Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success.

Tune in as Melanie discusses:

1. How to determine if you’re ready to hire and what signs to look for.
2. Why defining the role and tasks is crucial to finding the right fit.
3. How to create a streamlined onboarding process for your new hire.

Mentioned in this episode:

• SOP Freebie: https://duxburydigital.thrivecart.com/tpt-sop/
• Episode 48: https://www.buzzsprout.com/2305929/episodes/16398462

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. 

Tune in as they discuss:

1. Why consistency in marketing builds trust and keeps your audience engaged.
2. The power of testimonials and case studies in showcasing your expertise.
3. How to use low-cost entry offers to convert warm leads into loyal customers.

Mentioned in this episode:

• Copywriting Retainer: https://www.therelevantcollective.com/retainer
• Melanie KPI Tracker: https://duxburydigital.thrivecart.com/kpis-for-small-businesses/

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.

Tune in as Branda discusses:

1. The purpose of email audits and how they can improve your copy.
2. How to craft emails that focus on your audience, not just your story.
3. Why compassionate messaging is key to addressing audience pain points effectively.

Mentioned in this episode:

• Join the The Copy Huddle waitlist: https://www.therelevantcollective.com/the-copy-huddle

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.

Tune in as Melanie discusses:

1. Why every business needs a customer support SOP and what it should include.
2. How a marketing SOP ensures branding consistency and boosts efficiency.
3. The importance of documenting repeatable tasks to streamline operations and prepare for outsourcing.

Mentioned in this episode:

•  TPT Sop Freebie: https://duxburydigital.thrivecart.com/tpt-sop/

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.

Tune in as they discuss:

1. How to attract the right people to your audience through visibility strategies.
2. The importance of clear messaging and content for audience engagement.
3. Actionable steps to nurture leads and move them to the middle of the funnel.

Mentioned in this episode:

• Done-For-You Welcome Sequence: https://www.therelevantcollective.com/copywriting-services

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.

Tune in as Branda discusses:

1. The importance of open and click rates and how to improve them.
2. The role of segmentation and A/B testing in boosting engagement.
3. Why tracking subscribers and unsubscribers helps grow a stronger list.

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.

Tune in as Melanie discusses:

1. Why reflecting on your wins and misses is crucial before moving forward.
2. How to evaluate your planning style and pivot to what works for you.
3. The mindset shift that turns “I failed” into “I made progress.”

Mentioned in this episode:

• Get the free power hour planning mini course until January 5th - https://duxburydigital.thrivecart.com/power-hour-mini-course/?coupon=GIFT

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empowering guidance to help you take control of your money!

Tune in as they discuss:

1. What financial freedom means and how it varies for individuals and families.
2. Differences between personal and business finances, and tips for starting and managing a business budget effectively.
3. Shifting negative financial mindsets and building confidence in charging your worth.

Mentioned in this episode:

• Budget Template: https://meganmendez.kit.com/80901ff3f1
• Freelancing Your Way to Financial Freedom Podcast: https://pod.link/1675128676
• Start your online business today!: https://meganmendez.com/workbook-sales-page#/

Connect with Megan:
Website: http://meganmendez.com
Instagram: https://www.instagram.com/meganmendez__/

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you’re looking for more efficiency or deeper engagement with your audience, this episode is packed with insights you won’t want to miss!

Tune in as Branda discusses:

1. The appeal and limitations of year-long email sequences.
2. How to stay consistent without losing personalization in email marketing.
3. Alternative strategies to craft timely and relevant email content.

Mentioned in this episode:

• Retainer Services: https://www.therelevantcollective.com/retainer
• Welcome Sequence Services: https://www.therelevantcollective.com/copywriting-services
• Email GPS: https://www.therelevantcollective.com/email-gps
• Bomb AF Lead Magnet: https://therelevantcolletive.ck.page/8f0c03aaec

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!

Tune in as Melanie discusses:

1. The importance of reflecting on the past year to avoid repeating mistakes and build on successes.
2. How to set realistic, impactful goals that align with your big-picture vision.
3. Why taking the time to plan effectively can transform your year and how to make it stick.

Mentioned in this episode:

• Power Hour Planning - https://duxburydigital.thrivecart.com/power-planning-live/
• Affiliate Link for Hustle Sanely Planner - https://hustlesanely.com/?bg_ref=L2ntUbixPQ

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective