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Spend a Dime or Spend Your Time—either way, traffic’s gonna cost ya
In this episode, Chynell breaks down what’s really going on behind the scenes with successful TPT sellers—and what’s holding others back. From coaching convos to TikTok tests, she explores the three traffic types, what “taking your business seriously” actually looks like, and how one little messaging tweak led to new memberships (with zero mention of the offer!).
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Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed Psst: The Traffic Platforms My Clients Are Betting On (And the Ones They’re Leaving Behind) and found it helpful, please leave a review!
It’s not about better words. It’s about better strategy. In this quick episode, Chynell is sharing 3 smart questions you can ask ChatGPT to help you audit your TeachersPayTeachers product descriptions like a conversion copywriter. These prompts will help you spot what’s missing, make your copy more persuasive, and fix the small things that might be costing you sales. If you’ve ever stared at your listing wondering what to change—this one’s for you.
Ask any fitness trainer and they'll say "summer bodies are made in the winter." Well, that adage works in the business world, too! Let's dive in!
In this episode you’ll hear—
→ The “Summer Sales Start in Spring” problem: how waiting until July to prep for your biggest sales month leaves massive revenue on the table.
→ how I coach clients to reverse-engineer August sales with intentional spring action plans.
→ why building traffic pathways, lead magnets, and product refreshes in March & April unlock your August ROI months ahead of time.
→ the exact prep checklist I coach clients to work through in Q2 — including email warm-ups, product listing refreshes, blog traffic boosters, and funnel tune-ups to maximize back-to-school sales.
→ why most sellers underestimate how long true sales optimization actually takes — and how to break it into simple monthly sprints.
→ …plus behind-the-scenes coaching stories on clients who doubled August sales by prepping months ahead.
→ I’m also breaking down how you can map your own prep plan now — so August isn’t a scramble, but a celebration.
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed TPT Sales Strategy: For Sellers Who Don’t Wait Until the Last Minute (Anymore) and found it helpful, please leave a review!
It’s time for a different kind of spring cleaning—one that clears out the clutter in your business priorities instead of just your junk drawer. In this episode, Chynell dives into the sneaky ways entrepreneurs overload their to-do lists, expenses, and mental bandwidth with tasks that feel productive but actually hold them back.
She shares how to ditch the busy work, cut unnecessary expenses, and prioritize high-impact activities using her GPA Method (Greatest Payoff Activities). Plus, she breaks down the power of automation, outsourcing, and single-task focus to streamline your business and get back precious time and energy.
If your to-do list looks like a Hoarders: Business Edition episode, this one’s for you.
Listen in to learn how to:
✔ Identify and eliminate tasks that don’t move the needle
✔ Audit your expenses and cut out the dead weight
✔ Automate and outsource low-value work
✔ Get laser-focused on one big goal at a time
Your time is your most valuable resource—let’s clean up the mess and make room for real growth.
🎧 Listen now & DM Chynell on Instagram with your biggest decluttering win!
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed How to Ruthlessly Declutter Your Business To-Do List (and Actually Breathe Again) and found it helpful, please leave a review!
Have you noticed the phrase "is this AI" coming up every where you look? How will the increase in skepticism impact selling in 2025 and beyond? Tune in and find out ways to build more trust with your potential buyers in this episode!
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Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed My Honest Thoughts On Selling Right Now and found it helpful, please leave a review!
In this special Valentine's Day episode, Chynell dives into real client stories and marketing challenges from her coaching business. She breaks down the importance of clear, differentiated messaging and shares actionable insights on positioning products effectively.
In This Episode, You'll Hear:
...and more
Episode 2 of What TPT Sellers Struggled With This Week:
🚨 BREAKING: A TPT seller’s product sales plummet by $28K—but why? Meanwhile, ad drama is shaking up the TPT world, and let’s talk about memberships… because if yours isn’t uncopyable, it’s forgettable.
In this episode, Chynell is spilling the tea on:
💸 The $28K Leak: How one seller discovered her paid product was floating around the internet for free—and the messy cleanup that followed.
🔥 The Facebook Ad Controversy: Are ads really tanking your sales, or is that just another myth making the rounds?
💡 The Membership Positioning Glow-Up: Why content libraries are dead without positioning in 2025 and the must-have strategy that makes your membership ownable, marketable, and irresistible.
If you’ve ever wondered why some offers feel magnetic while others get lost in the shuffle, this episode is for you.
Get ready to audit your positioning, rethink your marketing, and make your membership the one people flock to.
FREEBIE MENTIONED: The 10k Blueprint: How to Replicate Your Highest Earning Month https://routineyourdream.kit.com/10k
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed The $28K Mystery, The TPT Ad Drama, and Creating Uncopyable Memberships and found it helpful, please leave a review!
You did the thing.
Grew the list.
Listened to all the “money is in the list” advice. But… no cha-ching? (or not enough cha-chings to make paying for a 10k+ list feel worth it)
This week on the podcast, Chynell is breaking down exactly why your list isn’t making money—and how to flip the script.
Spoiler alert: It’s *just* not about sending more emails (however if you haven't heard the exact number you should be sending based on research, you can check that out here)
...and it’s also definitely not about copying what everyone else is doing.
Here's what we dug into on this episode:
→ The 3 fast and dirty things to start testing with your list in the next 30 days to increase your earnings from email
→ Why the plain ol' schmain ol' tone of voice might be making your subscribers' eyeballs glaze over the email (and a few different tone of voice styles that will wake'em up!)
→ The #1 secret ingredient to increasing conversions in your sales-focused emails
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed "Big Email List, But It's Not Making Me Money." Alright—Hold My Matcha. and found it helpful, please leave a review!
What's up in Chynell's world? Take a peek behind the curtain of real TPT seller challenges from this week. In this episode, we're diving deep into the actual problems Chynell's clients faced this week and how she tackled them together. Because sometimes knowing you're not alone in your struggles is exactly what you need to move forward.
Episode Highlights:
🔄 Delegating with Confidence
📧 Email Marketing
💰 Bouncing Back from Big Revenue Dips
🆕 Starting Fresh in a New Niche
🎯 Membership Positioning
🔑 Key Takeaway: Build the business you love, but build it smart.
🎁 Free Resources Mentioned:
Want more episodes like this? Let Chynell know over on Instagram @routineyourdream or shoot her an email!
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed What TPT Sellers Struggled With This Week: Memberships, Financial Loss, and Big Pivots and found it helpful, please leave a review!
If “go full-time” is on your vision board this year, hit play. And if you're already full-time, every action item *still* applies.
We’re talking:
🔥 The secret to “quiet quitting” without sacrificing your paycheck
📊 Why dating your dashboards is the spicy habit your business needs
🚀 How to build a growth flywheel that practically runs itself
⏳ And the one thing you must do now to save yourself from first-year regret
If “go full-time” is on your vision board this year, hit play. Your step-by-step roadmap is waiting. Let’s make it happen, together.
Connect with Chynell:
Work with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:
Support the Podcast: If you’ve enjoyed Steps to Go Full-Time on TeachersPayTeachers This Year and found it helpful, please leave a review!
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