This week’s interview is with Lauren Fulton, a full-time teacher author, business coach, and stay-at-home mom who is passionate about helping other teacher authors grow their business in purposeful and sustainable ways. She supports teacher authors by providing step-by-step guidance through her podcast, The Rebranded Teacher, her membership, The Rebranded Teacher Academy, and the Teacher Seller Side Summit.

Tune in as Lauren shares her experience of creating 8 income streams after her income crashed during the pandemic due to her business being solely focused on Teachers Pay Teachers (TPT). From growing an audience to utilizing small ideas, she emphasizes the importance of diversifying your income and provides the steps she recommends to make it happen! 

Join us for Teacher Seller's Summit

Key Takeaways:

• How Lauren’s teacher business began (01:30)
• Why you should multiple income streams (05:37)
• The importance of owning your audience (08:03)
• The power of continually growing your email list (11:00)
• Diversifying your income with small ideas (21:00)
• Taking action but also taking care of yourself (27:23)
• The Teacher Seller Side Summit (33:00)
  
  

Connect with Lauren:

The Rebranded Teacher podcast: https://podcasts.apple.com/us/podcast/the-rebranded-teacher/id1567297915

YouTube: https://www.youtube.com/@LaurenFulton

Website: therebrandedteacher.com

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we chat about the three things that are working right now with Facebook and Instagram ads. Tune in to learn some top tips and strategies, exactly what is happening in the ad space, and what currently is and isn’t working. Plus, be sure to stick around until the end for bonus content!

Going all in with ads for the remainder of 2023 is crucial for amplifying organic growth. Don’t miss out on bringing in a consistent stream of leads, and priming potential customers for future buying cycles!

case studies document

Key Takeaways:

• Visibility ads (01:20)
• The versatility of short form video (03:40)
• The use of shorter ad copy and headlines (05:25)
• Email welcome sequences (07:45)
• Why you should be going all in on ads (11:00)
• Facebook ad sprints (12:30)
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s interview is with Caroline from La Classe de Mme Caroline. Join us for a live strategy session where we dive into Caroline’s desire to run more Facebook ads that generate revenue, rather than just focusing on email list building. 

Together, we focus on creating a strong marketing plan that directs traffic to a Teachers Pay Teachers (TPT) store, and giving yourself grace and consistency over time. Learn the different types of Facebook ads, how to create a clear goal and strategy, and the importance of tracking and analyzing your data.

Tune in as we dive deeper into Caroline's marketing plan and how she can improve it!

Key Takeaways:

• The importance of consistency and building relationships with your audience (04:45)
• The benefits of running lead gen ads as the first ad (06:30)
• Caroline's current marketing plan and areas for improvement (14:00)
• Tracking and analyzing your Facebook ad data (20:35)
• Using UTM codes to track specific opt-ins (24:35)
• Giving yourself grace and focusing on consistency over time (32:30)
  
  

Connect with Caroline:

Instagram: @mmecaroline

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we chat about the return of investment (ROI) of a list building ad. Email list building allows for the accrual of warm leads who are interested in the product or service being offered. People who like, trust, and consume your content are more likely to buy when the time is right. It is important to track ROI in order to understand the success of list building ads, and to optimize their performance.

Tune in to learn:
- the benefits of list building
- tips for creating a healthy email list
- exactly what ROI is and why it's important
- examples of ROI, specifically related to email list growth 
- how to track the ROI of a Facebook ad

Growing your email list with ads is so important, and with ad costs currently being down, there is no better time than now to get started!

Key Takeaways:

• The benefits of list building (02:05)
• Tips for creating a healthy email list (07:32)
• What is ROI? (12:26)
• ROI when growing an email list (18:15)
  
  

Links and Resources:

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dreamlistessentials

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s Saturday Strategy Session is more of a motivational rant for those that feel they are “just a teacher.” 

There are SO MANY skills that come with being a teacher, including business skills! Did you know that when teaching, you are actually marketing your lessons to the students every single day, tweaking the messaging and delivery until it sticks? 

As teachers, our job becomes a large part of our identity. However, teaching is only one part of that identity. This short episode serves as a reminder to take the time to recognize in and out of your business how capable and amazing you are. Look at all of the different qualities and skills that you bring to the table. You are not just a teacher!

Key Takeaways:

• I’m a teacher (01:02)
• Recognizing everything that you are (04:15)
• Proud to be a teacher (06:15)
• Managing a classroom is like managing a business (07:12)
  
  

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.f

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session we're talking about how I help my clients ensure that they have a proven offer before we start running Facebook ads.

Success with an ad campaign begins before the ad ever launches. It is important to know if the product or service has been successful in the past in order to determine whether you have a viable offer that will sell now. This episode explains what an offer is and emphasizes the importance of positioning the offer so that people will actually want it. Also learn what makes something a proven offer, and what to do if your offer isn't doing as well as you would like. 

If you’re looking for ways to help your clients feel more confident with running successful paid ads, you won’t want to miss this episode!

Join the Facebook community and get access to the LIVE sessions → https://www.facebook.com/groups/marketscalegrow

Key Takeaways:

• What is an offer? {1:19}
• How to know if you have a proven offer {6:34}
• What to do if your offer isn’t proven {10:08}
• How to improve a failing offer {12:57}
• Organic growth vs paid growth {18:56}
  
  

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s exciting interview is with former teacher turned full-time mom and teacherpreneur, Jillian Fernandez. 

Jillian is on a mission to help teachers create a profitable and sustainable income selling their resources or services. Jillian shares her story of starting her Teachers Pay Teachers (TPT) store and how it has evolved into a successful online business. Together, we discuss the benefits of having multiple streams of income, such as selling online resources or utilizing affiliate marketing. She also provides tips for teacherpreneurs to create customized marketing strategies and grow their businesses. Tune in for this inspiring interview and advice on how to achieve freedom, flexibility, and diversify your income as a teacher.

I hope you enjoy this chat as much as I did!

Key Takeaways:

• Jillian’s journey and the major setbacks she experienced (01:26)
• Creating multiple streams of income (05:38)
• Benefits of affiliate marketing (09:28)
• Ways you can market your own teaching resources and services (19:16)
• Tips for starting a side hustle (26:40)
  
  

Episode with Emily Vales: https://www.jenzaiadimartile.com/podcast/episode53

Past episode mentioned with Jillian: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk/episodes/2147892845

Connect with Jillian:

Website: https://www.jillianfernandez.com/

IG: https://www.instagram.com/thejillianfernandez/

TikTok: https://www.tiktok.com/@thejillianfernandez

Facebook: https://www.facebook.com/groups/thrivingteachertips

Podcast: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk

Freebie: https://www.jillianfernandez.com/offers/FQGd47aD/checkout

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session, we're talking about one of the most effective ways to promote your podcast - using Facebook ads!

If you're looking for ways to grow your podcast listenership, then this is the episode for you! By strategically promoting your long-form content, you’ll increase your visibility and brand awareness; ultimately growing your warm audience.

Be sure to listen until the end, where you’ll also hear a few options for organic podcast promotion!

Key Takeaways/Episode Timestamps:

• Why you should be using Facebook ads {01:09}
• Facebook Ads budget {03:09}
• How to get started with an ad {06:06}
• The importance of selecting specific episodes {08:01}
• Using a simple URL {10:50}
• Promoting your podcast organically {14:07}
  
  

Links and Resources:

FREE Guide 3 Elements to a Comprehensive Marketing Plan --> marketscalegrow.com/holisticguide

___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

In this week’s Saturday Strategy Session we're talking about the 4 marketing mistakes you could be making right now that could affect your business down the road. 

Due to lack of trust, the buying cycle in the online space is the longest it's been in years. It's taking 3 to 6 months of someone consuming your content and developing trust before they actually buy from you. 

This episode covers some of the things that you may or may not be doing today that could be causing your business to hit a standstill or become stagnant in 3, 6 or 12 months from now. And the good news is, there's also the flip side of it! If your business is currently in a rut, these are some of the things to begin doing now so that your success starts to rebuild, and you'll be feeling those positive impacts soon enough!

Key Takeaways:

• Mistake #1 - Lack of patience and consistency {02:21}
• Mistake #2 - Not prioritizing your marketing {08:02}
• Mistake #3 - Making assumptions {12:18}
• Mistake #4 - Focusing on short-term gains {23:39}
• The importance of picking one focus at a time {28:48}
  
  

Check out these holistic marketing resources & past episodes:

FREE 3 Elements to a Complete & Comprehensive Marketing Plan → marketscalegrow.com/holisticguide
44 | A Holistic Approach to your Marketing Strategy
64 | Holistic Marketing Tips Through a Crisis
101 | How Consistent Marketing Creates Success
106 | The 4 Elements of Holistic Marketing

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

This week’s exciting interview is with Sara Verheyen from Mareish Books. 

Sara is a CPA that provides bookkeeping and CFO services for creative entrepreneurs who are looking to grow and scale their businesses.  She helps them to focus on the parts of the business that they love rather than the accounting, as well as helps her clients get organized and embrace the numbers. 

Together, we discuss the accounting side of owning a business. Even though it can be overwhelming, knowing your numbers is really important.  According to Sara, numbers are not the enemy, but just digits on a screen.  Shifting your money mindset is key!  We also dive into managing your books as a solopreneur, knowing when to hire a bookkeeper and advice for preparing and filing your taxes. 

I hope you enjoy this chat as much as I did!

Key Takeaways:

• Where Mareish originated and how it can relate to corporate America (03:10)
• Numbers can be daunting (04:16)
• How often should you update your books? (07:48)
• Prepping now for next year’s tax season (09:55)
• When to hire a bookkeeper (14:24)
• The Writeoff Worksheet (22:20)

Connect with Sara:
IG: https://www.instagram.com/mareishbookkeeping/
Podcast: https://www.mareishbooks.com/podcasts/profits-affogato-podcast
Freebie: https://www.mareishbooks.com/worksheet

Links and Resources:
Schedule a Monday Mini Session → www.jenzaiadimartile.com/mondayminis

___
Find me on Instagram → www.instagram.com/heyitsjenzaia
Email Me → [email protected]
Join the Facebook community → www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]