Episode Overview

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What's up, inbox enthusiasts! On this episode, I sat down with email wizard John Meese author of "Serve 2 Sell" and upcoming book "Sold Out Coach." We're talking next-level email engagement—not those boring open rates and click rates, but real human connection. Think: transforming your emails from one-to-many snoozefests to high-converting, one-on-one convos with dream clients. Seriously, if you've ever wondered how to get legit replies (and not just from your mom), this is your jam. Plus, we get a behind-the-scenes peek at John's signature "include you on the calendar invite" move and how it leads to sold-out high-ticket programs. Let's roll.

Episode Highlights

1. The Magic CTA John Meese spills the beans on his secret, super-casual CTA: "Would you like me to include you on the calendar invite?" This simple question gets boatloads of actual replies—way more than the old-school "register here" link. 01:40

2. From Inbox to High-Ticket Coaching We dig into John Meese's sneaky-genius system: featuring real client stories, hosting live Q&As, and then inviting interested people via a personal response. This method fills up group coaching programs with warm, qualified leads, not cold lurkers. 05:47

3. Deliverability & Engagement Like a Boss Forget shallow metrics. John Meese shows that getting real replies boosts deliverability and starts real relationships—so you land in the inbox, not the spam folder, and actually get paid. 06:15

Links/Resources

• ListGadget — spice up your email game

• John Meese's site & free crash course: https://servetosellbook.com/liz (Get real examples, a free assessment, and tips for selling your brain without losing your weekends!)

Key Takeaway

Don't just chase numbers—get personal, get real, and ask for that reply. You'll fill up your calendar and your high-ticket programs with people who are already rooting for you. Be a human, not a robot. Emails work when you do.