Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth?

In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything.

Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle.

Key Discussion Points:

[00:00:41] What to Expect from Data-Driven Growth

Why understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions.

[00:01:41] How Your Data Playbook Was Created

Jarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers.

[00:03:41] Why the TPT Dashboard Isn’t Enough

The limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working.

[00:05:41] Understanding the Customer Funnel

A breakdown of the full buyer journey, from discovery to purchase, and why each stage matters.

[00:06:41] Discoverability and Keyword Strategy

Why showing up in search is everything and how ranking on page one impacts your sales.

[00:08:41] Stopping the Scroll with Covers

How your product cover influences clicks and what makes a listing stand out in a crowded market.

[00:09:41] The Role of Previews in Conversion

Why previews are one of the most important factors in converting buyers and building trust.

[00:10:41] Are Video Previews Worth It?

The pros and cons of video previews and why static previews often perform better.

[00:13:41] The Conversion Phase Explained

How to build confidence with buyers and increase purchases through strong previews and social proof.

[00:14:41] What Data Points to Track First

The most important metrics to focus on if you’re making under $500 per month.

[00:16:41] Why SEO Should Come Before Product Creation

How to use search data to validate demand before you spend time creating resources.

[00:19:41] The Three Growth Levers

Traffic, conversion rate, and pricing, and how each one impacts your revenue.

[00:21:41] How to Improve Low-Converting Products

How to identify weak products and what to tweak first to boost performance.

[00:22:41] Pricing Myths That Hold Sellers Back

Why sellers are afraid to raise prices and how testing pricing can increase profits.

[00:24:41] Inside Your Data Playbook

An overview of the platform and how it provides actionable recommendations for growth.

[00:26:41] The Product Change Tracker Explained

How to know if your changes actually worked and how much revenue they can generate.

[00:28:41] Creating a Weekly Optimization Plan

How small, consistent updates can lead to meaningful growth over time.

[00:30:41] SEO Tools for New Sellers

Why SEO tools are the best starting point and how to use them to find product ideas.

[00:31:41] What Top Sellers Do Differently

Why the biggest difference is simply more page views and diversified traffic sources.

[00:33:41] Can New Sellers Still Succeed?

How newer products can still rank and why fresh reviews matter more than old ones.

[00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) Traffic

How adding email lists and other channels helps sellers grow faster.

[00:38:41] Why Email Lists Matter Most

The importance of owning your audience and why email outperforms social media.

[00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) Businesses

How AI speeds up creation and optimization while still requiring your expertise.

[00:44:41] Thinking Like a Business Owner

Why shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT).

[00:46:41] A Generosity Moment

Jarrett shares how his family gives back both in business and in their local community.

Your Data Playbook: https://www.yourdataplaybook.com

Free Audit: https://www.yourdataplaybook.com/free-store-audit

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new?

In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started.

Key Discussion Points:

[00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) Sellers

How Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income.

[00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) Buyer

Why Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products.

[00:06:41] What Types of Teacher Resources Sell Well on Etsy

From early childhood activities to test prep and even higher-level content, what niches are performing across the platform.

[00:09:41] How to Open Your Etsy Shop the Right Way

Why timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost.

[00:10:41] Creating Listings That Actually Get Found

How to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google.

[00:12:41] Using Images to Drive Conversions

Why Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes.

[00:14:41] Writing Descriptions for Mobile Shoppers

How Etsy’s mobile-first experience changes the way you write descriptions and present product details.

[00:16:41] Increasing Sales with Simple Messaging Strategies

How automated messages and bundle offers can turn low-cost purchases into higher-value sales.

[00:19:41] Owning the Customer Experience on Etsy

Why having control over messaging, policies, and communication gives you a competitive edge.

[00:20:41] Driving Traffic Without Paid Ads

How to use SEO, pricing strategy, and perceived value to stand out in Etsy search results.

[00:21:41] The Power of Loss Leaders for Shop Growth

Why low-priced, high-volume listings can boost visibility across your entire shop.

[00:22:41] Leveraging Pinterest for Consistent Traffic

How Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic.

[00:24:41] Understanding Etsy Fees and Costs

A breakdown of listing fees, transaction fees, and what to expect when starting your shop.

[00:25:41] Using Facebook Groups to Find Customers

Why Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales.

[00:27:41] Common Listing Mistakes That Hurt Sales

How weak images, lack of clarity, or missing trust signals can stop customers from purchasing.

[00:28:41] Building Trust Through Authority and Reviews

Why showcasing your teaching experience and leveraging reviews can significantly boost conversions.

[00:30:41] How to Get Started Without Overwhelm

Why you only need one product to begin and how to build momentum step by step.

[00:31:41] Balancing Business and Family Life

A realistic look at building a business in the margins and redefining productivity as a busy teacher or parent.

[00:33:41] A Powerful Perspective on Generosity and Freedom

How building a business can create opportunities to give back through time, experiences, and financial support.

Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated.

In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs.

Key Discussion Points:

[00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to Know

Why opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller.

[00:03:12] LLCs vs. Sole Proprietor for TPT Sellers

What you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner.

[00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) Sellers

A breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions.

[00:12:05] DIY Taxes vs. Hiring a CPA

How to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business.

[00:16:44] Common Tax Mistakes TPT Sellers Make

The biggest pitfalls teachers run into during tax season and how to avoid costly errors.

Connect with Emily Bryant: All About Accounting

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too?

In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think.

Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform.

Key Discussion Points:

[00:00:41] A New Course for Teacher Entrepreneurs

Lindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP.

[00:01:05] Real Results from Publishing on KDP

She shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month.

[00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into Books

Learn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week.

[00:01:46] Step by Step Setup and Book Creation

The course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book.

[00:02:05] Designing a Scroll Stopping Cover and Listing

Lindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention.

[00:02:28] Publishing, Pricing, and Standing Out on Amazon

Inside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out.

[00:02:47] Launching Your Book and Generating Sales

Lindsay shares strategies for launching your book effectively so it begins generating income quickly.

[00:03:06] Templates, Bonuses, and Launch Resources

The program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process.

KDP Course: lindsaybowden.com/KDP ($97 today only!)

One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made?

In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview.

Key Discussion Points:

[00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) Sellers

Why Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new.

[00:01:00] What Is Amazon KDP and How Does It Work?

An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs.

[00:02:50] Understanding the Royalty Structure

How pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book.

[00:04:02] Is KDP Really Passive Income?

What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time.

[00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDP

Which types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate.

[00:06:49] Reaching a Different Audience on Amazon

Why your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content.

[00:07:15] Formatting Your Workbook the Right Way

The required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts.

[00:07:39] Adding Teaching Support for Parents

Why including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers.

[00:08:29] Using Teachers Pay Teachers (TPT) and KDP Together

How to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms.

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you second-guessing your prices every time you upload a new resource to Teachers Pay Teachers (TPT)? Wondering if you’re charging too much, or worse, not enough?

Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability.

Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability.

Key Discussion Points:

[00:00:41] Why Pricing Feels So Stressful for Sellers

Why pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think.

[00:01:23] The Power of Market Research

How to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility.

[00:01:43] Why Cheaper Isn’t Always Better

How underpricing can actually signal lower quality to buyers and hurt your long-term sales potential.

[00:02:48] Stop Pricing Based on Your Time

Why calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset.

[00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction Fees

What happens when carts total less than $3 and how that impacts your pricing strategy.

[00:04:25] Creating Resources That Are Worth $3 or More

Why a single worksheet won’t cut it, and how to think bigger when planning high-quality products.

[00:04:44] Why Educator Expertise Still Wins Over AI

How your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate.

[00:05:44] The Strategy Behind High-Quality Freebies

Why having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers.

[00:06:59] Using the “Under $5” Filter to Your Advantage

How pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy.

[00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT)

Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform.

[00:09:45] How to Price Bundles Strategically

Why 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers.

[00:10:53] Price Per Page Guidelines and When to Use Them

Where the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas.

FREE Pricing Guide: lindsaybowden.com/price

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on great classroom resources but barely seeing any sales on Teachers Pay Teachers (TPT)? Or maybe you’re wondering if there’s even room for you in a “saturated” lower elementary market.

In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future.

Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief.

Key Discussion Points:

[00:00:41] From Side Hustle to Serious Income

Kama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market.

[00:02:08] Why Great Resources Alone Are Not Enough

The shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself.

[00:03:47] Navigating a “Saturated” Lower Elementary Market

Why competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out.

[00:04:47] Treating Teachers Pay Teachers (TPT) Like an Investment

How joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence.

[00:05:36] Finding a Gap in the Market During Maternity Leave

How creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off.

[00:06:40] Hitting Top 1% Status

What it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled.

[00:07:14] Building a 350 Resource Store

How she doubled her store from 150 to 300 resources in one summer while caring for a newborn.

[00:08:36] Creating Resources in Bulk

The systems and tools she used to streamline production, including template based creation and bulk workflows.

[00:09:28] Four Figure Months and Real Bills

How her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future.

[00:10:26] Using Data to Find Profitable Keywords

How she uses keyword research tools to identify high popularity, low competition ideas in her niche.

[00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT)

Why intentional work blocks, clear to do lists, and focused time make all the difference.

[00:14:18] Overcoming Imposter Syndrome

The mindset shift that helped her keep showing up, even when success felt surreal.

[00:15:08] Why Getting Help Speeds Up Results

How investing in guidance helped her earn back her program cost quickly and avoid years of trial and error.

Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichment

Bulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If you feel like Teachers Pay Teachers (TPT) is too crowded to break into, or you’re tired of creating resources that don’t sell, this episode will completely change how you think about product ideas.

In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing.

Key Discussion Points:

[00:00:41] Why finding gaps in the market leads to faster sales

How identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently.

[00:01:14] Why competition looks different across grade levels

How seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create.

[00:01:37] Finding product ideas from real classroom needs

How gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well.

[00:02:38] Using keyword data instead of guessing

How Lindsay uses keyword research to validate ideas before creating resources, saving time and energy.

[00:02:56] How the Seller Spy Keyword Generator works

A walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities.

[00:03:23] Understanding green, yellow, and red keyword indicators

What each color means and how to decide which keywords are worth targeting.

[00:04:18] Why keywords alone are not enough

How strong covers, previews, and product quality work together with keywords to improve search ranking.

[00:04:35] Using seasonal and holiday keywords strategically

Why holiday-related keywords often create powerful opportunities, even outside the peak season.

[00:05:35] Using long-tail keywords to reduce competition

How getting more specific with your keywords helps you avoid overly crowded search results.

[00:07:06] Creating a personal keyword idea bank

Why keeping a running list of low-competition keywords makes content creation easier and more strategic.

[00:07:42] Avoiding overly broad keywords

Why trying to rank for extremely broad terms makes it harder to get visibility and sales.

[00:08:01] A realistic plan for using Seller Spy effectively

How to use free searches or a single paid month to build a strong list of product ideas.

Resources:

Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead.

https://sellerspy.co/?via=lindsay

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

If your Teachers Pay Teachers (TPT) resources are getting views but not sales, there’s a good chance your preview file is the missing piece. What if one simple update could dramatically increase your conversion rate without creating a single new product?

In this episode, Lindsay breaks down why your preview file is one of the most important parts of any Teachers Pay Teachers (TPT) listing and how to use it strategically to help buyers confidently say yes. From common mistakes sellers make to what high converting previews actually include, this episode walks you through exactly how to turn your preview into a true sales asset, not just a formality.

Key Discussion Points:

[00:00:41] Why Preview Files Matter More Than You Think

The surprising difference in conversion rates between listings with previews and those without, and why previews act as a test drive for digital resources.

[00:01:45] How Buyers Actually Move Through a TPT Listing

Understanding the full customer journey from search results to purchase, and where the preview fits into that decision making process.

[00:03:03] The Role of Covers, Thumbnails, and Previews

How keywords get buyers found, covers earn the click, and previews close the sale.

[00:04:21] Why You Should Never Upload Your Actual Resource

The risks of using watermarked resources as previews and why this outdated practice hurts sales.

[00:06:05] Selling the Value, Not Just Showing the Product

How to use your preview to explain what’s included, why it matters, and how it makes a teacher’s life easier.

[00:06:46] The Best Size and Format for Preview Files

Why 16 by 9 previews work better than standard paper sizes and how they improve the browsing experience.

[00:07:24] What to Include Inside a High Converting Preview

Key sections to add, including what’s included, why teachers will love it, topics covered, and selling points.

[00:08:53] Using Testimonials and Social Proof in Previews

When and how to add reviews to your preview files, and when they are not necessary.

[00:09:17] Linking to Bundles and Bigger Offers

How to ethically upsell bundles inside preview files and track clicks using TPT links.

[00:10:21] Should You Add Terms of Use to Your Preview?

A legal perspective on whether terms of use belong in previews and what Lindsay currently recommends.

[00:11:23] Preview Strategy for High Ticket Products

How previews change when you’re selling a full curriculum versus a low cost resource.

[00:11:41] PDF Previews vs Video Previews

Why PDF previews often outperform video previews and where video still makes sense.

[00:14:35] Creating a Reusable Preview Template in Canva

How to build one master preview template in Canva to save time and keep branding consistent.

[00:15:46] Protecting Answer Keys Inside Previews

Why you should blur answer keys and how to prevent students from misusing your previews.

[00:16:48] Final Best Practice for Every Paid Resource

The non negotiable rule every TPT seller should follow when uploading paid products.

Resources Mentioned:

TPT Preview Template: https://learn.lindsaybowden.com/preview

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever wished your teacher business could simply cover one meaningful expense, without pressure to quit your job or chase unrealistic income goals?

In this episode of the Teacher Business School podcast, Lindsay sits down with long-time Teacher Resource Academy member Robin Cornecki to talk about steady growth, skill building, and what’s possible when you focus on progress instead of perfection. Robin shares how she went from slowly creating her first Teachers Pay Teachers (TPT) freebie to building hundreds of resources, paying for her daughters’ competitive dance lessons, and eventually expanding into tutoring and Praxis prep. This conversation is a powerful reminder that sustainable teacher businesses are built one skill, one resource, and one decision at a time.

Key Discussion Points:

[00:00:41] Meet Robin Cornecki and her teaching background

Robin shares her 23-year journey as a secondary math teacher in a small rural district and explains how teaching multiple preps shaped her need for efficient, differentiated resources.

[00:01:49] Starting a Teachers Pay Teachers (TPT) store without a business plan

Robin talks about opening her Teachers Pay Teachers (TPT) store in December 2019, uploading her first freebie, and learning everything through trial and error.

[00:04:47] Making resources before Teachers Pay Teachers (TPT) and why it mattered

How creating materials by hand, on index cards and in Word, laid the foundation for turning classroom resources into sellable products later.

[00:08:44] The struggle with slow, perfection-driven creation

Robin explains how it once took weeks to finish a single resource and how perfectionism and lack of digital skills slowed her progress.

[00:12:44] Discovering Math Resource Academy

A Pinterest search led Robin to Lindsay’s blog, email list, and eventually enrolling in Math Resource Academy as a birthday gift to herself.

[00:17:23] Learning digital skills that changed everything

How step-by-step tutorials, templates, and community support helped Robin confidently use PowerPoint, Google Slides, and Forms to create resources faster.

[00:21:39] Going from 10 resources to over 200

Robin shares how improving her systems allowed her to consistently publish new resources and dramatically grow her Teachers Pay Teachers (TPT) store.

[00:24:49] Creating and selling a full math curriculum

Why Robin focused on building an eighth-grade curriculum, how she priced it strategically, and why it continues to sell years later.

[00:28:04] Using Teachers Pay Teachers (TPT) income to pay for real life

Robin reflects on the moment her Teachers Pay Teachers (TPT) income fully covered her daughters’ competitive dance expenses and what that financial relief meant for her family.

[00:32:53] Expanding beyond Teachers Pay Teachers (TPT) into tutoring

How tutoring during the pandemic opened Robin’s eyes to new income opportunities and led her toward Praxis exam support.

[00:35:48] Building Praxis prep courses and study guides

Robin explains how she turned her teaching expertise into Praxis Core and Middle School Math study materials, including books published through Amazon KDP.

[00:39:00] Balancing multiple income streams as a teacher

Why having Teachers Pay Teachers (TPT), tutoring, and digital products together creates more stability and flexibility than relying on a single platform.

[00:41:59] Leading with generosity in the classroom

Robin shares how she supports students in her small rural school through supplies, food, and simply being a trusted adult.

Resources Mentioned:

robincornecki.com/study

lindsaybowden.com/start

https://www.teacherspayteachers.com/store/robin-cornecki-round-robin-math

https://www.instagram.com/robin.cornecki/

Connect further:

1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
3. Start or grow your TPT email list | https://lindsaybowden.com/email
4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.