Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing.

There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!)

Listen and learn the most vital part of a high-converting email marketing campaign.

MENTIONED IN THIS EPISODE: Conversation with a business buddy comes to you inbox every week >> GET THE NEWSLETTER

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab.

But how?

In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to Primary. 

MENTIONED IN THIS EPISODE:

COMING SOON!!! 🤗 There’s a way where you can know exactly what to do to get copy that converts, and it’s coming soon! ➡️ ➡️  CLICK HERE TO BE THE FIRST TO KNOW!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email?

If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you.

Key takeaways

• Value isn't just about free content or tips.

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Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. 

Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies.

Listen in to find out why I recommend these books and why you should read them, too!

1. Profit First by Mike Michaelowicz

If you read these or any others this summer, don’t forget to share on Instagram and tag me @meganwisdomwrites! 

Invite me into your inbox! ➡️ Join my newsletter posse HERE

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner.

But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth.

What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn more!

Mentioned in this episode:

📧READY FOR FULL SERVICE EMAIL MARKETING? More info HERE!

EP 41 | How to Write Emails That People Actually Want to Read - Courtney Talley of Salesgirl Social 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Is your sales page turning visitors into paying customers or scaring them away?

In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates.

But here's the thing: it's probably not what you think!

We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages.

Why are Sales Pages Important?

Sales pages are the cornerstone of your online sales funnel. They're the dedicated space where you present your offer, highlight its benefits, and convince potential customers to take the plunge.

A well-crafted sales page can be the difference between a thriving business and one struggling to gain traction.

Tune in to discover:

• The #1 mistake sabotaging your sales page conversions 

Need help with your sales page? Pick one!

• DIY: Get a personalized audit of the sales page you have written to make sure all of your copy is optimized for conversion

• DONE-FOR-YOU: You get extensive market research and a sales page written with conversion in mind. 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale.

Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead:

• Focus your copy on the right thing

MENTIONED IN THIS EPISODE:

• EP 34 | 10 Tips to Revamp Email Marketing This Year

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Today, I’m debunking 4 common myths about storytelling in email marketing. 

Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen.

Here are the 4 myths we’ll be discussing on today’s episode:

• Myth #1: "No one wants to read stories in emails." FALSE!

MENTIONED IN THIS EPISODE:

🌟 Ready to level up your email marketing with storytelling? Or simply want to learn how to write copy that converts? Big opportunity coming sono! CLICK & BE THE FIRST TO KNOW!

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Exciting news - It's my one year podcasting anniversary! 🥳 

In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. 

Plus, there are prizes to be won!!

I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. 

Is it worth it? Is it easy? Tune in to find out!

To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this:

2️⃣ Like and share the podcast anniversary post on Instagram for an extra entry

>> Winners will be announced on June 9, 2024.

MENTIONED IN THIS EPISODE:

Stefanie Gass, my personal podcast coach, is hosting a FREE 1-hour on Wednesday, June 19: How to Grow Your Online Business in Only 2 Hours Per Week 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting.

In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. 

Key traits include:

• feeling a connection with the copywriter

Even if you are just getting started on your business journey, this episode will help you recognize when to outsource and where to get started when it's time to make a hire. After all, conversion copywriters are trained to enhance your marketing strategy and boost your brand's success–that’s what you really want, right?

Connect with Megan Wisdom Copywriting:

⭐️Looking for a full-service email marketing solution? CLICK HERE for more info!

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips