Shiny New Clients!

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Find out why enthusiasm, fun and internal alignment is more valuable than learning another online funnel. This is what your marketing has been missing.

Are you always chasing the next strategy, funnel or piece of external validation to fix what's not working in your business? What if passion is what drives business success?

Listen in on this conversation with Jaden Hummel (Coach for entrepreneurs) and you'll learn that real internal alignment combined with enthusiasm for what you're selling is a sales strategy in and of itself.

This thoughtful conversation covers how to rediscover enthusiasm for your work, what it means if you don't feel it, and how alignment in business looks different for everyone.

You'll also hear: 

• Ways to add more fun into your business to keep you motivated
• Jaden's take on alignment and questions to ask yourself to keep your business moving in the right direction
• Tips for creating content the resonates more deeply with your audience

Connect with Jaden on Instagram at @JadenBHummel, or check out her group Open Field (@opnfield — comment "open" on any of her posts to get in).

If content and visibility are part of your business plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

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Want to know how to book a TEDx Talk? Listen in on a conversation with speaking coach Megan Hamilton — who's been the speaker advisor at the second largest TEDx in Canada for 12+ years and has coached TEDx talks around the world — to break down exactly how to book a TEDx talk, even if you've never set foot on a stage before.

We're covering everything from what the TEDx organizers are scanning for when they pick speakers (hint: it's not your business pitch), to  why 'selling from the stage' is majorly against the TED rules (and a BETTER way to leverage your talk to grow your business).

Dreaming of being a keynote speaker? Tap play because in this episode, we get into:

• 3 steps to take right now if you're dreaming about speaking on a TEDx stage some day
• What TEDx organizers look for when they choose speakers (and why "I want to grow my business" is the wrong energy to bring)
• The TEDx audition process 
• Rules that get your entire talk rejected from the TEDx YouTube channel
• How to start building relationships with TEDx organizers near you, before you're anywhere near ready to audition
• Strategies for leveraging a TEDx talk into bigger stages, press, and business opportunities

GET MEGAN'S  TEDx BUCKET LIST CHECKLIST (it's free!): 

https://www.impactwitch.com/tedx-bucket-list-checklist 

The takeaway: Booking a TEDx talk isn't about waiting to get discovered — it's about treating it like any other visibility strategy: relationship-building, positioning, and being ready when the door opens. Megan lays out exactly where to start, today, even if your talk is still just a spark of an idea.

If content and visibility are part of your growth plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p 

New to the show? Welcome — hit subscribe so you never miss an episode, and go binge the back catalog while you're at it. There's a lot of good stuff in there.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

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When strangers land on a properly setup Instagram profile, they immediately tap follow, and often jump straight into a funnel. In this episode, Jenna walks through a full Instagram profile optimization, including the ONE place on Instagram you need to pepper in your keywords if you want your business to get found on Google.

You'll learn:

• How to optimize your Instagram profile for business starting with your profile photo
• How to choose your pinned posts on Instagram
• What posts belong in your featured Stories (and some secrets about hers involving hair extensions and raccoons)
• New Instagram features that are sure to waste your time and should definitely be ignored

She also explains the online marketing principle "Limiting the path to purchase" and how it applies to getting your leads from instagram, to booking your services with you, as fast as possible.

MENTIONED IN THIS EPISODE: 

Write a lead-attracting Instagram bio that makes you look amazing in seconds, inside 5 Minute Bio: https://parkdale-republic.thrivecart.com/5-minute-bio-product/

Join Magic Marketing Machine: www.magicmarketingmachine.com 

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

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What if the secret to client retention had nothing to do with doing better work? And what it does have to do with is 100% in your control, and currently being totally ignored in the back-end of your business?

Jenna opens this episode with a story that might make you uncomfortable — about a service provider whose backend was so polished, so organized, so buttoned up... that it bought them months of grace they didn't deserve. And it completely changed how she thinks about client retention strategies.

Keeping clients coming back to your practice doesn't means working harder, undercharging, or saying yes to everything. In fact, that approach is a fast-track to burnout.

In this episode, Jenna sits down with Eric Lalonde, CEO of WriteUpp — an all-in-one practice management platform used by over 47,000 clinicians across 35+ countries, to talk about what how to KEEP your best clients coming back.

In this episode:

• The counterintuitive story that'll reframe how you think about retaining clients
• Why your backend systems are building (or destroying) trust before you've even delivered anything
• What Disney figured out about client experience that most small businesses completely miss
• The 3 invisible systems doing the heavy lifting on client retention
• Why Eric says communication is the single biggest factor in whether clients come back
• How WriteUpp brings scheduling, records, invoicing, reminders, and more into one place — so your experience feels seamless without you managing five different tools

If you've ever wondered why great work alone isn't keeping clients around, this episode is going to hit.

🔗 Learn more about WriteUpp at writeupp.com

Read the Client Retention Strategies Blog: https://jennaharding.com/client-retention-strategies-back-end-systems-to-help-your-practice-keep-clients-long-term/

This episode is sponsored by WriteUpp ❤️ Thank You! 

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

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Not all programs are created equal... And there's a reason why that $27 instagram course you bought didn't get you the views it promised it did.

In this episode, we talk messaging, realistic social media ROI, what to stop wasting your money on, and how I designed Magic Marketing Machine to be the last Instagram course you ever need (because, spoiler, it's actually a social media marketing strategy disguised as an Instagram course).

If you've ever wondered whether investing in an Instagram course is actually worth it for your service-based business — this episode is for you.

HERE'S THE FREE VIDEO TRAINING I MENTION:  

https://www.videoask.com/f7xjzo38p 

JOIN MAGIC MARKETING MACHINE:

www.magicmarketingmachine.com

This episode also gets into:

• The real reason potential clients say you're too expensive (it's probably not what you think)
• What instagram marketing ROI looks like for a small service-based business — and the four ROI categories every offer falls into
• Why a shortcut to making content faster is not the same thing as a shortcut to getting clients
• What Jenna learned from a $10,000 program that completely shaped how Magic Marketing Machine was built
• The byproducts of showing up on Instagram that most people aren't even factoring into the equation

If you're a service business owner sitting on the fence about whether investing in an Instagram course is worth it — this episode will help you make that call with a lot more clarity.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Msg me about the show!

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets.

The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. 

In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around.

Ready to get clients from Instagram without spending all day on your phone?

Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join.

👉 https://www.videoask.com/f7xjzo38p 

In this episode, you'll hear:

• The mindset that turned into a messaging mistake Jenna made for months that hurt sales
• What "pick me energy" looks like in a business owner's content
• Why using expert jargon and overwriting your social media posts signals insecurity, not authority
• The sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client is
• What one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach 
• Why you need to stop trying to look smart in your social media content
• Why simple language isn't a sign you're NOT an expert — it's a sign that you are one

Key takeaway:

Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned. 

New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

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You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right?

So why does it still feel like nobody really gets what you do?

In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs. 

Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word. 

In this episode, you'll hear:

• The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thought
• Why the classic "I help statement" still works to explain what you do 
• The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's language
• Why cramming everything you do into one sentence actually makes you less clear, not more
• What an old-school PR pro taught Jenna about messaging 
• How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people faster

The big takeaway:

More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows.

If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable.

🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine!

www.magicmarketingmachine.com

New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here!

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Msg me about the show!

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.

Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.

In this episode:

- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park

- How to find the right local businesses to collaborate with

- Jenna Harding's concept of "global reach for local sales

- Why the instagram algorithm isn't as random as you think

- How local business social media marketing on Instagram can be optimized to reach people near you

Want to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Msg me about the show!

Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.

In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.

In this episode, you'll hear tactics to get a new client fast (how about by Friday?) 

We'll cover:

• Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with it
• The near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)
• How a simple congratulations email to a past client led directly to a new contract — with zero pitching
• The Craigslist approach that landed a $20,000 client 
• Where to look online for people who are actively searching for someone like you right now
• Why re-engaging past clients is the easiest sell you're not making 
• What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fast

The takeaway:

The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.

🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.com

Cassie: https://www.instagram.com/cassietorresct/

Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Msg me about the show!

You've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework.

The 3 M's of Sales:

• Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem — it's a sales problem.
• Messaging — If people buy from you on discovery calls but not from your Instagram or emails, that's a messaging problem. And it's one of the most fixable ones there is. The words you use, the results you promise (or fail to promise), and how clearly you communicate your value are everything.
• Money — Are you actually asking for it? A scroll through your last nine posts will tell you. If you haven't made an offer recently, that's your answer.

Key takeaways from this episode:

• How to diagnose exactly which M is your missing link for getting clients from Instagram
• The business mindset shifts that are quietly blocking your sales conversions
• Why your Instagram messaging — not your offer — is usually why followers aren't buying
• What "sell a little all the time and a lot sometimes" actually looks like as an Instagram sales strategy
• Why objections on sales calls ("let me talk to my husband") are usually an Instagram messaging problem — not a pricing problem
• 👉 The mindset blocks getting in the way of your sales: https://www.buzzsprout.com/2215200/episodes/15173021
• 👉 Fix these 2 things and you'll sell 10 times more: https://www.buzzsprout.com/2215200/episodes/18202097

One of these three things just needs some attention — and once you know which one, fixing it gets a whole lot simpler.

🎁 Grab the free sales post template below — the one a client used to book 10 sales calls in three hours.

New to the show? Welcome! I'm Jenna Harding and every week on Shiny New Clients, I help service-based business owners get clients from Instagram. Subscribe so you never miss an episode.

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine