By Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
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The podcast currently has 75 episodes available.
Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique!
But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money.
In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to one crucial step: market research.
Discover how market research can be a game-changer for online businesses and why it’s essential for creating copy that converts.
You’ll also learn three simple and actionable ways to conduct your own market research before launching any new product, service, or offer.
Tune in to save time, save money, and start your next launch on the right foot with high-converting copy that truly resonates with your audience!
➡️ ➡️ SIGN UP FOR THE COPY THAT CONVERTS NEWSLETTER HERE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment.
And what if that “good enough” site is actually costing you clients?
In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. Together, we explore how to shift your website from “meh” to magnetic.
Rachel is a copywriter on a mission to help online entrepreneurs use their words to skyrocket their business and client relationships. She has a background in corporate marketing and uses data to help craft words that make an impact. When she’s not pouring her heart out onto the page–she’s probably barefoot, baking challah bread, and belting out worship songs with her little guy.
Rachel breaks down the unique purposes of each page—like the homepage, about page, and services page—and shares why these sections should do more than just fill space.
You’ll learn:
If your website feels like it’s missing something—or even if you’re just starting out—this episode will give you practical insights to build a website that truly represents your business and attracts the clients you want.
CONNECT WITH COPYWRITER RACHEL VERDE:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all?
In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten.
By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life.
Listen in as Lauryn Franks, a fellow marketer (who also happens to be my daughter!), joins me in a live storytelling brainstorming session.
This method is perfect for marketers, creators, and anyone wanting to add a bit more personality to their messaging.
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up!
Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.
Listen in to hear:
Purpose-driven products mentioned in this episode:
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.
Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.
Spoiler alert: the value story has nothing to do with the cost of your product or service.
Listen in to hear:
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Books mentioned in this episode:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
What’s the one story that EVERY business has? A founder story.
After all, every business has a starting place and origin story.
Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and
Listen in to hear:
And if you want to learn how to write your founder story (or stories because you can have multiple stories)....
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.
Here’s a sneak peek of what you’ll learn:
📧 Click Here to Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES! It’s not too late to join!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling.
Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making.
Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales.
Key takeaways from this episode:
📧 Join the FREE Email Storytelling Challenge! 📧
Participants get one email every Monday (Sept. 30-Oct 28) showcasing storytelling methods and tips that you can use. Plus, complete the Email Storytelling Challenge bingo card to win PRIZES!
➡️ CLICK HERE TO JOIN THE CHALLENGE!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you.
My secret weapon is named Sarah Gower, and she's a virtual assistant.
We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating
Key takeaways from this episode:
Tune in for valuable insights and practical tips to help streamline your email marketing strategy and connect with ideal clients who are ready to buy.
MENTIONED IN THIS EPISODE:
Ready to take email marketing off your plate so you can step into a true CEO role and scale your business faster (without losing sales)?
Our full-service email marketing solution gives you a copywriter + VA combo which means you’ll never have to open your email platform if you don’t want to!
LEARN MORE ABOUT FULL SERVICE EMAIL MARKETING ➡️ HERE!
Connect with Virtual Assisant, Sarah Gower:
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility!
There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales.
Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging problems are less offensive and come from being less thoughtful about copy.
And Big Mistake #5 is all about method. I’ll share a simple tweak that can help your sales messages land in the right inbox while also potentially improving open rates, click rates, and conversions.
Tune in to discover the 5 mistakes you’ll want to avoid in your sales emails so that you can retain readers and improve sales (without being sketchy).
⭐️⭐️ JOIN THE COPY THAT CONVERTS COURSE WITH 1:1 COACHING ⭐️⭐️
High-converting email marketing works to sell when you don’t want to! Come learn the skill that you can use for the lifetime of your business. 💌 Join the Copy That Converts Course at beta round pricing and learn how to write an effective sales emails! Starts the week of September 16. Spots are limited so if you want to join us, save your spot today!
🚨LAST WEEK TO SIGN UP! Learn more at https://meganwisdom.com/course
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
The podcast currently has 75 episodes available.
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