Which one will you try?

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed 13 Business Shifts I Swear By Ranked From Worth Trying to #1 Holy Grail and found it helpful, please leave a review!

If your goal is more traffic to your products, and you want to use email to increase traffic, in this episode of Routine Your Dream, Chynell dives deep into one of the most frequently asked questions by TPT store owners: "How often should you really be emailing your list?" With so much noise around optimal emailing frequency, Chynell brings in compelling research statistics to uncover the truth. Spoiler alert: the previous myth that more emails yield better results gets debunked, and you'll be surprised to hear the sweet spot for maximum ROI.

Key Takeaways:

👉 Find Your Sweet Spot: The study revealed that the optimal sending frequency for the best results. The optimal range yielded the highest ROI, with a 46:1 return, outperforming both lower and higher frequencies.

👉 More Isn’t Always Better: Contrary to the common belief that more emails lead to better results, the study found that sending 33+ emails per month provided no significant advantage over sending just 5 to 8 emails, both yielding a similar ROI of around 41:1. Quality over quantity, everyone!

👉 Gradual Increase for Better Results: If you're currently sending once a month, simply increasing to 2-4 times per month can more than double your ROI from $13 to $31 for every dollar spent. Small, incremental changes can significantly impact your return.

Whether you're a seasoned email marketer or just starting out, these insights can help you refine your strategy and boost your email marketing ROI.

ROI Breakdown:

- Once per month: $13 return per $1 spent

- Two to four times per month: $31 return per $1 spent

- Five to eight times per month: $41 return per $1 spent

- Nine to sixteen times per month: $46 return per $1 spent

- Seventeen to thirty-two times per month: drops to $38 return per $1 spent

- Thirty-three plus times per month: about $42 return per $1 spent

Actionable Tips:

- Gradually increase your email frequency to move into the next ROI range.

- Differentiate between "hard sell" and "soft sell" emails.

- Sales-focused emails should include links to products or monetized content.

- Consider soft sell techniques like linking products subtly within value emails.

Action Plan:

1. Identify your current emailing frequency and the ROI range you fall into.

2. Strategize to increase your emailing frequency to the next range for better ROI.

3. Experiment with different types of sales-focused emails and measure their effectiveness.

4. Monitor your results and adjust your strategy accordingly.

Resources Mentioned:

ROI Study on Email Frequency: Litmus Email ROI Report

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Surprising Stat: How Often to Email Your List and found it helpful, please leave a review!

Client chat! My client, Dr. Jenna Copper and I talk about the strategies we're using to make Amazon Bestseller List—again—with her latest book, Role Call.

Ever wondered what it takes to write, position, and launch a book and hit Amazon Bestseller status?

In today’s episode, I’m sharing the behind-the-scenes strategy that helped my client Jenna Copper plan, position, and execute a chart-topping book launch.

From leveraging the Amazon algorithm to exactly what we did to drive first-week sales, this episode breaks down the actionable steps you can take to make your book launch a success.

Whether you’re a first-time author or planning your next bestseller, you’ll walk away with a proven framework for launching with intention and hitting your goals.

What You’ll Learn in This Episode:

• How we reverse-engineered the book launch to hit Amazon Bestseller status.

• Why the first week of sales is critical (and how to maximize it).

• The power of social proof and early-bird bonuses in driving sales.

• How to leverage Amazon’s algorithm to rank in your category.

• Time management tips for balancing life and launching your book.

Episode Highlights:

• [00:02:00] The importance of starting with a clear goal (and working backward).

• [00:05:30] How Jenna’s intentional launch strategy led to Amazon Bestseller success.

• [00:10:45] Using social proof to build excitement and credibility during your launch.

• [00:15:00] The secret to leveraging Amazon’s algorithm for first-week visibility.

• [00:18:30] Why offering a bonus resource can boost launch-week sales.

• [00:25:00] Jenna’s advice for authors managing a busy schedule while writing and launching.

Resources Mentioned:

Jenna Copper’s book: Role Call – Available on Amazon

Free Download: Book Launch Checklist – Click Here to Grab It

Connect With Jenna:

• Instagram: @drjennacopper
• Website: www.jennacopper.com

Connect With Me:

• Instagram: @chynell.moore and @routineyourdream

• Website: www.routineyourdream.com

Ready to take your book launch to the next level? Let’s map out a custom strategy together. Click here to learn more about my coaching services.

Subscribe & Review:

If you loved this episode, please take a moment to subscribe, rate, and review! It helps the show grow and reach more authors just like you.

In this episode of Routine Your Dream, Chynell chat with Krystle Rowry, a self-taught web designer turned million-dollar entrepreneur. Krystle has built an incredible career working with household names like Marie Forleo, Issa Rae, Julie Solomon, and many more. Her journey is nothing short of inspiring—and she’s sharing her actionable strategies that can help TPT sellers scale, streamline, and stand out.

If you’ve been feeling stuck trying to do it all yourself or overwhelmed by content creation, this episode is your blueprint for working smarter, not harder.

Here’s what you’ll learn in this episode:

• 🚀 How Krystle went from a self-taught web designer to a million-dollar entrepreneur, working with powerhouse names like Marie Forleo and Issa Rae. (00:01:38)
• 🎯 How to overcome the mindset block that stops TPT sellers from hiring out—even if your business is "just a side hustle"—and why cloning yourself leads to growth. (00:08:53)
• ✂️ Step-by-step on how to turn ONE long-form piece of content into 12+ shareable assets for Instagram, TikTok, and beyond. (00:17:27)
• 🌟 The secret to turning your Instagram account into a high-value resource hub for your niche—so your audience sees you as an expert, not just classroom inspo. (00:18:52)
• 📅 The monthly repurposing routine Krystle swears by to create consistent, stress-free content. (00:20:50)

If you’re a TPT seller scaling your business, Krystle’s advice will help you maximize your time, elevate your brand, and build the business of your dreams.

🔗 Resources Mentioned in This Episode:

• Follow Krystle on Instagram: @KrissDidIt
• Explore her free Next Level Website checklist on her website: KrissDidIt.com

🎧 Subscribe & Review:

Don’t miss out on future episodes packed with expert insights! Subscribe to Routine Your Dream and leave a review to let us know what you loved most about this episode.

In this episode of Routine Your Dream, Chynell is joined by a listener-turned-client! None other than Melody Munch—creator of Mrs. Munch’s Munchkins. Melody went from earning $2k months as a side hustle to becoming a full-time resource creator whose products have been spotlighted on The Kelly Clarkson Show, Today Show, and E! News. But the journey wasn’t all smooth sailing. Tune in to hear how Melody transformed her business by embracing intentional growth routines, including the game-changing power of vision retreats.

Whether you’re stuck at a plateau or dreaming of going full-time, this conversation is packed with actionable takeaways and inspiration to help you level up.

What You’ll Learn in This Episode:

🎯 How Melody went from side hustle mode to running her business full-time

🌟 The role vision retreats played in her transformation—and how you can host your own

📊 The growth routines that help her focus, solve big business challenges, and innovate consistently

🎥 Instagram marketing strategies that drive traffic and boost sales

💡 Tips for creating and repurposing content to work smarter, not harder

Links & Resources Mentioned:

• Melody’s TPT Store: Mrs. Munch’s Munchkins
• Follow Melody on Instagram and TikTok
• The OG Vision Retreat Episode is episode: How to Create a Vision for Your Business https://podcasts.apple.com/us/podcast/routine-your-dream-tpt-marketing-and-success-habits/id1476471317?i=1000462990208
• Get started with ManyChat: ManyChat

In this episode Chynell brings you behind the scenes on how she built a visual marketing strategy that aligns with her Q1 business goals and shares the exciting backstage moments of her recent podcast photoshoot with Amalie—The Branded Boss Lady!

Spoiler: Photoshoots are about strategy, not just pretty pictures (tune in to hear why!)

If you've ever felt like your brand visuals aren't reflecting your expertise or you’re planning your own photoshoot, this episode is packed with inspo and action!

Here’s what I’ll cover:

• The story behind the new podcast cover photo and podcast photoshoot
• How she recognized a disconnect between current brand visuals and needed
• Why Chynell decided to DIY her website redesign and the steps she’s taking to align her visuals
• Tips for planning photoshoots that serve multiple business objectives 📸
• How she selects colors and props that reflect her brand and boost confidence

Photographer mentioned: Amalie (AKA The Branded Boss Lady)

https://thebrandedbosslady.com/

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed Do You Have a Visual Marketing Strategy? Here's How I Planned Mine | Ep 84 and found it helpful, please leave a review!

Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy.

Today, we’re tackling how shorter, focused 12-week* periods can help you achieve more in a fraction of the time. Inspired by the powerful concept of “periodization” (borrowed from world-class athletes), this approach has been a game-changer for so many entrepreneurs and educators aiming to work smarter, not harder.

Here’s what you’ll learn:

• The Problem with Year-Long Plans: Why “planning big” without a strategy leads to burnout and scattered results.
• What is Periodization? How athletes like Michael Phelps use it for peak performance, and why it works just as well in business.
• How to Use the 12-Week Year Framework: Tips for setting focused, achievable goals and actually hitting them without getting overwhelmed.
• Real-Life Examples: How you can apply this method to build momentum in your business, whether you’re aiming to boost social media, grow your email list, or launch a new product.
• Weekly Action Plan: How to break down your 12-week goals into manageable steps that drive real results.

Key Takeaways:

Forget the stress of annual goals that drag you down. A focused 12-week plan lets you stay adaptable, clear-headed, and motivated all year long. If you’re ready to stop the endless cycle of busy work and start planning like a pro, this episode is for you!

Resources Mentioned:

• The 12-Week Year – The book that introduces periodization planning for productivity
• The One Thing – The book that complements this approach with a laser focus on what matters most

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed How to Build a Planning System You’ll Actually Use | Ep 83 and found it helpful, please leave a review!

Got task fatigue? Procrastinating on your to-do's? Your to-do list should feel like a love letter to your future self, not a burden that you dread on a daily basis. You got into entrepreneurship so that you could be in control and have the freedom to live life on your own terms, so dive into today's episode to learn how to design a routine that works for you, not against you. In this episode, TPT sellers will learn 20 ways to get more done and feel so good doing it that it those tedious tasks turn into little self-care moments.

Here are some sneak peek quotes from the episode:

1. Get dressed up for a task: "I want to romanticize podcasting..." – Chynell
2. Save a favorite drink or playlist for certain tasks: "Might be you actually saving your favorite drink or a favorite playlist..." – Chynell
3. Wear cozy pajamas and enjoy a fireplace setting: "Your thing might be to...cozy up in your favorite fall pajamas and the fireplace." – Chynell
4. Gilmore Girls-themed productivity date: "I'm gonna create a Gilmore Girls-themed date with my dashboard." – Chynell
5. Work in a new environment: "You might go to a different environment entirely..." – Chynell
6. Move to a different spot in your home: "Maybe you always work at your dining room table... like, get cozy in bed." – Chynell
7. Create “dreamy systems” with cozy routines: "Dreamy systems that are practical but still make your brain feel like... ooh, this is exciting." – Chynell
8. Light a specific candle for each task: "This is going to be my email writing candle... my content creation candle." – Chynell
9. Make big picture monthly planning feel special: "Imagine how fun it would be to map out your month with ease." – Chynell
10. Use fun, seasonal drinks: "Instead of a regular coffee, you have like a cinnamon chai." – Chynell
11. Add color coding to planning: "You're finding joy in the color coding of your calendar." – Chynell
12. Go somewhere insta-worthy with your laptop: "You can go there at noon... on a Saturday with your laptop." – Chynell
13. Enjoy a new snack during tasks: "When is the last time you tried a snack that you've never tried before? If you like it, pair it with that dreaded task" – Chynell
14. Take yourself on a little shopping spree: "After that little shopping spree, say... hmm, what else could I do while I'm out business related?" – Chynell
15. Buy yourself fresh flowers for your workspace: "Maybe I'll have some fresh flowers sitting by my mic just to remind myself..." – Chynell
16. Get a new cozy item: "When's the last time you bought some cozy pajamas?" – Chynell
17. Remind yourself of your impact: "The very things on your to-do list... are going to reach the people who need them." – Chynell
18. Take a quick drive or commute: "Start your work session with a quick little 10-minute drive, then turn around to 'enter' your house." – Chynell
19. Create a cozy “work nook”: "It's such a perfect time to just get cozy in your favorite, comfy chair." – Chynell
20. Celebrate small wins with treats: "Incentivize all the hard work that you've been up to, because guess what? You're your own boss." – Chynell

In this episode, we’re diving deep into the fear that’s been lurking in the shadows, keeping you from the success you deserve. It’s time to face it head-on, because guess what? Your next level isn’t waiting for you in your comfort zone. It’s on the other side of that fear you’ve been dodging.

We’re breaking down the mindset shifts, the hard truths, and the no-BS strategies you need to start showing up boldly in your business. Whether it’s perfectionism, fear of rejection, or playing small that’s got you stuck, this episode is your wake-up call inspired by the conversations that Chynell has had behind the scenes. If you’ve been waiting for the "right moment," newsflash: It’s now girl, so hit play. And play it again and again until you find yourself finally believing it in your bones.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review

In this episode, Chynell explores the pressure to grow that high-achieving TPT sellers experience as they navigate their business success.

Often, we celebrate the hustle, the grind, and endless growth, but what about when your business has "enough"? What do you do when you've hit your financial goals but feel burnt out, exhausted, and unable to enjoy the fruits of your labor? Chynell shares a compelling story of one of her clients who built a highly successful TPT business, pulling in over $30,000 per month, yet grappled with her current season of business.

In this episode, you'll learn about:

• The concept of different "seasons" in your business: planting, growing, harvesting, and recognizing your "enough" season.
• The psychological and emotional struggles of recognizing when you are in a harvest season.
• How to set your "enough" threshold and the importance of giving yourself permission to step back, rest, and embrace a season where you enjoy what you've built.
• Real-world examples of how TPT sellers can adjust their mindsets and business strategies to avoid unnecessary burnout.
• Strategies for maintaining your business's success without constantly feeling the need to push for more.

Whether you're in a growth season on TeachersPayTeachers or realizing you're in your "enough" season, this episode offers insights into achieving balance and peace while still maintaining and nurturing a successful education business.

Key Takeaways:

• Success isn't just about continuous growth—it's also about knowing when to rest and nurture what you've already built.
• Establishing a financial "floor" helps in identifying when it’s okay to take your foot off the pedal.
• Rest and recovery are essential components of long-term success and creativity.
• Personalized strategies can allow high achievers to recognize and live comfortably in their "enough" season without the fear of losing momentum.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review to celebrate the podcast's fifth birthday!

Thank you for being a part of the Routine Your Dream community. Here's to another five years of success and growth!