By Kristen Doyle, TPT seller, SEO coach, and web designer
When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your
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Running a business is only one of the many hats we wear. We have families, hobbies, and sometimes even second jobs. It’s safe to say that we could all use a few more hours in the day to get everything done! If you’ve ever found yourself overwhelmed with your business tasks and limited time to tackle them, today’s episode is just for you.
We’re diving into strategies for keeping your business on track, even when you’re working with just a few hours each day or week! It’s all about knowing what to focus on, planning your day wisely, and utilizing automation to save precious time and energy.
I’ll share how to determine what season your business is in, tips for what to concentrate on, and advice for making the most of your limited hours. In the end, it’s not really about how many hours you have to work. It’s about how you use those hours. It is possible to move your business forward without burning yourself out!
02:13 - Identifying whether you’re in a creating, updating, or marketing season of business
05:55 - Strategies for making the most of your limited time
09:40 - Examples of how I set up evergreen marketing on email and social media
13:33 - The importance of boundaries when you have limited time for your business
Links & Resources:
Show Notes: https://kristendoyle.co/episode121
Check out my Everything Page at https://kristendoyle.co/everything
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Are those weekly emails you’re sending to your list connecting with your subscribers and driving sales? Or, are you someone who is avoiding email all together because you just don’t know what to say? If this sounds like you, you’re in the right place!
Liz Wilcox, the Fresh Princess of email marketing, is here to help make email marketing feel easy! When it comes to your email marketing roadblocks, we’re covering it all. Liz shares her approach to simplifying email marketing with her 20-minute newsletter strategy. I’ve tried it myself, and trust me...it works!
You’ll also hear about Liz’s email staircase and tips for easily and consistently selling your offers via email. With Liz’s newsletter strategy, you can feel confident about writing authentically and hitting send on those weekly emails. Don’t forget to check out her Email Marketing Membership where she gives you weekly email templates!
02:29 - Liz breaks down her 20-minute newsletter strategy framework
10:21 - The difference between being interesting and being relatable
15:33 - Converting subscribers into customers with Liz’s email staircase
17:10 - How you can soft sell with a super signature
23:38 - Rethinking what you put in your “from” line and tips for subject lines
33:27 - Liz’s advice for you if you’re feeling overwhelmed with email marketing
Links & Resources:
Related Episodes:
Show notes: https://kristendoyle.co/episode120
Check out my Everything Page at https://kristendoyle.co/everything
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As an online business owner, you’ve likely heard of pixels, and may even have one set up on your website. But you may have questions like what is a pixel, really? Do you even need one? Aren’t they an invasion of privacy? Let’s talk about it!
Pixels are like little data collectors that track visitor behavior and send information to other platforms such as Facebook or Pinterest. You can use them to better understand how your ads and other content are performing. Over time they can collect more data and help you refine your strategies.
I’m sharing more about exactly how pixels work inside this episode. Plus I’ll guide you through the installation process, explain when using a pixel is beneficial for your business strategy (and when it’s not!), and how to know if your pixel is set up correctly.
Do you have a specific topic that you’d like to hear me cover on The Savvy Seller? Fill out this form and if just might be featured in an upcoming episode!
01:07 - What is a pixel?
03:08 - The difference between Google Analytics and a Facebook/Pinterest pixel
05:16 - What happens when you add a pixel to your website
06:22 - How to install a pixel and how to ensure it’s working correctly
08:10 - FAQs about pixels
Links & Resources:
Related Episodes:
Show Notes: https://kristendoyle.co/episode119
Check out my Everything Page at https://kristendoyle.co/everything
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The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!
Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly drop off? These are all common challenges that all entrepreneurs face. So, let’s talk about how to fine-tune your funnel for long-term success.
I’m sharing my best advice from how to track key metrics like conversion rates and email open rates to making strategic adjustments and knowing when to refresh your funnel. By maintaining a proactive approach, you can prevent small issues from escalating and keep your funnel converting!
02:25 - Key metrics to keep an eye on once your sales funnel is live (and how to track them!)
04:08 - How to use your data to keep your sales funnel converting
05:44 - What to do if your sales pages isn’t converting and/or your emails aren’t being opened
08:14 - Tips for noticing when it’s time to refresh parts of your funnel
09:39 - My recommendation for how often to check in and update your funnel
Links & Resources:
Listen to the Funnel Series:
Show Notes: https://kristendoyle.co/episode118
Check out my Everything Page at https://kristendoyle.co/everything
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Do you have digital products ready to hit the market but you want to avoid the stress of exhausting launch cycles? If you’re raising your hand, this episode is for you. I’m sharing all about launching your funnel - evergreen style!
You’ll learn the benefits of evergreen funnels, how to set them up for success, and strategies to keep traffic coming year round after initially launching your funnel. Plus, I’m giving my best tips for creating excitement around your launch and maintaining momentum over time.
There’s a lot of details that come with launching your funnel, but if you set it up right, it will be so worth it. Ready to say goodbye to the hustle of open cart, closed cart launches? I can’t wait for you to launch your funnel and see consistent sales without the burnout!
01:42 - What an evergreen funnel is and why they are great for you and your buyers
02:38 - How to make sure everything is running smoothly before launching your funnel
06:24 - Tips for launching your funnel with excitement (but without the stress!)
07:59 - One of my favorite early bird bonuses that helps customers act quickly
9:56 - Four ways to send traffic to your funnel on a regular basis
Links & Resources:
Show Notes: https://kristendoyle.co/episode117
Check out my Everything Page at https://kristendoyle.co/everything
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We’ve been talking about funnels for the past few weeks on the podcast, and one of the most important parts of a funnel are emails! Your emails give your audience opportunities to get to know you, see you as an authority figure, and learn more about your offerings. If the thought of writing sales emails completely stresses you out, you aren’t alone.
It can feel intimidating to write sales emails that people actually want to read. You might feel too salsey or even avoid talking about your offers altogether! Our guest, Nicole Kepic, is here to help. Nicole is an expert copywriter with a talent for crafting sales emails that feel more like friendly invitations than hard pitches.
Nicole and I talk about structuring effective email sequences, injecting personality into your content, leveraging urgency without overwhelming your subscribers, and more. This episode is packed with actionable strategies to help you craft emails that not only sell but also resonate with your audience.
03:19 - The role that emails play in the sales funnel process
04:53 - Themes for each of your emails that should go in your welcome sequence
14:26 - Advice for writing sales emails that feel genuine
17:47 - How to balance offering value and selling in your emails
21:07 - Tips for writing an effective call-to-action
27:20 - What to do with your subscribers once they’ve gone through your welcome sequence
Links & Resources:
Show Notes: https://kristendoyle.co/episode116
Check out my Everything Page at https://kristendoyle.co/everything
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We’re in the middle of our funnel series, so if you haven’t already listened to episode 113 and episode 114, be sure to check those out! So far in the series, we’ve talked about what a sales funnel is and how to choose the right product for your first (or next) funnel. Now it’s time to map out exactly what your sales funnel will look like.
In today’s conversation, I’m walking you through three simple steps to a sales funnel that converts. We’ll look at what resource or offer will get people to enter your funnel, emails to include in your funnel, and a plan for your sales page. I’ll even give you several ideas for what to include on your sales page to build trust and maximize conversion.
If you’re worried about what kind of tech is involved in setting up a sales funnel that converts, I’ve got you. I’ll share my top recommendations for tech tools. With these three steps, you’ll be turning browsers into customers in no time! If you want to chat about your funnel progress, send me a message on Instagram @kristendoyle.co. I’d love to hear from you!
01:21 - A quick refresher on what a sales funnel is
02:16 - Explaining the three parts to any sales funnel that converts
03:12 - Which kinds of emails to include in your funnel
06:15 - Actionable tips for creating an effective sales page
12:15 - My favorite tech tools you’ll need when building a sales funnel that converts
Links & Resources:
Show Notes: https://kristendoyle.co/episode115
Some links mentioned are affiliate links, which help to support this podcast at no additional cost to you.
Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)
Last week in episode 113, we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper!
Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several products or offers available that you could sell to your audience. But which one is the best fit for your first funnel? This is an important decision and I’m here to help!
In this episode, I’ll give you three main criteria you can use to choose your product for a sales funnel. Selecting the right product for the right funnel makes it easy for potential buyers to say YES and purchase from you! Whether you choose a mini-course, simple template, or printable bundle, using this criteria as your guide will help you land on a product that resonates best with your audience.
02:10 - What makes a product an “easy yes” for customers?
03:52 - Choosing a product connects to other offers you have
05:08 - Why you need to consider the sales history of the product or offer you’re putting into a sales funnel
06:01 - One specific product that always gives people a quick win
07:33 - What to do this week to build customer excitement
Links & Resources:
Show Notes: https://kristendoyle.co/episode114
Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)
Let’s talk about a topic that might sound intimidating at first: funnels. While they may sound scary, if you’re a digital product or course creator, funnels can be a game-changer for your business. The best part? They can make you sales without the hustle.
When you think of funnels, you probably think of overwhelming tech setup and never-ending email sequences. However, lots of funnels can be quite simple and are a powerful way to turn browsers into paying customers. Plus, they can be customized to fit where you are in your business.
Consider this episode your guide to funnels, whether you’re just getting started or ready to set up a more advanced funnel. I’m breaking down six different types of funnels all designed to make you work smarter, not harder!
01:19 - A simple explanation of what a funnel is (it’s not as scary as you think!)
02:33 - Why you should bother with setting up funnels
04:13 - Six types of funnels perfect for digital product sellers
06:10 - How to get a boost in income during slow periods
09:05 - The one funnel that is a must-have!
Links & Resources:
Show Notes: https://kristendoyle.co/episode113
Check out my Everything Page at https://kristendoyle.co/everything
Send us a text! (Your number stays private)
Hiring help for your business is exciting and has the potential to change your business for the better. But with hiring comes the inevitable…firing. Hiring and firing go hand in hand and if you haven’t yet had to end a contract with a contractor or an employee, it’s likely to happen at some point!
Terminating a contract and ending a working relationship is not fun, but it doesn’t have to be painful. I’ve had several experiences with ending contracts and I’ve learned from each one. Inside this episode, I’ll share the signs that it might be time to move on, how to protect your business when you need to let go of someone, what to pay attention to in a contract before taking action, and how to send that dreaded termination email.
Ending a contract is my least favorite thing about having a team, but having a clear process in place makes it so much easier! Following these steps will allow you to end things on a positive note and hopefully make the next best hire. Be sure to share this episode with a business friend who might need it!
🚨 Disclaimer: I am not an attorney and this is not legal advice. You should always consult a legal professional and ensure you’re following employment laws in your area before taking action.
03:16 - How to know when it’s time to let go of a contractor or employee
04:59 - One important thing to do before deciding to fire
07:10 - Steps to take once you’ve decided it’s time to end a contract
11:36 - The process of ending a contract in a way that protects your business
15:43 - What to do after you have ended a contract that will make it easier for you next time
Links & Resources:
Show Notes: https://kristendoyle.co/episode112
Check out my Everything Page at https://kristendoyle.co/everything
The podcast currently has 139 episodes available.
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