By GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing ta
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457457 ratings
The podcast currently has 251 episodes available.
In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.
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Best Moments:
(01:04) Question from Ella about content marketing changes for 2025
(02:29) Concept of making content expire to create FOMO
(03:56) Statistics on expiring content performance
(05:21) Podcast sponsorship by Marigold email platform
(06:35) Question from Sofia about Jay's hobbies
(09:56) Promotion of upcoming email certification course
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.
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Best Moments:
(01:01) Post-election marketing metrics stabilization
(01:47) Humorous election night consumer behavior data
(02:27) TikTok's Q5 playbook and post-holiday marketing insights
(03:48) Content performance trends in B2B and consumer marketing
(05:00) Golden Bachelorette finale prediction
(05:36) Mattel's marketing mishap with Wicked dolls
(07:00) Announcement of free email certification program
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.
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Best Moments:
(00:47) Daniel's personal use of ChatGPT as a tennis coach
(01:25) Using AI to simplify medical information
(02:01) Jay's tips on using ChatGPT's image upload functionality for email analysis
(03:10) Daniel's technique for meme generation using AI
(04:58) Jay's method for analyzing survey responses with ChatGPT
(05:38) Daniel's approach to maintaining brand voice consistency using AI
(06:52) Jay's travel planning hack using ChatGPT
(07:44) Daniel's tip on using AI for product comparison while shopping
(08:47) Humorous discussion about using AI to choose toilet paper
(09:16) Closing remarks and podcast promotions
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.
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Best Moments:
(00:40) Introduction to the concept of FONF (Fear of Not being First)
(02:56) B2B examples of using FONF in marketing
(04:06) Consumer marketing examples of FONF
(06:05) Sponsor message for Marigold, an email sending platform
(07:05) Jay's personal product recommendations
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.
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Best Moments:
(02:21) Damara's career path and journey to Norwegian
(04:49) Norwegian's welcome email series and personalization efforts
(06:35) Interactive email features and polling implementation
(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"
(11:42) Norwegian's corporate culture and love for puns
(13:14) Jay's attempt at cruise-related puns
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Guest Bio:
Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.
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Best Moments:
(01:05) Work question from Sarah about political marketing tactics
(02:45) Discussion of bookend emojis in email preheaders
(04:12) Using emojis in email "from" names
(05:27) The rise of connected TV (CTV) in marketing
(07:55) Ridiculous question about Thanksgiving preparation
(08:24) Jay's experience with the Turkey Trot run
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.
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Best Moments:
(00:58) Election's impact on SMS marketing campaigns
(01:56) Statistics on spam text messages in October
(02:58) Apple's iOS 18 release and its impact on marketing
(04:42) Testing results on iPhone 15 users and email engagement
(06:28) Oprah's list of favorite things and retro board games
(07:24) Jay's thoughts on Scrabble rules
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.
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Best Moments:
(02:50) B2B marketing tactics for the holiday season
(04:24) B2B companies leveraging end-of-year sales and offers
(05:08) Using LinkedIn for personal branding during the holidays
(05:59) Utilizing out-of-office replies for ABM and retargeting
(07:19) Implementing simple loyalty programs for customers
(08:12) Hosts discuss Thanksgiving food preferences
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.
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Best Moments:
(01:12) Experiment with "earned on demand" content access
(04:39) Testing email reminder frequency for event attendance
(06:40) Working with micro-influencers for event promotion
(09:07) Behind-the-scenes look at Guru Conference activities
(10:31) Creative brainstorming process for event ideas
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.
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Best Moments:
(01:36) Guy's journey into the email marketing industry
(05:27) Difference between email delivery and deliverability
(11:37) The rise of "snooze" email delivery options
(16:57) Best practices for email send times
(22:19) Guy's podcast "Email After Hours" and other resources
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Guest Bio:
Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.
Don't forget to check out Guy's podcast, Email After Hours!
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
The podcast currently has 251 episodes available.
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