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Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways that feel aligned and effective.

We’ll talk about why perfectly polished content is falling flat and how being more human and relatable can actually drive better results. I also break down the growing need for more customer touch points before a sale happens, and why that’s not necessarily a bad thing. And finally, I share why simplicity is the new secret weapon in your offers and marketing—and how I’m applying that in my own work. If you’re ready to adapt and thrive, this episode will help you do just that!

01:28 - Trend 1: Authentic (and often messy), human-sounding content is converting better

04:29 - Trend 2: People need more touch points to convert

06:11 - Trend 3: People want simplicity over complex strategies

08:26 - 3 action steps to help you implement these trends this week

Links & Resources:

• Interested in Homepage Express? Reach out here!
• Episode 120, The 20-Minute Newsletter Strategy That Converts with Liz Wilcox
• Episode 148, The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours
• Follow me on Instagram @kristendoyle.co 
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode154 

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward. 

 ➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything