Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help.

Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers.

In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to Russian bots and election interference. (Don't worry, I still keep it pretty light)

Key Takeaways:

• Know Your Media: Be aware of what you consume; not everything online is true.
• Question the Algorithm: Understand that platforms feed you content based on your interactions, creating echo chambers.
• Intentional Consumption: Choose reputable sources and diverse viewpoints to double check your own info and bias.
• Content Integrity: Create content that reflects your honest voice and contributes positively.

Share your thoughts on Shiny New Clients and lemme know what you wanna hear more of!

Message me on Instagram: @JennasPaige. Your feedback helps shape future episodes that truly serve you.

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like...

• How some of the biggest names in online business are using collabs to massively increase revenue
• How to know you're ready to launch an affiliate program
• The best materials and assets to provide your affiliates
• Back end data that will help your affiliates follow up with leads, and how to find it
• Mindset hangups your affiliates might face, and how to coach them through it
• Tons of ideas for motivating your affiliates to help them succeed

Laura is the founder of Rootabl, an intuitive affiliate tracking platform designed for course creators, membership owners, and digital entrepreneurs.

Wanna give Rootabl a try? GET 10% OFF (with affiliate link 😂)
https://rootabl.com/special-offer?rootabl=jenna-harding

Laura's Program: Rock Your Affiliate Program
https://laurasprinkle.com/lets-rock-together/ 

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https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. 

When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth).

During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless potential.

In business, seasons of growth, rest, and recovery are natural. Embrace these cycles. Remember, a day of low sales doesn’t define your worth as a business owner, just like an orange tree remains an orange tree even when not full of fruit.

Think of this episode next time you’re in the produce aisle. 

For more actionable tips on balancing your business mindset and content strategy, visit www.magicmarketingmachine.com or connect with social media marketing expert, Jenna Harding, on Instagram www.instagram.com/jennaspaige

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. 

Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.

Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:

• Growth Content: Posts that attract views and drive engagement.
• Nurture Content: Posts that build trust and deepen relationships.
• Sales Content: Posts designed to convert without pressuring every single piece.

By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business.

Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine. 

Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts.

Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress.

• Batch Your Process: Focus on batching each step (ideation, filming, editing, copywriting, hashtagging) instead of creating one post at a time.
• Idea Jenerator: Use a brainstorming session to create a large pool of content ideas, so you’re never scrambling for inspiration.
• Quickie Content Types: Embrace simple, off-the-cuff posts that require minimal setup but still engage your audience.
• Quantity Matters: Posting more frequently multiplies your reach and gives you more chances to connect with your ideal audience.
• Systems & Shortcuts: Utilize ready-to-use Canva templates, reusable caption formulas, and automated hashtag tools to speed up your workflow.

Ready to work smarter, not harder? Check out the free training at www.magicmarketingmachine.com and discover how Magic Marketing Machine helps service-based entrepreneurs to create content faster, manage your Instagram in just 15 minutes a day, and attract more clients. 

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business.

In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. 

You'll walk away from this episode with practical tips to reclaim your time and lower your stress levels without overhauling your entire life.

• Melt Stress Gradually: It’s not about a complete life overhaul. Focus on reducing stress little by little.
• Set Boundaries: Limit your calls to predetermined days (e.g., Tuesdays and Thursdays) to avoid constant interruptions.
• Eliminate Task Switching: Batch similar tasks together—ideating, filming, editing, and posting—to save precious time.
• Adopt a Morning Routine: A consistent routine (even if it’s as simple as watching a daily news recap with your breakfast) can help transition you from chaos to clarity.
• Choose Ideal Clients: Work with clients who energize you rather than drain you. Your ideal client should light you up, not burn you out.

If you wanna spend less time on social media, and make client-attracting content faster, don't forget to check out the free training linked below. 

It'll tell you how working with me inside Magic Marketing Machine helps service-based entrepreneurs to create content efficiently, manage your Instagram in just 15 minutes a day, and attract ideal clients without burning out. 

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. 

The truth lies somewhere in the middle. 

I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. 

If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.

Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.

Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.

Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.

Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.

Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.

Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm.

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships.

In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business. 

Monique also shares three unconventional ways to get more clients—from treating employees well to leaning into referrals and focusing on how your company presents itself to the world (a.k.a. “executive presence”). If you’ve been thinking about hiring an assistant—or just need better collaboration with the one you have—this episode is a must-listen.

Some takeaways...

1. It’s Supposed to Be Work (At First): Don’t expect instant relief. Onboarding a great assistant is an intimate process that requires time, clarity, and trust.
2. Female Entrepreneurs, Take Note: You can do everything, but you don’t have to. Let go of the guilt and you'll see the ROI of having support.
3. Sht You Hate vs. Sht That Moves the Needle: Offload tasks that drain your energy or aren’t in your zone of genius—especially those that don’t push your business forward.
4. 3 Ways to Earn More Clients (Unconventionally):
   • Treat Your Employees Well: Happy employees are your best brand ambassadors.
   • Focus on Referrals: Stay top of mind with past clients—you’ll be amazed by how many people they can send your way.
   • Mind Your “Executive Presence” (Business Persona): Align the way you speak and act with the brand you want to convey to potential clients.

Need help bridging that executive–assistant relationship gap?

Connect with Monique at www.MoniqueHelstrom.com. 

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business?

In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter.

From deciding when you actually want to scroll to moving tasks off your phone, these strategies help you maximize every minute and reduce overwhelm. 

Plus, learn how building sustainable habits around content creation can help you discover hidden pockets of time.

• Choose Intentional Scrolling: Don’t open Instagram/TikTok to find ideas; set aside time purely for consuming or purely for creating.
• Have a Content Strategy: Relying on half-baked post concepts (like Jenna’s Growth-Nurture-Sales method) means no aimless scrolling for inspiration.
• Leverage Your Computer: Typing, scheduling, and archiving content on a keyboard is faster than doing everything on your phone.
• Build Better Habits: The more you see results from consistent posting, the easier it becomes to keep going.
• Speedy Video Tricks: Use quick filming/editing tactics (like filming one clip multiple times and trimming on the spot) to create content faster.

If you’re a busy entrepreneur looking to boost engagement, leads, and sales on social media (without adding another layer of stress) you need to watch this free training.

This is how our clients do it:
https://parkdale-republic.lpages.co/evergreen-webinar-registration/

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.

In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. 

Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to the text—it’s all about captivating viewers with on-screen copy, quick visuals, and strategic looping. 

Jenna breaks down six essential formulas and shares how to keep people watching longer with hooks, reveals, and more.

• B-Roll Basics: You don’t need fancy footage. A 5–7 second clip of literally anything can become your reel’s background.
• Six Proven Formats: From “Question + Answer” to “Backwards Storytelling,” Jenna outlines tested structures to boost watch time and engagement.
• Why B-Roll Works: More views, longer watch times, and easy production = consistent traffic to your business, marketing, and social media marketing profiles.
• Advanced Strategy: Add loops to increase replay value, but remember strong messaging is what truly converts followers to clients.
• Free PDF & Program Info: Grab Jenna’s new B-roll Reels PDF for the six formulas plus real examples. And if you’re ready to go deeper, check out her Magic Marketing Machine program for entrepreneurs looking to master Instagram in under 15 minutes a day.

✨ TAP HERE to get the BEST B-Roll Reel Text Formulas (Free PDF):
➡️ https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/

Enroll in Magic Marketing Machine for a full Instagram growth strategy—and start posting your own B-roll reels today!
➡️ https://www.magicmarketingmachine.com

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine