Routine Your Dream: TPT Marketing and Success Habits for TPT Sellers

In this episode Chynell brings you behind the scenes on how she built a visual marketing strategy that aligns with her Q1 business goals and shares the exciting backstage moments of her recent podcast photoshoot with Amalie—The Branded Boss Lady!

Spoiler: Photoshoots are about strategy, not just pretty pictures (tune in to hear why!)

If you've ever felt like your brand visuals aren't reflecting your expertise or you’re planning your own photoshoot, this episode is packed with inspo and action!

Here’s what I’ll cover:

• The story behind the new podcast cover photo and podcast photoshoot
• How she recognized a disconnect between current brand visuals and needed
• Why Chynell decided to DIY her website redesign and the steps she’s taking to align her visuals
• Tips for planning photoshoots that serve multiple business objectives 📸
• How she selects colors and props that reflect her brand and boost confidence

Photographer mentioned: Amalie (AKA The Branded Boss Lady)

https://thebrandedbosslady.com/

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed The Photoshoot That Launched My Q1 Strategy | Ep 84 and found it helpful, please leave a review!

Welcome back to Routine Your Dream! In this episode, we’re diving into one of the biggest planning mistakes TPT sellers make: overcommitting to an annual plan that rarely sees the light of day. If you’ve ever mapped out an entire year only to feel scattered and overwhelmed halfway through, this episode is your rescue remedy.

Today, we’re tackling how shorter, focused 12-week* periods can help you achieve more in a fraction of the time. Inspired by the powerful concept of “periodization” (borrowed from world-class athletes), this approach has been a game-changer for so many entrepreneurs and educators aiming to work smarter, not harder.

Here’s what you’ll learn:

• The Problem with Year-Long Plans: Why “planning big” without a strategy leads to burnout and scattered results.
• What is Periodization? How athletes like Michael Phelps use it for peak performance, and why it works just as well in business.
• How to Use the 12-Week Year Framework: Tips for setting focused, achievable goals and actually hitting them without getting overwhelmed.
• Real-Life Examples: How you can apply this method to build momentum in your business, whether you’re aiming to boost social media, grow your email list, or launch a new product.
• Weekly Action Plan: How to break down your 12-week goals into manageable steps that drive real results.

Key Takeaways:

Forget the stress of annual goals that drag you down. A focused 12-week plan lets you stay adaptable, clear-headed, and motivated all year long. If you’re ready to stop the endless cycle of busy work and start planning like a pro, this episode is for you!

Resources Mentioned:

• The 12-Week Year – The book that introduces periodization planning for productivity
• The One Thing – The book that complements this approach with a laser focus on what matters most

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed It's Okay to Not Want to Plan Your Entire Year—Here's Why That's Actually Smart for TPT Sellers | Ep 83 and found it helpful, please leave a review!

Got task fatigue? Procrastinating on your to-do's? Your to-do list should feel like a love letter to your future self, not a burden that you dread on a daily basis. You got into entrepreneurship so that you could be in control and have the freedom to live life on your own terms, so dive into today's episode to learn how to design a routine that works for you, not against you. In this episode, TPT sellers will learn 20 ways to get more done and feel so good doing it that it those tedious tasks turn into little self-care moments.

Here are some sneak peek quotes from the episode:

1. Get dressed up for a task: "I want to romanticize podcasting..." – Chynell
2. Save a favorite drink or playlist for certain tasks: "Might be you actually saving your favorite drink or a favorite playlist..." – Chynell
3. Wear cozy pajamas and enjoy a fireplace setting: "Your thing might be to...cozy up in your favorite fall pajamas and the fireplace." – Chynell
4. Gilmore Girls-themed productivity date: "I'm gonna create a Gilmore Girls-themed date with my dashboard." – Chynell
5. Work in a new environment: "You might go to a different environment entirely..." – Chynell
6. Move to a different spot in your home: "Maybe you always work at your dining room table... like, get cozy in bed." – Chynell
7. Create “dreamy systems” with cozy routines: "Dreamy systems that are practical but still make your brain feel like... ooh, this is exciting." – Chynell
8. Light a specific candle for each task: "This is going to be my email writing candle... my content creation candle." – Chynell
9. Make big picture monthly planning feel special: "Imagine how fun it would be to map out your month with ease." – Chynell
10. Use fun, seasonal drinks: "Instead of a regular coffee, you have like a cinnamon chai." – Chynell
11. Add color coding to planning: "You're finding joy in the color coding of your calendar." – Chynell
12. Go somewhere insta-worthy with your laptop: "You can go there at noon... on a Saturday with your laptop." – Chynell
13. Enjoy a new snack during tasks: "When is the last time you tried a snack that you've never tried before? If you like it, pair it with that dreaded task" – Chynell
14. Take yourself on a little shopping spree: "After that little shopping spree, say... hmm, what else could I do while I'm out business related?" – Chynell
15. Buy yourself fresh flowers for your workspace: "Maybe I'll have some fresh flowers sitting by my mic just to remind myself..." – Chynell
16. Get a new cozy item: "When's the last time you bought some cozy pajamas?" – Chynell
17. Remind yourself of your impact: "The very things on your to-do list... are going to reach the people who need them." – Chynell
18. Take a quick drive or commute: "Start your work session with a quick little 10-minute drive, then turn around to 'enter' your house." – Chynell
19. Create a cozy “work nook”: "It's such a perfect time to just get cozy in your favorite, comfy chair." – Chynell
20. Celebrate small wins with treats: "Incentivize all the hard work that you've been up to, because guess what? You're your own boss." – Chynell

In this episode, we’re diving deep into the fear that’s been lurking in the shadows, keeping you from the success you deserve. It’s time to face it head-on, because guess what? Your next level isn’t waiting for you in your comfort zone. It’s on the other side of that fear you’ve been dodging.

We’re breaking down the mindset shifts, the hard truths, and the no-BS strategies you need to start showing up boldly in your business. Whether it’s perfectionism, fear of rejection, or playing small that’s got you stuck, this episode is your wake-up call inspired by the conversations that Chynell has had behind the scenes. If you’ve been waiting for the "right moment," newsflash: It’s now girl, so hit play. And play it again and again until you find yourself finally believing it in your bones.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review

In this episode, Chynell explores the pressure to grow that high-achieving TPT sellers experience as they navigate their business success.

Often, we celebrate the hustle, the grind, and endless growth, but what about when your business has "enough"? What do you do when you've hit your financial goals but feel burnt out, exhausted, and unable to enjoy the fruits of your labor? Chynell shares a compelling story of one of her clients who built a highly successful TPT business, pulling in over $30,000 per month, yet grappled with her current season of business.

In this episode, you'll learn about:

• The concept of different "seasons" in your business: planting, growing, harvesting, and recognizing your "enough" season.
• The psychological and emotional struggles of recognizing when you are in a harvest season.
• How to set your "enough" threshold and the importance of giving yourself permission to step back, rest, and embrace a season where you enjoy what you've built.
• Real-world examples of how TPT sellers can adjust their mindsets and business strategies to avoid unnecessary burnout.
• Strategies for maintaining your business's success without constantly feeling the need to push for more.

Whether you're in a growth season on TeachersPayTeachers or realizing you're in your "enough" season, this episode offers insights into achieving balance and peace while still maintaining and nurturing a successful education business.

Key Takeaways:

• Success isn't just about continuous growth—it's also about knowing when to rest and nurture what you've already built.
• Establishing a financial "floor" helps in identifying when it’s okay to take your foot off the pedal.
• Rest and recovery are essential components of long-term success and creativity.
• Personalized strategies can allow high achievers to recognize and live comfortably in their "enough" season without the fear of losing momentum.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review to celebrate the podcast's fifth birthday!

Thank you for being a part of the Routine Your Dream community. Here's to another five years of success and growth!

Curious about coaching? Learn more at routineyourdream.com/privatebusinesscoaching

Welcome to a special milestone episode of the Routine Your Dream Podcast! Today, Chynell reflects on her five-year journey as a business coach for TPT sellers. From early beginnings in high school, where her passion for marketing was born to her impactful years in teaching and eventually returning to her marketing roots, Chynell shares a full-circle story that will inspire and encourage listeners.

Dive deep into her experiences, the challenges she's overcome, and the incredible success stories of her clients. This episode is packed with valuable insights and heartfelt reflections.

Connect with Chynell:

• Instagram: @routineyourdream
• Website: routineyourdream.com

Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:

• Send a DM with the word "scale"on Instagram
• Visit routineyourdream.com for more information

Support the Podcast: If you’ve enjoyed this episode and found it helpful, please leave a review to celebrate the podcast's fifth birthday!

Thank you for being a part of the Routine Your Dream community. Here's to another five years of success and growth!

If you're a TpT seller looking for a comprehensive guide to leveraging brand identity for your Reels, then this podcast episode is for you! Hosted by Chynell, this episode covers the basics of branding and how to apply it in creating eye-catching reels. With practical tips from personal experience, you'll have all the tools you need to give your Reels visibility, attract more customers and help strengthen your online presence. Tune in now and get started on building a strong Reels brand today!

Don't forget to say hi to the @routineyourdreampodcast on Instagram!

The days of unproductive summer days are over! Tune into Chynell's "3 Creative Batching Ideas TPT Sellers Should Try This Summer" for 3 creative ways to batch creative work and keep the momentum in the mix. If you're a TPT seller, then this episode is for you! Learn how to streamline your content creation process and make more time for yourself to enjoy the summer months while still being able to handle your workload. With Chynell's helpful tips and inspiring approach, you'll be so productive this summer!

 This episode is designed to help you find motivation and take control of your workload! We hope you enjoy!

Follow Chynell on Instagram @routineyourdream

Are you a teacherpreneur feeling overwhelmed by all of the content creation you have to do? Tired of spending more time running between tasks, and not enough time focusing on what is actually important? In this podcast, your host, Chynell, dives into the Eisenhower Matrix: an action-oriented framework that can help make your TPT life more efficient and productive. Learn how to optimize your workflow and stay laser-focused on achieving your goals. Beat content overwhelm today with the Eisenhower Matrix! Woop Woop!

Tag Chynell on Instagram if your try the Eisenhower Matrix! @routineyourdreampodcast

If you are a teacher who makes your own products and you want to promote them on social media, but you hate feeling ‘salesy’ when doing so, then this podcast episode is for you. Learn from Chynell as she shares a sure-fire way on how to find joy in discussing your products. Get advice on how to authentically share TPT resources online—so you can use the power of social media to share the amazing things you make without abandoning your unique voice. Tune in now and get ready to start sharing confidently!

Come say HI to Chynell on Instagram @routineyourdreampodcast