Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer’s phone camera might be your best marketing tool.

Best Moments:

(00:45) The go-to excuse everyone secretly uses to escape bad meetings

(02:10) Why social proof isn’t optional anymore—it’s table stakes

(03:12) Generic testimonials kill conversions, but numbers make people act

(04:38) A lo-fi customer video trumps a polished quote every time

(05:32) Don’t slap the same logos on every page—match them to your audience

(06:30) Even attendee logos can drive event registrations if you use them right

Follow Daniel’s show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.

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Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.

Best Moments:

(00:30) Why July flips the mental switch from BBQs to Q4

(01:15) Google’s data shows “holiday marketing” searches spike between July 10–15

(01:45) 68% of Q4 B2B deals start in summer—don’t get left behind

(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4

(03:04) Consumer emails with holiday mentions see a 22% boost in opens

(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July

(04:30) Easy tests to see if early Q4 messaging works for you

(06:02) Steve from Blue’s Clues has a podcast—yes, really

(08:15) Jay’s favorite random podcast: a Melrose Place rewatch

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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You know those people who refuse to let B2B get boring? That’s Jay Schwedelson sitting down with Shawn Perritt, who’s out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn’t be an afterthought, to how AI can actually make things less creative if you’re not careful, this one’s full of real talk for anyone tired of beige B2B. You’ll walk away rethinking brand, attribution, and why your best creative ideas probably don’t come from staring at Zoom.

Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.

Shawn is VP, Brand Strategy and Creative at Acquia.

Best Moments:

(02:31) The human brain literally ignores the average—emotion is what gets remembered.

(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.

(05:47) Think first, prompt second—don’t let AI shortcut the work your brain should do.

(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.

(09:01) The brands that win will build a strong “human stack” first, then power it with AI.

(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?

(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.

Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.

Best Moments:

(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”

(02:30) Why turning your offer into an intent signal can instantly improve lead quality

(03:00) Three fast content ideas that only attract people deep in the funnel

(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience

(04:45) How Prime Day lifts email open rates—even if you’re not selling on Amazon

(05:50) Jay’s favorite B2B subject lines that sneak in the “Prime” effect

(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)

(09:12) A PSA about peeing in pools—just… don’t

Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

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A new special series is here, and yes, it’s short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one’s all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.

Best Moments:

(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content

(04:05) How to test if your website is “answer engine optimized” for ChatGPT

(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them

(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly

(07:03) Daniel’s trick for writing headlines in the style of Ogilvy or Halbert

(08:10) Yes, there’s an F1 movie and yes, Daniel is hyped

Follow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.

Prompts from this episode:

1. Podcast/Transcript Repurposing Prompt

Described by Daniel Murray:

2. Answer Engine Optimization (AEO) Prompt

Described by Jay Schwedelson:

3. Source Analysis Prompt

Daniel adds a follow-up idea:

4. Prompt Jacking / Image Reverse-Engineering Prompt

Jay’s tip for swiping viral content:

5. Copywriter Style Prompt

Daniel’s favorite for headline writing:

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).

Best Moments:

(01:10) A massive LinkedIn study finds posts with links actually get more engagement

(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense

(04:05) Resending emails to non-openers can boost total clicks by 15%

(05:35) The key to resends: switch up your subject line and send at a different time

(06:26) Repeating content on social isn’t lazy—it’s necessary, and nobody notices

(07:15) How Jay’s team recycles high-performing posts every six months

(08:15) The Dallas Cowboys cheerleaders’ wild pay jump and what reality stars really earn

Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Claim your offer now at jayschwedelson.com/emma

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world’s top business podcasts—plus, why she’s obsessed with Instagram and why email is still the ultimate secret weapon. If you’ve ever wondered, “Could I actually do this?” Teresa’s story and advice will give you a reality check in the best possible way.

Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.

Best Moments:

(01:28) The “early midlife crisis” that kickstarted Teresa’s business journey

(03:16) Losing her job and hustling to survive with no savings and a young daughter

(06:00) Creating her first course—then being too terrified to sell it for a year

(08:45) The cold truth about launching with no audience

(10:45) Why building an email list matters more than anything else

(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests

(17:30) The real math on launches: why you need more people than you think

(19:24) Where to follow Teresa and why Instagram is her favorite

Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.

Best Moments:

(01:10) British vs. American word chaos—table this or talk about it now?

(05:08) DMARC’s “none” policy is a fraudster’s dream, and it’s about to become a problem for everyone.

(06:23) Spam complaint rates—don’t settle for the “generous” 0.3%, aim for 0.1% or lower.

(07:30) Double opt-in: future mandate or marketer’s nightmare?

(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.

(11:10) Delete those dormant subscribers or risk deliverability doom.

(12:00) Use feedback loops to permanently ditch serial complainers.

(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.

(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.

(16:40) Don’t blast at the top of the hour if you want your emails to actually land.

(17:39) Accessibility issues are everywhere—don’t let your emails be part of the 90% problem.

(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.

(19:16) BIMI and logo verification—don’t be the email sender with no face in the inbox.

Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

You know that feeling when you want to stay on top of your industry but just can’t stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you’re in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.

Try Jay’s Prompt:

Just drop this into ChatGPT and watch your inbox transform:

“I work in [your industry] and want to subscribe to the best email newsletters from leading companies, smart founders, and modern publishers. I’m looking for tactical insights across go-to-market, product, growth, and marketing. Please give me a curated list of high-quality newsletters with registration links included.”

Best Moments:

(01:20) The exact ChatGPT prompt to uncover the best newsletters in your field, complete with signup links

(02:45) Why organizing your inbox into a newsletter folder creates a goldmine of searchable insights

(03:50) How to turn that folder into a real-time idea bank for content, webinars, and campaigns

(04:55) The unexpected upside of getting promo emails from those newsletters

(06:18) Why Jay has no beef with nepo babies—even if their album might flop

(07:12) The new “Beatles kids” collab that might make you cringe… or not

Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.

Best Moments:

(00:50) WhatsApp is opening up to ads for the first time ever

(01:49) “Growth,” “micro,” and “quick fix” as secret weapons for content titles

(04:04) 16% of singles are open to AI relationships—and most people don’t think it’s cheating

(05:29) Starbucks opened 589 new stores last year, and that’s somehow not the weirdest stat

(06:28) “Echo Valley” is the new Apple TV thriller, but Jay’s hyped about something way more wholesome

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma