Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.

Chapters:

• 00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into
• 00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins
• 00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers
• 00:01:59 - Unlocking the Three Core Levers of Business Growth
• 00:02:41 - New Customer Acquisition: Cracking the Code
• 00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers
• 00:04:20 - Meet the Beauty Brand That’s Breaking the Mold
• 00:05:03 - Why Data Visibility Changes Everything (NAC & NAOV Explained)
• 00:06:19 - Real Shopify Results: 73% More New Customers
• 00:07:12 - Understanding MER vs. NMER (And Why They Matter)
• 00:08:05 - Why ROAS Isn’t the Whole Story Anymore
• 00:09:00 - The 22% NAOV Boost—And How It Happened
• 00:10:08 - What's Driving the AOV Increase? Spoiler: It's Not Luck
• 00:11:26 - Meet the Machine: How the Conversion Engine Powers Profit
• 00:13:27 - Creative That Converts: The Secret Sauce Behind the Ads
• 00:17:50 - Paid Traffic Tactics That Actually Work
• 00:18:47 - Retarget Like a Pro: Smarter Custom Audiences
• 00:20:21 - Level Up Your Audience Strategy (No Gimmicks Needed)
• 00:20:48 - Why We Shut Off Meta's Auto-Tweaks (And You Should Too)
• 00:22:03 - Turning Organic Wins Into Paid Performance
• 00:24:19 - YouTube on Deck: Multi-Platform Growth Moves
• 00:27:08 - Lead Gen Isn’t Just for SaaS: Ecom Tactics You’re Missing
• 00:28:21 - Landing Pages Built to Sell (and Upsell)
• 00:35:38 - Don’t Just Sell—Engage with Transitional CTAs
• 00:40:24 - Wrapping It Up: What’s Next for This Scalable Strategy

LINKS AND RESOURCES:

• The ONLY 3 Ways to Grow Your Business (Most Get This Wrong)
• 5 Ways To Find Your nCAC: Part 1
• 5 Ways To Find Your NCAC - Part 2
• What To Know About MER (Media Efficiency Ratio)
• NCAC Explained: The Key Metric for Scaling Your Business
• Get Your nCAC Calculator Now!
• How We Track Every Click (Without Losing Data to iOS & Ad Blockers!)
• How to Craft the Perfect Transitional Call to Action (Lead Magnet)
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

• 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
• 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
• 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
• 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
• 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
• 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
• 00:17:08 - Reinvent or Retreat: The Innovation Edge
• 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:

• China slaps a 34% tax on all US imports in retaliation for Trump’s tariffs
• A timeline of Trump’s tariff actions so far
• Warren Buffett Is Being Fearful While Others Are Greedy. Is It a Warning?
• How Trump’s latest tariffs could affect your wallet
• Acyn
• Episode 669: Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won’t forget.

Chapters:

• 00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic
• 00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea
• 00:01:16 - Lauren’s Back—with Ghosts, Nostalgia, and Chicago Vibes
• 00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings
• 00:05:37 - The Conference Circuit Is No Joke (But It’s Hilarious)
• 00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle
• 00:13:10 - Radical Inconsistency: The Strategy You Didn’t Know You Needed
• 00:21:21 - Forget Perfection—Launch Loud, Messy, and Real
• 00:21:39 - Loyalty Through Limited Drops and Cultural Flavor
• 00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess
• 00:24:59 - Your Real KPI? What Happens After the Purchase
• 00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold
• 00:31:32 - Two Conferences, One Mic Drop Recap
• 00:33:39 - AI Isn’t Just a Buzzword—It’s Changing Everything
• 00:41:24 - Catch Flights, Not Feelings: What’s Coming Up Next

LINKS AND RESOURCES:

• ShopTalk
• SXSW Conference
• Evolutions by Podcast Movement
• Fetch
• Prosper Show
• Klaviyo
• Criteo
• Flamingo Estate
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

• 00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
• 00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
• 00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
• 00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
• 00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
• 00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
• 00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
• 00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
• 00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
• 00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
• 00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
• 00:47:05 – Growth Mode: Building a Scalable, Sellable Business
• 00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
• 01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

• ClickBank
• Episode 678: The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
• Episode 664: Avoid This 1 Common Hiring Mistake at Your Own Peril
• Episode 670: How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

• 00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
• 00:00:17 – Business Models, Boundaries & What We’re Not Sharing
• 00:02:40 – NAC Unpacked: The Metric That Changes Everything
• 00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
• 00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
• 00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
• 00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
• 00:14:49 – What It Really Takes to Scale Without Burning Cash
• 00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
• 00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
• 00:21:06 – Target Smarter: Tools That Take the Guesswork Out
• 00:22:48 – Why Subscribers Are the Real Growth Engine
• 00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
• 00:26:07 – Looking Back to Move Forward: What the Data Tells Us
• 00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
• 00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next

LINKS AND RESOURCES:

• Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
• Episode 581: Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
• Episode 616: nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:35 - The Wild Rise of AI in Video Content
• 00:02:04 - Is Human Video Dead? The Future of AI Creation
• 00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
• 00:05:31 - SEO Flashbacks and What AI is About to Break
• 00:11:30 - Behind the Curtain: AI Tools That Actually Work
• 00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
• 00:14:28 - Airtable Hacks That Supercharge Your Workflow
• 00:16:42 - Why AI Alone Will Tank Your Audience Targeting
• 00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
• 00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
• 00:19:59 - How Pro Editors Use AI Without Losing the Plot
• 00:22:08 - Um, Wait—Do Imperfections Build Trust?
• 00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
• 00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today’s digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you’re still optimizing for ROAS, you’re probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.

Chapters:

• 00:00:00 - Welcome Back: Why ROAS is Failing You
• 00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)
• 00:00:23 - The Metrics That Actually Drive Business Growth
• 00:01:20 - Meta + Google: The Ultimate Ad Strategy
• 00:02:39 - Real-World Case Study: How This Brand Crushed It
• 00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics
• 00:05:22 - Profit-First Marketing: Why Product Focus Matters
• 00:11:52 - Behind the Scenes: Live Campaign Breakdowns
• 00:18:30 - LTV & CAC: The Secret to Scaling Profitably
• 00:19:04 - Decoding Campaign Metrics for Maximum ROI
• 00:19:33 - The Overlooked Link Between Profit & Retention
• 00:21:16 - Treating Marketing as an Investment, Not an Expense
• 00:22:59 - How to Measure Business Health Beyond ROAS
• 00:23:24 - Bully Stick Central: A Scaling Success Story
• 00:24:25 - How Northbeam Helps Brands Scale Faster
• 00:28:11 - Final Takeaways & What’s Next for Smart Advertisers

LINKS AND RESOURCES:

• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics.

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen
• 00:00:17 - The Episode That Changed How Marketers Measure Success
• 00:00:55 - The Truth About ROAS: Why It’s Holding Your Business Back
• 00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing
• 00:03:47 - From Google Ads Expert to Growth Strategist: John Moran’s Evolution
• 00:05:21 - The Fatal Flaw of Single-Channel Agencies
• 00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time
• 00:14:02 - How Marketing Measurement Has Been Broken for Years
• 00:16:54 - The New Marketing Strategy That Actually Scales Businesses
• 00:25:20 - The Secret to Aligning Teams for Maximum Growth
• 00:27:13 - Why Most Agencies Won’t Survive the Next Marketing Shift
• 00:28:02 - The Role Agencies Should Play in Growing Your Business
• 00:29:41 - The Future of Marketing Metrics: What You Need to Track Now
• 00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today
• 00:43:45 - Final Takeaways and What’s Coming Next

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

• 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
• 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
• 00:01:10 - The Secret to Using Video to Drive More Sales
• 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
• 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
• 00:04:46 - The Truth About Creating Videos That Actually Work
• 00:07:10 - How to Use YouTube to Explode Your Business Growth
• 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
• 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
• 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
• 00:23:16 - The Four Must-Have Videos Every Business Needs
• 00:23:58 - The Hidden Conversion Leaks Costing You Sales
• 00:24:05 - The Perpetual Traffic Formula for Video Success
• 00:24:14 - How to Craft Video Case Stories That Sell for You
• 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
• 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
• 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
• 00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

• Video Case Story
• Connect with Ian on LinkedIn
• YouTube: Video Case Story
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

Chapters:

• 00:00:00 - Kicking Off: Hiring Smarter, Not Harder
• 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
• 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
• 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
• 00:06:33 - How to Craft Outreach Messages That Actually Get Responses
• 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
• 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
• 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
• 00:27:08 - The Must-Ask Questions That Reveal True Experience
• 00:28:20 - AI & Automation: The Hiring Game-Changer You Need
• 00:29:51 - AI vs. Human Judgment: The Future of Recruitment
• 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
• 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
• 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
• 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
• 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

LINKS AND RESOURCES:

• JazzHR
• Episode 674: Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again!
• Episode 663: How to Make Your Present Better by Making Your Future Bigger
• Email Josh
• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AppSumo - 13% off with code traffic13