By Tier 11
4.7
729729 ratings
The podcast currently has 712 episodes available.
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.
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Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!
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In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.
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In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.
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In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.
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This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.
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Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!
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Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus, the importance of having a dedicated system for task management. Be sure to tune in to learn how you can enhance team productivity and communication strategies.
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Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!
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Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.
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The podcast currently has 712 episodes available.
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