Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a fast track to mediocrity. From GPU-fueled compute power to GEM (Generated Ads Recommendation Model), discover what Meta’s “superbrain” means for your creative strategy, budget allocation, and lead generation success. This isn’t just an update—it’s a total transformation. If you’re serious about scaling in 2025, you need to hear this.

Chapters:

• 00:00:00 - Meta Just Flipped the Script: Meet Andromeda
• 00:01:00 - The AI Revolution That’s Changing Your Ad Game
• 00:02:20 - Inside Meta’s Secret Weapon: The New Ranking Algorithm
• 00:05:45 - Why Meta’s Funnel Thinks Smarter Than You Do
• 00:07:35 - The New Playbook: Diversify or Die
• 00:10:03 - Andromeda Uncovered: What Meta Isn’t Telling You
• 00:12:11 - Smart Targeting Starts with Smarter Creative
• 00:18:56 - Real Results: What Happens When You Diversify Content
• 00:27:52 - What the Numbers Say About Your Ads
• 00:28:29 - How to Get More New Customers for Less
• 00:29:16 - Repeat It: Diversify or Die
• 00:30:01 - Algorithm IQ: Understanding How Meta Thinks
• 00:31:28 - Creative That Wins: Test, Iterate, Dominate
• 00:32:32 - When to Kill Your Ads—And Why It Works
• 00:35:01 - Case Study: Smarter Spend, Bigger Wins
• 00:35:46 - Using AI to Find Your Next Best Customer
• 00:42:59 - Mastering the Full Funnel (Without Wasting Spend)
• 00:47:09 - The Future Is Now: What Smart Marketers Do Next

LINKS AND RESOURCES:

• Meta's Creative Strategy TikTok
• Mark Zuckerberg just declared war on the entire advertising industry
• Episode 718: [Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?
• AI Innovations in Meta's Ad Ranking Driving Advertiser Performance
• Meta Andromeda: Supercharging Advantage+
• Episode 234: The Ad Amplifier Super System For Facebook Ads
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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