Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c.

Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater profits, create continuous cash flow and ultimately generate the kind of success that actually allows you to live your dream lifestyle (instead of just "getting by").

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The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have.

Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention, get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list of best practices for improving relationships with current customers so that they stick around longer and happily give more referrals than you ever thought possible.

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If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out.

Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to better adapt to shifts in the market, keep their customer base loyal and continue to experience dramatic growth.

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When it comes to the Ziglars,  passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar’s legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business.

Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the few who knew him best, as well as an inside look at which aspects of sales and business actually lead to the biggest, most consistent sales (not to mention loyal customers!)

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How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it.

In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting.

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What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first?

In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how much money you have now (or are hoping to make in the future), these tried-and-true strategies are meant for YOU!

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One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors.

Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to selling - A system that takes ALL factors into account and allows you to maximize selling success.

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You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode...

Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what they're doing and pay attention. Make sure to take notes and use it as a checklist for your offers going forward!

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How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully.

Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags of up to six figures.

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How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness?

Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses.

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