In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Today!)
- My predictions for summit trends in 2024

In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business.  With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.


Key Takeaways:

• Creating a tiered ticket structure for success
• Securing sponsorships to help cover upfront costs
• Using the summit as a launch mechanism

Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more! 

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024

In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan.  This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!),  and inviting sponsors to help promote.

Key Takeaways:

• Creating a buzz on your social media
• Leveraging your warmest audience via your email list
• Collaborating with speakers (and using an affiliate plan to incentive speakers)
• Implementing a paid promotion strategy
• Getting sponsors in on the promo

Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more! 

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. 

In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024

The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract?  What will you teach?  How will you take their learning further afterward?

Key Takeaways:

• What exactly is a Virtual Summit?
• Why are Summits so popular for hosts, speakers AND participants?
• How can a Virtual Summit benefit your business?
• My tips for planning an upcoming summit
• My thoughts on hosting my own summit (and some insight on why I haven't yet!)

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.

I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!

Key Takeaways:

1. Know your customer
2. Build authentic, genuine relationships
3. Provide Value - before, during, and after
4. Don't be afraid to try something different

___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?

In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024.

Key Takeaways:

1. Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery prices!
2. Business intentions - how I plan on going deeper with ongoing clients and upcoming projects
3. Plus, an exciting milestone that's coming 🎉

Wanna hear about the highs and lows of 2023? Listen now to the bonus episode!

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.

I hope you have a wonderful start to 2024! 
xx Jenzaia

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales. 

Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, don’t miss this episode! 

Key Takeaways:

• Different types of virtual events {01:00}
• Three phases of a live launch: warmup, registration, and sales {03:20}
• Facebook ads during the warmup phase {05:00}
• Using a hybrid model of evergreen and live launches {05:45}
• Facebook ads during the registration phase {13:15}
• Nurturing your email list; creating excitement and hype around the event {15:00}
• Facebook ads during the sales phase {18:45}
• Using trigger actions to retarget sales ads {19:50}
• Facebook ad support in 2024 {23:40}
  
  

Listen to Episode 150 | Facebook Ads for Lead Generation

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience. 

If you’re ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience!

Key Takeaways:

• Explanation of repurposing content and its benefits {03:55}
• Balancing quality and quantity of content {10:36}
• How ads can increase content visibility without increasing quantity {13:10}
• Classifying content ads into nurture ads and visibility ads {17:45}
• Differences between setting up engagement ads and boosting posts {22:40}
• Choosing high performing and pillar content for ads {26:22}
  
  

Listen to Episode 150 | Facebook Ads for Lead Generation

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for growing an email list without ads, such as collaborations and social media. If you’re looking to grow your email list and boost your online business in 2024, don’t miss out on these strategies!

Key Takeaways:

• Importance of consistent lead generation and growing your email list {01:00}
• Two parts of building an email list {03:05}
• The need for a freebie and collecting email addresses {07:00}
• Creating a landing page, thank you page, and welcome sequence {08:50}
• Two ways to grow your email list using ads {17:00}
• Consistent email communication is key {24:40}
• Growing your email list without ads {29:43}
• Organically growing email list through social media {32:21}
  
  

Listen to Episode 146 | Revamping My Email Welcome Sequence

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers.

This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building relationships on social media. If you've ever wondered about the effectiveness of retargeting ads, this episode will shed light on their proper place in your marketing efforts!

Key Takeaways:

• How retargeting ads work {01:50}
• Story of a misleading retargeting ad {03:30}
• The ecosystem required for successful retargeting ads {07:40}
• Importance of generating leads and consistent email marketing {12:20}
• Focusing on lead generation before retargeting {14:00}
• Using sales retargeting ads in conjunction with other sales efforts {15:50}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]