Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales.

In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!

Tune in as Branda discusses:

• Why disjointed emails hurt engagement and conversions.
• The power of strategic email planning to align with your business goals.
• How to create content pathways that guide your audience toward action.
• The importance of multiple touch points to nurture and convert subscribers.
• How to use quarterly goals to build an email strategy that actually works.

Mentioned in the episode:

• Episode 55 - How Quarterly Planning Helps You Avoid Shiny Object Syndrome
• Join the EmailGPS Challenge for hands-on support: https://www.therelevantcollective.com/email-gps-waitlist

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.

In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.

Tune in as Melanie discusses:

• Why your mindset matters more than you think when launching.
• The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
• How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
• Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
• The power of post-launch reflection—and why every launch is a goldmine of data.

Mentioned in the Episode:

• Ep 54: www.duxburydigital.co/episode54
• The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice?

In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront.

Tune in as we discuss:

• The attention economy and why standing out is harder than ever.
• How AI is changing content creation—for better and worse.
• The key to using AI as a tool without losing your unique voice.
• Smart automation and AI tools that save time without sacrificing creativity.
• How to identify what makes your brand stand out in a crowded digital space.

Mentioned Links:

• Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
• Learn more about Social Circle: www.socialcircleinc.com
• Follow Jacinta on Instagram: @Jacinta_Gandy

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward.

In this episode, Branda shares how quarterly planning can help you stay focused, prioritize what really matters, and confidently say no to distractions. You’ll learn how to align your efforts with your goals, avoid decision fatigue, and make real progress in your business—without the overwhelm.

Tune in as Branda discusses:

• How shiny object syndrome can derail your progress and keep you stuck.
• Why quarterly planning is the key to making meaningful progress toward your business goals.
• Practical steps to set goals, evaluate opportunities, and create a focused plan.

Mentioned Links:

• Get Branda’s free quarterly planning template: https://therelevantcolletive.kit.com/quarterly-template
• Join the waitlist for Email GPS: https://www.therelevantcollective.com/email-gps-waitlist

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized.

In this episode, Melanie breaks down the hidden costs of constantly starting over and the smarter way to refine your launches for better results. She shares the subtle shifts that can turn an okay launch into a profitable one, without overhauling everything.

Tune in as Melanie discusses:

• Why most launches don’t fail because of the offer—but because of fixable mistakes.
• How to analyze your data and tweak key elements instead of starting over.
• The small shifts that can lead to bigger wins in your next launch.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client.

From onboarding to retention strategies, they’ll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust.

Tune in as they discuss:

1. Why great customer experiences lead to higher retention and more referrals.
2. How tiered offers and loyalty programs can maximize revenue and engagement.
3. The power of onboarding sequences to guide customers and strengthen relationships.

Mentioned in this episode:

• Done-For-You Onboarding Sequence:
  https://www.therelevantcollective.com/launch-copy

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.

Tune in as Branda discusses:

1. Why welcome sequences are essential for building trust and boosting engagement.
2. The benefits of creating specific sequences for different opt-ins or points of entry.
3. How segmentation in welcome sequences can improve long-term sales and engagement.

Mentioned in this episode:

• Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
• Hire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-services
• Download the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success.

Tune in as Melanie discusses:

1. How to determine if you’re ready to hire and what signs to look for.
2. Why defining the role and tasks is crucial to finding the right fit.
3. How to create a streamlined onboarding process for your new hire.

Mentioned in this episode:

• SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/
• Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. 

Tune in as they discuss:

1. Why consistency in marketing builds trust and keeps your audience engaged.
2. The power of testimonials and case studies in showcasing your expertise.
3. How to use low-cost entry offers to convert warm leads into loyal customers.

Mentioned in this episode:

• Copywriting Retainer: https://www.therelevantcollective.com/retainer
• Melanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.

Tune in as Branda discusses:

1. The purpose of email audits and how they can improve your copy.
2. How to craft emails that focus on your audience, not just your story.
3. Why compassionate messaging is key to addressing audience pain points effectively.

Mentioned in this episode:

• Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective