Could a podcast be the missing piece that helps you grow your Teachers Pay Teachers (TPT) store, build trust with teachers, and create a stronger brand beyond social media?

In this episode, Lindsay sits down with podcast strategist Cait Howard from Amplify Boutique to break down exactly how teacher entrepreneurs can use podcasting to grow their audience and increase sales. They discuss why long form content builds trust faster than social media alone, how podcasts can support your Teachers Pay Teachers (TPT) products, and practical ways to create consistent content without burning out. Cait also shares beginner-friendly advice for launching a podcast, batching episodes, choosing equipment, and repurposing content across platforms.

If you’ve ever wondered whether starting a podcast could actually help your teacher business, this episode will open your eyes to the possibilities.

Key Discussion Points:

[00:00:41] Why Teacher Podcasts Are an Untapped Opportunity

Lindsay shares why she believes niche teacher podcasts are still underutilized and how teachers are already searching for this type of content online.

[00:01:26] Why Podcasts Build Trust Faster

Cait explains how podcasting creates deeper connections with listeners and helps establish authority within a teaching niche.

[00:03:34] How Long Form Content Helps You Refine Your Niche

Why starting a podcast can actually help clarify your messaging, content direction, and future business offers.

[00:06:57] Using Your Podcast as Cornerstone Content

How podcast episodes can fuel Instagram posts, emails, reels, blogs, and other marketing content without constantly reinventing the wheel.

[00:09:18] A Real Example of Podcast Content for Teachers Pay Teachers (TPT) Sellers

Lindsay and Cait walk through how an elementary reading teacher could turn classroom struggles into podcast episodes and product sales.

[00:11:34] How to Batch Podcast Content Without Burning Out

Cait shares practical batching strategies for busy teachers and explains how grouping tasks can make podcasting sustainable.

[00:13:23] Beginner Podcast Equipment and Tech Recommendations

Simple tools, software, and microphone suggestions for teachers starting a podcast on a budget.

[00:16:57] Creating Podcast Episodes That Support Your Teachers Pay Teachers (TPT) Store

How to center episodes around the exact problems your products solve so listeners naturally become buyers.

[00:17:54] Why You Shouldn’t Be Afraid to Sell on Your Podcast

Cait explains why your podcast should actively promote your products and why selling can genuinely serve your audience.

[00:18:58] Tracking Teachers Pay Teachers (TPT) Sales from Podcast Episodes

Lindsay shares a smart tip for using the Teachers Pay Teachers (TPT) URL builder to measure podcast-driven sales and track ROI.

[00:20:06] Easy Podcast Topic Ideas for Teacher Sellers

Creative episode ideas including classroom strategies, seasonal content, behind the scenes stories, and favorite teaching tools.

[00:21:47] Why Podcast Listeners Become High Trust Buyers

Cait explains how podcasting “collapses time” between discovery and purchase by helping listeners feel connected faster.

[00:23:58] Should You Add Video and YouTube to Your Podcast?

The benefits of video podcasting, YouTube discoverability, and why you don’t need to start perfectly.

[00:25:43] Cait’s Heart for Supporting Postpartum Moms

Cait shares how personal experiences shaped her passion for helping postpartum moms navigate business and motherhood.

Cait's studio set-up & starter guide: https://amplifyboutique.com/#studioguide

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you feeling overwhelmed by all the SEO tools out there for your Teachers Pay Teachers (TPT) store, and wondering which ones are actually worth your time and money?

In this episode, Lindsay wraps up her deep dive into SEO and growth tools with an honest, behind-the-scenes review of the most popular options for Teachers Pay Teachers (TPT) sellers. She walks you through how each tool works, what it costs, and how it can realistically support your store at different stages of growth. From simple keyword research to advanced data tracking, this episode helps you cut through the noise and choose tools that align with your goals, your budget, and how your brain works.

Key Discussion Points:

[00:00:41] Why This SEO Tools Review Matters

A recap of the month’s focus on SEO tools and why understanding their real value is essential for growing your Teachers Pay Teachers (TPT) business.

[00:01:41] Seller Spy Overview and Pricing

An introduction to Seller Spy, including its free plan, Pro pricing, and why it’s a go-to tool for keyword research.

[00:02:41] How to Find High-Impact Keywords

How to identify “green-green” keywords with high popularity and low competition, and why long-tail keywords matter.

[00:03:41] Using Keywords Strategically in Your Listings

Where to place keywords in your title and description, especially within the first 150 to 300 words (your snippet).

[00:04:41] Title Analyzer Insights and Limitations

How Seller Spy’s title analyzer works, what makes a strong title, and why no tool is perfectly accurate.

[00:05:41] Balancing Keywords with Real-World Performance

Why keywords matter, but aren’t the only factor in ranking, and how to use your judgment alongside the data.

[00:06:41] SEOMantis Features and One-Time Pricing Option

A look at SEOMantis as a browser extension, including its SEO scoring, keyword insights, and lifetime pricing model.

[00:07:41] Understanding SEO Scores and Listing Optimization

What goes into a high SEO score, including reviews, tags, previews, and benefit-driven descriptions.

[00:08:41] Tracking Rankings and Using Built-In AI Tools

How SEOMantis helps you monitor keyword rankings and analyze titles and descriptions directly on Teachers Pay Teachers (TPT).

[00:09:41] Comparing Seller Spy and SEOMantis

Why Lindsay uses both tools together and how they complement each other for keyword research and optimization.

[00:10:41] Mr. Joel’s Description Generator and Workflow

How to use Mr. Joel’s tool to generate product descriptions and avoid starting from a blank page.

[00:11:41] Customizing SEO Descriptions with Keywords and Standards

How to input grade level, standards, and features to create more targeted and relevant descriptions.

[00:12:41] Editing AI-Generated Descriptions for Clarity

Why you should simplify AI-generated copy and aim for easy-to-read language that resonates with busy teachers.

[00:13:41] SEOTpreneur Tools and Data-Driven Insights

An overview of Mike’s tools, including keyword difficulty, pricing data, and his “unicorn” keyword concept.

[00:14:41] Using Market Research to Price Your Products

How to analyze competitor pricing and position your resources effectively within your niche.

[00:15:41] Understanding the “Unicorn” Keyword Strategy

What makes a keyword high opportunity, high demand, and low competition, and how to find them.

[00:16:41] Your Data Playbook Overview and Pricing

A look at the most advanced (and expensive) tool, including its ecosystem, coaching, and support features.

[00:17:41] Tracking ROI with the Product Change Tracker

How Your Data Playbook measures the impact of changes to titles, covers, and pricing on your revenue.

[00:18:41] Real Examples of Revenue Growth from Small Changes

Specific examples of how simple updates led to measurable increases in income.

[00:19:41] Choosing the Right Tools for Your Stage of Business

How to decide which tools to invest in based on your budget, experience level, and growth goals.

[00:20:41] Final Thoughts on SEO Tools and Smart Investment

Encouragement to make informed decisions, experiment with tools, and choose what works best for you.

SellerSpy affiliate link - https://sellerspy.co/?via=lindsay

SEO Mantis promo code - BOWDEN (25% off first month) https://www.seomantis.com/

SEOT - Promo code lindsay to save 20% off SEOTpreneur PRO Membership (annual): https://selfservedatatool.com/membership-checkout/?pmpro_level=6&pmpro_discount_code=lindsay

YDP - Get a free TPT store audit using this link https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if you could turn all that overwhelming Teachers Pay Teachers (TPT) data into clear, confident action steps that actually grow your sales?

In this episode, Lindsay sits down with Colleen Swanzey, creator of SellerSpy, to walk through brand-new features designed to help teacher sellers make smarter decisions with their data. From identifying low-competition keywords to uncovering hidden product opportunities, this conversation is all about simplifying the numbers and turning insights into income. If you’ve ever felt stuck staring at your analytics, this episode will show you exactly what to do next.

Key Discussion Points:

[00:00:41] SellerSpy Updates and What’s New

An overview of the latest SellerSpy improvements, including a more streamlined dashboard and new tools designed to simplify data analysis.

[00:01:22] Why More Data Isn’t Always Better

How Teachers Pay Teachers' (TPT’s) new analytics combined with SellerSpy can feel overwhelming, and why actionable insights matter more than raw numbers.

[00:02:00] Launch Timeline and Strategic Timing

When the new features are expected to roll out and how they align perfectly with back-to-school product planning.

[00:03:12] New Keyword Competition Metrics

How “fresh product” percentages and page volatility help determine whether a keyword is worth targeting.

[00:05:59] Using Competitor Data to Find Product Ideas

How the Venn diagram tool reveals keyword gaps between your store and competitors, sparking new product opportunities.

[00:07:50] Smarter Keyword Research Within Your Niche

Why analyzing top-ranking stores can help you uncover untapped keywords that align with your audience.

[00:08:21] The New Title Builder Tool

How drafting and comparing multiple titles side by side helps you choose the strongest option before final optimization.

[00:10:18] Store Audit and “Stores Like Yours” Feature

How identifying similar sellers can reveal keyword opportunities and highlight gaps in your own product line.

[00:12:13] Turning Teachers Pay Teachers (TPT) Search Analytics Into Action

An introduction to the new Search Analytics tool and how it categorizes your keywords into actionable buckets.

[00:12:49] The Four Keyword Categories Explained

Understanding “stars,” “leaky buckets,” “hidden gems,” and “fixer uppers,” and what each means for your store strategy.

[00:16:47] Why Freebies Can Skew Your Data

How high-traffic, low-conversion keywords often connect to free products and why that’s not necessarily a problem.

[00:18:45] Finding Hidden Gems for Product Expansion

How low-traffic but high-converting keywords can point to profitable product line opportunities.

[00:19:38] AI-Powered Keyword Analysis

How the built-in AI summarizes your data, highlights top-performing niches, and suggests next steps.

[00:22:01] Turning Insights Into a Clear Action Plan

Why tools like SellerSpy are powerful for helping busy teacher sellers move from data confusion to confident decisions.

SellerSpy: Research what’s trending and spy on top TPT sellers to stay ahead. https://sellerspy.co/?via=lindsay

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you spending hours on your Teachers Pay Teachers (TPT) store but still wondering if it’s actually moving the needle?

In this episode, Lindsay sits down with Mike Fuchigami from SEOTpreneur, a former middle school teacher turned full-time teacherpreneur, to unpack what really drives growth on Teachers Pay Teachers (TPT) today. From overcoming burnout and building a purpose-driven business to mastering SEO, data, and sustainable strategies, Mike shares a refreshingly honest look at what works, what doesn’t, and how to stop wasting time on the wrong things.

If you’ve ever felt stuck, overwhelmed, or unsure where to focus, this conversation will help you shift your approach and start making smarter, more strategic moves in your business.

Key Discussion Points:

[00:00:41] Meet Mike and His Teacherpreneur Journey

Mike shares his transition from classroom teaching to building a global Teachers Pay Teachers (TPT) business after a mental health turning point.

[00:01:47] From Teacher to Data-Driven Seller

How Mike’s background in SEL resources evolved into a thriving store and a YouTube platform helping other sellers.

[00:04:40] The Gap in Teachers Pay Teachers (TPT) SEO and Data Education

Why Mike began creating content and tools to simplify SEO and data analysis for sellers at all levels.

[00:06:41] What Separates Growing Sellers from Those Who Plateau

The mindset shift that successful sellers adopt instead of blaming algorithms or external changes.

[00:08:44] The Danger of Shiny Object Syndrome

Why jumping to new platforms too quickly can stall your growth and how to stay focused on what’s working.

[00:10:38] Understanding the “Keyword Unicorn”

What high search, low competition keywords really mean and why they’re only part of the equation.

[00:12:11] Why Most Keyword Strategies Fail

The missing piece of SEO, understanding keyword difficulty and your product’s ability to compete.

[00:13:25] Matching Your Store Level to Your Keywords

How new and experienced sellers should approach keyword selection differently.

[00:16:58] The SEOT Framework Explained

A breakdown of Strategy, Effort, Optimize, and Tinker and how balancing these leads to smarter growth.

[00:18:40] The “Wheel of Success” Concept

Why overworking without strategy or optimization can actually slow your progress.

[00:20:58] Tools, Data, and Who They’re Really For

Which tools work for beginners versus sellers with enough data to make informed decisions.

[00:22:44] Inside Mike’s Bootcamp and Mastermind

How accountability, feedback, and community help sellers improve their stores faster.

[00:24:53] A Smarter Approach for Busy Teachers

How to identify what actually drives sales and eliminate tasks that don’t.

[00:27:20] Giving Yourself Permission to Focus

Why cutting out ineffective strategies can free up time for high-impact work.

[00:28:51] The Impact of AI on TPT Sellers

How AI is changing the marketplace and why trust is becoming more important than ever.

[00:30:03] Building Trust in a “Trust Recession”

Simple ways to show authenticity and stand out as a real educator in your product listings.

[00:31:48] Using Your Classroom as an Advantage

Why real classroom experience is your biggest differentiator in a growing AI-driven space.

[00:32:29] Giving Back Through Business

Mike shares how he donates a portion of his earnings to support student mental health initiatives.

Connect with Mike:

https://seotpreneur.com/unicorn

https://www.youtube.com/@seotpreneur

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are your Teachers Pay Teachers (TPT) products actually showing up on Google, or are you missing out on a huge stream of organic traffic without even realizing it?

In this episode, Lindsay sits down with SEO expert McKayla from The Comma Mama to break down exactly how teacher sellers can optimize their Teachers Pay Teachers (TPT) resources for Google search. From choosing the right keywords to understanding search intent and avoiding common SEO mistakes, this conversation is packed with actionable strategies that can help your products get discovered beyond the Teachers Pay Teachers (TPT) platform. They also dive into how AI search is evolving and what it means for your business moving forward.

If you’ve ever wondered why some products rank and others don’t, or how to get consistent traffic without relying on social media, this episode will give you the clarity and direction you need.

Key Discussion Points:

[00:00:45] Why Google Traffic Matters

Why optimizing for Google helps you reach teachers who aren’t searching directly on Teachers Pay Teachers (TPT).

[00:01:56] Understanding SEO and Search Intent

What SEO actually means and why matching what buyers are looking for is key to ranking.

[00:03:50] Teachers Pay Teachers (TPT) vs. Google SEO Differences

How the two platforms rank content differently and why you need to optimize for both.

[00:04:44] Keywords as Your Foundation

Why keyword research drives your title, description, and overall visibility.

[00:06:05] Where to Place Keywords

How to use keywords effectively in your title, description, and product images.

[00:08:05] Avoiding Keyword Stuffing

How to keep your keywords natural while still optimizing your listings.

[00:10:41] How Google Interprets Buyer Behavior

Why clicks, purchases, and quick exits all impact your rankings.

[00:13:39] Checking and Improving Your Rankings

How to test if your products are showing up on Google and refine your strategy.

[00:16:24] Title Optimization and SEO Risks

Why changing titles too often can hurt your rankings and how to do it strategically.

[00:18:30] Writing Clear, Clickable Titles

How to balance readability, keywords, and user experience for better results.

[00:23:18] AI Search and the Future of SEO

What’s changing with AI tools and how they evaluate your products and store.

[00:33:28] SEO Myths and Ranking Opportunities

Why even new sellers can outrank established shops with the right approach.

Connect with McKayla:

https://thecommamamaco.com

https://www.threads.com/@commamama.co

https://www.instagram.com/commamama.com

https://thecommamamaco.com/tpt-seo-checklist?utm_source=guest_podcast&utm_medium=social&utm_campaign=teacher_business_school

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if your SEO strategy isn’t the problem, but your conversion rate is?

In this episode, Lindsay sits down with Matt Carey, creator of SEO Mantis, to unpack what’s really happening behind the Teachers Pay Teachers (TPT) search algorithm. If you’ve ever felt like you’re doing “all the right things” with keywords but still not seeing results, this conversation will shift how you think about SEO entirely. From understanding how conversions impact rankings to optimizing previews, titles, and descriptions, Matt breaks down SEO in a way that feels simple, doable, and actually effective.

This episode is packed with practical insights, especially if SEO has ever felt overwhelming or confusing. You’ll walk away with a clearer understanding of how to get found and, more importantly, how to turn views into sales.

Key Discussion Points:

[00:00:41] Why SEO Alone Isn’t Enough

Why having the right keywords is only part of the equation, and how conversions play a major role in boosting your rankings on Teachers Pay Teachers (TPT).

[00:01:41] What the Teachers Pay Teachers (TPT) Algorithm Really Looks At

A deeper look into factors like wishlists, cart adds, and preview engagement, and how they influence where your product shows up in search.

[00:03:41] Simplifying SEO for Sellers

Why SEO doesn’t have to be complicated, and how thinking of it as a “matching game” can make it more approachable and actionable.

[00:05:41] The Library Analogy for SEO

A powerful way to visualize how keywords, titles, and rankings work together to help buyers find exactly what they need.

[00:07:41] The Importance of Visuals and First Impressions

How thumbnails, previews, and descriptions mirror a book cover and summary, and why they matter just as much as keywords.

[00:11:41] The Story Behind SEO Mantis

How Matt identified a gap in the Teachers Pay Teachers (TPT) market and created a simple, user-friendly tool to help sellers optimize their listings.

[00:12:41] What the SEO Mantis Extension Actually Does

An inside look at how the tool analyzes titles, descriptions, keywords, and more to give actionable feedback.

[00:15:41] The First Things to Check on Any Listing

Why your title, description snippet, and thumbnail are the most important elements for getting clicks and visibility.

[00:17:41] Does Keyword Order Matter?

How Teachers Pay Teachers' (TPT's) search predictions and trends suggest that keyword placement may play a bigger role than you think.

[00:21:41] Why the Algorithm Is Always Changing

Understanding Teachers Pay Teachers (TPT) as a business and why constant updates are necessary, plus how sellers should adapt.

[00:23:41] Turning Views into Sales

How to identify a conversion problem and improve previews, descriptions, and overall listing quality.

[00:24:41] Writing Better Product Descriptions

What benefit statements are, why they matter, and how to avoid overwhelming buyers with too much information.

[00:26:41] Easy Wins for Better Previews

Simple strategies like watermarking your full resource or using video previews to increase buyer confidence.

[00:28:41] Time Management for Teacher Entrepreneurs

A realistic approach to staying focused, including prioritizing top tasks and using time blocking effectively.

[00:30:41] Pricing and Accessibility of SEO Tools

A breakdown of SEO Mantis pricing and why investing in SEO support can accelerate your business growth.

Free pro access to SEO Mantis for one month. Subscribers can use promo code LB-MONTH at checkout. They can cancel anytime. Just go to seomantis.com to sign-up

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth?

In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything.

Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle.

Key Discussion Points:

[00:00:41] What to Expect from Data-Driven Growth

Why understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions.

[00:01:41] How Your Data Playbook Was Created

Jarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers.

[00:03:41] Why the TPT Dashboard Isn’t Enough

The limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working.

[00:05:41] Understanding the Customer Funnel

A breakdown of the full buyer journey, from discovery to purchase, and why each stage matters.

[00:06:41] Discoverability and Keyword Strategy

Why showing up in search is everything and how ranking on page one impacts your sales.

[00:08:41] Stopping the Scroll with Covers

How your product cover influences clicks and what makes a listing stand out in a crowded market.

[00:09:41] The Role of Previews in Conversion

Why previews are one of the most important factors in converting buyers and building trust.

[00:10:41] Are Video Previews Worth It?

The pros and cons of video previews and why static previews often perform better.

[00:13:41] The Conversion Phase Explained

How to build confidence with buyers and increase purchases through strong previews and social proof.

[00:14:41] What Data Points to Track First

The most important metrics to focus on if you’re making under $500 per month.

[00:16:41] Why SEO Should Come Before Product Creation

How to use search data to validate demand before you spend time creating resources.

[00:19:41] The Three Growth Levers

Traffic, conversion rate, and pricing, and how each one impacts your revenue.

[00:21:41] How to Improve Low-Converting Products

How to identify weak products and what to tweak first to boost performance.

[00:22:41] Pricing Myths That Hold Sellers Back

Why sellers are afraid to raise prices and how testing pricing can increase profits.

[00:24:41] Inside Your Data Playbook

An overview of the platform and how it provides actionable recommendations for growth.

[00:26:41] The Product Change Tracker Explained

How to know if your changes actually worked and how much revenue they can generate.

[00:28:41] Creating a Weekly Optimization Plan

How small, consistent updates can lead to meaningful growth over time.

[00:30:41] SEO Tools for New Sellers

Why SEO tools are the best starting point and how to use them to find product ideas.

[00:31:41] What Top Sellers Do Differently

Why the biggest difference is simply more page views and diversified traffic sources.

[00:33:41] Can New Sellers Still Succeed?

How newer products can still rank and why fresh reviews matter more than old ones.

[00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) Traffic

How adding email lists and other channels helps sellers grow faster.

[00:38:41] Why Email Lists Matter Most

The importance of owning your audience and why email outperforms social media.

[00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) Businesses

How AI speeds up creation and optimization while still requiring your expertise.

[00:44:41] Thinking Like a Business Owner

Why shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT).

[00:46:41] A Generosity Moment

Jarrett shares how his family gives back both in business and in their local community.

Your Data Playbook: https://www.yourdataplaybook.com

Free Audit: https://www.yourdataplaybook.com/free-store-audit

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new?

In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started.

Key Discussion Points:

[00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) Sellers

How Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income.

[00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) Buyer

Why Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products.

[00:06:41] What Types of Teacher Resources Sell Well on Etsy

From early childhood activities to test prep and even higher-level content, what niches are performing across the platform.

[00:09:41] How to Open Your Etsy Shop the Right Way

Why timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost.

[00:10:41] Creating Listings That Actually Get Found

How to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google.

[00:12:41] Using Images to Drive Conversions

Why Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes.

[00:14:41] Writing Descriptions for Mobile Shoppers

How Etsy’s mobile-first experience changes the way you write descriptions and present product details.

[00:16:41] Increasing Sales with Simple Messaging Strategies

How automated messages and bundle offers can turn low-cost purchases into higher-value sales.

[00:19:41] Owning the Customer Experience on Etsy

Why having control over messaging, policies, and communication gives you a competitive edge.

[00:20:41] Driving Traffic Without Paid Ads

How to use SEO, pricing strategy, and perceived value to stand out in Etsy search results.

[00:21:41] The Power of Loss Leaders for Shop Growth

Why low-priced, high-volume listings can boost visibility across your entire shop.

[00:22:41] Leveraging Pinterest for Consistent Traffic

How Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic.

[00:24:41] Understanding Etsy Fees and Costs

A breakdown of listing fees, transaction fees, and what to expect when starting your shop.

[00:25:41] Using Facebook Groups to Find Customers

Why Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales.

[00:27:41] Common Listing Mistakes That Hurt Sales

How weak images, lack of clarity, or missing trust signals can stop customers from purchasing.

[00:28:41] Building Trust Through Authority and Reviews

Why showcasing your teaching experience and leveraging reviews can significantly boost conversions.

[00:30:41] How to Get Started Without Overwhelm

Why you only need one product to begin and how to build momentum step by step.

[00:31:41] Balancing Business and Family Life

A realistic look at building a business in the margins and redefining productivity as a busy teacher or parent.

[00:33:41] A Powerful Perspective on Generosity and Freedom

How building a business can create opportunities to give back through time, experiences, and financial support.

Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated.

In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs.

Key Discussion Points:

[00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to Know

Why opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller.

[00:03:12] LLCs vs. Sole Proprietor for TPT Sellers

What you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner.

[00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) Sellers

A breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions.

[00:12:05] DIY Taxes vs. Hiring a CPA

How to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business.

[00:16:44] Common Tax Mistakes TPT Sellers Make

The biggest pitfalls teachers run into during tax season and how to avoid costly errors.

Connect with Emily Bryant: All About Accounting

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too?

In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think.

Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform.

Key Discussion Points:

[00:00:41] A New Course for Teacher Entrepreneurs

Lindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP.

[00:01:05] Real Results from Publishing on KDP

She shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month.

[00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into Books

Learn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week.

[00:01:46] Step by Step Setup and Book Creation

The course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book.

[00:02:05] Designing a Scroll Stopping Cover and Listing

Lindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention.

[00:02:28] Publishing, Pricing, and Standing Out on Amazon

Inside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out.

[00:02:47] Launching Your Book and Generating Sales

Lindsay shares strategies for launching your book effectively so it begins generating income quickly.

[00:03:06] Templates, Bonuses, and Launch Resources

The program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process.

KDP Course: lindsaybowden.com/KDP ($97 today only!)

One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15

Connect further:

• Join the 1k TPT Challenge: https://lindsaybowden.com/challenge
• Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.