In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025.

Tune in as Melanie and Branda Discuss:

• The signs that it’s time for a pivot
• How to pivot strategically instead of flailing
• The emotional weight that can come with a pivot
• How to persevere through a pivot
• Personal pivots they’ve made in their business

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation.

Tune in as Branda Discusses:

• Why repetition is so important in your business
• How to reframe repetition so it feels less annoying
• How to repeat yourself in your copy without sounding like a broken record
• Ways to keep up your stamina when in a repetitive season

Mentioned in the Episode:

Schedule an Email Strategy Session: https://bit.ly/3Zxv1A6 

Bottom of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16599645-ep-053-marketing-funnel-series-bottom-of-funnel 

Middle of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16468488-ep-050-marketing-funnel-series-middle-of-funnel 

Top of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16363381-ep-047-marketing-funnel-series-top-of-funnel 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement.

Tune in as Melanie Discusses:

• How not all data is created equal and how to focus on what matters.
• How email metrics should be monitored but not overly detailed during launches.
• How to encourage live attendance 
• Why the quality of your email list is more important than quantity.

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re hoping to grow your organic traffic, this episode is for you!

Tune in as Melanie and Branda Discuss:

• Tools you can use to track your website performance
• How to use keywords without stuffing them in
• How website design affects SEO
• Quick changes you can make to improve your website performance
• Why hiring an SEO-informed designer makes a big difference

Connect with Kelly:

Connect with Kelly: https://kellyryann.com/ 

Follow Kelly on Instagram: https://www.instagram.com/kellyryannco/ 

Free website evaluation: https://kellyryann.myflodesk.com/v4jcdc5pwp 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch.

Tune in as Branda Discusses:

• The importance of pre-launch and warming up your audience
• Why market research is so important and how to collect it
• The five types of emails to include in your launch sequence
• How to keep your launch copy from feeling sleezy

Mentioned in the Episode:

Explore Branda’s Launch Copy Packages: https://www.therelevantcollective.com/launch-copy 

Ep 4 Mastering Market Research: https://chaostoconversions.buzzsprout.com/2305929/episodes/14670261-ep-004-mastering-market-research-for-online-success 

Ep 60 The Art of the Pre-Launch Waitlist: https://chaostoconversions.buzzsprout.com/2305929/episodes/16879937-ep-060-the-art-of-the-pre-launch-waitlist 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and ultimately boost sales during a launch.

Tune in as Melanie Discusses:

• How adding bonuses can significantly enhance your launch.
• How to choose one or two launch extras to implement intentionally
• Why it’s all about starting simple

Mentioned in the Episode:

 Join the waitlist for the Launch Reno program: https://bit.ly/launchreno 

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience.

Tune in as Melanie and Branda Discuss:

• The fine line between over-delivering and providing value
• How over-delivering can hurt your conversion rates
• How to self-audit your freebies
• How to find the right balance with your freebies

Mentioned in the Episode:

The Launch Reno: https://bit.ly/launchreno 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clients for her absence. Branda shares her anxiety about sharing the news with clients, the importance of flexibility, and the uncertainties that come with motherhood and business ownership. She also outlines her strategies for managing client work during her leave and the support she plans to have in place.

Tune in as Branda Discusses:

• Navigating maternity leave as a solopreneur
• How she’s prepping her clients for an extended leave
• How she’ll continue marketing while she’s on leave
• Anxieties and fears that come with this new era
• The maternity leave items she’s still navigating

Mentioned in the Episode:

Book a project with Branda: https://www.therelevantcollective.com/contact 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode,  Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring success and optimizing webinar performance.

Tune in as Melanie Discusses:

• How webinars can be a powerful launch strategy if done correctly
• How live interaction enhances audience connection.
• How to measure show-up rates and conversion rates.
• How testing different approaches can help find what resonates with your audience.

Mentioned in the Episode:

Join the waitlist for the Launch Reno program: https://bit.ly/launchreno 

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective