Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it.

In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior.

She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn.

You'll learn:

⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms

If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads.

Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

If there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down: 💭 Why every word pays rent 💭 Why clarity beats creativity every time 💭 How to make people feel understood in 2 seconds or less 💭 The simple WHO–WHY–WHAT–HOW formula for unforgettable messaging If your offers are great but your words aren't landing, this episode will change how you show up in your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down the exact decisions that took her business from $250K to $7M in just three years, and the strategic moves she's making now to scale even faster in 2026. Here are the core levers that changed everything: 🏆 Making decisions quickly instead of waiting for perfect timing 🏆 Investing before she felt "ready" and building a high risk tolerance 🏆 Paying for expertise in Coaching, Connections, Community & Career-building 🏆 Taking feedback constantly and improving the product nonstop 🏆 Treating every win and loss as data 🏆 Prioritizing client wins above all else, inspired by Unreasonable Hospitality 🏆 Buying back her time AND her team's time through smart hiring 🏆 Running more ads to keep momentum compounding And for 2026, she's leveling up again: ✨ Stepping into PR, partnerships, and affiliate scaling ✨ Increasing ad spend across more platforms than ever ✨ Adding LinkedIn and long-form content into the ecosystem ✨ Hiring deeper expertise to drive the next wave of growth Unreasonable Hospitality Book: Unreasonable Hospitality Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

This is our 100th episode, and it's an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on: 🎉 Starting this podcast on Zoom with 3 subscribers… pregnant, nervous, and wearing every hat 🎉 Leaving a stable six-figure job to chase a dream no one else could see yet 🎉 Growing a company and growing into a leader at the same time 🎉 The tough moments: money stress, client cancellations, doubts, and tears 🎉 The personal battles: marriage challenges, losing friends, finding confidence 🎉 The lessons that came from pain: leadership, boundaries, ownership, resilience 100 episodes later, here's what she knows for sure: 🎯 The pain creates the gain. 🎯 The fear creates the growth. 🎯 And the worst thing you can do… is stay the same. If you're in a season of rebuilding, questioning, or starting over, this episode will meet you right where you are.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You'll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax savings 🎯 The top tax strategies for 2025 🎯 How joining the right masterminds fast-tracks your growth and decision-making 🎯 Why Barbara avoided ads for years… and what made her finally test them 🎯 How boundaries, burnout, and personal development shaped Barbara's success If you're a business owner who wants to save more, stress less, and get smarter with your money, this episode is for you. Find Barbara: @yourtaxcoach https://yourtaxcoach.com/

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn't always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what's really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for 2026 as conversational demand generation goes mainstream.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You'll Learn in This Episode: ✨The Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not okay" looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose, abundance enables giving, and why generosity starts at home. ✨Introduction to Cumberland Counseling Center, their mission, and this year's five-figure donation + matching announcement. ✨ How listeners can contribute time, money, or shares if they're able. 🙏 Special Thanks: Robert @ Rowanfilms for donating video production.

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley

What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila's team 📈 Key takeaways on scaling, leadership, and operations 💬 The most-asked questions from Ashley's followers — answered 🔥 How investing in high-level rooms changes how you think, lead, and grow If you've ever wondered what happens behind the scenes at an Acquisition.com mastermind or what it's like to invest big in your own growth, this episode gives you a raw, inside look. Videographer, Robert: @rowanfilms

Connect with Ashley:

Join the Challenge: Win with Paid Ads Challenge

Buy the Book: How to Win with Paid Ads

Instagram: @ads.with.ashley