Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It’s all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.

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Best Moments:

(01:01) Why even your most exciting announcement is likely to flop

(02:14) The psychology trick that creates urgency instantly

(03:15) How to “fake limit” a webinar and still give everyone access

(04:30) Smart ways to reward the first few buyers, subscribers, or registrants

(05:45) The exact tactic that got 1,000 signups in under 30 minutes

(06:16) Jay’s take on the viral Coldplay kiss cam mess—and the wild data behind it

(07:45) Over $250K was bet on whether the CEO would be fired

(08:15) A fast food chain’s promo code response: Coldplay

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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