In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on your website, the concept of "seasoning the pixel", the difference between a pixel and a cookie, and whether coding knowledge is required.

Pixels have revolutionized the world of digital advertising, providing users with valuable data and the ability to target specific audiences. By better understanding the use of pixels, you can make informed decisions and optimize your ad campaigns for better results!

Key Takeaways:

• Do you actually need a Facebook pixel when running ads {00:45}
• What is a Facebook pixel {01:35}
• Difference between a Facebook pixel and a website cookie {02:45}
• Benefits of having a pixel installed {03:40}
• How the pixel works and collects data {04:35}
• Is coding knowledge required {07:40}
• Integration of pixels with email service providers and landing pages {10:00}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re discussing the strategies and steps to take when preparing for a major event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. We'll be covering three key phases leading up to the event: 12 weeks out, 6 weeks out, and 2 weeks out.

The key to a successful event lies in careful preparation and nurturing relationships. Building your email list, hosting live events, collaborating strategically, and consistently providing valuable content are all essential steps! By focusing on your warm leads and nurturing your audience, you can stand out amidst the noise of other promotions. Tune in now and get started implementing these strategies today!

Key Takeaways:

• List building is crucial for a successful Black Friday event {01:34}
• Hosting a live event helps build your email list and nurture relationships {02:28}
• Collaboration with other businesses expands your audience and reach {03:50}
• Focus on warm leads and existing relationships for better conversion rates {05:25}
• Consistent content creation and nurturing leads are essential for success {06:30}
• Plan the sales strategy with discounts, bonuses, and urgency {09:05}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re discussing strategies for making 2 sales in just 2 days. Recently, I had the opportunity to participate in a panel discussion where I was asked a great question: 

"If you had only 2 days to make 2 sales, what would you do?" 

This question sparked a lively conversation among the panelists, each offering unique insights and strategies. In this episode, I share some of the answers I heard and discuss my own game plan for achieving quick sales success using my Facebook Ads Sprints! 

Key Takeaways:

• Facebook Ads Sprint {01:40}
• Creating urgency {02:55}
• Personal outreach to warm leads {03:50}
• Email marketing with four different emails {05:50}
• Running Facebook ads to warm audiences {09:45}
• Staying top of mind {10:07}
  
  

Learn more about Facebook Ads Sprints

Listen to Episode 133: Improve Your Marketing Messaging Strategy with 3 Questions

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Is blogging dead? The short answer, NOT AT ALL! Blogging is often underestimated and misunderstood, but it can be a super valuable tool for nurturing and warming up your audience, as well as generating new leads to your business. 

Branda Villacob, a copywriter who specializes in helping freelancers and female entrepreneurs create personality-packed content, shares all the details on keyword research, SEO for blogs, as well as the role of blogs in Facebook ads. She also provides tips for choosing blog topics and creating lead magnets to support your blog content.

Tune in to find out why blogs are still relevant and how they can help you establish your expertise and reach your target audience!

Key Takeaways:

• Branda's transition from teaching to copywriting (01:30)
• Do people still read blogs? (04:40)
• Tips for effective SEO and keyword research (05:40)
• Incorporating blogs into lead generation strategies (10:50)
• The role of opt-ins in blog posts (12:20)
• How do blogs work with Facebook ads? (15:10)
• Balancing quality and quantity with your blogs (17:30) 
• Why you should start blogging (25:35)
  
  

Listen to Episode 132 - How to Increase Your Audience with Visibility Ads

Connect with Branda:

Website: https://www.therelevantcollective.com/

Instagram: https://www.instagram.com/therelevantcollective/

Freebie

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re talking about creating a customized marketing plan specifically for your business. No two businesses are the same! Therefore, tailoring your marketing strategy to fit your business and audience is so important. Learn why starting with the end in mind is key, and how you can reverse engineer the customer journey to create content that leads to sales. Also, hear step by step the strategy for creating your marketing plan, starting with building your holistic marketing strategy and then focusing on specific components such as community building and email marketing. 

As a business owner, it's crucial to have a marketing plan that fits YOUR unique needs. So, trust yourself, trust your intuition, and focus on customization. By doing so, you'll be well on your way to achieving your marketing goals and growing your business!

Key Takeaways:

• Why your marketing plan needs to be tailored to your specific needs {00:55}
• 4 components of holistic marketing {02:54}
• Considering audience’s needs {08:40}
• Building your email list with a tailored freebie {09:37}
• Creating content based on your customer journey {10:43}
• Being prepared to reshuffle, not restart {12:25}
• Understanding that everyone’s strategy is different {14:12}
  
  

Check out these Holistic Marketing episodes:

131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business

106 | The 4 Elements of Holistic Marketing

44 | Level Up ✨ A Holistic Approach to your Marketing Strategy

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we’re talking about how to improve your messaging. You’ve probably heard it before → storytelling REALLY works to get people invested in your offer. I didn't actually understand why though. I knew I needed to tell stories and evoke emotions, however I just couldn't connect the two…until recently!

In this episode, I share the mind-blowing realization I had while listening to a recent podcast. Tune in for the details, plus learn the three essential questions that you can ask yourself to instantly improve your messaging. By answering these questions and painting a picture for clients, you can create a stronger connection and drive desired emotions. Also learn the secret to creating effective messaging that stands out above the rest!

Key Takeaways:

• Evoking emotions through storytelling {01:30}
• Three questions to ask to improve your messaging {07:19}
• Utilizing market research {13:25}
  
  

So Long Summertime Slowdown Workshop

Register Now! marketscalegrow.com/summertime

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Do you really need to stay visible? The answer is YES! 

In this week’s Saturday Strategy Session, we’re diving into the topic of staying visible and bringing new people into your audience. Visibility isn't just about being seen, it's about staying top of mind. Increasing your visibility is essential for staying relevant, attracting new clients, and growing your business.

Learn the importance of visibility, as well as strategies for increasing your visibility through organic measures, collaborations, and paid ads. In the ever-evolving digital landscape, visibility will continue to play a vital role in business growth and success. Embrace the power of visibility  and watch your audience expand, your influence grow, and your business thrive!

Key Takeaways:

• Staying top of mind (01:00)
• The benefits of staying visible and avoiding being stagnant (03:50)
• Three ways to increase visibility (04:22)
• The power of visibility ads (06:10)
• Tips for choosing the right content for your ads (07:47)
• Visibility ads vs boosted posts (12:05)
  
  

Mentioned In This Episode:

So Long Summertime Slowdown! --> LIVE WORKSHOP

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Is organic growth the better option or should you invest in paid advertising?

In this week’s Saturday Strategy Session, we’re chatting about the two different types of marketing; organic vs paid. There actually isn't a wrong choice when it comes to deciding between these two approaches. The key is to find the right balance that works for your business. Whether you choose to focus on organic growth, embrace paid advertising, or adopt a hybrid approach, what matters most is that you are making informed decisions based on your unique circumstances. Listen now to learn more about both strategies and decide which one would work best for your business! 

Key Takeaways:

• Examples of organic ads (01:28)
• Examples of paid ads (02:05)
• The stigma around using paid ads (04:30)
• Comparing marketing to gardening (05:00)
• Factors to consider when deciding between organic and paid marketing (08:50)
• Utilizing both organic and paid ads (11:55)

Mentioned In This Episode:

So Long Summertime Slowdown! --> LIVE WORKSHOP

Sign up for the VIP experience! Facebook Ads Sprints

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we’re chatting about aiming for consistency (not perfection) in your marketing. Hear personal experiences about my own approach to perfectionism, as well as why consistency is key to marketing success. 

This episode emphasizes the significance of consistency in three key elements of holistic marketing: long-form content, email marketing, and community building/social media strategy. Learn tips on how to prioritize your marketing, establish accountability, and implement batching to maintain consistency! 

Key Takeaways:

• A lack of perfectionism (00:55)
• The importance of continuous learning and growth (05:29)
• Tips for becoming more consistent in marketing (11:00)
• Prioritizing marketing and accountability (15:15)
• Benefits of batching content creation and using content themes (18:30)
• Having regular content by utilizing content pillars (20:30)
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we chat about marketing strategies to implement now (during the slow season) to prepare for the busy back to school season ahead. Even though you may currently be in summer relaxation mode, it’s important to not forget about your business and marketing efforts. Tune in to learn simple strategies such as content batching, building connections, conducting market research, and more. 

Don't let the summer slowdown affect your business. Prep now with these 5 marketing tips!

Key Takeaways:

• Reviewing and optimizing data (02:05)
• Why you should be batching content (04:20)
• Optimizing brand positioning (05:57)
• Building authentic and genuine connections (08:10)
• Understanding buying cycles (09:30)
• Taking time off (14:20)
   
  
  

Links and Resources:

FREE Guide → 3 Elements to a Comprehensive Marketing Guide

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]