Templates may save time, but do they kill your creativity? That’s the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn’t know you needed.

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Best Moments:

(01:45) Jay compares buying the same shirt to marketers clinging to templates.

(02:30) Daniel explains why canned templates make brands invisible on social feeds.

(03:36) Jay reveals the “new template” trap that lures teams into stale content.

(05:15) Daniel shares how custom styles keep newsletters consistent without blending in.

(06:00) Jay points out how copying common webinar formats leads straight to “nowheresville.”

(06:18) Daniel highlights why unpolished, text-based emails often outperform slick designs.

(07:09) The two riff on AI glasses and the future of wearable tech.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Claim your offer now at jayschwedelson.com/emma