Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway)


Listen Later

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. 

But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. 

What’s an email marketer to do?!?

In today’s episode, you’ll learn which email metrics actually matter, which ones have become less reliable (thanks a lot, bots 🙄). and how to use your data to make smarter decisions that lead to better sales.

 

In this episode, you’ll learn:

  • Why more data isn’t always better (and can even lead to decision fatigue)

  • Why open rates and click rates are less reliable today

  • What “bot opens” and “auto clicks” are—and how they’re skewing your reports

  • The 3 questions you should ask when reviewing your metrics

  • What review monthly or quarterly to improve your conversion rates

  • Why you shouldn't compare your metrics to someone else’s

  • How to use your data to double down on what’s actually working

  • MENTIONED IN THIS EPISODE:


    👉 If your email metrics have you feeling lost or stuck, there are 2 ways we can help! 

    1) Take email off your plate with a full-service solution which provides strategy, metrics monitoring, and email copy so you don’t have to do a thing! Get the full service solution details here: https://meganwisdom.com/email-marketing

     

    2) Tired of guesswork? Need a plan? Book a strategy session to get a personalized plan based on your specific email data and needs. CLICK HERE to book yours!

    —-----------------—-------

    ⭐️Get high-converting copywriting for your business

    ⭐️Follow me on Instagram 

    ⭐️Get email marketing tips delivered to your inbox 



    ...more
    View all episodesView all episodes
    Download on the App Store

    Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, ConversionBy Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    106 ratings


    More shows like Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,449 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,569 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,613 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,054 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,447 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    877 Listeners

    The Alli Worthington Show by Alli Worthington

    The Alli Worthington Show

    632 Listeners

    Pardon the Mess with Courtney DeFeo - Christian Motherhood, Biblical Parenting, Raising Christian Kids by Courtney DeFeo and Christian Parenting

    Pardon the Mess with Courtney DeFeo - Christian Motherhood, Biblical Parenting, Raising Christian Kids

    828 Listeners

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

    Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

    1,210 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,416 Listeners

    Schooled In Socials by Kassaundra Foster, Social Media Tips for Teacher Business Owners

    Schooled In Socials

    11 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    713 Listeners

    Chaos to Conversions: A Podcast on Launching and Email Marketing by Melanie Battistelli, OBM and Branda Villacob, Copywriter

    Chaos to Conversions: A Podcast on Launching and Email Marketing

    24 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    116 Listeners

    Pay Less for Traffic by Stephanie Royer, Traffic Tips for TPT Sellers

    Pay Less for Traffic

    14 Listeners