In this special Valentine's Day episode, Chynell dives into real client stories and marketing challenges from her coaching business. She breaks down the importance of clear, differentiated messaging and shares actionable insights on positioning products effectively.

In This Episode, You'll Hear:

• Why unclear messaging is costing you customers
• Real client case studies and how they tackled messaging challenges
• The 'Preschool Test' for evaluating your product positioning
• Practical tips for turning lackluster sales emails into high-converting campaigns
• How to spot early signals that your messaging is landing with your audience

...and more

Episode 2 of What TPT Sellers Struggled With This Week:

🚨 BREAKING: A TPT seller’s product sales plummet by $28K—but why? Meanwhile, ad drama is shaking up the TPT world, and let’s talk about memberships… because if yours isn’t uncopyable, it’s forgettable.

In this episode, Chynell is spilling the tea on:

💸 The $28K Leak: How one seller discovered her paid product was floating around the internet for free—and the messy cleanup that followed.

🔥 The Facebook Ad Controversy: Are ads really tanking your sales, or is that just another myth making the rounds?

💡 The Membership Positioning Glow-Up: Why content libraries are dead without positioning in 2025 and the must-have strategy that makes your membership ownable, marketable, and irresistible.

If you’ve ever wondered why some offers feel magnetic while others get lost in the shuffle, this episode is for you.

Get ready to audit your positioning, rethink your marketing, and make your membership the one people flock to.

FREEBIE MENTIONED: The 10k Blueprint: How to Replicate Your Highest Earning Month https://routineyourdream.kit.com/10k

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed The $28K Mystery, The TPT Ad Drama, and Creating Uncopyable Memberships and found it helpful, please leave a review!

You did the thing.

Grew the list.

Listened to all the “money is in the list” advice. But… no cha-ching? (or not enough cha-chings to make paying for a 10k+ list feel worth it)

This week on the podcast, Chynell is breaking down exactly why your list isn’t making money—and how to flip the script.

Spoiler alert: It’s *just* not about sending more emails (however if you haven't heard the exact number you should be sending based on research, you can check that out here)

...and it’s also definitely not about copying what everyone else is doing.

Here's what we dug into on this episode:

→ The 3 fast and dirty things to start testing with your list in the next 30 days to increase your earnings from email

→ Why the plain ol' schmain ol' tone of voice might be making your subscribers' eyeballs glaze over the email (and a few different tone of voice styles that will wake'em up!)

→ The #1 secret ingredient to increasing conversions in your sales-focused emails

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed "Big Email List, But It's Not Making Me Money." Alright—Hold My Matcha. and found it helpful, please leave a review!

What's up in Chynell's world? Take a peek behind the curtain of real TPT seller challenges from this week. In this episode, we're diving deep into the actual problems Chynell's clients faced this week and how she tackled them together. Because sometimes knowing you're not alone in your struggles is exactly what you need to move forward.

Episode Highlights:

🔄 Delegating with Confidence

• How one seller successfully transitioned from full-time business owner to balancing school commitments
• The breakthrough moment: When delegation actually improved her email marketing
• Key Lesson: There's always a solution for tasks you think "only you" can do

📧 Email Marketing

• Why one-size-fits-all email sequences don't work
• Understanding the buyer's journey stages for better email conversion
• Strategic approach to crafting sales pages for curriculum products

💰 Bouncing Back from Big Revenue Dips

• How to analyze financial setbacks like a pro
• The "Car Accident" assessment method for identifying specific losses
• Finding actionable solutions when specific products show significant revenue drops

🆕 Starting Fresh in a New Niche

• Reality check: Timeline adjustments for launching to a new audience
• Mini milestones that matter before a big launch
• The truth about splitting focus between different niches

🎯 Membership Positioning

• Keys to standing out in a crowded market
• How to validate your offer before investing time and resources
• The power of surveying your audience for better results

🔑 Key Takeaway: Build the business you love, but build it smart.

🎁 Free Resources Mentioned:

• Sales Copy Infused Preview Template Link
• 10K Month Blueprint

Want more episodes like this? Let Chynell know over on Instagram @routineyourdream or shoot her an email!

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed What TPT Sellers Struggled With This Week: Memberships, Financial Loss, and Big Pivots and found it helpful, please leave a review!

If “go full-time” is on your vision board this year, hit play. And if you're already full-time, every action item *still* applies.

We’re talking:

🔥 The secret to “quiet quitting” without sacrificing your paycheck

📊 Why dating your dashboards is the spicy habit your business needs

🚀 How to build a growth flywheel that practically runs itself

⏳ And the one thing you must do now to save yourself from first-year regret

If “go full-time” is on your vision board this year, hit play. Your step-by-step roadmap is waiting. Let’s make it happen, together.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Steps to Go Full-Time on TeachersPayTeachers This Year and found it helpful, please leave a review!

Listen in on this TPT Seller's $6K Wake-Up Call: What's Really Moving the Needle?

Ready to get real about where your time and money are actually going in your business? Let's dive into a story that might just change how you look at your own investments.

Inside this episode, Chynell is pulling back the curtain from a session where she uncovered a $6K blind spot in just under 30 minutes. (Spoiler: It involves Instagram, and you might see yourself in this story!)

You'll discover:

✨ Why that nagging feeling about your business investments might be spot-on

✨ How to know if you're pouring resources into the wrong channels

✨ The unexpected place where most successful TPT sellers are actually finding their traffic

✨ A framework for making those tough decisions about where to invest

Plus, Chynell is sharing her own $6K learning moment from this year (because yes, even business coaches have these moments!)

If you've been feeling the pressure to show up everywhere or struggling to make those big business decisions, this conversation is your permission slip to choose differently.

Ready to get clarity on what's really moving the needle in your business? Let's dive in!

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed The $6K Decision That Changed This TPT Seller’s Business and found it helpful, please leave a review!

Chynell's got good news and "please don't shoot the messenger" news...

In this episode Chynell talks about predictions for staying ahead of the curve in 2025 if you sell on TPT.

⏱️ Episode Highlights:

[00:00:42] The evolution of content creation - from video taking over to AI

[00:02:50] Why your approach matters: casual creator vs. serious business owner

[00:04:08] Strategic product creation in the AI era

[00:12:45] Building an unmistakable brand voice that stands out

[00:16:22] Making ROI your new BSF (and why it matters more than ever)

[00:19:30] Future-proofing your business beyond TPT

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed TPT Seller 2025 Predictions: What to Scrap, Keep, and Double Down On and found it helpful, please leave a review!

Listen-along to this episode while you work through the free companion guide: https://routineyourdream.kit.com/10k or comment the word "BLUEPRINT" on any post on our Instagram: @routineyourdream and we will DM the link to grab it straight to your inbox!

Ever wonder how some Teachers Pay Teachers sellers consistently hit those dream-worthy revenue months? In this episode, Chynell is breaking down exactly how she helped one of her coaching clients create a repeatable strategy for $10k months on TPT.

Inside this episode:

• Why "blueprinting" your success is the key to consistent revenue
• How to break down your highest-earning month into actionable steps
• The exact process for identifying what drives your best sales
• Marketing activities that actually move the needle
• How to turn your "lucky" high-earning month into your new normal

🎁 FREE DOWNLOAD: 10k Month Blueprint Workbook

Transform your best month from a one-time win into your consistent reality! Get your hands on our step-by-step companion guide that walks you through creating your own revenue blueprint.

→ Get the free guide: https://routineyourdream.kit.com/10k

→ Or comment "blueprint" on any @routineyourdream Instagram post

Perfect for you if:

• You're stuck in the 5-8k range and ready to level up
• You've hit 10k before but haven't been able to repeat it
• You want to turn your best month ever into your new baseline
• You're ready to stop guessing and start strategizing

Want personalized guidance to scale your TPT business?

Apply for private coaching at www.routineyourdream.com/privatebusinesscoaching

Share the Love:

Enjoyed this episode? Share it with your TPT besties! Whether in a Facebook group or a quick text, your support means the world. 💌

Which one will you try?

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed 13 Business Shifts I Swear By Ranked From Worth Trying to #1 Holy Grail and found it helpful, please leave a review!

If your goal is more traffic to your products, and you want to use email to increase traffic, in this episode of Routine Your Dream, Chynell dives deep into one of the most frequently asked questions by TPT store owners: "How often should you really be emailing your list?" With so much noise around optimal emailing frequency, Chynell brings in compelling research statistics to uncover the truth. Spoiler alert: the previous myth that more emails yield better results gets debunked, and you'll be surprised to hear the sweet spot for maximum ROI.

Key Takeaways:

👉 Find Your Sweet Spot: The study revealed that the optimal sending frequency for the best results. The optimal range yielded the highest ROI, with a 46:1 return, outperforming both lower and higher frequencies.

👉 More Isn’t Always Better: Contrary to the common belief that more emails lead to better results, the study found that sending 33+ emails per month provided no significant advantage over sending just 5 to 8 emails, both yielding a similar ROI of around 41:1. Quality over quantity, everyone!

👉 Gradual Increase for Better Results: If you're currently sending once a month, simply increasing to 2-4 times per month can more than double your ROI from $13 to $31 for every dollar spent. Small, incremental changes can significantly impact your return.

Whether you're a seasoned email marketer or just starting out, these insights can help you refine your strategy and boost your email marketing ROI.

ROI Breakdown:

- Once per month: $13 return per $1 spent

- Two to four times per month: $31 return per $1 spent

- Five to eight times per month: $41 return per $1 spent

- Nine to sixteen times per month: $46 return per $1 spent

- Seventeen to thirty-two times per month: drops to $38 return per $1 spent

- Thirty-three plus times per month: about $42 return per $1 spent

Actionable Tips:

- Gradually increase your email frequency to move into the next ROI range.

- Differentiate between "hard sell" and "soft sell" emails.

- Sales-focused emails should include links to products or monetized content.

- Consider soft sell techniques like linking products subtly within value emails.

Action Plan:

1. Identify your current emailing frequency and the ROI range you fall into.

2. Strategize to increase your emailing frequency to the next range for better ROI.

3. Experiment with different types of sales-focused emails and measure their effectiveness.

4. Monitor your results and adjust your strategy accordingly.

Resources Mentioned:

ROI Study on Email Frequency: Litmus Email ROI Report

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Surprising Stat: How Often to Email Your List and found it helpful, please leave a review!