Have you started mapping out the resources you want to create in 2026? Before you jump in, it helps to understand what teachers will actually be searching for and purchasing in the year ahead. This episode breaks down the biggest education trends influencing buying decisions on Teachers Pay Teachers (TPT) so you can create strategically, stay ahead of shifts in the market, and position your store for continued growth.

From accessibility laws and science of reading mandates to AI, financial literacy requirements, and the rapid rise of homeschool and hybrid schooling, these trends offer powerful insight into what teachers need most. Use them as inspiration for new product ideas, resource updates, and stronger SEO in your listings.

Key Discussion Points:

[00:00:41] Why 2026 Buying Behavior Is Changing

A quick overview of why understanding education trends helps you plan the resources you want to create or update for the coming year.

[00:01:13] New Accessibility Laws You Need to Know

How upcoming accessibility requirements affect both digital and printable PDFs and what changes you may need to make for screen reader friendly resources.

[00:02:01] Accessibility Design Tips for Teachers Pay Teachers (TPT) Creators

Key elements like clear heading structure, readable fonts, high contrast, dyslexia friendly options, and avoiding text saved as images.

[00:02:30] Alt Text, Tagged PDFs, and Additional Compliance Steps

Extra accessibility practices to incorporate as new Title II expectations take effect across schools and districts.

[00:02:74] The Growing Demand for Science of Reading Resources

Why reading score concerns are pushing states toward science of reading aligned materials and how creators can use the term for SEO.

[00:03:37] Budget Constraints and the $3 Pricing Sweet Spot

What shrinking classroom budgets mean for pricing strategy, plus how bundles and product lines can support sales.

[00:04:13] Why Breaking Large Units Into Smaller Products Matters

The case for listing smaller standalone resources instead of only publishing full units at higher price points.

[00:04:73] Phone Bans and the Decline of QR Code Dependent Resources

How schoolwide phone restrictions are affecting QR based activities and why offering non device options matters.

[00:05:00] Updating Older QR Heavy Products for Modern Classrooms

Tips for creating alternatives or duplicate versions that function without phones.

[00:05:20] How AI Is Changing the TPT Marketplace

Why the rise of AI generated content means teachers will expect higher quality and will be more skeptical of low effort resources.

[00:06:21] Teaching AI Literacy in ELA and Social Studies

Opportunities to create lessons about ethical and effective AI use for upper elementary through high school classrooms.

[00:06:93] The Continued Growth of Interactive Digital Resources

Why digital interactivity still matters even as phone use decreases and which formats tend to engage students most.

[00:07:57] The Importance of Real World and STEM Based Tasks

How project based learning and real world application activities are becoming more valuable to schools.

[00:08:73] Financial Literacy as a Fast Growing Curriculum Need

States requiring financial literacy instruction and why budgeting, investing, and similar topics present strong product opportunities.

[00:09:82] Mental Health and SEL Requirements in New Standards

How new legislation, including in California, increases demand for mental health and SEL aligned content across grade levels.

[00:10:36] State Standard Updates Teachers Will Be Shopping For

A look at upcoming changes in ELA and math standards across several states and how creators can align resources.

[00:11:21] The Massive Rise of Homeschool and Hybrid School Buyers

Why this customer base is expanding and how to speak directly to their needs in titles, descriptions, and resource design.

[00:12:00] What Homeschool Buyers Look For in Teachers Pay Teachers (TPT) Resources

Small but important differences that can make your existing resources more relevant to homeschooling families.

[00:12:46] Understanding the Impact of Open Educational Resources (OER)

What free, editable materials offer teachers and how TPT creators can compete with them.

[00:13:29] Why Highly Editable and Differentiated Resources Win

How editability and built in differentiation help your products stay competitive with free OER options.

[00:14:13] Offering Freebies That Lead to Paid Sales

A strategic approach to high quality free resources that attract buyers without relying on samples alone.

[00:14:50] Converting Freebie Seekers Into Loyal Customers

How excellent freebies showcase your quality and encourage teachers to purchase full product lines.

[00:15:50] Final Thoughts and Inspiration for Your 2026 Resource Planning

A reminder not to feel overwhelmed and to use these trends as helpful direction as you prepare for the year ahead.

Resources mentioned:

Chat GPT (Open AI): https://chatgpt.com/

Science of Reading: https://www.improvingliteracy.org/resource/the-science-of-reading-an-overview

Open Educational Resources (OER): https://oercommons.org/

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you creating Google Classroom activities but unsure how to upload them to Teachers Pay Teachers in a way that actually works for buyers? Many teacher authors run into tech issues, confusing upload options, or links that break after purchase. In this episode, Lindsay walks you through the simplified, reliable method she uses to upload every Google resource in her store, plus what has changed with Google Forms since summer 2025.

You’ll learn how to prep your files, how to correctly create forced copy links, and how to protect your originals so nothing gets overwritten. Whether you are brand new to digital resources or ready to streamline your process, this episode gives you a clear step-by-step system you can trust.

Key Discussion Points:

[00:00:41] What Counts as a Digital Resource on TPT

Lindsay clarifies the difference between digital downloads and true digital activities that integrate with Google Classroom or Microsoft Teams.

[00:01:07] Why She Avoids Uploading Directly From Google Drive

Uploading through Google Drive inside TPT can trigger confusing access prompts for buyers, so Lindsay uses a different method to avoid tech issues.

[00:01:48] What Buyers Receive Inside a Digital and Printable Zip File

An overview of the printable version, answer key, terms of use, and the digital instructions template with the forced copy link.

[00:02:23] How to Package and Upload a Digital-Only Resource

Why a single PDF containing instructions and the forced copy link is the simplest and most reliable upload method.

[00:03:14] Understanding Forced Copy Links for Google Activities

How forced copy links work and why they ensure each buyer gets their own editable version without accessing your originals.

[00:04:14] Creating Forced Copy Links in Older Google Forms

A walkthrough of the pre-2025 method using Add Collaborators and replacing edit with copy in the URL.

[00:05:13] What Changed in Google Forms After the 2025 Update

Google’s new granular controls and how sharing settings now work when publishing brand-new forms.

[00:06:30] Protecting Your Original Files in Google Drive

Why you should always keep untouched originals and create forced copy links only from duplicates to prevent accidental edits by buyers.

[00:07:02] Building Digital Activities With Google Slides

How Lindsay designs drag-and-drop activities using background images and movable pieces before generating the forced copy link.

[00:07:56] Setting Up Google Sheets for Self-Checking Activities

How to protect sheets and ranges so students can interact without altering your formulas or templates.

[00:08:33] Where to Place Forced Copy Links in Your Download

How to embed links inside your instructions PDF and what to double-check before uploading to TPT.

[00:09:11] Final Takeaway for Digital Resource Safety

Why having a protected master copy of every digital activity prevents major headaches if a link is altered or misused.

Google Upload Template Freebie: https://learn.lindsaybowden.com/google

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

How do you know which fonts, clip art, and images are actually safe to use in your TPT products, and which ones could land you in trouble? If you’ve ever felt overwhelmed by licensing rules or confused about where to find high quality visuals for your resources, this episode will clear it all up in a way that finally makes sense.

In this episode, Lindsay breaks down exactly where you can source fonts, clip art, and photographs for commercial use, how licensing works across Google, Microsoft, Canva, and TPT, and the simple steps you can take to protect your store by following terms of use correctly. You’ll walk away with clarity, confidence, and a plan for building visually consistent, on-brand resources that buyers can recognize instantly.

Key Discussion Points:

[00:00:41] What You Can Safely Use in TPT Products

Why licensing matters and how to avoid using visuals that could violate terms of use.

[00:01:42] Where to Find Fonts for Commercial Use

A breakdown of Google Fonts, Microsoft Business fonts, and how to know which platforms allow commercial use.

[00:02:46] Google vs. Microsoft Licensing Explained

What Google Workspace allows, why Microsoft requires a business subscription, and how this impacts TPT sellers.

[00:03:31] Canva Free, Canva Pro, and Canva for Educators

What each version includes, which licenses allow commercial use, and why Canva for Educators cannot be used for TPT resources.

[00:04:27] Using Fonts from TPT Creators

How to find font artists on Teachers Pay Teachers, what to look for in licensing, and why TPT fonts can strengthen your brand.

[00:05:44] Choosing Fonts for Covers vs. Inside Your Resources

Why readability matters, when cutesy fonts work, and how early readers influence font choices.

[00:07:03] Additional Places to Source Fonts

Where sites like Creative Fabrica and DaFont fit in and how to confirm commercial licensing.

[00:08:50] Finding and Choosing Clip Art

Why consistency matters for branding, how to choose long-term clip art styles, and where to find reliable collections.

[00:09:39] Canva Clip Art Do’s and Don’ts

How to use clip art safely inside Canva and the one layout rule you must follow.

[00:10:21] Where to Find Commercial Use Images

Websites like Pexels, Pixabay, and Unsplash, and when these are appropriate for older grade levels.

[00:10:52] Finding Historically Accurate and Public Domain Images

Resources like the Library of Congress and National Archives for social studies and history materials.

[00:11:38] How to Read Terms of Use

What to look for in commercial licenses and how to know whether you must flatten or secure your files.

[00:12:10] Should You Invest in Fonts and Clip Art?

Why free isn’t always best and how strategic investing improves branding and product quality.

[00:13:41] Flattening and Securing Your Resources

When flattening is required, how Canva’s flatten feature works, and why TPT sellers must understand this.

[00:14:56] Where to Find Science, Biology, and Medical Images

Public domain resources like the NIH Image Bank and CDC Image Library for STEM creators.

[00:15:33] Building a Brand Kit in Canva Pro

How brand kits streamline your design process and help you create cohesive covers, thumbnails, and previews.

Important Resources:

Canva + TPT: The Rules You Need to Know - https://youtu.be/lkCXjkYcN1Y?si=4QLmv-wp2RTMQbbo

Flattening & Securing Made Easy - https://youtu.be/IB_-mQixnWg

How to Make Your Teachers Pay Teachers (TPT) Covers and Thumbnails Pop - https://youtu.be/-CHLK-krc3E

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

In this milestone episode, Lindsay shares practical, real-life systems that full-time teachers inside Teacher Resource Academy are using to consistently create, publish, and grow on Teachers Pay Teachers. You’ll hear mindset shifts, batching strategies, clever time pockets, and creative approaches that make TPT growth possible even with a demanding schedule.

Key Discussion Points:

[00:00:41] Why This Episode Matters for Full-Time Teachers

A look at the unique challenges full-time teachers and homeschool parents face when trying to build a TPT store, and why smart systems make all the difference.

[00:01:03] How Real TRA Members Make It Work

Strategies from Teacher Resource Academy members on carving out work time, batching tasks, and setting realistic creation goals each week.

[00:01:55] Using Weeknight Routines and Weekend Hours

Examples of intentional routines, including specific nightly work blocks and focused weekend sessions that help maintain momentum.

[00:02:40] Monthly Calendar Planning for Built-In Work Days

How teachers use school breaks, long weekends, and purposeful “CEO days” to get meaningful work done and stay consistent.

[00:03:22] Batching Tasks for Faster Creation

Why batching covers, thumbnails, previews, and even entire units helps streamline your workflow and reduce stress.

[00:04:15] Making the Most of Prep Time

Creative ways to maximize planning periods with themed workdays that eliminate decision fatigue and support steady progress.

[00:05:51] Using Students as Your Idea Scouts

How classroom questions and student misconceptions can spark profitable resource ideas and strengthen your niche.

[00:06:36] Habit Triggers to Build TPT Momentum

Simple “if this, then that” routines you can attach to everyday moments to keep your store moving forward.

[00:07:39] Templates That Save Hours Every Week

How cover, thumbnail, preview, description, and resource templates dramatically cut creation time and support consistency.

[00:08:26] Why Topic-Based Batching Works for Many Creators

The benefits of creating multiple resource types within one unit or topic to speed up curriculum building and boost store revenue.

[00:09:26] Mini Mission Moments

How small pockets of 5 to 15 minutes can become powerful opportunities to complete meaningful micro-tasks.

[00:10:14] Using Voice Memos to Capture Ideas on the Go

Systems for voice-to-text brainstorming and how to use apps or ChatGPT to turn ideas into organized plans.

[00:10:56] Accountability Structures That Keep You Showing Up

How coworking calls, partner check-ins, and scheduled work sessions help maintain motivation and consistency.

[00:11:38] The Power of Monthly CEO Days

Why treating your store like a business, even in small ways, can shift your mindset and lead to long-term growth.

[00:13:33] The Theme Behind All Successful Systems

A reminder that you don’t need unlimited time, you just need intentional time, realistic planning, and grace for yourself on the hard days.

[00:14:40] A Final Encouragement for Full-Time Teachers

Reassurance that building a thriving TPT store while teaching is possible, plus an invitation to join Teacher Resource Academy for deeper support.

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Ever felt that a single negative review ruined your week? You’re not alone.

In this episode, Lindsay walks you through how to encourage more positive reviews on your Teachers Pay Teachers products and what to do when a less-than-glowing one shows up. You’ll learn exactly how TPT’s review system works today, how to use it to your advantage, and how to turn reviews (even bad ones) into growth opportunities for your store.

Key Discussion Points:

[00:00:41] Why Reviews Matter on TPT

How the TPT review process works today and why it plays a bigger role than you might realize in your store’s success. 

[00:02:38] The Evolution of the Review System

A look back at TPT’s switch from a four-star to a five-star system and how that change shifted buyer behavior and seller ratings.

[00:05:46] Understanding Four-Star Reviews

Why four stars don’t always mean disappointment, and how to interpret your ratings with perspective.

[00:06:46] How to Handle Negative Reviews

Step-by-step guidance for addressing low ratings professionally, including when to contact TPT Support and when to simply breathe and respond with empathy.

[00:08:59] Crafting a Professional Response

Why your reply to a review matters just as much as the review itself and how it can build trust with future buyers.

[00:10:23] Responding to Positive Reviews

How engaging with happy buyers can boost your reputation and encourage more people to leave feedback.

[00:10:42] Preventing Negative Reviews Before They Happen

Practical tips to minimize mistakes, from proofreading and link checks to writing crystal-clear product descriptions.

[00:12:43] Do Reviews Affect Search Rankings?

Exploring whether reviews impact TPT’s algorithm and how conversion rates might influence visibility.

[00:14:52] How to Encourage More Reviews

Creative, authentic ways to remind buyers to leave reviews such as inside your resources, in your descriptions, and through email or social media.

[00:17:47] What Not to Do When Seeking Reviews

Common mistakes to avoid, like marking a resource free just for reviews or over-focusing on ratings.

[00:18:52] Final Takeaways

A recap of TPT’s review changes, how to respond with professionalism, and how to make review requests part of your overall selling strategy without stress.

[00:20:35] Free Training for New TPT Sellers

Lindsay’s free training for new sellers: a step-by-step plan to start and grow your TPT business successfully.

Resources Mentioned:

https://learn.lindsaybowden.com/subscribers-to-sales-194

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Seasonal Teachers Pay Teachers (TPT) Product Line Ideas + My Black Friday Offer

Feeling stuck on what to create for your TPT store during the winter months? You’re not alone. December and January are actually prime selling seasons for teacher authors if you know what your audience needs most. In this episode, Lindsay shares 20 resource ideas (10 for December and 10 for January), plus smart ways to turn them into product lines that keep selling all year long. 

She also reveals details about her limited-time Black Friday offer for Teacher Resource Academy, designed to help educators grow consistent four-figure TPT stores.

Key Discussion Points:

[00:00:41] Why December and January Still Sell on TPT

Teachers are tired, often sick, and in need of easy, print-and-go classroom resources, making these months a major opportunity for sellers.

[00:01:21] Ten Fresh Product Ideas for December

From holiday color-by-number activities to winter science experiments and “Holidays Around the World” projects, Lindsay shares ways to meet teacher demand for fun, low-prep lessons. 

[00:03:49] Sub Packets and Print-and-Go Resources

Why creating detailed sub plans with clear instructions, answer keys, and ready-to-use materials can make your store a go-to for teachers during cold and flu season.

[00:04:41] Creative December Projects Across Subjects

Ideas like digital escape rooms, end-of-year reflections, and goal-setting writing prompts help teachers keep students engaged before winter break.

[00:05:49] What to Create for January

Think about teachers coming back to new students or fresh routines. Lindsay shares product ideas like New Year goal-setting flipbooks, review stations, and data-tracking sheets.

[00:06:55] Using AI to Save Time and Spark Creativity

Practical ways to use ChatGPT for writing passages, science experiment ideas, or even crafting themed stations while maintaining quality control as the educator.

[00:07:37] Building Product Lines That Sell Year-Round

How to turn standalone resources into ongoing product lines and bundles to boost visibility and passive income. 

[00:08:22] Black Friday Special: Teacher Resource Academy Offer

Lindsay reveals a limited-time 50% off Black Friday sale (Nov 28–Dec 1) with an exclusive bonus package including a Canva TPT planner, AI prompt library, 1,000 TPT ideas, and a December checklist to prep your store for 2026.

[00:09:17] Next Steps for Sellers

Encouragement to take action: optimize your store, launch new resources, and use this season to set your TPT business up for a strong start to the new year.

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if the key to growing your TPT store wasn’t more products, but smarter decisions based on data you already have?

In this episode, Lindsay and her marketing and data-savvy teammate Johanna walk through exactly how to read, interpret, and use your Teachers Pay Teachers dashboard to drive growth. They break down what the new metrics mean, how to track your traffic and conversions, and why optimizing your listings with SEO tools can transform your results.

In this episode, we’ll discuss:

[00:00:41] Understanding Your TPT Dashboard

Where to find your data, what each metric means, and how to use your dashboard to make better business decisions.

[00:03:41] Exploring New Dashboard Metrics

A look at the newest TPT data points, like earnings per cart and conversion rates, and how they can help you assess your performance more precisely.

[00:05:40] Identifying Top-Performing Products

How to view your top 10 earning and most-sold resources, compare them by date range, and use that data to plan bundles and seasonal updates.

[00:06:45] Tracking First-Time vs. Repeat Buyers

Why understanding your buyer types matters and how to use product lines and bundles to encourage repeat purchases.

[00:08:45] Preparing for Seasonal and Sitewide Sales

Using last year’s sales data to optimize listings, pricing, and keywords ahead of events like the Cyber Monday Sale.

[00:11:30] Understanding Traffic Sources

How to see where your buyers are coming from (TPT search, email, YouTube, Pinterest, and more) and what those numbers reveal about your marketing.

[00:13:00] How to Use the URL Builder

Step-by-step on creating trackable links, understanding attribution windows, and reading traffic reports accurately.

[00:18:32] Using Product Statistics for Deeper Insights

Breaking down your sales, conversion rates, and performance by product type to see what’s working and where to improve.

[00:23:00] Adjusting Prices Based on Conversion Data

How to identify when a product’s conversion rate signals it’s time for a price change and when to hold off.

[00:24:30] Checking for Missing Previews and Optimization Opportunities

A quick data-backed method to find which listings are missing previews or need updates for better visibility.

[00:30:10] Using SEO Tools to Improve Visibility

A walkthrough of SEO Mantis, how to analyze your listings, and what scores and rankings really mean for your resources.

[00:33:00] Exploring Your Data Playbook (YDP)

An introduction to another powerful analytics tool and how it helps sellers track changes and make data-driven improvements.

 [00:35:40] Wrapping Up and Next Steps

Lindsay and Johanna recap the key takeaways and encourage you to use your data as a roadmap to grow your TPT store strategically.

Resources Mentioned:

• SEO Mantis: https://chromewebstore.google.com/detail/seo-analyzer-for-tpt/hnmghdakjdmieehjfnhaeklbcaicgnjl?pli=1 use code BOWDEN for 25% off your first month 
• Your Data Playbook: Get a free TPT store audit using this link - https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd 

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if your website could do more than just look pretty? What if it could host your Teachers Pay Teachers (TPT) resources, grow your email list, and actually help you earn more all in one place?

In this episode, Lindsay sits down with Squarespace web designer and marketing strategist Katie Lepore to explore how teachers can turn their Teachers Pay Teachers (TPT) resources into a full-fledged online business. Katie shares how Squarespace makes it simple to build a professional site, create a storefront, and start blogging for better SEO even if you’re not tech-savvy. Together, they unpack why having your own website matters, when to make the leap beyond Teachers Pay Teachers (TPT), and how to make your site work for you long-term. 

In this episode, we’ll discuss:

[00:00:41] What to Expect from This Episode

Why hosting your Teachers Pay Teachers (TPT) resources on Squarespace can be a game-changer for teacher business owners ready to expand beyond the marketplace.

[00:06:52] When to Start Your Own Website

Katie explains how TPT is a great testing ground for your products and when it makes sense to build your own site to grow independently.

[00:08:26] WordPress vs. Squarespace

Lindsay shares her frustrations with WordPress, while Katie breaks down why Squarespace is simpler, all-in-one, and easier to maintain without constant tech help.

[00:11:24] SEO and Blogging in 2025

Why SEO is no longer about the platform but the content itself, and how blogging still plays a major role in boosting traffic to your resources.

[00:17:53] Setting Up a Storefront on Squarespace

How to create a clean, organized digital shop for your Teachers Pay Teachers (TPT) products directly on your site, no complicated plugins required.

[00:21:40] Key Pages for a Teacher Website

The three must-have pages for teacher sellers (home, about, and shop) and how to structure them to build trust and convert visitors.

[00:23:19] Building an Email List Right Inside Squarespace

Katie explains how Squarespace includes built-in email marketing tools, pop-ups, and automation features to help you grow your list fast.

[00:25:07] DIY Websites vs. Hiring a Pro

Why even a drag-and-drop website benefits from expert strategy, and how investing in professional help can save time and frustration.

[00:28:09] Katie’s Signature Site Process

A behind-the-scenes look at Katie’s two-week done-for-you website build and how it helps business owners launch quickly with confidence.

[00:29:18] Katie’s Story of Resilience

Katie opens up about leaving an abusive marriage and rebuilding her life, showing how taking the first brave step can transform everything in business and beyond.

[00:32:37] Generosity and Giving Back

Katie shares her vision for offering quarterly service days for her future team, encouraging others to build generosity into their business model.

[00:33:17] Final Takeaways

Why having your own website is an empowering step toward financial freedom, ownership, and long-term business growth beyond TPT.

Resources Mentioned:

https://emberlyn.myflodesk.com/teachers

https://www.emberlyn.co/teachers

https://www.instagram.com/emberlynco/

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Have you ever felt the pressure of the big TPT sitewide sale wondering how to prepare your store, what to promote, or if you’ll even make a sale? Whether you’re a brand-new seller or a seasoned TPT veteran, this episode will help you make the most of one of the biggest selling opportunities of the year.

Lindsay breaks down exactly how to prepare for the Black Friday and Cyber Monday TPT sitewide sale, how to optimize your listings for conversions, and what strategies can help you turn this season into one of your most profitable.

Key Discussion Points:

[00:00:41] What to Expect from the TPT Sitewide Sale

Why the TPT Sitewide Sale is such a major opportunity for sellers and what to expect, especially if you’re new to selling on the platform.

[00:01:52] How the Sitewide Discount Works

A look at how the 20% seller discount combines with TPT’s extra 5% off code to create a 25% savings for buyers and why you should always participate.

[00:02:36] When and How to Prepare for the Sale

Tips for staying informed through TPT seller emails, when to start advertising, and why you should only start promoting a day or two before the sale.

[00:03:46] Step 1: Review Your Data and Optimize Top Resources

How to identify your top-performing products using TPT data and ensure your covers, thumbnails, previews, and SEO are all working together to convert browsers into buyers.

 [00:06:10] Step 2: Refresh Your Storefront for Returning Buyers

Why sale periods are the perfect time to update your featured listings to highlight seasonal or high-demand resources.

 [00:07:02] Step 3: Create or Finish Bundles

The power of bundles during sales, including how to start a growing bundle, communicate value in your descriptions, and use bundles to increase your average order value.

[00:09:50] Step 4: Optimize for Seasonal SEO

How to fine-tune your holiday resources for relevant search terms and why you should limit title changes to avoid hurting your TPT rankings.

 [00:12:51] Step 5: Invest in an SEO Tool

Recommendations for trusted TPT SEO tools and how investing in one can help you stay competitive as search algorithms evolve.

 [00:14:41] Step 6: How to Advertise the Sale

Simple ways to promote your sale with TPT Notes to Followers, targeted email marketing, and strategic Instagram content.

 [00:15:45] Using Email to Drive Sales and Track Results

Ideas for guiding your audience to the right products, using the TPT UTM builder to measure clicks, and understanding TPT’s one-day attribution window.

 [00:17:35] The Power of Wishlists and Follow-Up Emails

Why encouraging followers to build a wishlist before the sale can lead to more conversions when you follow up on sale day.

[00:18:32] Final Encouragement

Lindsay reminds sellers that even if they don’t see immediate results, every sale and optimization effort builds toward long-term growth and success.

Resources Mentioned:

• TPT SEO Tools (Your Data Playbook, Seller Spy, SEO Mantis, Mr. Joel’s SEO Tools, TPT SEO Chrome Extension)
• Lindsay’s Subscriber to Sales program for starting and growing your email list

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Is it possible to grow your business, teach full-time, and still have time for family and rest?

In this episode, Lindsay sits down with KyAnn Molina, host of Simple Rhythms for Busy Moms and mom of three under five, to talk about how to simplify your days, build intentional rhythms, and prevent burnout as a teacher, mom, or entrepreneur.

KyAnn shares her Four-Step Plan Framework for creating daily systems that reduce decision fatigue and help you show up with more peace and purpose. This conversation is full of practical strategies for managing your schedule, protecting your energy, and learning to rest without feeling guilty.

Key Discussion Points:

[0:41] How KyAnn realized she was chasing goals that didn’t align with her priorities and the wake-up call that led her to simplify her life

[2:11] What it looks like when your passion turns into pressure and how to identify when you’ve hit survival mode

[3:56] Why so many moms “check out” with Netflix or scrolling and why it’s not true rest

[6:19] How to reframe rest as a crucial part of your routine and follow God’s design for Sabbath rhythms

[7:41] Practical ways to make space for quiet, prayer, and presence even when your calendar feels packed

[10:05] KyAnn’s system for planning your day in under 10 minutes: brain dump, arrange, prioritize, and plan

[14:21] How small daily check-ins can save you hours each week and help you stay focused on what really matters

[17:36] How to use short pockets of time effectively when balancing school, business, and motherhood

[20:04] Why “push seasons” are okay but how to sustain your energy and peace through them

[23:27] The power of getting creative with support systems and letting go of the myth of doing it all alone

[27:01] How to lead your home like a thermostat, setting the tone for peace and calm

[29:21] Why success means designing a life that aligns with your values, not just your goals

Resources Mentioned:

• Simple Rhythms for Busy Moms Podcast
• Free Morning Routine Guide — available inside KyAnn’s Facebook community: bit.ly/SimpleRhythmsCommunity

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.