Thinking of launching an online shop for your digital products? Listen to this episode first! Heather shares why she rarely uses her Shopify store, Kindergarten Ready Shop, and the smarter, more profitable strategy she uses instead. Hear why she moved away from the “sell everything” approach and how focusing on just one product with a dedicated sales page completely transformed her results. If you’ve been overwhelmed trying to sell all the things, this episode will show you a better approach - one that’s streamlined, sustainable, and actually converts. Heather also shares her favorite tips for creating sales pages, using templates, and making your content do the heavy lifting. If you're ready to simplify your sales strategy and see better results, this episode's for you!

Key Takeaways:

• (03:30) Overwhelming customers with too many options
• (05:00) Transitioning to sales pages
• (08:30) Optimizing your workflow with templates
• (10:30) Strategies for selling multiple products
• (15:40) Heather’s April Fools Day sale results

Episodes mentioned:

#03: Turning a Hobby into a Helpful Online Business with Erin Leonard

#04: 3 Reasons to Sell Your Products on Your Own Website (not on TPT!)

#50: How a Digital Product Shop Can Change Your Business with Monica Froese

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Showing up on video can feel terrifying, but what if it’s the missing piece to growing your business? In this episode, Heather shares her own struggles with video and how she finally pushed past the fear. She also shares why video is one of the most powerful tools for connection, trust-building, and business growth - plus, simple ways to ease into it without overwhelm. Whether you're starting with Instagram Stories, practicing behind the scenes, or perfecting your setup, you’ll walk away with tips to make video feel natural (and even fun!). Hit play now and start showing up with confidence - your audience is waiting to connect with YOU!

Key Takeaways:

• (02:15) Overcoming insecurities and showing up confidently on video
• (04:25) Tips for getting comfortable on video
• (05:30) Why video matters for online business owners
• (09:20) Tips for enhancing video quality
• (16:35) Editing and using b-roll effectively

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Cait Keery is a certified wellness counselor, advocacy consultant and founder of CAIT and KAYE. CAIT and KAYE empowers women to take charge of their health journeys by equipping them with the knowledge, tools, and confidence to become their own best advocates. Cait believes that informed, assertive women can transform their healthcare experiences, fostering a community of support and resilience. She aims to inspire every woman to feel empowered to speak up, seek answers, and prioritize their well-being. 

In this episode, Cait shares strategies aimed at empowering you to achieve more in your business. From setting realistic goals to overcoming imposter syndrome, this conversation is perfect for new entrepreneurs. Cait introduces several techniques centered around visualizing goals, planning ahead, and checklist creation. She also discusses the power of positive self-talk and why a strong support network is key to success. If you’re ready to let go of self-doubt and start making real progress in your business, this episode is for you!

Connect with Cait Keery:

caitandkaye.com

Key Takeaways:

• (02:25) The story behind Cait and Kaye
• (04:10) Setting realistic and adaptable goals
• (06:05) Time management strategies
• (10:00) Overcoming imposter syndrome
• (12:30) Building an effective routine
• (17:30) Organizational tools and strategies

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

ENROLL NOW! TEACHER BIZ BLUEPRINT →  teacherbiz.com/join

Relying on free resources to build a business is one of the biggest mistakes new entrepreneurs make. In this episode, Heather breaks down why free content only scratches the surface and is often designed to lead you toward paid offers. The real breakthroughs happen when you invest in the right mentor and follow a proven strategy. Tune in to learn how structured learning can fast-track your success, help you avoid common pitfalls, and set you up for a business that aligns with your goals.

Ready to take the next step? Enrollment for Teacher Biz Blueprint is closing soon! This 12-week program gives you everything you need (live coaching, tech support, and accountability) to finally build the business you’ve been dreaming of. Don’t miss this opportunity to get the guidance that actually moves the needle!

Key Takeaways:

• (05:00) The trap of free resources; how to avoid this common mistake
• (07:10) Choosing the right mentor
• (08:30) Investing in the success of your business
• (11:15) Inside Teacher Biz Blueprint

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

ENROLL NOW! TEACHER BIZ BLUEPRINT →  teacherbiz.com/join

Kindra Zuberbuehler is a proven educational leader focused on the world of teaching and learning in high school chemistry. A chemistry teacher for over 10 years, she has honed in how to reach and create success & confidence for all of her students at every level. After working as an assistant principal and athletic director and not getting the one-on-one instructional time and conversations she wished to pursue, she stepped away from the brick-and-mortar and started ChemEd Solutions to create high-impact resources for chemistry teachers. Kindra now continues to create sought-after easy to implement resources for high school chemistry teachers and supports them throughout their teaching journey.

In this episode, Kindra shares her experience going through the Teacher Biz Blueprint program. She dives into the creation of ChemEd Solutions, opens up about her initial struggles (including Facebook ads flops), and the strategies and perseverance that fueled her success. If you’re an educator dreaming of breaking free from the traditional classroom, this episode is packed with advice, mindset shifts, and inspiration to help you start your own teacher biz!

Connect with Kindra Zuberbuehler:

Free HS Chemistry Course Outline and Pacing Guide: chemedsolutions.com/chemguide

Facebook: ChemEd Solutions 

Instagram: @chemedsolutions 

Key Takeaways:

• (05:10) Kindra’s background; longing for work-life balance
• (09:55) Transitioning to online business; finding TBB
• (13:50) Creating ChemEd Solutions; developing lesson notes, practice pages, instructional videos, and study materials
• (21:20) The support system and community of TBB
• (27:50) Navigating Facebook ads; taking imperfect action
• (30:50) Creating value for email subscribers and refining her Facebook ad strategy
• (43:15) The importance of having a support system; balancing life and business
• (47:25) Future plans and exciting projects

Previous Episodes Mentioned:

#73: Teacher Biz Blueprint Insights from a Student’s Perspective with Maria Golden

#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

JOIN THE FREE PLAN YOUR TEACHER BIZ CHALLENGE NOW!

If you’ve been thinking about making extra money (or even replacing your full-time teaching income), this episode is for you! Now is the perfect time to take your teaching skills online and create a business with more freedom, flexibility, and way less stress than the classroom. Join Heather in the FREE "Plan Your Teacher Biz Challenge" - a fun, step-by-step way to find your business idea, attract the right audience, and choose a business name that actually works. With live trainings, replays, a supportive community, and fun prizes, there’s no better time to start! Sign up now at teacherbiz.com/challenge and take the first step toward your own teacher biz. Let’s do this!

Key Takeaways:

• (02:25) Your last chance to join the challenge
• (04:15) What does the challenge offer and who is it for?
• (06:30) Key decisions for a successful teacher biz
• (08:25) How to get started with the challenge

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Thinking about running Meta ads (Facebook and Instagram) but feeling overwhelmed by all the moving parts? You’re not alone! In this episode, Heather continues her chat with Jacqueline Ackerman to break down the challenges of Meta ads and how to navigate them successfully. Jacqueline shares her past struggles with tech glitches and outsourcing mishaps, while Heather offers practical tips on budgeting, targeting, and setting up your ads for success. Plus, they dive into why testing organically before investing in ads can make all the difference. Whether you're new to Meta ads or looking to fine-tune your strategy, this episode is packed with must-know insights to help you get better results!

Connect with Jacqueline Ackerman:

As an educator with over 22 years of experience, Jacqueline Ackerman shares her teaching and learning knowledge in an engaging, relatable and friendly way. She believes all learners can make progress. A high school teacher for 17 years and examiner for 15, Jacqueline established her own tutoring business. Remembering what it was like to be thrown into homeschooling when her son was very ill, she realized the main thing she wanted to do was help parents who were in this position when their child was in their teens. 

ackermanhomelearning.co.uk

Resources mentioned:

Lead Pages: Build a landing page that’s unforgettable!

Brilliant Ads Bootcamp with Beth Anne Schwamberger

Key Takeaways:

• (00:40) Building a business with Meta ads; ad budget and optimization
• (03:15) Jacqueline's previous Facebook ad strategy; tech troubles and learning curves
• (06:00) Optimizing Facebook ads for better results; expanding your reach
• (12:15) Understanding Facebook and Instagram business pages
• (17:10) Advanced ad strategies and membership upsells

Listen to Previous Episodes:

89: How This Former Teacher Built an Online Business Helping Homeschool Families with Jacqueline Ackerman

18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

As an educator with over 22 years of experience, Jacqueline Ackerman shares her teaching and learning knowledge in an engaging, relatable and friendly way. She believes all learners can make progress. A high school teacher for 17 years and examiner for 15, Jacqueline established her own tutoring business. Remembering what it was like to be thrown into homeschooling when her son was very ill, she realized the main thing she wanted to do was help parents who were in this position when their child was in their teens. She has enjoyed supporting families through their often-unexpected homeschooling journey and most importantly helping them prepare for exams. Her work as an examiner is still very important to her and she is now Principal Examiner for International History iGCSE. Jacqueline also visits schools, both home and abroad, running courses that aim to help delegates understand the assessment of the qualification they are teaching and how to prepare their students for specific units.

In this episode, Jacqueline discusses how her personal experience of homeschooling her son due to his illness led her to a new career path. She explains that Ackerman Home Learning offers a mix of one-on-one tutoring services, helpful online resources, and plans for a future membership community aimed at providing support and guidance to parents suddenly thrust into homeschooling. Jackie also talks about the challenges she faced, such as technology hurdles and imposter syndrome, and offers advice for other teachers considering starting their own online businesses. 

Connect with Jacqueline Ackerman:

ackermanhomelearning.co.uk

Key Takeaways:

• (00:40) Jacqueline’s journey from the classroom to online entrepreneur
• (06:15) Creating Ackerman Home Learning; online tutoring and low-ticket products
• (07:55) Supporting homeschool parents; building a community-based membership
• (17:00) Overcoming business challenges; struggles with technology and imposter syndrome
• (22:20) Prioritizing action over perfection

Listen to Previous Episodes:

#58: Overcoming Imposter Syndrome as a New Business Owner

#60: Overcoming Early Tech Struggles with Meagan Bukowski

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather shares her proven strategy for attracting customers without paid ads—perfect for those looking to grow their business organically! This episode breaks down how to leverage a blog, podcast, video show, and social media to build a loyal audience, turn viewers into email subscribers, and create content that keeps them coming back. Heather explains the importance of consistency, strategic calls to action, and tools like ManyChat to convert engagement into real business growth. If you’re ready to refine your content strategy and attract ideal customers, don’t miss this episode!

Key Takeaways:

• (02:10) Choosing between paid ads and organic content
• (05:00) Organic content basics; YouTube, podcast, blog, social media
• (07:15) Repurposing content for maximum reach
• (09:35) Building your email list; ManyChat
• (12:20) Heather’s 2025 organic content strategy

Episodes Mentioned:

#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger

#46: Social Media Strategies for Beginners

#47: How to Show Up Consistently in Your Business

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Heather dives into the concept of a Teacher Biz—what it is, who it’s for, and how you can leverage your unique skills to create an online business. Despite the name, a teacher biz isn't just for traditional educators. Whether you're a homeschooling parent, tutor, student, or simply someone with expertise to share, this model provides a pathway to building an impactful business. Heather covers audience targeting, leveraging digital products for passive income, and shares resources to help you on your journey, including the Teacher Biz Starter Guide and mini-course, Teacher Biz Basics. Tune in to learn how you can turn your knowledge into a thriving online business!

Key Takeaways:

• (02:00) Understanding the concept of Teacher Biz
• (03:00) Targeting your audience and crafting your niche
• (06:30) Creating digital products
• (07:45) Courses and training for starting a teacher biz

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz