It’s time for another monthly coffee chat with Ashley and I to catch up on both business and life! We talk about the challenges that came with starting a new year and share some of the strategies that are helping us navigate it - whether that means planning ahead of simply taking things one step at a time. I also share about a recent getaway that left me feeling refreshed, along with a small but exciting business win that proves how tiny shifts can lead to big results.

One of the biggest takeaways from this episode comes from Ashley, who recently experimented with Facebook lead generation ads, and let’s just say, the results were nothing short of amazing. She walks us through the simple approach she took, the unexpected success she saw, and why this strategy might be worth considering for your own business. If you've ever wondered whether lead ads are really worth it, you won’t want to miss this conversation!

We wrap things up with some fun updates inside our Ignite membership and a few personal recommendations that have been getting us through the busy season. This episode is a great reminder that business isn’t just about numbers and strategy—it’s also about finding joy in the process, taking breaks when needed, and celebrating the little wins along the way.

Show Notes: https://schoolofsellers.com/episode166/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

📱 Lead Generation Ad Bootcamp (affiliate link)

📚 P.O.D. Playbook for Teacher Authors

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 164, Top 3 Timesavers: A Coffee Chat with Erin & Ashley
• Episode 147, Our Biggest Fears in Business, Life, & Beyond
• Episode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!

Mentioned in this episode:

Book your 1:1 coaching session with Amy Hughes: https://onestopvashop.com/coaching2025

Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have! 

Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly. 

One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT. 

I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!

Show Notes: https://schoolofsellers.com/episode165/

Resources:

📚 P.O.D. Playbook for Teacher Authors

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have
• Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
• Episode 130, 13 Ways to Diversify Your Teacher Business

Mentioned in this episode:

P.O.D. Playbook for Teacher Authors: https://krystal-s-school16.teachable.com/p/p-o-d-playbook-for-teacher-authors

Ever wish you could add a few extra hours to your day? We know that struggle all too well and we're here to help! In this coffee chat, recorded live in Ignite, Ashley and I discussed some ways that we’re currently saving time in our businesses. We have a good feeling that you’ll walk away with some new and practical ideas on how to make the most of your time!

One of my favorite time saving strategies is my new themed day system. Instead of trying to tackle everything every day, I’ve given each day of the week a dedicated focus. This simple shift has been a game-changer, helping me avoid the mental exhaustion of constant multitasking! Ashley and I also dive into tech tools that are saving us time for things like crafting better subject lines and keeping us organized.

But of course this episode isn’t just about timesaving hacks for business. We also chat about the little things that make life more manageable like meal prepping during quieter afternoon moments. And we couldn’t resist sharing our latest obsessions (Wicked, we’re looking at you!) and incredible book recommendations. We’d love to have you join our next live coffee chat. Join us in the Ignite community today!

Show Notes: https://schoolofsellers.com/episode164/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 147, Our Biggest Fears in Business, Life, & Beyond
• Episode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!
• Episode 117, Let’s Talk Product Photography and Mockups: A Coffee Chat With Erin & Ashley
• Episode 145, Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra Foster

Mentioned in this episode:

P.O.D. Playbook for Teacher Authors: https://krystal-s-school16.teachable.com/p/p-o-d-playbook-for-teacher-authors

Running a TPT business while juggling teaching, family life, and personal commitments can feel overwhelming. But success isn’t just about the physical tasks we do - it’s deeply rooted in our mindset. Let’s explore three game-changing TPT seller mindsets that can transform how you approach your business! 

You’ll learn how to use the glass ball analogy to focus on what truly matters while releasing guilt over the less critical tasks. I’ll break down a mental reframing model that helps you tackle challenges, like declining sales, with action instead of overwhelm. Then, I’ll share one of my newest mindset tools - the “let them theory” - which will free you from stressing over things you can’t control!

The next time you feel frazzled or defeated in your business, I hope these TPT seller mindsets will help you take the next best step forward. Which of these mindsets are you most excited to try out? Let me know in a review or on Instagram!

Show Notes: https://schoolofsellers.com/episode163/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 162, 3 Reasons Why Sellers Struggle to Grow Past the 100k Mark on TPT with Chynell Moore
• Episode 109, Transform Your Work Habits With This One Mindset
• 
  
• Episode 94, Mastering Your Money Mindset with Trina Deboree

Mentioned in this episode:

Learn more about Amy’s done-for-you VA services at https://onestopvashop.com

What’s holding you back from breaking past the $100K mark on TPT? In this episode, I had the chance to chat with Chynell Moore, and let me tell you—this conversation is packed with the kind of insights that can completely shift the way you approach your business. Chynell shared three powerful reasons why sellers often hit a plateau and, more importantly, what they can do to get unstuck!

From fresh marketing perspectives to unexpected ways to tap into your best resources, this episode is like a roadmap for growth. Chynell’s advice isn’t just about working harder—it’s about working smarter, making strategic shifts, and gaining clarity on what TRULY drives success. If you’ve ever felt like you’re spinning your wheels, this is the episode for you!

PS: Are you interested in working with Chynell? She is offering a BONUS session in her private coaching with her if you use code SOS! This is an affiliate link and I'll make a portion of sales if you sign up for coaching with Chynell using my link!

Show Notes: https://schoolofsellers.com/episode162/

Resources:

👩‍💻 Coaching with Chynell - use code SOS for a bonus coaching session!

🎧 Routine Your Dream Podcast

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY Have
• Episode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025
• Episode 93, How to Get Unstuck When You’re in a TPT Funk

When you hear the word diversify, does it feel like just one more thing to add to your already full plate? If so, I have good news for you. After lots of brainstorming, I’ve landed on three ways that you can diversify your TPT business WITHOUT reinventing the wheel.

In this episode, I’m diving into each of the three ways to diversify your teacher business. The best part? They all leverage products that you’ve already created! We’re looking at selling on your own site (don’t worry, I’ve come up with a simple way to do this!), tapping into the growing homeschool and parent audience, and the magic of Print on Demand.

These three ideas are EXACTLY what we’re focusing on inside Ignite this quarter and it’s not too late to join! If you are a seller who isn’t happy with your TPT dashboard and wants to expand your options, we would love to have you. I can’t wait to see how you diversify and grow this year!

Show Notes: https://schoolofsellers.com/episode161/

Resources:

🎧 Listen to more episodes on diversifying your teacher business!

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Mentioned in this episode:

Learn more about Amy’s done-for-you VA services at https://onestopvashop.com

Have you ever stopped to think about how your mindset around money might be holding you back? In this episode, I’m taking you back to an incredible conversation I had with Trina Deboree, a teacher-turned-TPT seller, who shared her inspiring story of transforming her money mindset while navigating life as a teacherpreneur.

Trina didn’t hold back as she opened up about overcoming personal and financial challenges, breaking free from a scarcity mindset, and embracing the power of money mindset work to create a life of growth. We tackle the unique challenges teacherpreneurs face, like balancing the heart of a teacher with the head of an entrepreneur and shaking off cultural expectations that undervalue our worth.

This conversation left me feeling inspired, and I know it will do the same for you! If you’ve ever felt like money mindset is a hurdle you can’t get past, Trina’s story will remind you that it’s possible to rewrite your narrative and embrace a life of abundance.

Show Notes: https://schoolofsellers.com/episode160/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 159, 3 Bundles Tips to Make Your Business Explode Featuring Allison Wienhold [Blast From the Past Series]
• Episode 158, The Copycat Battle: What’s Fair, What’s Not, + What to Do When it Happens to You Featuring Kerry Tracy [Blast From the Past Series]
• Episode 157, A Farewell to 2024: What I’m Leaving Behind & Bringing With Me in the New Year
• Listen to episodes about diversifying your teacher business!

Mentioned in this episode:

Learn more about Amy’s done-for-you VA services at https://onestopvashop.com

What’s the secret to boosting sales while simplifying a buyer’s experience? TPT bundles! In this blast from the past episode, I’m joined by Allison Wienhold, a seasoned TPT seller and former Spanish teacher, to uncover the power of product bundles. 

Allison shares how bundling transformed her sales strategy - and how it can do the same for you. We’re giving you our top tips for creating TPT bundles that work, including some of the lesser-known bundling techniques.

TPT bundles can streamline the buying experience, maximize your earning potential, and ultimately make your products indispensable. We hope these bundling tips give you some new creative ideas for pairing your products this year!

Show Notes: https://schoolofsellers.com/episode159/

Resources:

🤝 Connect with Allison on Instagram @misclaseslocas

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 158, The Copycat Battle: What’s Fair, What’s Not, + What to Do When it Happens to You Featuring Kerry Tracy [Blast From the Past Series]
• Episode 157, A Farewell to 2024: What I’m Leaving Behind & Bringing With Me in the New Year
• Episode 131, 3 Types of Upsells You Should Be Using in Your Teacher Business

To wrap up 2024, I’m playing a few of our all-time most downloaded School of Sellers episodes! To kick this series off, let’s start with an episode that resonated with SO MANY of you - having your resources copied on TPT. It’s a tough subject, but one that deserves open and honest discussion. To tackle it, I’m joined by one of my close TPT friends, Kerry Tracy.

Together, Kerry and I share our experiences with being copied - from the initial sting to the rollercoaster of emotions that follow. We also talk about how we’ve grown in the way we handle these situations and offer practical advice for anyone facing the same challenges.

Whether you’ve already dealt with copying or you’re worried about it happening to you in the future, this conversation is packed with tips to help you navigate it all with confidence and peace of mind. We hope you enjoy this real and raw chat about a not-so-fun part of the TPT journey - but one that we can learn to handle together!

Show Notes: https://schoolofsellers.com/episode158/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 157, A Farewell to 2024: What I’m Leaving Behind & Bringing With Me in the New Year
• Episode 154, What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh In
• Episode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025

It’s hard to believe, but this is the fourth full year of the School of Sellers Podcast! As we wrap up another year, I want to extend my gratitude to you for not only listening to this show, but also connecting with me through emails, DMs, and more. It keeps me going to hear from you!

With the end of the year around the corner, I want to share with you what I’m leaving behind in 2024, like feeling guilty when things don’t get done and letting my dashboard dictate my days! Then I’ll go into what I’m planning to bring with me into 2025, such as data-driven decision making and diversifying my income.

What will YOU be ditching from 2024 and what will you take into the new year? Share with me on Instagram @school.of.sellers or in a review on Apple Podcasts. Thank you for sharing this year’s journey with me. Here’s to a new year filled with opportunities and happiness!

Show Notes: https://schoolofsellers.com/episode157/

Resources:

🔥 Join Ignite today: https://schoolofsellers.com/ignite

💻 Follow along on Instagram @school.of.sellers.

❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!

🗣 Continue the conversation in The School of Sellers Facebook group.

Related Episodes to Enjoy:

• Episode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer
• Episode 153, 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025
• Episode 151, Diversify Your Teacher Business: Unlocking the Potential of TikTok for TPT Sellers with Nancy Chung

Mentioned in this episode:

Learn more about Amy’s done-for-you VA services at https://onestopvashop.com