Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! 

Feeling like you're shouting into the void on social media? You’re not alone—and you’re not crazy.

In this episode, I’m calling out what so many are feeling: the “just post more” advice is officially outdated. The scroll is saturated. The noise is deafening. And the grind? It's burning you out.

You don’t need another content trick. You need a shift.

It’s time to stop creating just to keep up—and start creating from conviction. From purpose. From alignment.

Let this episode—and the one before it—remind you: your success isn’t about more content. It’s about different content. Content that actually connects, resonates, and reflects the leader you’re called to be.

If you're ready to raise the standard, this one's for you.

Listen to Learn:

2:58 - The destructive nature of the fear-led content model that runs on pressure, panic and perfectionism 

4:15 - How an alternative exists and the power that lies in prioritizing alignment over quantity

5:22 - The different ways in which new leaders show up and how I am going to help you do this inside of TRANSFORMED 

6:40 - What we will be sharing in the very first session of our free training and what our clients who learn and implement it are saying 

11:39 - How the new era of content is all about better, not more content 

TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! 

466: Transformed is Here: Step Into the Content Strategy That Changes Everything 

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Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! 

Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach.

We’ve been standing at a crossroads for too long. And I’m drawing a line in the sand. It’s time to move beyond fear-based strategies and performance-obsessed content.

If you're exhausted by the constant pressure to post, perform, and push... and you're craving a path that feels more authentic, more human—this is your invitation.

Let’s ditch the hustle. Let’s lead with purpose. And let’s start creating content that actually connects, converts, and feels GOOD doing it.

This is the beginning of a new era. LOVE-LED™ leadership starts now.

Listen to Learn:

1:57 - The “line in the sand” I’ve drawn and what you’ll be seeing with this podcast as a result 

4:32 - A crucial shift in perspective that is needed right now in terms of the content you create 

5:46 - How real leadership begins not with posting more, but with leading deeper

10:07 - ​​Introducing Transformed, our once-per-year, 7-day live experience and how you’ll walk away from it as a completely different person 

14:46 - How you can register, take part and begin building a business with love, not fear

TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE! 

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

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Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig 

What kind of leader are you? And when things get tough… What do you want people to remember about how you led?

With all the changes happening in our industry—and the recent shutdown of a company many of us knew—real leadership is being put to the test.

In this episode, I talk about two very different kinds of leaders. I share real-life examples so you can see what makes them so different—and why it matters.

What I share will give you a simple blueprint for how to lead better—especially if you’re building something that’s meant to last. Because if you're chasing legacy, not just success… then LOVE-LED™ leadership is the only way to do it.

Listen to Learn:

1:11 - How true leadership emerges in crisis and why challenging times reveal more about a person's leadership style and character than when things are going well

2:12 - The fundamental difference between leading from a place of fear versus leading from a place of love

4:30 - The unsustainable nature of fear-led growth and the reasons that a fear-driven approach that prioritizes profit over people ultimately leads to burnout and pushes people away

8:22 - Why leaders who publicly criticize those who make different choices damage their own reputation and team culture 

10:15 - The core principles of a LOVE-LED™ approach to leadership, and how leading in this way results in long-term profit and trust 

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

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Make sure you opt-in to our weekly LOVE-LED™ Coaching email over on my Instagram account here: @bob_heilig

Are you posting consistently, yet you’re getting crickets instead of comments on your product posts? Are you pouring your heart into content, yet the engagement just isn't there? What if the secret wasn’t about what you’re posting, but how you’re connecting? In this episode, I share a really simple two-step LOVE-LED™ strategy that will help you immediately start to increase the engagement on your product posts. 

If you’re ready to start having real conversations without being salesy or pushy, then this episode is for you! It will help lead you to some of the most effortless sales you've ever made! 

Listen to Learn: 

1:43 - Why engagement on product-related posts is the most valuable kind for your business 

4:13 - How to get intentional and utilize connection content to strategically drive initial engagement

6:56 - What it looks like to use authentic outreach by starting conversations with everyone who engages with your connection content

10:32 - How the algorithm prioritizes relationships and the ways in which private message interactions boost your visibility

13:34 - The importance of having a content plan that strategically combines connection content and product posts for maximum impact

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are your product promotions pushing potential customers away? Do you feel like you're constantly chasing sales, only to see them disappear? What if the very strategy you've been taught is the reason your business isn't growing? In this episode, we dive deep into the counterintuitive truth: leading with promotions is often the fastest way to kill your business, and I want to give you a better. 

If you want long-term success, stop leading with your products and company. Instead, become known for the problems you solve and the people you help.

Are you ready to break free from the hustle of chasing quick wins and start building a business that truly serves? One that’s built on LOVE-LED™ leadership and real impact? You can create a business that puts people first—and when you do, growth follows. Let’s dive in and make it happen!

Listen to Learn: 

1:42 - Why leading with promotions is so detrimental to your business and how understand the concept of relational accounts can be applied to product promotions

6:25 - The main reason that short-term thinking and discounting are harmful and how to begin implementing a how to implement a LOVE-LED™ approach

8:39 - How things will begin to change for you and your clients when you prioritize the people you serve over the products you sell 

12:11 - The outreach strategy I would use and the very first question that I would ask to help better understand how I can serve the person I’m helping

18:29 - How to implement strategic promotion and a reminder that you don’t have to promote every promotion from the company  

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business!

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

Subscribe to our YouTube Channel

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are you looking for a way to sponsor more people, more leaders, and people that are willing to do the work? Are you tired of chasing down potential recruits, feeling like you're constantly searching for the "right people" to grow your team? Today, I share the big mistake you’re making when it comes to sponsoring that you don’t even realize you’re making, and what you can do right now to see a big difference in your business by standing out from the rest. 

In this episode, I uncover the true foundation of successful team growth and show you how consistent, people-first actions—rooted in a LOVE-LED™ approach—can completely transform your business.

Ready to stop chasing and start attracting? Let’s forget the quick fixes and learn how to make your business a magnet for motivated, driven individuals! 

Listen to Learn: 

2:09 - What you need to start doing instead of chasing potential recruits and a look at the BIG mistake we make as a profession when it comes to marketing 

2:59 - How you'll draw in ideal candidates who are a natural fit for your team just by creating valuable and relevant content

6:04 - Why it’s important to start with the end in mind to get to your dream customer on board as a team member

7:27 - How to define that "dream customer" profile, and then tailor your content to speak directly to their needs and interests 

11:52 - The two main problems that arise when you put your product first, instead of adopting a LOVE-LED™ approach  

16:32 - The magic that happens when you go beyond basic customer service and truly serve your clients by addressing their underlying problems   

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! 

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

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Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are you tired of shouting into the social media void, with product posts that fall flat? What if I told you the key to unlocking your business growth isn't more content, but a radical shift in your approach? In this episode, we're dismantling the old ways of selling as I share the new way to sell on social media. 

Why is this episode so important? If you are still selling the old way of just posting about your products and trying to sell to everyone, then I guarantee that you will be left behind. The only way to successfully sell on social media today is to use a LOVE-LED™ approach, to lead with helping, to speak directly to the person that you want to and to be known more for the problems you solve than the products that you sell.

I encourage you to do the scary thing and make this shift in how you show up on social media, because you’ve got something important to share and there are people out there just like you that need to hear your story! 

Listen to Learn:

0:57 - What it really takes to succeed with selling on social media and the big shift that will be required for business owners today 

4:54 - The “more is better” trap most are falling into on social media and what doing this will inevitably lead to 

7:02 - How the new way to sell on social media involves serving a specific, ideal customer, rather than trying to sell to everyone

8:32 - What to do right now if you're struggling on social media, and why this may seem counterintuitive 

10:54 - Why a big following isn’t needed anymore, but your following will have to be this… 

16:16 - What you’ll be focusing on instead of just posting more content when you use our LOVE-LED™ approach 

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! 

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community

Subscribe to our YouTube Channel

Our Free Workshop, 5 Steps to Grow a Thriving LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

The beauty industry is changing a lot, which probably won’t come as any surprise to you. Today I want to help you answer this important question - is your business ready for what's to come this year? 

In this episode, I break down three big challenges you face when selling beauty products on social media—and more importantly, I show you the solution. Our proven LOVE-LED™ approach is the missing piece you’ve been looking for. Without it, you’re stuck. With it, you get the results you actually want.

The beauty industry is changing fast, and there’s never been a bigger opportunity than right now. But the future? It’s LOVE-LED™. I don’t want you getting left behind. That’s why I’m excited to bring you this episode AND invite you to our free workshop—so you can stay ahead, stand out, and thrive in this ever-changing industry! Let’s do this!

Listen to Learn: 1:59 - Why pushing products and chasing likes are outdated strategies, and what our LOVE-LED™ approach will help you do instead 

3:52 -  How to stand out by serving, not selling, while creating value-driven content that attracts your ideal customer and builds trust

9:19 - The power of problem-focused value content and how it can effortlessly drive sales 

17:18 - What you can do right now to establish yourself as a trusted advisor and overcome consumer skepticism

23:24 - Why creating an amazing customer experience in the only way to win today 

28:14 - How our upcoming workshop will provide you with the tools and strategies to win back past customers, attract dream clients, and achieve LOVE-LED™ growth.  

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! 

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes

458: From Stuck to $1,200 in 5 Days: Corbin's LOVE-LED™ Breakthrough

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel

Our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business, is happening March 24th - March 28th, and you can register now by clicking HERE!  

Are you chasing arbitrary numbers and wondering why your business isn’t growing? Did you know that setting goals around results might actually be the reason that you’re stuck?

If goal setting feels overwhelming to you, today I share a totally different mindset for you to adopt, which is our LOVE-LED™ approach to goal setting. You’ll hear what happens when you shift your focus to activity-based goals that are tied to growth, and trust me when I say, this one episode could change everything for you and your business! 

Listen to Learn: 

1:18 - A student’s experience that inspired this conversation and what she is facing now after seeing amazing results recently in her business 

6:02 - The problem and reality that most people face when using traditional goal setting methods 

12:19 - What the four core activities are that drive business growth and the right way to do them to achieve consistent, LOVE-LED™ growth

15:52 - The three key elements that will guarantee growth in your business if you begin placing your attention on them right now 

19:24 - The magic that occurs when you shift your focus from unpredictable results to the actions that drive growth and success

Register for our Free Workshop, 5 Steps to Grow a LOVE-LED™Beauty Business! 

457: From Copy and Paste Coach to LOVE-LED™ Success w/ Wanda Turmes

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

I’m excited for you to meet today’s special guest, Corbin, as she shares firsthand her story of how she went from being completely stuck to making $1,200 in just 5 days! Corbin has been an Optivia coach for 6 years now who recently attended our Health & Wellness workshop, and in this episode, you’ll hear how it helped reignite her passion and led to her achieving remarkable results using our LOVE-LED™ approach.

Corbin’s story is an incredible example of the power of aligning the right person with the right plan at the right time. I just know that a lot of listening can dramatically shift your business using what we teach and coach to as well, and I can’t wait to share more future LOVE-LED™ success stories with you here on the podcast!

Listen to Learn: 

4:48 - Corbin talks about her success in her business before joining the recent training we hosted and why she decided to register at that specific time [4:48] 11:36 - The importance of being intentional in conversations and leading with love and how this shift in mindset helped her regain confidence and reignite her passion for her business12:51 - Where the path to building a bigger business that is sustainable really begins 14:46 - A closer look at what happened when Corbin used our simple, LOVE-LED™ outreach script to re-engage her past clients 19:31 - How we’re helping coaches develop the skills to serve, connect, and lead with love, creating a more fulfilling and profitable business [19:31] 23:02 - Details on how you can transform your business through our LOVE-LED™ approach Corbin is using

Join the 30 Days to $1k  LOVE-LED™ Coaching Program at www.30daysto1k.com/health 

Click here to subscribe to our Weekly LOVE-LED™ Coaching emails! 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

Subscribe to our YouTube Channel