Think your business doesn’t need to use storytelling in your marketing? Think again.

In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions.

From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and punchy episode is your permission slip to finally hit “send” on those story-driven emails.

Storytelling isn’t fluff—it’s strategy. And it just might be the thing your emails (and sales) are missing.

What You’ll Learn:

MENTIONED IN THIS EPISODE: 

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

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If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate.

You’ll learn:

Plus, I’ll share a teaser about a new resource dropping soon for online business owners who want better email conversions without another course to slog through. 🎉

MENTIONED IN THIS EPISODE: 

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⭐️Get high-converting copywriting for your business

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Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it.

You’ll learn:

MENTIONED IN THIS EPISODE: 

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⭐️Get high-converting copywriting for your business

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Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . 

This episode is part two in the Email Revival Project series. I break down:

If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.

MENTIONED IN THIS EPISODE: 

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⭐️Get high-converting copywriting for your business

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We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode,  I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout.

You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form email marketing for any kind of extended break.

You don't have to be perfect to keep building your business — consistency is key–but you can still take an extended break!

In this episode, you’ll learn:

MENTIONED IN THIS EPISODE: 

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⭐️Get high-converting copywriting for your business

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Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 

But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 

What’s an email marketer to do?!?

In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.

In this episode, you’ll learn:

MENTIONED IN THIS EPISODE:

👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 

1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing

2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!

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⭐️Get high-converting copywriting for your business

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If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! 

We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor.

You’ll learn how to:

Plus, I share tips on how to make your story they-focused and how to tap into the power of emotion before logic and action take over.

Listen in to learn how to turn the prompt into an email that feels authentic and leads to conversions.

MENTIONED IN THIS EPISODE: 

📩 Want to learn how to incorporate storytelling into email marketing? Click to sign up for the FREE Email Storytelling Challenge!

You’ll get 1 email per week delivered into your inbox that breaks down the different types of stories that you can use and challenges you to write your own.

—-----------------—-------

⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram 

⭐️Get email marketing tips delivered to your inbox 

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! 

In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.

Spoiler alert: with one of these strategies I was able to grow a client’s list by 44% in a 60 days!! 

Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!

Here’s what you’ll learn: 

MENTIONED IN THIS EPISODE:

⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram 

⭐️Sign up for email marketing tips in your inbox 

Not growing your email list like you hoped? You might be missing leads without even realizing it. In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans.

Spoiler alert: with one of these strategies I was able to grow a client’s list by 274.1% in only 30 days!! 

Tiny tweaks can lead to big growth over time—because every lead counts. Let’s make sure no one slips through the cracks!

Here’s what you’ll learn: 

MENTIONED IN THIS EPISODE:

⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram 

⭐️Sign up for email marketing tips in your inbox 

​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place?

In this episode, you’ll learn:

MENTIONED IN THIS EPISODE:

➡️ CLICK HERE to get the Email Foundations That Affect Sales Mini Course for $29! 

Learn the industry-proven tips that professional copywriters use to tweak email content that can improve conversion rates. From subject lines to send times, segmentation and more, you'll learn how to make the most of what you've written 

Try Mail Tester to check your email's deliverability and spam score. https://www.mailgenius.com/

Past episodes related to this topic:

🎧EP 02 | How to Write Engaging Emails (Even If You Hate Writing)

🎧EP 03 | How to Consistently Improve Open Rates

🎧EP 86 |The Email Strategy That Took a Client from 12% to 50% Open Rates

🎧EP 7 | How Can I Use Storytelling in Email Marketing? LIVE Storytelling Exercise

🎧EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free

⭐️Get high-converting copywriting for your business

⭐️Follow me on Instagram 

⭐️Sign up for email marketing tips in your inbox