In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans.

Tune in as Branda Discusses:

• Shrinking your content tasks to manageable sizes.
• Building accountability into your content creation process.
• Common barriers that prevent you from starting.
• Easy ways to start your content tasks.

Mentioned in the Episode:

Save $50 off your first month or quarter in the Copy Huddle with code PODCAST

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more focused content and the future potential of personalized learning paths.

Tune in as Melanie and Ashley Discuss:

• Blending live interaction with self-paced learning.
• Using community engagement for student motivation
• Effective onboarding practices
• Personalized learning paths

Connect with Ashley:

Connect with Ashley on Instagram @ashleydoescourses

Subscribe to Ashley’s newsletter

Connect with Ashley on LinkedIn

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences for crafting compelling offers, re-engagement strategies for cold subscribers, onboarding sequences for nurturing new customers, and abandoned cart sequences for recapturing lost sales. You’ll leave this episode with a detailed look into each type of sequence and some actionable strategies to improve your email marketing.

Tune in as Melanie and Branda Discuss:

The five types of email sequences that are essential for your business

When and how to use each sequence

How to revive your email list 

Why email marketing is so important

Mentioned in the Episode:

Episode 52 - Why you Really Need a Welcome Sequence

Episode 62 - Re-engaging and Waking Up Your Email List

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage audiences and generate ideas for content creation.

Tune in as Branda Discusses:

• How market research can help identify audience needs.
• Brainstorming exercises to overcome content creation hurdles.
• Engaging with your audience to provide valuable insights.
• How taking time to strategize can lead to more effective marketing efforts.

Mentioned in the Episode:

Save $50 off your first month or quarter in the Copy Huddle with code PODCAST

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth.

Tune in as Melanie Discusses:

• Setting yourself up for success in the fourth quarter
• The right approach for stress-free planning
• How storytelling helps build a connection with your audience
• How to balance educational and promotional content for best results

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Sarah Whitaker chats with Branda and Melanie about  starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms.

Tune in as Sarah, Melanie and Branda Discuss:

• Why podcasting is a great way to build trust with your audience.
• Systems and routines help prevent podcast burnout.
• Why a launch runway is crucial for a successful podcast launch.
• How storytelling enhances audience connection and engagement.

Mentioned in the Episode:

Follow Sarah on Instagram: https://www.instagram.com/podcastingforeducators/

Visit Sarah’s Website: https://podcastingforeducators.com/ 

Get Sarah’s Free Podcast Launch Guide: Podcastingforeducators.com/launchguide 

Learn more about Podcasting for Educators Prep-School: https://podcastingforeducators.com/prep-school 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies.

Tune in as Branda Discusses:

• How AI can speed up the writing process
• How to use AI for initial drafts 
• Why human insight is crucial for effective messaging and understanding your audience

Mentioned in the Episode:

Get $50 off your first month of quarter in the Copy Huddle with code PODCAST

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025.

Tune in as Melanie and Branda Discuss:

• The signs that it’s time for a pivot
• How to pivot strategically instead of flailing
• The emotional weight that can come with a pivot
• How to persevere through a pivot
• Personal pivots they’ve made in their business

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation.

Tune in as Branda Discusses:

• Why repetition is so important in your business
• How to reframe repetition so it feels less annoying
• How to repeat yourself in your copy without sounding like a broken record
• Ways to keep up your stamina when in a repetitive season

Mentioned in the Episode:

Schedule an Email Strategy Session: https://bit.ly/3Zxv1A6 

Bottom of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16599645-ep-053-marketing-funnel-series-bottom-of-funnel 

Middle of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16468488-ep-050-marketing-funnel-series-middle-of-funnel 

Top of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16363381-ep-047-marketing-funnel-series-top-of-funnel 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective