Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now!

And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first!

MagneticMarketing.com NoBSLetter.com

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it?

All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week!

MagneticMarketing.com NoBSLetter.com

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product!

In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact!

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Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it.

In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him $1 million in free press... and how you can do the same! Be sure to check out part two next week when Paul uncovers the top do's and don'ts of publicity campaigns!

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How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you...

Drawing on his decades as a real estate lawyer and executive vice president & senior counsel of the Trump Organization, George Ross teaches the essential tactics and strategies you need to know in order to give your negotiator skills a competitive edge.

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In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.)

Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no matter what business you're in! Be sure to check out part one first for the first 9 lessons!

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Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention.

In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as well! Be sure to tune in next week for part two and the remaining 9 lessons!

MagneticMarketing.com NoBSLetter.com

As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he had almost no understanding of the English language. Today his resume includes chairman of the Great Harvest Bread Company, President of High Point University and board member of several companies.

Using wit and humor, Nido teaches from stage how to put yourself in the mindset you'll need in order to break down barriers and create the best possible outcome for you and your business.

MagneticMarketing.com NoBSLetter.com

Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you.

In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make.

Be sure to listen to part one first, where Bill shares his own experiences with starting from scratch to becoming an incredibly successful information marketer - and the steps you can take to do the same!

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Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing!

In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in your niche.

Be sure to tune in a couple weeks for part two, where Bill elaborates on the 17 best models for information marketing businesses!

MagneticMarketing.com NoBSLetter.com