Why do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.

Tune in as Melanie discusses:

• Introduction to the 4 types of content your business needs to grow
• Three main reasons people buy and how to use your content to support that
• Why a mix of content types is important

Mentioned in this episode:
Create a Workshop That Converts: https://duxburydigital.co/cwc

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective