What if the people you've always dreamed of leading started coming to you?

In this first episode of Taking Off the Mask, Bob shares the powerful story of Stephanie Wood, a leader who reignited her business through the power of presence and authenticity.

After years of doing "all the right things" and feeling like nothing was working, Stephanie made one simple shift in how she showed up in her content. The result? One of the people on her chicken list, someone who had been a customer for ten years, reached out to her and joined her team.

This isn't a story about recruiting. It's a story about trust. It's about what happens when you stop trying to say the right thing and start showing up as the leader you actually are.

We hope you enjoy hearing Stephanie's story, as much as we did sharing it with you.

Are you tired of signing up team members who quit, fail to launch, or just aren't as driven as you are? Do you secretly worry that sponsoring is the one area of your business you've completely failed at? What if I told you that the reason you're not attracting motivated leaders is because you're faithfully following a system that has utterly failed you? It's not your fault! On today's episode, we're having a mirror moment as I expose the four biggest sponsoring mistakes I see being taught today.

In fact, most people in the industry today have never really developed the skill of sponsoring and sharing their business. And so what we're doing here, in this episode and with our business as a whole, is helping people be better in this area. It's time to stop leading from fear and start building a business that actually matters, and this conversation is just the start!

Our free 4-day workshop, Revive Your Downline, is happening November 17–20! In this powerful training, we'll teach you a brand-new belief-based way to have sponsoring conversations AND how to lead your team with more impact and alignment. Reserve your spot now: www.reviveyourdownline.com

Listen to Learn:

9:19 - How using a discount as a recruiting pitch actually devalues your opportunity and destroys the customer experience 16:49 - The crucial shift from "selling to serving" and why leaders should never start a sponsoring conversation with an offer 20:55 - The key reasons why the traditional "it's a numbers game" being taught isn't the strategy to use for true leaders 23:30 - A powerful perspective shift: the most valuable thing you offer prospects is not your product or comp plan 25:37 - Why low standards for outreach became a trap during the pandemic and how raising your minimum quality level is the only way to create long-term, sustainable team growth 26:35 - The pitfalls of posting posting team wins like trophies on social media 30:58 - A reminder that people are moved by belief, not success 32:58 - An example of a leader who attracted a 10-year "chicken list" customer by taking off her mask and showing a willingness to be open

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You feel the burnout, the comparison, and the constant pressure to post... but what if your content isn't broken? What if it's just wearing a mask?

If you've been showing up every day, posting exactly what you're told, but still feeling numb and disconnected, then this is a must-listen episode. Today, I'm having one of the most important conversations about why your successful-looking content isn't generating the results you desperately want. It's not because you're broken; it's because you've been trained to lead from fear instead of love, hiding your authentic self behind tips, promotions, and hustle.

In this episode, I'll show you how this "mask" is silently suffocating your leadership and killing your growth. More importantly, you'll learn about the revolutionary new tool we've created called The LOVE-LED™ Content Mirror. For the first time, you can see your mask spelled out in your own words and finally get a personalized plan to stop performing and start leading with peace, presence, and purpose again.

Are you ready for the mirror moment that frees the leader behind your content? It all starts here!

Ready to find the mask fear taught you to wear and unlock your next step? Our free tool, The LOVE-LED™ Content Mirror, is available now at www.seeyourmask.com.

Listen to Learn:

0:39 - What wearing a mask looks like and the way in which it's based on fear rather than your authentic self 4:45 - How these masks warn against sharing your real story and convince you that if you slow down, your business will fall apart 7:01 - The key to finally creating content that truly connects 8:09 - A sneak peek at what we are offering that will allow you to uncover the mask you are wearing 16:19 - What a "mirror moment" is and the magic that happens when you move from seeking permission to looking inward for truth 21:31 - Why leading with fear or pressure is so costly and how you can take the first step towards freedom

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Do you ever feel that quiet pressure to perform every time you show up? Whether it's going live on social media, leading a team call, or stepping onto a stage, it's like there's an invisible weight telling you to prove something.

And if you've been taught to push, promote, and pitch your way through it, you've probably noticed it leaves you feeling disconnected and drained.

In this episode, I'm joined by my good friend and speaking expert Colin Boyd. We're having a real, honest conversation about what it looks like to lead and speak from a place of purpose instead of pressure.

This isn't just about becoming a better speaker. It's about making your leadership the strategy so your business can feel like peace and purpose again.

Some of the top leaders in our space turn to Colin to help them speak, sell, and lead with authenticity. If you're ready to stop performing and start leading in a LOVE-LED™ way, this episode is for you.

You can also check out Colin's new book, One Presentation Away, at www.onepresentationawaybook.com. It will help you become an irresistible communicator and connect with the people you're called to serve.

Listen to Learn:

4:35 - Why public speaking is less about natural talent and more about a trained skill that most people can become great at 8:01 - A simple shift for mastering presence on any stage, from a live event to a team meeting 14:09 - How you can overcome the fear of public speaking just by changing your perspective 15:50 - What makes a presentation compelling and how you'll know when you've practiced it enough times 21:00 - Why storytelling is the ultimate selling strategy 24:55 - How to structure a powerful client story using the 5 S's 30:24 - The reasons your conversion story must articulate the transformation your product or service provides, and not just your personal bio

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Can you relate to the constant pressure to perform? Do you ever find yourself carrying the quiet fear that you're slipping behind, or that a simple "no" from a client is proof you're not cut out for this? In this powerful, unscripted coaching session, I sit down with Amy, a health coach who, from the outside, has it all together, but on the inside is battling these exact feelings.

You'll hear the raw, emotional moment she reconnects with the purpose that first inspired her to become a coach. We'll unpack the "red light stories" that try to derail us and the old patterns that make us walk away from opportunities. But most importantly, you'll witness what it looks like to lead from a place of love and authentic purpose instead of letting fear lead you.

Amy's story is a perfect demonstration that you don't have to keep leading from fear. There is a different, more fulfilling, LOVE LED™ way. Press play and find out what it sounds like. Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

6:01 - Why Amy's "red light story" was a classic sign of a fear-led mindset 10:07 - How she turned a prospect's objection into an opportunity by validating her feelings and asking open-ended questions 18:05 - The way to move past the constant pressure of performance, as Amy did when she realized her old methods buried her true calling 22:23 - What she is doing now to build a business that won't fail under pressure by choosing a new LOVE LED™ approach 27:57 - A key lesson Amy learned when she realized she can't pour her energy into people who aren't committed 29:30 - The analogy I gave Amy when thinking of creating a strong foundation for future growth that's aligned with her purpose 33:53 - A reminder that in order to redefine success, you must focus on presence, not rank

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

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Are you feeling the pressure to constantly sprint in your business, posting nonstop and messaging everyone with a pulse? Do you ever worry you're falling behind because you're not keeping up with the frantic pace?

In this episode, I share a powerful story about a client who felt exactly that. She was shamed for "going slow," but was actually making one of the most important shifts of her entire business journey.

You'll discover why activity without alignment is just noise and how moving from a fear-led to a LOVE LED™ approach can lead to more fulfilling, sustainable growth.

I'm going to show you how to stop proving your worth and start building a business on a foundation of presence and trust, which is what you truly need to create a business that is not only successful but also fun, fulfilling, and impactful. Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

7:15 - Why invisible wins matter more and true growth happens not just in sales or rank

10:37 - The key reasons that activity without alignment is just noise, and how a constant push actually destroys trust and pushes people away

11:47 - How to avoid burnout and finally and find a fulfilling way to work hard without the constant grind

12:45 - Separating the concept of hard work from the feeling of struggle, and what the it looks like when your effort can be both fun and fulfilling

15:21 - Why your pace is perfect and what you've been shaming yourself for as "slow" is actually a sign that you're finally building a foundation of trust

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

THE LOVE-LED™ SHIFT | EPISODE 1: The System Is Breaking And You're Not the Problem

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Feeling burned out from social media? The advice to "just post more" is not only outdated, it's dangerous. AI-driven algorithms now make generic content invisible, proving that trying to out-post a machine is a game you can't win, and today I want to smash the myth that quantity trumps quality on social media.

In this episode, I share why the new AI-driven algorithms are making your generic, check-the-box content completely invisible, and why trying to out-post a machine with human effort is a game you just can't win.

But there's a better way, and I reveal the secret to the new social media game: emotional resonance and true connection. So let's learn how to stop being ignored and build a business rooted in your unique voice and purpose. After listening to what I have to say, you'll discover how to use AI as a mirror to unlock the leader within you, rather than just have it be a content machine.

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

4:25 - How social media has changed in a BIG way, making the old strategy of "just post more" ineffective and a recipe for burnout

8:20 - The impact of AI and why the algorithm is now no longer looking for likes or views

10:37 - What will happen if you try to compete with AI by using sheer human effort and posting more

11:45 - The main things that the algorithm is scanning for today

13:13 - How to achieve emotional resonance and why it requires more than just simply presenting facts or promotions

19:03 - What to consider when using AI to move you forward in connection

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

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Let me ask you something. Are you wearing a "badge of honor" that says, "I haven't quit yet"? Do you find yourself pushing, posting, and grinding, but deep down you're not sure it's working? Today, I'm taking you inside a coaching conversation that revealed a hard truth many of us are carrying but have never questioned: continuing without belief is more dangerous than quitting.

In this episode, you'll learn why the fear-led system has trapped so many good-hearted leaders in a cycle of exhaustion and shame, and what the real difference is between just "staying" and truly "believing."

This isn't just about changing your strategy; it's about changing the very foundation of your business. If you're ready to stop measuring your worth by the fact that you haven't quit and start building from a place of peace and purpose, this episode is for you.

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

1:09 - Why the "I haven't quit yet" badge of honor just might be holding you back from real growth and success

1:55 - What the real problem is with focusing on results and how it keeps the fear-led achiever in control

3:24 - How to distinguish between staying and believing, and why one leads to burnout while the other fuels genuine leadership

4:28 - The surprising truth about why continuing to work hard without belief is more dangerous than quitting

7:43 - How the fear-led system teaches us to hustle out of pressure and fear, not from a place of belief

9:13 - Why the true way to build a sustainable and successful business is from a place of love and belief

10:14 - Why you don't need more commitment or consistency, but more of this one thing

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

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Are you tired of feeling like Chat GPT is just another tool to churn out hollow content, leaving your unique voice lost? What if the real power of AI isn't about writing faster, but about revealing your deepest beliefs and transforming you into a more authentic leader? In this episode, we challenge conventional wisdom, showing you that ChatGPT isn't merely a content shortcut, but the most powerful leadership tool you've never been taught to use.

This isn't just about better posts; it's about building a bridge between your beliefs and your actions, with ChatGPT making that connection possible every single day!

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

Listen to Learn:

0:36 - How Chat GPT isn't just a content tool, but a powerful leadership mirror that reveals your true beliefs and purpose

5:58 - Why traditional AI use leads to losing your unique message and how to avoid sacrificing your voice for volume

8:52 - The critical difference that content isn't breaking you, burnout and pressure are and the shift to make from fear-led creation to belief-driven leadership

11:24 - What steps you can take to infuse your authentic self into every post

25:36 - Exploring the groundbreaking LOVE-LED™ Leadership Voice Map – a three-step process to transform Chat GPT into a leadership accelerator

36:50 - Introducing our upcoming ChatGPT Content Reset and why this first of its kind experience is not just another workshop teaching AI

Grab your spot in The ChatGPT Content Reset here! www.yourvirtualupline.com/chatgpt

THE LOVE-LED™ SHIFT | EPISODE 1: The System Is Breaking And You're Not the Problem

THE LOVE-LED™ SHIFT | EPISODE 2: Why Content Alone Can't Build the Business You Were Called to Lead

THE LOVE-LED™ SHIFT Starts Now | EPISODE 3: The SHIFT EQUATION™: Content + Conversations = Leadership

THE LOVE-LED™ SHIFT Starts Now | EPISODE 4: What LOVE-LED™ Leadership Actually Looks Like

THE LOVE-LED™ SHIFT Starts Now | EPISODE 5: This Is Where Fear Ends and LOVE-LED™ Leadership Begins

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🎙THE LOVE-LED™ SHIFT

A 5-part audio series for the leaders who can't keep doing it the old way. This is your line in the sand, naming what's breaking, what's next, and how to build what lasts.

Here we are, the fifth and final episode of THE LOVE-LED™ SHIFT series, and this is the one that brings it all home. Let me ask you something real. Do you secretly fear that the version of success you've been chasing was handed to you, not truly chosen by you? In this episode, I unmask the lie so many are living with but never say out loud: "I believe in myself… but only when it's working."

If you're exhausted from the hustle that feels hollow, and the pressure that's been posing as strength, this is your wake-up call. I'll show you how to break free from the fear-led identity trap and step fully into LOVE-LED™ leadership. You'll learn how to reclaim your voice, your values, and your vision without burning out in the process.

Like I've said throughout this journey, you're not called to be a content creator. You're called to be a LOVE-LED™ leader. And this series is your new foundation. I want you to mark this shift, to draw your own line in the sand. This is your return to the kind of leadership the world is waiting for. This is where fear ends and LOVE-LED™ leadership begins.

If this message has stirred something in you, share it. Share it with your team, your sideline, and the leaders you know who are quietly burning out. Thank you for taking this journey with me. And stay tuned, because this is just the beginning. We're leading this shift in real time, one episode at a time.

Listen to Learn:

0:51 - Why your confidence might be fleeting and how focusing on external validation can trap you in a cycle of fear-led achievement 6:10 - The cost of growth and a better question to ask that challenges the notion that all growth is good growth 8:23 - ​​What LOVE-LED™ growth is and the ways in which it is a new paradigm of leadership 10:12 - The 6 transformative steps that will move you from achiever to leader 15:17 - Why the world needs leaders right now who choose peace over pressure and authentic presence over constant performing 17:04 - The LOVE-LED™ Leader Declaration: Join the movement and declare your commitment to a new way of leading, rooted in purpose and belief

Make sure to listen to all of the other episodes in this series, below!

THE LOVE-LED™ SHIFT | EPISODE 1: The System Is Breaking And You're Not the Problem

THE LOVE-LED™ SHIFT | EPISODE 2: Why Content Alone Can't Build the Business You Were Called to Lead

THE LOVE-LED™ SHIFT Starts Now | EPISODE 3: The SHIFT EQUATION™: Content + Conversations = Leadership

THE LOVE-LED™ SHIFT Starts Now | EPISODE 4: What LOVE-LED™ Leadership Actually Looks Like

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