
Sign up to save your podcasts
Or
Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have!
Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly.
One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT.
I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!
Show Notes: https://schoolofsellers.com/episode165/
Resources:
📚 P.O.D. Playbook for Teacher Authors
🔥 Join Ignite today: https://schoolofsellers.com/ignite
💻 Follow along on Instagram @school.of.sellers.
❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!
🗣 Continue the conversation in The School of Sellers Facebook group.
Related Episodes to Enjoy:
4.9
105105 ratings
Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have!
Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly.
One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT.
I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!
Show Notes: https://schoolofsellers.com/episode165/
Resources:
📚 P.O.D. Playbook for Teacher Authors
🔥 Join Ignite today: https://schoolofsellers.com/ignite
💻 Follow along on Instagram @school.of.sellers.
❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!
🗣 Continue the conversation in The School of Sellers Facebook group.
Related Episodes to Enjoy:
4,579 Listeners
12,049 Listeners
98,022 Listeners
731 Listeners
61 Listeners
105 Listeners
60 Listeners
114 Listeners
19,373 Listeners
824 Listeners
188 Listeners
627 Listeners
15 Listeners