In this episode you'll hear:

→ The First Hire Framework: the step-by-step pre-hire strategy that shows you what to fix before you hand off anything

→ how I help sellers identify whether their bottleneck is bandwidth, automation, or delegation (spoiler: it's usually all three).

→ Delegation Danger Zones (and how to avoid burning out your first hire)

→ Why traditional SOPs Are Dead. I'm sharing the smarter way to train your new hire.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed How To Prep For Your First Full-Time Hire and found it helpful, please leave a review!

I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.

In this real client case study breakdown you'll hear—

→ The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.

→ how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.

→ the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.

→ why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.

→ …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.

→ I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed How I Spot Early Signs of Growth (Before My Clients See It) and found it helpful, please leave a review!

Spend a Dime or Spend Your Time—either way, traffic’s gonna cost ya

In this episode, Chynell breaks down what’s really going on behind the scenes with successful TPT sellers—and what’s holding others back. From coaching convos to TikTok tests, she explores the three traffic types, what “taking your business seriously” actually looks like, and how one little messaging tweak led to new memberships (with zero mention of the offer!).

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Spend a Dime or Spend Your Time - What TPT Sellers Struggled With This Week and found it helpful, please leave a review!

It’s not about better words. It’s about better strategy. In this quick episode, Chynell is sharing 3 smart questions you can ask ChatGPT to help you audit your TeachersPayTeachers product descriptions like a conversion copywriter. These prompts will help you spot what’s missing, make your copy more persuasive, and fix the small things that might be costing you sales. If you’ve ever stared at your listing wondering what to change—this one’s for you.

Ask any fitness trainer and they'll say "summer bodies are made in the winter." Well, that adage works in the business world, too! Let's dive in!

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Preparing Your Marketing for August. Yes, Right Now. and found it helpful, please leave a review!

It’s time for a different kind of spring cleaning—one that clears out the clutter in your business priorities instead of just your junk drawer. In this episode, Chynell dives into the sneaky ways entrepreneurs overload their to-do lists, expenses, and mental bandwidth with tasks that feel productive but actually hold them back.

She shares how to ditch the busy work, cut unnecessary expenses, and prioritize high-impact activities using her GPA Method (Greatest Payoff Activities). Plus, she breaks down the power of automation, outsourcing, and single-task focus to streamline your business and get back precious time and energy.

If your to-do list looks like a Hoarders: Business Edition episode, this one’s for you.

Listen in to learn how to:

✔ Identify and eliminate tasks that don’t move the needle

✔ Audit your expenses and cut out the dead weight

✔ Automate and outsource low-value work

✔ Get laser-focused on one big goal at a time

Your time is your most valuable resource—let’s clean up the mess and make room for real growth.

🎧 Listen now & DM Chynell on Instagram with your biggest decluttering win!

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Here's Your Spring Cleaning Routine for Your Business and found it helpful, please leave a review!

Have you noticed the phrase "is this AI" coming up every where you look? How will the increase in skepticism impact selling in 2025 and beyond? Tune in and find out ways to build more trust with your potential buyers in this episode!

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed My Honest Thoughts On Selling Right Now and found it helpful, please leave a review!

In this special Valentine's Day episode, Chynell dives into real client stories and marketing challenges from her coaching business. She breaks down the importance of clear, differentiated messaging and shares actionable insights on positioning products effectively.

In This Episode, You'll Hear:

• Why unclear messaging is costing you customers
• Real client case studies and how they tackled messaging challenges
• The 'Preschool Test' for evaluating your product positioning
• Practical tips for turning lackluster sales emails into high-converting campaigns
• How to spot early signals that your messaging is landing with your audience

...and more

Episode 2 of What TPT Sellers Struggled With This Week:

🚨 BREAKING: A TPT seller’s product sales plummet by $28K—but why? Meanwhile, ad drama is shaking up the TPT world, and let’s talk about memberships… because if yours isn’t uncopyable, it’s forgettable.

In this episode, Chynell is spilling the tea on:

💸 The $28K Leak: How one seller discovered her paid product was floating around the internet for free—and the messy cleanup that followed.

🔥 The Facebook Ad Controversy: Are ads really tanking your sales, or is that just another myth making the rounds?

💡 The Membership Positioning Glow-Up: Why content libraries are dead without positioning in 2025 and the must-have strategy that makes your membership ownable, marketable, and irresistible.

If you’ve ever wondered why some offers feel magnetic while others get lost in the shuffle, this episode is for you.

Get ready to audit your positioning, rethink your marketing, and make your membership the one people flock to.

FREEBIE MENTIONED: The 10k Blueprint: How to Replicate Your Highest Earning Month https://routineyourdream.kit.com/10k

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed The $28K Mystery, The TPT Ad Drama, and Creating Uncopyable Memberships and found it helpful, please leave a review!

You did the thing.

Grew the list.

Listened to all the “money is in the list” advice. But… no cha-ching? (or not enough cha-chings to make paying for a 10k+ list feel worth it)

This week on the podcast, Chynell is breaking down exactly why your list isn’t making money—and how to flip the script.

Spoiler alert: It’s *just* not about sending more emails (however if you haven't heard the exact number you should be sending based on research, you can check that out here)

...and it’s also definitely not about copying what everyone else is doing.

Here's what we dug into on this episode:

→ The 3 fast and dirty things to start testing with your list in the next 30 days to increase your earnings from email

→ Why the plain ol' schmain ol' tone of voice might be making your subscribers' eyeballs glaze over the email (and a few different tone of voice styles that will wake'em up!)

→ The #1 secret ingredient to increasing conversions in your sales-focused emails

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed "Big Email List, But It's Not Making Me Money." Alright—Hold My Matcha. and found it helpful, please leave a review!