Shiny New Clients!

The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).

In this episode:

• Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares most about
• Testimonials, and what evidence you need to store in your records to back up what you post about
• A super sleek way to collect amazing testimonials from your audience that is above board
  
  

Have you enrolled in Testimonials That Sell yet?

If you want to get better testimonials from your clients, organize them so they're actually useable and then know exactly how to use them in your marketing, this $20 mini-course is for you.

✨Here is the link to join Testimonials That Sell:
https://parkdale-republic.thrivecart.com/testimonials-that-sell/

✨Tap to get your FREE Testimonial Release Template from Amber:
https://theboutiquelawyer.com/jenna?sca_ref=6923763.ATQw5TXOq6

⬆️ She usually charges for this, but it's her gift to you for being in my audience! (It's also an affiliate link so she knows how you found her)

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that?

...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses. 

But when you learn marketing and messaging skills, you can close leads without even breaking a sweat. 

Correcting this common messaging mistake might make the difference between $2k months and $10k months for you. I have no doubt correcting it will make you better at marketing your small business. 

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product?

In this episode you'll hear...
- The transparent sales date around my recent digital product launch
- Lies about online business and how to be realistic about your data
- The behind the scenes of launching my first low ticket offer
- Digital product examples and ideas
- Exactly how selling digital products works
- Strategies to increase average order value/lifetime customer value

I spend a year wondering "What digital product can I sell?" I wanted it to speak to my ideal clients, but have mass appeal and be in demand... I wanted it to be useful, but not take away from my main offer. Should I sell an e-book? A mini-course? A PDF? So many decisions to make! If you have digital product ideas swimming around in your head, and you wanna take action and launch an online business out into the world... This episode is for you.


💫TAP HERE to enroll in Testimonials That Sell:
https://parkdale-republic.thrivecart.com/testimonials-that-sell/ 

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof.

In this episode...
What is marketing psychology and why it's simpler than it sounds
What is social proof? (An easy to follow example)
Examples of social proof in every day marketing
Overcoming feeling like a narcissist when you ask for reviews
An off-boarding strategy to get more testimonials for your business
The consequences of leaving it up to your clients to give your business good testimonials without guidance (and what to do instead)

⬇️ Tap here to access TESTIMONIALS THAT SELL (my new mini course!):
https://parkdale-republic.thrivecart.com/testimonials-that-sell/ 

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

After a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you?

I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I'll share some of the key action steps to take now, so you can step out of your business and have it continue to run, later.

Enroll in Testimonials That Sell:
https://parkdale-republic.thrivecart.com/testimonials-that-sell/ 

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

This concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek.

The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every single day as an entrepreneur.

In this episode, I'll share:

•  What the process of automate, eliminate, delegate actually is
• How I sometimes do one of these steps very wrong
• Some tech recommendations to speed up your work flows and help you automate
• Examples of what many business owners need to eliminate

And I'll give you a highly actionable FIRST step you can take right now.

If you want to spend less time working, even in your own business... Want to make more money and scale up without burning out... Or even if you just wanna take a baby step and hire a VA this year so you can stop growing your business solo...

This episode, and this new business-owner-habit could be totally transformative.


ps. In this episode, I mention my new mini course Testimonials That Sell. HERE'S the link to that. 

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disservice.

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically.

Watch the Baby Zepps’ full submission video for the #BudHomeRunContest
 https://www.youtube.com/watch?v=gQddm0kytlc

Here’s the Globe and Mail article I mentioned by Toronto’s David Shoalts

“Comic-filled softball team gets the ultimate ringers”

https://www.theglobeandmail.com/sports/article-comic-filled-softball-team-gets-the-ultimate-ringers/

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process.

BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we?

In this episode I'll share:

1) A story about winning a beer-selling contest

2) A story about learning a fundamental lesson in sales while fliering a theatre lineup

3) A story about the ONE THING I couldn't sell, even when my listing got national exposure on Facebook Marketplace thanks to a random PR opportunity.

After this episode, you'll feel inspired to use some sales tactics you're more aligned with, so your business can grow and you can maintain your authenticity and morals around money.

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities.

In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing, and traditional influencer campaigns) and how to take advantage of them WITHOUT losing the trust of your audience.

When you're using Instagram (or tiktok) for your business your number one priority is to grow your business, attract LEADS and close clients - I'll tell you how to keep that focus, maintain your audience's trust, *and* increase your revenue.

Launching a course or selling digital products?
➡️ TAP HERE to try PODIA (the platform I use to host my program, Magic Marketing Machine)

Wanna automate responses to Instagram and grow your email list?
➡️ TAP HERE to try MANYCHAT (the platform I use to send automated DMs to folks who comment on my Instagram posts)

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Tap here to try Later.com (Jenna's favourite social media scheduling software)

https://later.grsm.io/egd652z1q1fk

Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine