I’m sharing my best advice from how to track key metrics like conversion rates and email open rates to making strategic adjustments and knowing when to refresh your funnel. By maintaining a proactive approach, you can prevent small issues from escalating and keep your funnel converting!

02:25 - Key metrics to keep an eye on once your sales funnel is live (and how to track them!)

04:08 - How to use your data to keep your sales funnel converting

05:44 -  What to do if your sales pages isn’t converting and/or your emails aren’t being opened

08:14 - Tips for noticing when it’s time to refresh parts of your funnel

09:39 - My recommendation for how often to check in and update your funnel

Links & Resources:

• Hotjar
• Google Analytics
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Listen to the Funnel Series:

• Episode 117, Launching Your Funnel Without the Stress [Funnel Series]
• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]
• Episode 115, 3 Simple Steps for a Sales Funnel That Converts [Funnel Series]
• Episode 114, How to Pick the Right Product for a Sales Funnel [Funnel Series]
• Episode 113, The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series]

Show Notes: https://kristendoyle.co/episode118

Check out my Everything Page at https://kristendoyle.co/everything