In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.

Tune in as they discuss:

1. The story formula: positioning your client as the hero and yourself as the guide.
2. Crafting a compelling narrative even without a "big" story.
3. Practical techniques for gathering customer insights and creating connections.

Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign

Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.

Tune in as Branda discusses:

1. The three key components of a successful sales email.
2. Strategies for connecting with your audience through storytelling and addressing their needs.
3. Tips for building credibility and overcoming buyer hesitation with digital products.

Mentioned in this episode:
Product Promo Emails - https://www.therelevantcollective.com/product-promo-swipe

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.

Tune in as Melanie discusses:

1. Choosing the right freebie to attract your target audience.
2. Deciding on launch dates and promotion periods.
3. Determining the right price for your offer.

Mentioned in this episode:
Join Create a Workshop That Converts - https://duxburydigital.co/cwc
Create A Bomb AF Lead Magnet - https://therelevantcolletive.ck.page/8f0c03aaec

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!

Tune in as they discuss:

1. Client and project management tools.
2. Content planning and communication tools.
3. Marketing and web platforms.

Mentioned in this episode:

• Dubsado: dubsado.com/?c=duxburydigital
• Airtable: https://airtable.com/invite/r/pWbMMPpz
• Asana: https://asana.com
• Showit: https://account.showit.com/r/duxburydigital
• Flodesk: https://flodesk.com/c/0JJ6PE
• Convertkit: https://partners.convertkit.com/otz1r96jdhal-pricing
• Honeybook: http://share.honeybook.com/branda4365298
• Monday.com: https://try.monday.com/m6cwxis2eppl

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.

Tune in as Branda discusses:

1. Key differences between good and bad lead magnets.
2. Building trust and credibility through lead magnets.
3. Evaluating and updating existing lead magnets.

Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.

Tune in as Melanie discusses:

1. Ensuring your workshop topic aligns with your audience's interests and goals.
2. Picking a topic with clear, actionable steps for participants.
3. Choosing a timely or time-sensitive topic that fits your offer and the season.

Create a Workshop That Converts Waitlist:
https://duxburydigital.thrivecart.com/create-a-workshop-that-converts-waitlist/

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence and boost your conversions. Tune in to discover how simple tweaks can lead to substantial improvements in your site's performance!

Tune in as they discuss:

1. Designing websites to boost conversions.
2. Avoiding common website design mistakes.
3. Strategies for increasing website traffic.

Connect with Stacy:
Website https://www.stacyeaguilar.com/
Instagram https://www.instagram.com/stacyeaguilar/
Facebook https://www.facebook.com/stacyeaguilar/

Website Checklist for Boosting Conversions:
https://stacyeaguilar.myflodesk.com/m6au7vuu8p

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.

Tune in as Branda discusses:

1. Crafting an email marketing strategy from the ground up.
2. Experimenting with different types of content to see what resonates.
3. Segmenting audiences and refining messages to maximize engagement.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.

Tune in as Melanie discusses:

1. Launch Math: Calculating realistic launch revenue goals.
2. Steps to determine necessary sales and audience reach.
3. Strategies to increase cart value (tripwires, upsells, and downsells).
   
   

Get Melanie's FREE Tripwire Training
Explore the Launch Library and Launch Calculator

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help streamline your operations and boost your bottom line.

Tune in as they discuss:

1. Essential elements every business should have.
2. Common mistakes or oversights in business operations.
3. Tools and strategies for improving business efficiency.

Mentioned in this episode:

• Free Welcome Sequence Toolkit (Private Podcast): https://therelevantcolletive.ck.page/private-podcast
• Free SOP Checklist: https://duxburydigital.thrivecart.com/tpt-sop/

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective