Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out


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In this week's Saturday Strategy Session, we’re discussing the strategies and steps to take when preparing for a major event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. We'll be covering three key phases leading up to the event: 12 weeks out, 6 weeks out, and 2 weeks out.


The key to a successful event lies in careful preparation and nurturing relationships. Building your email list, hosting live events, collaborating strategically, and consistently providing valuable content are all essential steps! By focusing on your warm leads and nurturing your audience, you can stand out amidst the noise of other promotions. Tune in now and get started implementing these strategies today!



Key Takeaways:

  • List building is crucial for a successful Black Friday event {01:34}
  • Hosting a live event helps build your email list and nurture relationships {02:28}
  • Collaboration with other businesses expands your audience and reach {03:50}
  • Focus on warm leads and existing relationships for better conversion rates {05:25}
  • Consistent content creation and nurturing leads are essential for success {06:30}
  • Plan the sales strategy with discounts, bonuses, and urgency {09:05}


Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → [email protected] 

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]

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Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual SummitBy Jenzaia

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