Ever Googled “what does it mean to scale a service-based business?” and walked away more confused than before? Same. 😵‍💫

Today we break down what “scaling” actually means, why it felt impossible when I first started, and how we eventually grew a tiny, scrappy business into a program that serves thousands of clients across the world.

We’re covering:

• What “scaling your business” ACTUALLY means (and what Google totally failed to explain)
• Why service-based businesses always hit a ceiling
• 3 different ways to scale (and which ones I tried… and hated)
• What scaling means
• A simple mindset shift that helped me double (and then double again) the number of clients we serve
• Your challenge: How to start finding your next “scale up” solution today

If you’ve ever wondered:

• “How can I create an online business?”
• “How can I serve more people without burning out?”
• “What does scaling mean?”

This episode is for you. 

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

We’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀). 

Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have social proof you can lean on.

We’ll also talk about:

• Your marketing needs to make your social media audience feel safe before they’ll buy from you
• What a “clout line” actually is and examples you can steal
• Marketing Psychology patterns that impact whether someone hits buy or bounces
• How to build trust fast on social media using what you already have
• The difference between “volume social proof” and “authority social proof”

This episode is an intro to a larger instagram marketing strategy we teach inside Magic Marketing Machine—and if you want the full breakdown (and the actual clout line examples Jenna reads aloud), download the free resource below!

🎉 FREE DOWNLOAD: https://instagram-mastery-optin-form.kit.com/a3d5dcfe1e

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were)

• How Audible turned this distractible non-reader into a business-book devourer
• The wilderness story that made me fall in love with books… and then question everything 😬
• My top picks for business, marketing, manifestation, and mindset that actually changed how I show up
• Real talk about persuasion, positivity, and going viral 

Whether you’re a bookworm or a reluctant reader like me, this episode is packed with aha moments and a storytime that’ll make you feel like we’re on a cabin floor together.

📚 Books mentioned:

• The Happiness Advantage by Shawn Achor
• Get Rich, Lucky Bitch by Denise Duffield-Thomas
• How to Win Friends & Influence People by Dale Carnegie
• Contagious: Why Things Catch On by Jonah Berger
• Never Cry Wolf by Farley Mowat
• Go Ask Alice by Anonymous

Ready to get clients from Instagram without being glued to your phone? 👇 Watch the free training below. It's exactly what I teach my clients.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Wanna know the best iPhone Camera Settings to make your Instagram Reels crisp and pretty? This tutorial-esque episode will regale you with tales of times my camera quality stunk and the interesting discoveries as to why.

After this you'll be running to your iPhone settings to make some serious upgrades to your future social media content camera quality.

Tap the link for a free resource that goes along with this episode. 
https://parkdale-republic.lpages.co/confidence/

IN THIS FREE GUIDE:

✔️ Find out where all these camera settings buttons are AND how to set up your phone/stand/lighting.

✔️ Body positions and physical tricks to make you feel more confident on camera

✔️ The content creation pep talk you didn't know you needed

GET IT HERE ➡️ https://parkdale-republic.lpages.co/confidence/

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

I'm doling out physiology-based tips that’ll make you immediately feel more grounded, confident, and magnetic on camera! Social Media all but "requires" business owners to show up on camera, these days. If you wanna grow your brand, you gotta muster up some courage (and deal with the judgement-avoidant mindset that's keeping you scared).

TAP THE LINK to grab a FREE PDF download that goes along with this episode (including diagrams of setups I'm describing AND a camera quality settings checklist)

➡️ https://parkdale-republic.lpages.co/confidence/

This isn’t about looking perfect. It’s about getting comfortable enough to show up online, so the perfect clients who are already looking for someone like you can find you and say, “Yup. That’s my person.” (cough ~thanks to para-social relationships~ cough)

I’m also getting real about what’s actually behind your camera nerves (spoiler: it’s got nothing to do with how you look--> it’s fear of judgment). 

Learn my sneaky posture trick from choir class, why the “icky” feeling isn’t always what you think it is, and how to shift the entire energy of your videos with one small mindset flip.

We’ll talk about:

• The real reason you cringe watching yourself back
• How to anchor your body to look more confident instantly
• Why getting comfortable on camera is now a business-critical skill

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick.

Today I’m joined by messaging expert and all-around brilliant woman, Joanna Ingram, for a real chat about what it means to market your business with integrity and attract clients you actually want to work with..

Joanna left a 20+ year career in advertising and now helps entrepreneurs use feminine messaging to call in soul-aligned clients, without burning themselves out or resorting to agitating pain points.

This one’s for the entrepreneurs who want ease, resonance, and results (without sacrificing your values).

We talk about:

• Why it's important to notice when certain clients drain your energy (and how to shift who you attract)
• Why agitating pain points can backfire and what to do instead
• The shift from “convincing” to calling in
• Why working in integrity actually leads to better clients, better results, and a business you aren't tempted to burn to the ground.

“We want to work with clients who… are fully invested and trust that you're the most perfect fit to help them… we call that desire-based marketing.” – Joanna Ingram

🎧 Listen if you’re:

• Burnt out from “doing what works” but hating every second of it
• Ready to attract higher quality clients (that you actually want to work with)
• Looking for messaging that reflects your values and gets real results
• Tired of bro-marketing and ready for an aligned alternative

Resources + Links:

• Follow Joanna on Instagram → @iamjo.ingram
• Joanna’s Website → www.joannaingram.link/website
• Listen to Joanna’s podcast → Goals With Soul
• Keep your eyes peeled for my upcoming guest episode on her show!

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

The fascinating psychology of Social Proof; Let’s nerd out about marketing  (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof. 

Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.

This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new leads without feeling awkward or overly braggy.

🚨 WARNING 🚨 the price for Testimonials That Sell DOUBLES on Friday!

 ✨ Testimonials That Sell: The mini course that teaches you how to actually use testimonials in a way that helps more people say “yes” to working with you.

➡️ GET IT HERE: www.magicmarketingmachine.com/tts

In this episode, we cover:

• What social proof actually is (and how to use it right)
• The weird truth about long lines, crowded checkouts, and concert entrances 🧠
• Why Canva’s testimonial templates are low-key sabotaging your sales
• How to make sure your client results actually land with your audience
• Why “proof” beats logic when someone’s deciding to buy
• A permission slip to keep your own ‘hype folder’ of wins and kind words 🫶

Jenna also walks you through real client stories (including how she helped one client have a $30K launch and another sell seats in a workshop with just a few posts) and breaks down why storytelling sells better than stats ever will.

✨ Join Magic Marketing Machine: For service based business owners who wanna grow on Instagram, get clients from your content, and run your account in 15 minutes a day. www.magicmarketingmachine.com

 

Loved this episode?
Share it with a fellow marketing nerd or DM Jenna your thoughts @jennaspaige!
And if you’re on Spotify, leave a comment and tell us your favourite takeaway.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't.

In this episode, I’m walking you through:

✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we’re all on the same playing field

 ✔️ How imposter syndrome actually shows up (before you even realize that’s what it is)

✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going

🎧 Listen in to learn how to move through imposter syndrome 

💡 Want help getting your business seen on social media? Check out Magic Marketing Machine! Click here to learn more: www.magicmarketingmachine.com

✨ Join me on Instagram (@jennaspaige) and let me know if this episode hit home for you! DMs are open.

🎙 Love this podcast? If this resonated, drop a review or share it with a friend who needs the reminder that they can do this.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer.

If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season.

What You’ll Learn in This Episode:

• The three essential parts of every offer (most people focus on the wrong one!)
• Why you should start with a signature offer NOT a group program
• The mistake that everyone makes when pricing their offer—and how to fix it
• How to position your offer so that people actually want to buy it
• Why pricing should never be the first thing you lead with

If this episode gave you an aha moment, screenshot it and tag me! I’d love to hear what stood out for you. 

If you want to really go all in on growing your business with professional-level social media marketing, come join me inside Magic Marketing Machine, where I'll help you get clients from Instagram.

➡️ Download Stacey’s Free Resource:
5 Steps to creating your irresistible Signature Offer: https://www.staceybrassrussell.com/signature-offer-mini-course-jenna

Download The High-Converting Event Playbook:
https://www.staceybrassrussell.com/high-converting-event-playbook-jenna

Her Podcast Episode we mentioned (Passionate & Prosperous podcast) “6 Figures is Just a Math Problem”: https://www.staceybrassrussell.com/featured-podcasts/10

Follow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/ 

➡️ Jenna's podcast episode we mentioned:

The TRUTH about selling digital products (BTS of $15K in 1 month with a low ticket offer) from the Shiny New Clients Podcast! https://open.spotify.com/episode/5fh0Q7iPsbmAY6txtzMtH7?si=XdP_7R4MT4ic9PIUB5e-og 

DM me on Instagram: @jennaspaige

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers.

FREE STUFF ⬇️

Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/

A Guide to setting up your first ManyChat automation:  https://parkdale-republic.lpages.co/manychat-freebie/

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine