In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage audiences and generate ideas for content creation.

Tune in as Branda Discusses:

• How market research can help identify audience needs.
• Brainstorming exercises to overcome content creation hurdles.
• Engaging with your audience to provide valuable insights.
• How taking time to strategize can lead to more effective marketing efforts.

Mentioned in the Episode:

Save $50 off your first month or quarter in the Copy Huddle with code PODCAST

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth.

Tune in as Melanie Discusses:

• Setting yourself up for success in the fourth quarter
• The right approach for stress-free planning
• How storytelling helps build a connection with your audience
• How to balance educational and promotional content for best results

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Sarah Whitaker chats with Branda and Melanie about  starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms.

Tune in as Sarah, Melanie and Branda Discuss:

• Why podcasting is a great way to build trust with your audience.
• Systems and routines help prevent podcast burnout.
• Why a launch runway is crucial for a successful podcast launch.
• How storytelling enhances audience connection and engagement.

Mentioned in the Episode:

Follow Sarah on Instagram: https://www.instagram.com/podcastingforeducators/

Visit Sarah’s Website: https://podcastingforeducators.com/ 

Get Sarah’s Free Podcast Launch Guide: Podcastingforeducators.com/launchguide 

Learn more about Podcasting for Educators Prep-School: https://podcastingforeducators.com/prep-school 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies.

Tune in as Branda Discusses:

• How AI can speed up the writing process
• How to use AI for initial drafts 
• Why human insight is crucial for effective messaging and understanding your audience

Mentioned in the Episode:

Get $50 off your first month of quarter in the Copy Huddle with code PODCAST

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025.

Tune in as Melanie and Branda Discuss:

• The signs that it’s time for a pivot
• How to pivot strategically instead of flailing
• The emotional weight that can come with a pivot
• How to persevere through a pivot
• Personal pivots they’ve made in their business

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation.

Tune in as Branda Discusses:

• Why repetition is so important in your business
• How to reframe repetition so it feels less annoying
• How to repeat yourself in your copy without sounding like a broken record
• Ways to keep up your stamina when in a repetitive season

Mentioned in the Episode:

Schedule an Email Strategy Session: https://bit.ly/3Zxv1A6 

Bottom of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16599645-ep-053-marketing-funnel-series-bottom-of-funnel 

Middle of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16468488-ep-050-marketing-funnel-series-middle-of-funnel 

Top of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16363381-ep-047-marketing-funnel-series-top-of-funnel 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement.

Tune in as Melanie Discusses:

• How not all data is created equal and how to focus on what matters.
• How email metrics should be monitored but not overly detailed during launches.
• How to encourage live attendance 
• Why the quality of your email list is more important than quantity.

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re hoping to grow your organic traffic, this episode is for you!

Tune in as Melanie and Branda Discuss:

• Tools you can use to track your website performance
• How to use keywords without stuffing them in
• How website design affects SEO
• Quick changes you can make to improve your website performance
• Why hiring an SEO-informed designer makes a big difference

Connect with Kelly:

Connect with Kelly: https://kellyryann.com/ 

Follow Kelly on Instagram: https://www.instagram.com/kellyryannco/ 

Free website evaluation: https://kellyryann.myflodesk.com/v4jcdc5pwp 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch.

Tune in as Branda Discusses:

• The importance of pre-launch and warming up your audience
• Why market research is so important and how to collect it
• The five types of emails to include in your launch sequence
• How to keep your launch copy from feeling sleezy

Mentioned in the Episode:

Explore Branda’s Launch Copy Packages: https://www.therelevantcollective.com/launch-copy 

Ep 4 Mastering Market Research: https://chaostoconversions.buzzsprout.com/2305929/episodes/14670261-ep-004-mastering-market-research-for-online-success 

Ep 60 The Art of the Pre-Launch Waitlist: https://chaostoconversions.buzzsprout.com/2305929/episodes/16879937-ep-060-the-art-of-the-pre-launch-waitlist 

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective