In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. 

Tune in as Melanie and Branda Discuss:

• Why you need a product suite
• How product suites provide flexibility (and cut down on the client scramble)
• The problem with constant launching
• How to improve client retention
• How relationship marketing is more important now than ever

Mentioned in the Episode:

Follow Marra on Instagram: instagram.com/marra.mcdonald

Check Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind 

Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast 

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and performance.

Tune in as Branda Discusses:

• How to go beyond looking at email metrics
• How to interpret and analyze your open rates, click rates, and conversion
• The questions to ask yourself as you analyze

Mentioned in the Episode:

Get $50 off your first month or quarter in the Copy Huddle with code PODCAST: https://www.therelevantcollective.com/the-copy-huddle 

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides recommendations for choosing the right type of launch event based on audience goals and product offerings.

Tune in as Melanie Discusses:

• Why you might choose a paid event over a free event and vice versa
• The pros and cons of both paid events and free events
• How to consider your audience's expectations when pricing events

Mentioned in the Episode:

Episode 63: Any Launch Style Can Work - If You do this First

Episode 66: Challenge Launch - The Hot Girl Summer of Launching Series

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Are summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects of summits, including the benefits of participation, creating engaging presentations, and post-summit engagement strategies.

Tune in as Melanie and Branda Discuss:

• How participating in summits can grow your list
• How to choose the right summit (and make it worth it)
• Choosing the right presentation topic
• Keeping new subscribers warm after the summit
• Analyzing summit performance (and deciding if it’s worth doing again)
  
  

Mentioned in the Episode:

Episode 64 on Growing Your List with Bundles: https://chaostoconversions.buzzsprout.com/2305929/episodes/17046826-ep-064-should-you-use-bundles-to-grow-your-list

The Thriving in Motherhood Summit (Branda’s Link): https://notanothervirtualassistant.com/ceomom/ref/78/ 

The Thriving in Motherhood Summit (Melanie’s Link):  https://notanothervirtualassistant.com/ceomom/ref/61/

The Teacher Seller Summit (Branda’s Link): https://brandavillacob.krtra.com/t/PwxLHMcTQfXc 

The Teacher Seller Summit (Melanie’s Link): https://mbattistelli.krtra.com/t/osCUZdGbeha4

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.

Tune in as Branda Discusses:

• Deciding between rewriting and revamping is nuanced
• Time and money are big factors when deciding on a revamp vs. rewrite
• Market research is going to make your decision a lot easier
• Conversions arent the only thing you’ll want to analyze

Mentioned in the Episode:

The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

Launch Copy Packages: https://www.therelevantcollective.com/launch-copy 

Email Sequence Packages: https://www.therelevantcollective.com/copywriting-services 

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast.

We’ll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You’ll also hear real-life examples of when a challenge launch crushed it… and when it flopped (because timing is everything).

Perfect for course creators, membership owners, and business owners who love live interaction and deliver transformational results.

Tune in as Melanie Discusses: 

• How a challenge launch works from start to finish
• Pros & cons of this intense (but powerful) style
• What types of offers are best suited for it
• Case studies to help you decide if it’s your move

If you love building community, delivering quick wins, and launching with high vibes—this one’s for you.

Mentioned in the episode:

Episode 63: https://duxburydigital.co/episode63/

Get on the waitlist for The Launch Reno: bit.ly/launchreno

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.

In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.

Tune in as Melanie and Branda discuss:

• How to set a baseline price that reflects the true value of your offer
• Why frequent discounting can train your audience to never pay full price
• When discounts actually make sense and how to use them strategically
• Smart alternatives to discounts, like bonuses, loyalty programs, and price anchoring
• How to create urgency without cheapening your offer

Mentioned in the Episode:

• Get $50 Off The Copy Huddle with code PODCAST: www.therelevantcollective.com/the-copy-huddle

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.

In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she’s using bundles more strategically in 2025 and what she’s doing differently this time around.

Tune in as Branda discusses:

• The biggest pros and cons of bundle list growth
• Why not all bundles are created equal and how to vet them carefully
• How to avoid flooding your list with unengaged subscribers
• What to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundles
• Smart strategies for tracking bundle performance and engagement

Mentioned in the Episode:

• Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-services
• The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

“If you’re not doing a webinar, it won’t convert.” 

“Challenges are the only way to get people engaged.” 

If you’ve ever heard rigid rules like these, it’s time to delete them from your brain.

In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your offer. Before you decide on your next challenge, webinar, or paid launch event, tune in to hear the questions you actually need to be asking yourself. Because success doesn’t come from the strategy itself—it comes from choosing the right one for you.

Tune in as Melanie shares:

• The key factors that determine which launch style will work best
• The most common missteps when choosing a launch method
• How to avoid putting the wrong price tag behind the wrong strategy
• Real talk about your energy, timing, and audience habits
• What’s coming in her “Hot Girl Summer of Launching” series

Mentioned in the episode:

Get on the waitlist for The Launch Reno: bit.ly/launchreno

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?

In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.

Tune in as Branda and Melanie discuss:

• Why inconsistent emailing can tank your launch results
• What Google’s new spam rules mean for your list health
• Creative ways to warm up your list before a launch
• A breakdown of Branda’s go-to re-engagement email series
• How to stop paying for subscribers who never open your emails

Mentioned Links:

• Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective