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It’s time to create content and you find yourself staring at a blank screen completely stuck on what to say (again). Sound familiar? We’ve all been there, but the good news is, I’ve got tips to help you stop scrambling for ideas at the last minute.

In this episode, I’m sharing a simple, strategic content planning framework that will help you create content that not only attracts your ideal audience but also makes it easier to stay consistent. Because let’s be honest - when you don’t have a plan, content creation takes way more time and energy than it should! We’ll talk about why a lack of content planning keeps you stuck in a cycle of procrastination and how to break free from it.

I’ll also walk you through a step-by-step process to audit your existing content, identify gaps, and use AI tools to categorize your topics. Plus, I’m sharing my favorite keyword research strategies so you can make sure your content is actually being found by the right people. You’ll walk away with a clear action plan to organize your content ideas, map out your next month of content, and repurpose across multiple platforms. 

02:10 - What happens when we don’t have a content plan

04:35 - How to approach content planning strategically (and how AI can help!)

08:31 -  A simple way to do basic keyword research

09:52 - Important organizational details of content planning: where to keep your plan, what to include, etc.

12:37 - The secret to keeping content planning and creation sustainable and your action steps for getting started this week

Links & Resources:

• Ubersuggest
• Google Keyword Planner
• Notion
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode135 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don’t just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required. 

From strengthening your login credentials to managing plugins and keeping everything updated, these small changes can make a huge difference in keeping your site secure. Plus, I’ll share my top recommendations for password managers, security plugins, and backup strategies so you can safeguard your business without the stress. Don’t wait until it’s too late—take action today to lock your website’s front door!

02:54 - The most common security vulnerabilities that I see and how to avoid them

07:37 - How to protect your site by staying on top of plugin updates and vetting plugins before installing them

12:00 -  A plugin management strategy for you

13:31 - Proactive steps you can take to protect your site

Links & Resources:

• WPCare Plan
• Solid Security
• Updraft Plus
• 1Password
• Bitwarden
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode134

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Ever feel like some businesses just get you, almost as if they’re reading your mind? That’s the magic of a core message. In this episode, I walk you through why a strong core message is essential for your business. With the right message, you’ll find it so much easier to create things like emails, product descriptions, and social content that resonates with your audience!

I also share some common messaging mistakes, like sounding too formal or speaking about your audience instead of to them. By making your messaging more personal and clear, you’ll stand out! To help, I walk you through key questions to define your core message and a simple plug and play format to use.

Once your core message is nailed down, you’ll see how it simplifies everything else in your business. Whether you’re planning content or writing emails, your core message keeps you focused and aligned. If you want more support with this, check out my $9 SEED Framework workshop, designed to help you go deeper and create messaging that truly connects.

01:43 - Three common messaging mistakes that digital entrepreneurs make

03:24 - What REALLY makes messaging work

06:13 - How to create your core message (and a simple format to follow!)

10:50 - Tips for using your core message in your business

Links & Resources:

• The SEED Framework Workshop
• Episode 131, Strategy Over Spaghetti: A Smart Approach to Building Your Audience
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode133

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Thinking about selling on your own but feeling overwhelmed by the tech or the idea of building a massive online store? I’m here to show you that starting small is not only okay - it’s often the best move you can make!

You don’t need hundreds of products or a fully built-out website to begin selling independently. With tools you likely already have, like your email marketing platform, you can take your first steps toward creating a streamlined, manageable sales process. I’m breaking down how selling on your own can be simple and stress-free by focusing on your best selling products. 

This episode is all about taking those first steps, testing your setup, ironing out any wrinkles, and ensuring you’re ready before scaling up! Whether you’re using an email platform like Kit or launching a minimal online store, selling on your own doesn’t have to be complicated. Let’s simplify the process and get you on the path to selling independently as soon as today!

03:07 - Why simple systems are best when selling on your own

06:17 - Familiarizing yourself with your platform’s policies on how you price your products

07:14 -  Options for selling on your own if you don’t have a website

10:20 - Actionable steps you can take this week to start selling your resources (and helpful tips for your messaging when marketing these products!)

Links & Resources:

• Kit (affiliate link!)
• Want me to build your store? Book a VIP day!
• DIY your store!
• Episode 127, 5 Ways to Optimize Your Website Shop for Better Sales
• Episode 23, 6 Things to Consider Before Opening a Website Store
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode132

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I’m diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you’re starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos!

I’ll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or switching tactics too quickly—and why consistency and patience are essential for success. Then, I’ll share my step-by-step approach, including how to craft a hyper-specific freebie designed to attract the right people, leveraging Facebook groups, running low-cost ads, and more.

Tune in to learn how to build a quality audience that’s ready to buy what you offer. And remember, it’s not about having the most followers—it’s about creating meaningful connections with the right ones. Let’s trade spaghetti for strategy and grow your audience the savvy way!

01:35 - What NOT to do when building your audience
04:43 - Audience research that pays off
07:35 -  How to create a freebie designed specifically for your ideal audience
10:50 - Four places where you should be sharing your freebie
12:28 - Building your audience through low-cost Facebook ads (and a bonus power move if you’re an established business owner!)
16:35 - Actionable steps to take this week if you want to build a new audience

Links & Resources:

• Episode 22, Choosing the Best Opt In Freebie for Email List Building
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode131

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

What if you could step away from your business for weeks - or even months - and it wouldn’t miss a beat? So many of us feel like it’s impossible to take a business break, but with some intentional planning, it’s totally doable! In this episode, I chat with podcast strategist, Sara Whittaker, who shares how she made it happen during a four-month maternity leave.

Even if you aren’t planning a maternity leave, this conversation is still relevant to you! Whether you’re planning a vacation, mental health break, or just want to be prepared for an emergency, there will come a time when you need to hit the pause button. In this episode, Sara dives into her experience and advice on how to keep things running smoothly even when you’re not around.

Sara is a service provider, course creator, and podcaster, so you’ll hear how she set up each of these pieces of her business for success during her absence. If there’s one thing to take away from our discussion, it’s the importance of systems and early planning! We hope this encourages you to take a business break this year - you deserve it!

05:01 - The first steps Sara took when planning to walk away from her business for four months 

12:01 - How Sara prepped her clients for her time away

15:57 -  Tips for keeping your podcast and email marketing running while on a business break

20:42 - What Sara did to keep digital sales coming in during her maternity leave

34:23 - Advice if you’re planning for extended time away from your business or an emergency situation

Links & Resources:

• Follow me on Instagram @kristendoyle.co 
• Follow Sara on Instagram @podcastingforeducators
• Episode 56: Should You Start a Podcast For Your Teacher Seller Business? With Sara Whittaker
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode130

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Is your website ready to wow in 2025? In this episode, I’m sharing the top website trends you need to know to keep your site fresh. Understanding the latest strategies will help your website attract and convert customers.

The focus for the new year is all about clean, soothing designs - think minimalist layouts, calming color palettes, and larger fonts that make your content pop! I also dive into fun upgrades like adding micro animations for a more interactive experience. Whether your site needs a quick refresh or a total revamp, I’ll guide you through how to prioritize changes without feeling overwhelmed.

Just remember - you don’t have to overhaul everything at once. Small, strategic updates will go a long way. If you need help, we can tackle it together! Book a free strategy call with me and I’ll help you create a clear action plan to make your website stand out. Let’s make your site work harder for you in the new year!

02:18 - A big shift we’re seeing in web design
07:58 - Some key things you should include in your website footer
10:51 - Next-level updates to make to keep up with 2025 website trends
14:26 - An interesting sales page trend to try
15:53 - Quick wins that you can implement in an hour or less!

Links & Resources:

• Book your free strategy call
• Tint & Shade Generator
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode129

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

What if success isn’t about earning more, but living better? In this episode, I share a refreshing approach to 2025 planning that focuses on intentional growth and work-life balance over chasing bigger revenue goals.

I’m reflecting on my own journey from last year, where my focus shifted to maintaining my income while working fewer hours, allowing me to enjoy family time, prioritize my health, and rediscover joy in my business! I also walk you through practical strategies for goal setting, including focusing on metrics you can control, creating actionable plans, and avoiding the overwhelm of too many goals.

As we step into 2025, I challenge you to rethink success. What tasks will you stop doing? How will you make time for your personal goals? Let’s build a business that not only supports your income but also the life you want to live!

Links & Resources:

• Episode 90, Don’t Quit Marketing; Automate It! (How I Put My Social Media on Autopilot)
• The Savvy Seller Collective
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode128

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Over the past few weeks, we’ve discussed ways to tweak your website to benefit your business. Today, I’m diving into actionable strategies to help you optimize your website shop for increased sales and customer satisfaction. 

Owning your own website store is a game-changer! It offers lower fees, full control, and the potential for higher profits. However, success depends on how well you optimize your website shop, from building trust to creating a seamless shopping experience. If you don’t know where to start, I’m here to help!

I’m covering five key ways to optimize your website shop for better sales,  from establishing trust with customers, organizing products, keeping buyers happy, and more. If you’re ready to make the most of your website shop, take the time to review things like your checkout process and ask for feedback from others. These steps will not only help you increase sales but also create a better experience for your buyers.

01:16 - How to build trust with buyers and let them know your website is secure

04:25 - Optimize your website shop by streamlining your purchase process

07:26 - Organize your products so customers can find what they’re looking for

09:50 - What to consider when presenting your products in your website shop

11:27 - How to keep people happy with their purchases (and keep them coming back!)

Links & Resources:

• The Savvy Seller Collective
• Episode 126, Make Your Courses & Memberships Unmissable on Your Website
• Episode 125, Give Your Podcast the Home it Deserves on Your Website
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode127 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Are your courses and memberships getting lost on your website? If potential buyers can’t easily find your offers on your website, you’re leaving money on the table! In this episode, I break down the three essential places where your courses, memberships, and other offers should be featured for maximum visibility.

From optimizing your navigation menu with clear labels to creating dedicated sections on your homepage, I share proven strategies to make your offers stand out. I also cover how to strategically set up your sales pages, addressing factors like design capabilities, checkout integration, and user comfort, so your audience can smoothly transition from browsing to buying.

Plus, I highlight common mistakes that keep your offers on your website hidden (like not including them at all!). You’ll learn how to guide visitors to the right offer without overwhelming them, using things like strategic landing pages. Ready to boost your sales and make your offers on your website more accessible? This episode is packed with tips to help you get there!

01:38 - Three key places that your course and membership need to show up on your website

07:55 - Common mistakes to avoid when listing your offers on your website

10:47 - Strategies for featuring your offers without overwhelming your visitors

12:44 - Specific steps to take this week if you’re featuring courses, memberships, or other offers on your website

Links & Resources:

• The Savvy Seller Collective
• Episode 125, Give Your Podcast the Home It Deserves On Your Website
• Episode 124, Your Website is Never ‘Done’ - But That’s a Good Thing!
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode126

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything