Are you tracking the right metrics for your Facebook ads?

In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible in Facebook Ads Manager. Get an explanation on each metric, learn what each one measures, why it is important, and how to interpret the data. Also, listen until the end and get insight on a bonus metric that can indicate when to refresh an ad and optimize performance.

Tracking the right metrics is essential for measuring the success of your Facebook ad campaigns. By gathering insights into engagement, evaluating ROI, and preventing ad exhaustion, you can maximize the effectiveness of your Facebook ads and achieve your marketing goals. Tune in and start tracking these top metrics today!

Key Takeaways:

• Explanation of CTR link click metric {01:15}
• Explanation of the cost per result metric {04:10}
• Why you need to calculate cost per result from both Facebook and your email service provider
• Tracking the frequency metric {07:25}
• Avoiding ad exhaustion
• Bonus metric: CPM {12:10}
  
  

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

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Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]