In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will leave you feeling ready to take on your next launch adventure.

Tune in as Melanie discusses:

1. Strategies for cultivating a positive launch mindset and reducing anxiety.
2. Tips for overcoming fears associated with live launch components like webinars.
3. Debunking common misconceptions about webinars and making them more valuable.

Mentioned in the episode:

• Launch Library: https://duxburydigital.thrivecart.com/launch-library/
• Free Launch Checklist & Training: https://duxburydigital.thrivecart.com/complete-course-launch-checklist/

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn’t converting as you hoped? Branda’s here to break down these challenges and share her top insider tips. Discover how to boost your sales with smarter strategies, breathe new life into your list growth, and revamp your welcome sequence for better engagement.

Tune in as Branda discusses:

1. Strategies to address disappointing sales results.
2. Tips for accelerating email list growth.
3. Solutions for enhancing your welcome sequence’s effectiveness.

Mentioned in this episode:

• Learn More about Email RX: https://therelevantcolletive.ck.page/email-rx

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.

Tune in as they discuss:

1. Using bonuses during a launch and psychological impact on buyers. 
2. Differences between live launches vs. evergreen launches.
3. Importance of incorporating the audience's own words and phrases in marketing materials.

Mentioned in the episode:

• Launch Email Swipe Files: https://www.therelevantcollective.com/launch-copy-swipes
• Melanie's Launch Resources: https://duxburydigital.co/resources

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.

Tune in as Branda discusses:

1. Evaluating your list's current engagement after ghosting.
2. Crafting a strategic content plan to re-engage your audience.
3. Reconnecting with subscribers using tailored re-introduction strategies.

Mentioned in the episode:

• Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!

Tune in as Melanie discusses:

1.  Importance of acknowledging and celebrating your accomplishments.
2.  How to perform a time audit to review how well your daily tasks align with your initial goals for the year.
3.  Reassessing their big-picture vision and specific goals.

Mentioned in the episode:

• Small Business KPIs https://duxburydigital.thrivecart.com/kpis-for-small-businesses/
• Teacher Seller's Summit https://mbattistelli.krtra.com/t/osCUZdGbeha4

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other sellers.

Tune in as they discuss:

1. The benefits of collaborations and partnerships in the teacher-seller space.
2. Advice for participating in summits and bundles to gain exposure and build connections.
3. An overview of the upcoming Teacher Seller Summit and its unique interactive format.

Connect with Lauren:
Instagram https://www.instagram.com/thelaurenfulton/
Youtube https://www.youtube.com/channel/UCQVU1qiUBl0UTSdUhB1mE0A
Podcast https://therebrandedteacher.buzzsprout.com/

Teacher's Seller Summit https://rebrandedteacher.kartra.com/page/hM1199

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.

Tune in as Branda discusses:

1. What's a soft opt-out and how it differs from a full unsubscribe.
2. How to implement soft opt-outs depending on the email marketing platform used.
3. Pros and cons of soft opt-outs.

Mentioned in the episode:

• Launch Copy https://www.therelevantcollective.com/launch-copy

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on hiring right, creating efficient systems, and preparing for a successful partnership with your new team member.

Tune in as Melanie discusses:

1. Common mistakes in hiring and how to avoid them.
2. Preparing for hiring through time audits and SOPs.
3. Effective onboarding and communication plans.

Mentioned in the episode:

• Hiring Highway Live Workshop on June 6th! https://duxburydigital.thrivecart.com/hiringhighway
• Free SOP Template: https://duxburydigital.thrivecart.com/tpt-sop/

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.

Tune in as they discuss:

1. The concept of "big name gurus" in the online business space.
2. Challenges and criticisms of big name gurus.
3. Overconsumption and the importance of implementation.

Mentioned in the episode:

• Launch Strategy Session: https://duxburydigital.co/services
• Email Game Plan Session: https://www.therelevantcollective.com/copywriting-services

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!

Tune in as Branda discusses:

1. The qualifier: learning how to turn potential buyers on or off to your offer. 
2. Importance of social proof to confirm the effectiveness of your offer.
3. Tapping into your customers' challenges and offering a tailored solution.

Mentioned in the episode:

• Learn More about Launch Copy: https://www.therelevantcollective.com/launch-copy
• Submit an Inquiry for Launch Copy: https://www.therelevantcollective.com/contact

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective