By GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing ta
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457457 ratings
The podcast currently has 223 episodes available.
In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.
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Best Moments:
(00:40) Introduction to the special marketing opportunities in Q4
(01:53) Statistics on B2B content engagement during October-December
(03:45) Effective B2B offers for the end of the year
(05:26) Consumer-focused marketing strategies for Q4
(07:07) Discussion of the "New Year, New You" content offer
(08:12) Introduction of the Marigold Brand Rankings Report
(09:36) "Since You Didn't Ask" segment discussing popular TV shows
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.
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Best Moments:
(00:53) Introduction to Marigold's new research report on relationship marketing
(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success
(05:09) Lessons brands can learn from top performers in customer retention and engagement
(09:02) Examples of companies excelling in personalization and omnichannel experiences
(13:59) Financial services leading in relationship marketing
(18:36) Why email remains the top-performing marketing channel
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Guest Bio:
Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.
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Best Moments:
(00:19) Mention of featuring insights from top marketing minds
(00:26) Inclusion of discussions on life, pop culture, and everyday chaos
(1:35) Why promote to people who have already registered?
(5:08) Life situations: What's appropriate?
(08:07) Encouragement to subscribe for weekly episodes
(7:52) Register for Guru Conference
(08:20) Request for a 5-star review
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.
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Best Moments:
(00:58) Companies pushing for return to office
(01:49) KPMG survey on CEOs' expectations for return to office
(02:37) Financial impact of working from office vs. home
(03:38) LinkedIn removing top voice badges for collaborative articles
(04:56) Coca-Cola discontinuing its "permanent" Spiced flavor
(06:11) Review of the new movie Wolfs on Apple TV
(07:29) Promotion of upcoming Guru conference
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.
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Best Moments:
(01:47) Topic introduction: Speaking in front of people
(02:24) Daniel's approach to overcoming stage fright
(03:35) Jay's advice on audience perception and content delivery
(04:37) Addressing audience pain points at the beginning of a talk
(06:28) The importance of energy and movement during presentations
(07:35) Balancing information sharing and teasing future content
(08:41) Catering to the lowest common denominator in knowledge base
(09:48) Discussion on slide content and presentation style
(11:02) The importance of speaking on topics within your expertise
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.
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Best Moments:
(00:40) Introduction to five subject line tests for email marketing
(01:25) The impact of subject line character count on open rates
(03:25) Comparison subject lines and their effectiveness
(04:50) Capitalizing words in subject lines for increased open rates
(05:38) Using "Just for" in subject lines to boost engagement
(06:35) The effectiveness of using "2025" in subject lines after October 1st
(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.
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Best Moments:
(01:41) From musician to marketing leader, Teddy shares his path and the lessons learned along the way
(04:32) The most frequent mistakes businesses make with SEO
(06:48) The critical role that website performance plays in search engine optimization
(07:40) The relationship between paid advertising and organic search rankings
(09:04) Best practices for keeping SEO strategies fresh and effective
(10:19) Breaking down key insights from the recent Google algorithm leak and what it means for SEO
(13:03) Teddy talks about his past life as a musician and how it influenced his approach to marketing
(15:55) A fun dive into Taylor Swift's success and what marketers can learn from her brand evolution
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Guest Bio:
Teddy Cheek is a marketing leader at The Escape Game, the world's largest escape room company with 42 locations across the U.S. Specializing in digital marketing and SEO strategies, Teddy has played a key role in driving online traffic and boosting the company’s visibility. Prior to his marketing career, Teddy pursued music, and today he brings that creativity and passion into his digital marketing approach.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.
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Best Moments:
(01:15) In-N-Out Burger and fast food preferences
(02:16) High unsubscribe rates in email marketing campaigns
(02:35) The importance of two-step unsubscribe processes
(03:47) Intrusion detection software and its impact on email marketing
(06:03) The significance of link-level tracking in emails
(08:19) Jay's personal habits regarding calling and texting friends
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.
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Best Moments:
(00:28) Rise in digital ad costs due to the upcoming presidential election
(02:02) Increased weekend traffic from VP level and above contacts
(03:28) Tupperware files for Chapter 11 bankruptcy
(04:08) Amazon files for 91,000 AI patents
(04:28) Nicole Kidman hints at potential second season of Perfect Couple
(05:14) Baby hippo Mu Dang goes viral on TikTok
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.
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Best Moments:
(00:31) Discussion about eating habits while traveling
(02:01) Main topic: Dealing with algorithm changes and platform updates
(06:42) How to find and stay ahead of marketing trends
(10:42) Airplane etiquette and personal preferences for in-flight conversations
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
The podcast currently has 223 episodes available.
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