Somehow we’ve gone from Prime Day hacks to mouth tape mishaps—but that’s exactly why you’ll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he’s annoyed he didn’t think of it sooner). Plus, why even B2B brands should pay attention to Amazon’s biggest shopping week—and no, it’s not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.

Best Moments:

(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”

(02:30) Why turning your offer into an intent signal can instantly improve lead quality

(03:00) Three fast content ideas that only attract people deep in the funnel

(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience

(04:45) How Prime Day lifts email open rates—even if you’re not selling on Amazon

(05:50) Jay’s favorite B2B subject lines that sneak in the “Prime” effect

(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)

(09:12) A PSA about peeing in pools—just… don’t

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