3 Summer Paths to Make Money as a Teacher Business Owner

 

Ready to make the most of your summer break and grow your teacher business? In this short and powerful episode, Lindsay Bowden shares three strategic paths you can take—whether you’re just starting out or ready to scale your TPT store. From creating your first resources to building an email list that sells, this episode helps you plan a profitable and productive summer. You’ll walk away knowing exactly what step to take next based on where you are in your business journey!

 

• (0:10) Give Yourself Grace + Rest First Lindsay reminds teacher business owners—especially the hard-working, high-achievers - to rest and recharge before diving into business-building mode.

• (1:03) Path #1: Starting from Scratch New to the teacher business world? Tune in to Lindsay’s brand-new Summer Podcast Series with 9 bite-sized episodes on how to launch your business from zero.

• (1:50) Path #2: Less Than 10 Products? Upload Time! If you’ve started a store but haven’t made sales or uploaded many products, summer is your time to focus on quality uploads, planning bundles, and growing your catalog.

• (2:27) Path #3: Made a Sale? It’s Time to Start Email Marketing For teacher sellers with at least 10 products and a sale under their belt, Lindsay is launching Email for TPT, a 9-week program including live Zoom calls to help you build and grow your email list.

Resources Mentioned:

 

• Join My Email Marketing Program

 

Connect with Lindsay:

Instagram: @lindsaybowden

YouTube: Lindsay Bowden YouTube Channel

Website: www.lindsaybowden.com

 

Whether you’re just getting started, building your resource library, or ready to scale through email marketing, Lindsay has a path for you this summer! Tune into the summer series, sign up for the Email for TPT program, and follow Lindsay on Instagram for more behind-the-scenes business tips. Let’s make this summer your most profitable one yet!

 

Quarter One Income Report: How I Earned $236K, My Big Investments, and What's Next!

 

Ever wondered what it really looks like behind the scenes of a multiple six-figure online business? In this episode, Lindsay pulls back the curtain and shares her full Quarter 1 income report—from where her revenue came from, to what she spent (including a $97K ad budget 😲), and how she’s reinvesting to build long-term wealth. Whether you're just getting started or scaling to six figures and beyond, this episode will give you practical insights, transparency, and motivation to take the next big step in your teacher biz journey.

 

• (2:15) Total Revenue Breakdown: $236,697.36 in Q1 A detailed look at where Lindsay’s revenue came from: The Resource Academy launch, evergreen funnel sales, TPT earnings, and unexpected low-ticket sales via Instagram.

• (3:20) Organic + Paid Instagram Sales Flow Learn how ad traffic to her Instagram resulted in $5K in sales—without even promoting those products directly!

• (4:20) My Biggest Expense…. Lindsay explains why she invested heavily in ads, what she’s learning in a high-level ad coaching program, and why she expects that cost to drop moving forward.

• (6:23) Investing in Mentorship She shares the mindset behind making a high-ticket coaching investment and how it's already paying off through access to a mastermind and daily support from a seasoned ad strategist.

• (8:15) Building Wealth Beyond Digital Products Discover how Lindsay and her husband are using extra income to explore real estate investing and build a diverse, long-term income portfolio

  Resources Mentioned:

 

• Join the Waitlist for Lindsay's Email List Growth Program

• The Resource Academy

• Software Tools that I Love: 

  • Kajabi 

  • Deadline Funnel

  • Optin Monster

  • Asana

  • Airtable

 

Connect with Lindsay:

On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

On YouTube (https://www.youtube.com/@Lindsay.Bowden)

Website (https://lindsaybowden.com)

 

Inspired by this behind-the-scenes look? Send Lindsay a DM on Instagram and let her know what part of the Q1 income report stood out to you most! And don’t forget to subscribe so you don’t miss next week’s episode full of tips to grow your teacher business on autopilot.

How to Use Pinterest to Get More Traffic, Leads, and Sales in Your Online Business

 

Want more eyes on your content, a growing email list, and consistent sales from a platform that keeps working long after you post? Say hello to Pinterest — your new best friend for long-term, organic growth.

In this episode, Lindsay chats with Pinterest strategist and manager Jenny Lang, a former scientist turned digital marketing pro, who now helps women-owned businesses boost their visibility and income using Pinterest. They dive into how Pinterest works differently than social media, why consistency (not virality) wins, and exactly how Jenny revamped Lindsay’s ghosted Pinterest account into a growth engine for her podcast, blog, lead magnets, and digital products.

Whether you're selling on TPT, launching digital courses, or just starting your business, this step-by-step conversation will give you the clarity and confidence to start using Pinterest as a real traffic and sales tool.

 

• [00:00:05] – Pinterest Isn’t Just for Recipes and Weddings Anymore Lindsay and Jenny bust the myth that Pinterest is only for party planning or home decor and explain how it’s actually a powerful search engine for business owners — especially teachers and moms with digital products.

 

• [00:05:25] – The Real Reason Lindsay Returned to Pinterest Lindsay opens up about ghosting her account for years, and how her renewed focus on organic marketing led her to work with Jenny to rebuild her Pinterest strategy from scratch — targeting teachers, digital product creators, and course buyers.

 

• [00:07:25] – The Power of Keywords, SEO, and Optimizing Your Pinterest Profile Jenny breaks down how they revamped Lindsay’s name, bio, boards, and pin descriptions to target a broader (but still aligned) audience of moms and teacherpreneurs looking for passive income.

 

• [00:10:30] – Why Your Website Should Be the Pin Destination Hear why Jenny links pins to Lindsay’s claimed website (not just YouTube or TPT), and how it boosts Pinterest rankings and conversions while repurposing podcast and YouTube content into blog posts.

 

• [00:14:25] – How Often Should You Be Pinning in 2025?                                                     No more 30 pins per day! Learn about safe pinning intervals, how to use Tailwind, and why spacing out repins across different boards helps build momentum without getting flagged by the algorithm.

 

• [00:20:30] – What Pinterest Metrics Actually Matter?                                              Impressions are just the start. Jenny walks through what really moves the needle: saves, outbound clicks, and engagement — and how you can track results using both Pinterest and Google Analytics

 

• [00:24:10] – Pinterest Strategy for TPT Sellers and Beginners                                              Even if you only have a TPT store, Pinterest can work for you. Jenny shares how to get started, why building a blog is a smart next step, and how to grow even if you don’t have a claimed domain yet.

 

• [00:28:00] – Using Pinterest Catalogs for Digital Product Sales                                      Jenny reveals how to set up Pinterest product catalogs (think Shopify, WooCommerce) and track actual sales from your pins — a game-changer for anyone selling from their own site.

 

• [00:29:15] – Pinterest Is Where People Go with a Purpose                                        Pinterest is built for planning, not doom-scrolling. Jenny explains how to tap into this intentional mindset with strong visuals, branded pins, and smart keyword usage that draws in users ready to take action.

 

Resources Mentioned:

 

• Pinterest
• Tailwind

 

Connect with Jenny:

Instagram: @jenny.lang.pinterest 

  Connect with Lindsay:

On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

On YouTube (https://www.youtube.com/@Lindsay.Bowden)

Website (https://lindsaybowden.com)

 

Pinterest is a long game, but the payoff is powerful. Whether you're reviving an old account or just starting out, the time to get consistent is now. Want help implementing these strategies? Reach out to Jenny or start repurposing your podcast, blog, or YouTube content into eye-catching pins today.

SEO for TPT: How to Get More Views and Sales with Data-Driven Keyword Strategy Featuring Seller Spy’s Colleen Swanzey

 

Are your TPT products getting lost in search results? In this powerful episode, Lindsay chats with Colleen Swanzey, the creator of Seller Spy, the only SEO tool made specifically for TPT sellers. Colleen shares how she grew her own store by 250% using SEO tactics—and how you can do the same! Whether you’re a new seller or ready to level up, you’ll walk away with actionable tips to optimize your titles, choose the right keywords, and finally get your amazing resources seen (and sold!).

 

• [01:28] From Girl Scout Leader to SEO Pro Colleen shares how a lack of targeted resources inspired her to start her TPT store—and eventually build Seller Spy after struggling to get product views.

• [02:11] The SEO Shift That Skyrocketed Her Sales After optimizing her product titles with stronger keywords, Colleen saw a 250% increase in views and sales. Learn what she changed and how it paid off.

• [05:17] Why Data-Driven Decisions Matter on TPT Lindsay and Colleen discuss why tracking data like views and conversions can help you treat your store like a true business—and scale it faster.

• [07:08] How to Write High-Converting Titles Colleen breaks down the biggest mistakes TPT sellers make with titles and how to use all 80 characters strategically to improve searchability.

• [14:22] Seller Spy’s Free vs. Paid Tools Explained Colleen walks through exactly what you get with the free and paid versions of Seller Spy, including the powerful Keyword Generator, Title Analyzer, and Product Rank Checker.

• [18:03] Market Research Before You Create Instead of guessing what to make next, Colleen suggests using keyword data to identify demand—so you can create products that are sure to sell

Resources Mentioned:

 

• Seller Spy

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

• On YouTube (https://www.youtube.com/@Lindsay.Bowden)

• Website (https://lindsaybowden.com)

 

Ready to stop guessing and start growing your TPT store with smart SEO? Tune in now to learn how Seller Spy can help you stand out in a crowded marketplace.

Can You Use Canva for TPT? The Truth About Terms, Templates & Selling Your Resources

 

Wondering if Canva is safe to use for your Teachers Pay Teachers (TPT) store? In this episode, Lindsay dives deep into Canva’s terms of use so you can confidently and legally create and sell your resources. From the differences between Canva Free, Pro, and Educator accounts to uploading clipart and fonts, we’re breaking down everything you need to know. If you’ve ever questioned whether you’re using Canva correctly in your business, this episode is a must-listen!

 

[1:23] Canva Account Types Explained Learn the critical differences between Free, Pro, and Educator accounts—and which ones are allowed for commercial use.

[3:01] What You Can and Can’t Do with Elements & Fonts Lindsay explains how to tell which Canva elements are safe to use in your products and what to avoid (hint: the crown icon matters!).

[5:35] The 480,000 Pixel Rule Understand Canva’s image usage rules and how to stay compliant with clipart and stock photos.

[7:08] Should You Use Canva Templates? Lindsay shares why using Canva’s built-in templates can be risky for sellers and what to do instead.

[8:10] Selling Canva Templates on TPT — Yes or No? Get the surprising answer straight from TPT's support team and Lindsay's step-by-step suggestions for doing it the right way.

[11:30] Exporting & Flattening Your Canva Files Learn how to export your Canva resource in high quality and protect your clipart using Canva’s flattening option.

[12:52] Why Lindsay Still Loves Canva (Especially Pro) Discover the benefits of Canva’s Brand Kit feature and how it helps create polished, on-brand covers, previews, and thumbnails.

Resources Mentioned:

 

• Use Canva Here!

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

• On YouTube (https://www.youtube.com/@Lindsay.Bowden)

• Website (https://lindsaybowden.com)

 

Feeling more confident about using Canva for your TPT store? Don’t forget to share this episode with a fellow teacherpreneur and leave a review if it helped clear things up! For more training, tools, and support, check out Lindsay’s Resource Academy and take the next step in growing your teacher business.

Is MRR a Scam? The Truth About Master Resell Rights and Your Business

 

Master Resell Rights (MRR) are everywhere right now—but is this digital trend legit or just another passing fad that could damage your brand? In this episode, Lindsay breaks down exactly what MRR is, whether it’s a scam, and why she doesn’t recommend building your business around it. You’ll walk away understanding the pros and cons of MRR, how it compares to creating your own products, and what to do instead if you want a long-term, trust-driven business. If you're a teacher or homeschool mama thinking about diving into the digital product world, you don't want to miss this!

 

[00:01:00] What is MRR (Master Resell Rights)? Lindsay explains what MRR is, how it works, and how it differs from monthly recurring revenue. She walks through how these products are resold and what makes them “master” resale rights.

[00:02:00] Is MRR a Pyramid Scheme? Lindsay shares why MRR isn't technically a pyramid scheme—but why it can still feel shady depending on how it’s marketed and monetized.

[00:04:17] Why the MRR Trend is Fading MRR is hot right now, but Lindsay sees signs of it already losing steam. She shares how trends like this often fade and why it could backfire on your long-term business goals.

[00:05:15] The Problem with Reselling Instead of Helping Lindsay highlights a major issue with MRR: the focus is on making money fast rather than helping people. She explains why this can be harmful to your brand’s integrity.

[00:07:00] How MRR Can Hurt Your Brand Even if MRR is a “quick win,” Lindsay shares how it might damage your credibility and trust with your audience, which are crucial for long-term business success.

[00:08:30] What to Do Instead: Create Your Own Digital Product Instead of reselling someone else’s course, Lindsay recommends building your own. She shares simple steps to get started with your own product and how to create something based on your skills and experience.

Resources Mentioned:

 

• How to Create a Digital Product with Canva 

• Free Training: Create a 4-Figure Digital Product 

• Free TPT Training 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)  

• On YouTube (https://www.youtube.com/@Lindsay.Bowden)

• Website (https://lindsaybowden.com)

 

Loved this episode? Don’t forget to follow and share it with a fellow teacher or mamapreneur who's exploring the world of digital products. And if you're ready to build a business based on service and sustainability, grab the free training! Let’s build income with integrity — together!

 

5 Teacher-Approved Passive Income Streams That Actually Work (From a $2M Digital Biz Owner!)

 

What if your teaching experience could help you earn money while you sleep? In this episode, Lindsay breaks down five legit ways to earn passive income as a teacher—all based on her real-life experience growing a $2M+ online business. Whether you're just starting your side hustle or scaling your digital empire, you’ll walk away with actionable ideas, inspiration, and free resources to get started today.

 

[00:01:00] What Passive Income Really Looks Like

Lindsay sets realistic expectations for passive income—and shares why most online business models require upfront effort but offer long-term freedom.

 

[00:02:10] #1: Selling Resources on Teachers Pay Teachers

TPT is where Lindsay got her start—and it still earns her $4-5K/month with zero recent uploads. She explains how to get started the right way and why a little training goes a long way.

 

[00:04:16] #2: Selling on Your Own Website

From Shopify to WordPress, selling directly gives you control but comes with added responsibilities like sales tax and traffic generation. Lindsay shares her setup and who this path is best for.

 

[00:06:07] #3: Creating Low-Ticket Digital Products

Mini courses, PDF guides, or templates—these products sell for under $97 and can become a powerful stream of income. Learn how Lindsay made $30K in 5 months (with zero ad spend!).

 

[00:09:34] #4: Creating an Online Course

Lindsay’s biggest income driver! She reveals why online courses work, what niches are hottest, and why you must pre-sell before building.

 

[00:11:40] #5: Starting a Membership

Memberships offer recurring revenue, but Lindsay shares the pros and cons, including why her own didn’t perform as expected—and what you should consider first.

 

[00:13:11] Bonus Ideas for Passive Income

From affiliate marketing and YouTube monetization to print-on-demand merch, Lindsay offers even more ideas for income streams that don’t require clocking in.

 

Resources Mentioned:

 

• Free TPT Training

• Free Low-Ticket Offer Training

• The Hey Digital Product Playbook

• Free Online Course Training

• Episode 42 – 3 Automated Funnels You Need To Try

• Episode 71 – My TPT Store Overhaul

 

Connect with Lindsay:

• On Instagram: @lindsaybowden

• On YouTube

• Website

 

Feeling inspired? ✨ Share this episode with a fellow teacher, take one action today, and grab one of the free trainings above to jumpstart your passive income journey. And don’t forget to follow along on Instagram for daily business tips, encouragement, and behind-the-scenes strategies!

 

How to Run a Flash Sale on a Low-Ticket Offer

 

Ready to supercharge your digital product income? In this episode, Lindsay breaks down her tried-and-true method about how to run a flash sale — whether you're selling on Teachers Pay Teachers, offering low-ticket items, or promoting your online course. She shares her exact strategies, tools, timelines, and email formulas that have brought in thousands of dollars in just a few days. If you've ever wondered how to run a flash sale that is profitable, this is your step-by-step guide!

 

In this episode, we’ll discuss:

 

1. What Is a Flash Sale & Why Use It?

Understand what qualifies as a flash sale, how long it should run, and when to use them to spark a quick income boost.

2. Flash Sales for TPT vs. Digital Products

Learn how to set up flash sales differently depending on whether you're selling TPT products, bundles, or full-scale online courses.

3. Email Strategy That Converts

Discover Lindsay’s email schedule—from teaser emails to last-chance reminders—and how she uses storytelling, testimonials, and FAQs to boost conversions.

4. Tech Tools to Simplify Your Launch

Get the scoop on how Lindsay uses Kajabi and Deadline Funnel to automate her flash sales and create urgency without the stress.

5. Why You Need an Email List (Even for TPT!)

Hear why Lindsay believes an email list is the #1 predictor of digital product success—and why she’s launching one just for her TPT store.

 

Resources Mentioned:

• Lindsay’s Free Training – Learn how to grow your TPT store the right way 

• Kajabi – Lindsay's platform of choice for hosting her courses and sales pages 

• Deadline Funnel – For automated sales deadlines and page redirects 

Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk about 5 ways to earn passive income as a teacher. 

 

How to Create a Sales Page That Converts: Must-Have Elements for More Sales

 

If you’re a teacher or a mom looking to create and sell a low-ticket offer, course, or membership, then you need to know how to create a sales page that actually converts. Your sales page is one of the most important tools in your business, and if it's missing key elements, you could be losing potential customers. In this episode, I’m breaking down how to create a sales page that turns visitors into buyers—based on my own experience with five and six-figure sales pages!

 

In this episode, we’ll discuss:

 

1. The Must-Have Elements of a High-Converting Sales Page

Learn the essential sections every sales page needs, from the headline to the FAQs.

2. Agitating Pain Points & Presenting the Solution

How to connect with your audience’s struggles and position your offer as the solution.

3. The Power of Call-to-Action (CTA) Buttons

Where to place them and why they are crucial for conversions.

4. Checkout Page Optimization

Tips to make your checkout process seamless and increase order value with strategic add-ons.

5. Real-Life Examples of My Sales Pages

Get an inside look at my $97 low-ticket playbook sales page and my $397 full-course sales page.

 

Resources Mentioned:

• ThriveCart – My go-to tool for checkout pages with higher conversions 

• Kajabi – The platform I use for my sales pages 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk about how to run a flash sale on a low-ticket offer!

 

How to Host a Virtual Summit to Grow Your Teacher Business with Lauren Fulton & Brooklyn McCarley

Have you ever thought about how to host a virtual summit to expand your reach, build authority, and grow your business? Whether you’re attending or presenting, virtual summits can be game-changers! In today’s episode, I’m joined by Lauren Fulton and Brooklyn McCarley, the dynamic duo behind teacher summits that connect educators and teacher business owners for powerful learning and networking opportunities.

We’re diving into how hosting or presenting at a virtual summit can help you grow your audience, establish credibility, and even skyrocket your product sales. Plus, we chat about two upcoming summits where you can get involved! I’ll also share how my first virtual conference in 2020 played a massive role in my first big course launch.

If you’ve ever considered being a part of a summit—or even just attending one—this episode is packed with insights to help you make the most of the opportunity!

 

In this episode, we’ll discuss:

 

• What is a virtual summit, and how does it differ from an in-person conference?

• The benefits of attending a summit as a teacher business owner

• How presenting at a summit can boost your brand, build trust, and grow your audience

• The impact summits have had on past presenters (including a $10k+ success story!)

• Sponsorship opportunities for business owners who want exposure without presentingric you should track to measure your email marketing success.

 

Connect with Lauren and Brooklyn:

• Teacher Seller Summit Sponsor Form

• Summer Math Summit Presenter Application

• Connect with Brooklyn

• Connect with Lauren

Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk about how to create a sales page that converts!