It's the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday).

In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window.

She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season.

You'll learn: 🦃 What the "Turkey Five" means for your ad strategy 💸 How to stand out in a flooded Black Friday feed 🛍️ The key to converting last-minute buyers ⚡ Ashley's go-to campaign setup tips for higher ROI

If you're running Facebook, Instagram, or Google ads this holiday season, this episode will help you plan smarter and capture the rush when people are ready to buy.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world — business and personal.

Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support.

Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and team support, while others lean more into household management and personal logistics.

If you've ever wondered what it looks like to have (or be) an assistant who keeps the CEO running smoothly in every area of life, this episode pulls back the curtain on the rhythms, challenges, and trust that make it all work.

House Manager and Executive/Personal Assistant Resources

https://www.paidadscoaching.com/house-manager

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep.

From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done.

She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time, energy, and creativity.

Whether you're leading a team, managing clients, or juggling both work and home life, this episode will challenge you to focus on what matters most and let go of what doesn't.

Tune in to learn how to build a schedule that supports both your business growth and your life balance.

Peak Performance Book Buy Back Your Time Book

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth.

Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions.

Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust.

If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

In this episode, we sit down with Amber Ginn, International Board-Certified Lactation Consultant (IBCLC) and founder of The Latch Link, a national telehealth practice serving moms across the country.

After joining Paid Ads Academy and completing her VIP Day, Amber implemented the Paid Ads Playbook and completely transformed her business — scaling her client base, expanding her reach nationwide, and hiring six new team members in just four months.

She shares how she shifted from doing it all herself to leading a growing team and building a scalable marketing system that attracts dream clients consistently.

We talk about:

- How Amber moved from one-on-one consults to a national telehealth model

- The systems and mindset shifts behind rapid team growth

- What changed when she launched her first paid ads

- How she's using the Paid Ads Playbook to create sustainable momentum

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

Connect with Amber Ginn:

Instagram: @thelatchlinkwithamber

Ever wonder what business owners are really asking about paid ads?

In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know.

From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns.

If you've been confused about how much to spend, which platform to start with, or how to know if your ads are working, this episode gives you clarity straight from the questions entrepreneurs are asking every day.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

YouTube: @ads.with.ashley

In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey that led Meredith here and the exciting direction Paid Ads Academy is moving toward.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

YouTube: @ads.with.ashley

In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you've ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

YouTube: @ads.with.ashley

In episode 85, Ashley shares how "getting in the room" with the right people is shaping the next chapter of their business. From learning directly from Tori and Seth Bolt (owners of the incredible Bolt Farm in Tennessee) to a recent mastermind retreat at Sweet Honey Farm in New Jersey, Ashley talks about the lessons, inspiration, and strategies she's bringing home.

She also opens up about their recent purchase of a short-term rental property in Blue Ridge, GA—and how she's using her proven ad strategies to fuel this new business venture.

If you've ever thought about expanding into short-term rentals or wondered how mentorship and masterminds can accelerate your growth, this episode is packed with insight and behind-the-scenes strategy.

JOIN THE WAITLIST: paidadscoaching.com/cabin

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

YouTube: @ads.with.ashley

Connect with Robert on IG: @RowanFilms

Connect with STR Designer, Jess Miles: @jmilesdesign

Book Your Stay At Bolt Farm