If you’ve ever had a sale fall flat and immediately wondered what went wrong, this episode is for you. Heather breaks down the quiet reason launches often underperform (it’s usually not your offer), and walks through a pattern she’s seen again and again in her own data. You’ll hear why selling to the same audience over and over loses momentum, why new subscribers convert differently, and how relying too heavily on Facebook ads can quietly stall your growth. She also shares how layering lead sources like YouTube, podcasting, social media, and smart content repurposing can bring in consistent leads without burning you out. PLUS, Heather shares details about a January business planning workshop designed to help you map out a lead-generation strategy before your next launch. If you’re tired of pouring energy into sales that don’t deliver, this episode will help you pinpoint what’s missing and fix it before your next launch! 

Interested in attending the business planning workshop? 

→ Email Heather at [email protected]

Key Takeaways:

• (02:00) The pattern behind slow sales: not enough list growth
• (06:10) Why YouTube is Heather’s next growth focus
• (08:55) How to repurpose content without creating more work
• (10:10) Invitation to a January business planning workshop

Episodes Mentioned:

#123: How to Grow an Engaged Email List Using Facebook Ads

#124: Testing New Facebook Ads to Find What Really Converts

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