Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.

• Why Black Friday deserves your excitement and energy

• The mindset shift from "I'm spamming" to "It's my responsibility to sell"

• Giving yourself permission to email more than normal

• The reminder that your customers want to buy from you—and will thank you for your sale

• The power of showing up with solutions, not just discounts

• Liz's signature affirmation: "My best looks different every day."

• Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want.

• Your ideas and offers are valid; selling is part of your job as a business owner.

• Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.

• Consistency and confidence beat perfection every time.

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Funnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you.

• Why Liz turned off her own funnel and focused on weekly newsletters instead

• The importance of knowing your audience and why your list is always evolving

• How "set it and forget it" funnels can make your business feel cold and outdated

• Why live launching helps you understand your customers better than automation ever will

• The truth about passive income (spoiler: it's not really passive)

• How to use a multi-channel approach—even inside your funnel—to build real connections

• The danger of relying on templates without doing the deep audience research first

• Funnels fail when they're too impersonal—people want to connect with humans, not robots.

• You need live selling experience before automating so you understand what actually converts.

• Your audience changes over time; what worked a year ago may not resonate today.

• Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat.

• A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond.

Episode 61: How to Get Replies to Your Email Newsletters

Episode 166: get the maximum results from your email list by doing these four things!

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In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice.

• Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics.

• The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea).

• Liz's first real use of AI came during a writer's retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones.

  • She prompted it with past emails and asked it to adjust them for new topics.

  • The keyword: duplicate, not create.

• Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection.

• Why "human to human" writing still wins — readers can feel when content is AI-generated, and it dulls authenticity.

• Liz's quirky self-check moment: wearing a "Delulu" shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing.

• The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship.

• The Chick-fil-A vs. McDonald's analogy:

  • Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald's uses it to replace it.

  • Chick-fil-A, open six days a week, earns more per store than McDonald's because it maintains that personal touch.

  • The takeaway: use AI to support connection, not eliminate it.

• Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing.

• AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you.

• Human connection wins: Readers can feel authenticity in your words.

• Struggle builds skill: Writing your own emails helps you grow as a business owner.

• Tech as a tool: Follow Chick-fil-A's model — use AI to elevate, not eliminate, the human experience.

• Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message.

How AI Is Disrupting Our Industry, and What We Can Do About It

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Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo!

• The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sales.

• Why getting to the point isn't "salesy" (and how big brands like Walmart and Amazon do it every single day).

• The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good.

• Benefits vs. features: how to hype up why your subscriber should care, not just what you're selling.

• How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible "I need this now" feeling.

• You need more than just sales pitches—relationship and connection emails are the foundation of good selling.

• Don't ramble—get straight to the offer! Your audience will thank you (and probably buy more).

• Get hyped about your own products! Your excitement is contagious—if you don't hype your offer, no one else will.

• Show, don't just tell. Send pics, videos, GIFs—let people SEE the value.

• Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up.

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Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁‍♀️

This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!).

Episode Highlights

• Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn't full of the best people, it's an uphill battle.

• Being Personable & Connecting: It's not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally:

• Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection.

• Ask Simple But Real Questions:

• Put YOU in Those Emails:

• Be Quick, Be Kind: People don't need essays – they need connection. Shout "Hey, I care!" every now and then, and genuinely ask for a reply.

• Bottom line: Show up, keep it fun, show you care, and you'll build that engaged list you always dreamed of.

And there ya have it – a 10-minute not-so-mini pep talk that's proof you just gotta hit record (or SEND) and get things done. Don't forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes.

Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️

More info on Suz Brick

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Rather watch the Podcast? Check out WATCHLIZ.COM

Hey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business.

• Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You're invited to repeat them—out loud, in your head, or heck, write 'em on your Post-It wall!

• Let's Make Email Fun Again: If hitting "send" has you breaking into a cold sweat, you'll love Liz's reminder: Email is only as hard as you let it be. Permission to reframe, granted.

• Embrace Imperfection: "My best looks different every day"—a truth bomb we ALL need to hear.

• Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let "yet" become your business's secret weapon, and remember, your products are highly desired.

• Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You're calm, centered, and ready (we're saying it with you!).

• Celebrate the Wins: Give yourself a pat on the back. There's no spreadsheet for effort, and you deserve ALL the confetti for showing up.

Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we're talking the kind of energy that belongs in your group chat). Can't wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it's basically in our bones.

Go rock the weekend, boss!

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After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you.

• Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone.

• Why you should email at least once a week to build confidence and natural flow.

• The key mindset shift: assume your audience already loves you.

  • When you assume readers like you, perfectionism fades, and your real voice shines.

  • Liz writes as if she's talking to her "inbox besties" — people who already know and support her.

• How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations.

• Injecting personality without oversharing:

  • Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors).

  • You don't need to reveal everything — just enough to make your voice distinct.

• Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing."

• How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection.

• Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone.

• Write consistently: Practice builds comfort and clarity in your tone.

• Assume connection: Act as if your subscribers already adore your content.

• Show personality: Use small, genuine details to express who you are.

• Share your vision and values: Let readers feel your purpose behind every word.

• Engage and respond: Conversations with subscribers help you strengthen your voice.

• Episode 107: One Thing Your Landing Page Might Be Missing
• Episode 108: 5 Things Your Landing Page Doesn't Need
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Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she's sent in the past year. And spoiler: It's not even for her own offer. We're talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode. Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom's IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this "today only" email crushed so hard. The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, "here's what's lighting me up right now"—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew? Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW. Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, "today only, 10/10 recommend 💫🧙‍♂️" actually gets results (when it's legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy's!

Links & Resources List Gadget — The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com Check out Lizzy's Everything Page with freebies and paid magic from Lizzy herself! Steal These Sales Emails Template Pack – Want plug-and-play versions of Lizzy's epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro.

What's up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children's book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who's ever tried to sell something before it felt "ready." (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building "in public," and leaning all the way into authenticity (even using that "eye-lips-eye" emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place. Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her "For Your Eyes Only 👀👄👀" email, showing how letting personality shine can reignite your list—even if you can't tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter) Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people. The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn't just about money—it's about communication and community (and, you know, learning nonstop as you go). Key Takeaways Don't wait for perfection before you start selling or showing up for your email list. Your personality (even if it's just "excessive" emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲

Links & Resources

​Sponsor shoutout to List Gadget! Turn your email newsletters into interactive growth machines with polls, leaderboards, and more. Get 3 free Illustrations from Melquea to use in your business today! Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Melquea's!):

Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who's all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a "Mama Olympics" moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two). Episode Highlights The Catalyst Email: A Slice of Real Life Andrea's winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send. The Secret Sauce: "Before You Go" Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated. Stats That Matter: Real Email Metrics Andrea's killer subject line ("A tiny voice. Okay, two reminded me of this. Today") scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results.

Key Takeaways Sales emails don't have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this!

Links & Resources Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com Check out Andréa's free audio series to show you exactly how I use ChatGPT to write content that actually sounds like you here. Steal These Sales Emails Template Pack: No need to decode! Get all summit emails, Andrea's included: