In this week’s Saturday Strategy Session, we are taking a deep dive into the 3 pillars of effective Facebook ads marketing. This is what I help my clients with, as well as what I teach in my course, Dream List Essentials.

Learn all about each of the 3 pillars: 
1. Solidify your marketing foundation
2. Build your list
3. Expand your success

 You will also walk away from this episode knowing what the different steps are within each pillar.

If you’re serious about building a successful marketing strategy and ensuring success in your marketing, specifically with Facebook ads, you won’t want to miss this episode!

Only a few days left to join! 

Dream List Essentials Facebook Ads Course (doors closing April 26th) → http://marketscalegrow.com/dreamlistessentials

Key Takeaways/Episode Timestamps:

• Solidifying your marketing foundation {1:42}
• Building your list {6:59}
• Expand your success {13:52}
• Putting it all together {17:25}
• My signature course open enrollment {17:37}
  
  

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

DAY 3: AMPLIFY YOUR LEAD GENERATION WITH PAID TRAFFIC

Today, we're talking growing your brand awareness and your email list with paid Facebook/Instagram ads.  This is a great way to save time and energy as you grow.  In this livestream, we specifically talked about how to know you’re ready for ads.

Download the Workbook → marketscalegrow.com/readysetgo

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✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

DAY 2: ORGANIC TRAFFIC & COLLABORATIONS

Today, we're talking growing your brand awareness and visibility by building your audience organically and borrow someone else’s audience with collaborations.

No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU!

Download the Workbook → marketscalegrow.com/readysetgo


✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

DAY 1: REVERSE ENGINEER YOUR SUCCESS

Today, we're talking about how to create a seamless customer journey that takes people from never having heard of you to buyers in an easy-to-follow way.

No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU!

Download the Workbook → marketscalegrow.com/readysetgo

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✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

Today is a very special Strategy Session with Tia Parnell from Parfaitement Parnell.

From posting a few resources on Teachers Pay Teachers in 2019, to now running a successful business which provides modern and engaging French resources for teachers, Tia has experienced business growth like she never imagined!

Surprisingly, the marketing component of her business is something that Tia has not invested much time or money into. So this year, she has made it a goal to improve her marketing efforts, as well as get new products out to her audience. However, after a failed attempt with DIYing a Facebook ad, Tia is not quite ready to try again.

After this session, Tia has steps in place to achieve her marketing goal by utilizing email marketing, content repurposing, and Facebook ads.

I hope you enjoy this chat as much as I did!

Key Takeaways:

• Tia’s product suite and the targeted audience (03:32) 
• Free opt-ins and how they are structured (07:04)
• All about course promotion (9:14)
• Repurposing content and the benefits of hiring help (17:39)
• Are you being too repetitive with marketing material? (21:20)
• Paid Facebook ads (22:19)
• Expanding reach without using ads (28:20)
• Tia’s three strategy session takeaways (30:21)
  
  

Connect with Tia:

IG: https://www.instagram.com/parfaitementparnell/ 

Facebook: https://www.facebook.com/parfaitementparnell

Website: https://www.parfaitementparnell.com/

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics. 

In this episode, we chat about what these metrics actually are, as well as examples of each and why they're important. You will also learn how you can use both metrics together to track what you should do moving forward in your business. You will see success by monitoring the leading and lagging metrics of marketing, versus solely focusing on the final result. 

When you're thinking about leading and lagging metrics, really think about what your goals are so that you can identify where they fall into the bigger picture. Then you can make the decisions and adjustments you need in order to achieve that bigger picture.

If you break it down to what you actually have control over, for example, “I need to book three sales calls every single week”…That's manageable! 

Key Takeaways/Episode Timestamps:

• A quick definition of leading vs lagging metrics {1:43}
• Leading metrics {3:08}
• How can leading metrics help to determine how lagging metrics are achieved? {9:30}
• Lagging metrics {12:30}
• Figuring out if a metric can be both a leading and lagging metric {15:27}
• Goals for each of these metrics {20:24}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find Jenzaia on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Jenzaia → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week I’m chatting with the inspirational Melanie Battistelli. 

Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a course and the mistakes that many make. Oftentimes, right from the beginning.  

Melanie breaks it all down and really dives deep into what is necessary when it comes to the creation and launch of your course.  We really touch on breaking down audience specifics, creating goals, and even pivoting your business when you feel that there’s a desire to. 

I hope you enjoy this chat as much as I did!

Key Takeaways/Episode Timestamps:

• Melanie’s journey and how she started along this path  {1:46}
• The hardest part of setting up and creating a course {6:58}
• Breaking down audience specifics {10:01}
• Segmenting, market research, competitor research and where to start {18:27}
• Figuring out who a course is for and finding the needs and wants {28:26}
• Considering a pivot in your business {35:02}
• The biggest takeaway from this conversation. All of it summed up {43:51}

Melanie is a former teacher, a girl mom, a wife, and then a certified business manager. She’s soon to be a certified course and launch strategist. After leaving the classroom in 2022, Melanie has become passionate about taking her love for learning and educating others by helping courses and membership creators launch their programs. She also specializes in hiring freelancers for busy CEOs and streamlining systems in their business processes. She currently lives in northern Virginia with her husband, two girls and their dog and cat. 

Links and Resources:

IG: https://www.instagram.com/duxburydigital/
Website: https://duxburydigital.co/
Freebie: https://duxburydigital.ck.page/sop

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads. 

In this episode, I share a case study about the (frustrating!) Facebook ad results that I got a few months ago. Our goal was to sell a product. A product that this company has sold tens of thousands of times. There are tons of testimonials of how great the product is and how so many people use it in the classroom. So, lack of sales was not due to the product itself, but instead the Facebook ads were not doing their job.

Remember, your marketing efforts will not always work immediately. I get it - It can be confusing, frustrating, and overwhelming. However, with time, patience and effort, your work will eventually pay off! Tune in to hear how this was the case for one of my clients!

Key Takeaways/Episode Timestamps:

• Have an idea of what success will look like {01:55}
• How much are Facebook ads? {02:30}
• Case study: The client’s overall goal {05:06}
• What to do when your Facebook ads are not working {05:52}
• Facebook Ads Sprint {14:30}
    

Links and Resources:
Book a Strategy Session → marketscalegrow.com/mondayminis
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead. 

Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing a template, she was really happy with how the page turned out. However, she now feels like she could be missing something. After this session and with just a few small tweaks, Heather’s pages will be optimized and running very smoothly!

Heather Cacioppo is a self-proclaimed accidental entrepreneur. When the world changed in 2020, she decided that it was the best time to start her business and off she went! From this, Full Sped Ahead was born. First, Heather built her Full Sped Ahead social media, website, and TPT store.  She then decided that a course and mentorship program would be super helpful to all of the teachers who were teaching remotely. Heather’s business grew very quickly. She then built her mentorship program and a digital data collection course to help special education teachers in the field. 

I hope you enjoy this chat as much as I did!

Key Takeaways/Episode Timestamps:

• Pain points and making sure they are embedded in the webpage, but adding a positive twist (06:30) 
• Why the take-action buttons are important and the placement of them (08:38) 
• The importance of bragging on yourself (10:55) 
• The importance of simplicity on the landing page (20:03) 
• Why a scalability plan is important in your mentorship program (24.24) 
• The main page layout for your website (31:00) 

Connect with Heather:
IG: https://www.instagram.com/full_sped_ahead/?hl=en
Website: www.fullspedahead.com
Mentorship Program: https://fullspedahead.mykajabi.com/

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week's Saturday Strategy Session, we chat about power questions for your marketing plan. I’m super excited for this one! This really is a phenomenal way to help you evaluate what’s working well in your business, and where you may be feeling stuck.

Questions are tools, and we can use them to do SO much. These 12 power questions are a really great way to help us if we’re feeling lost, need time to reflect, or learn and grow while moving forward. When I’m in a negative headspace or just unsure of what to do in my business, I tend to brainstorm and brain dump. Both of these methods help me to get all of my thoughts and emotions down on paper and out of my body. When I come back to my list later, I’m in a much better place, and have more clarity overall.

I really hope that you found these different questions valuable, and that they will give you some ideas on what to do next in your business. I’d love for you to pick one of these power questions and spend 5-10 minutes journaling on it today - let me know how it goes for you!

Key Takeaways/Episode Timestamps:

• How you can use questions as tools in your business {4:22}
• What you can do when you’re trying to answer a specific question and you feel stuck {7:48}
• The DOVE strategy for brainstorming {10:53}
• My 12 favorite power questions {13:41}
  
  

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: [email protected]
Join the Facebook community The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]