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Ever feel like your business should be working, but something still feels off?

If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction.

What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after things begin to work, when they’re faced with multiple good options and no clear next step. 

In this episode, I’ll help you recognize the subtle signs that you’re dealing with a decision problem (not a strategy or execution problem), and why that matters more than ever right now.

What You’ll Learn:

• Why momentum stalls after your first big wins
• How decision friction masquerades as productivity
• The 4 most common patterns that signal a decision problem
• Why more tools, courses, and data don’t solve this
• What to do instead of launching (again) or growing your audience (again)
• The real cost of optimizing the wrong thing
• How the Flywheel Decision Session helps you regain clarity and energy

If you've been circling the same decisions for weeks or even months, this episode might be the permission and clarity you've been waiting for. Tune in and let’s get your momentum back on track.

Mentioned in this episode:

Flywheel Decision Session

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What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?

A conversation that’s part strategy session, part therapy, and all real talk.

In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026.

Here’s a taste of what came up:

→ Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations.

→ Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away.

→ Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel.

→ Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped.

→ Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever.

→ Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving.

→ Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months.

→ Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it.

We also opened up about:

• Boundary-setting (and boundary-breaking)
• Overthinking vs. making quick decisions
• Letting go of overcomplicated funnels
• Automating lead gen to buy back time
• And reimagining what “success” actually looks like now

🎧 Listen to the full 2026 Planning Roundtable

If you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now.

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Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.

In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO. If you’ve ever felt confused by open rates, click-through rates, or why your email list isn’t converting, this is the clarity you’ve been waiting for. 

I’m sharing the exact framework I use inside the Newsletter Profit Club to help you see what’s working, what’s not, and what to fix next.

We’ll go beyond the surface numbers and get into the mindset shift that transforms metrics from a source of stress into a strategic tool. 

Whether you’re a seasoned email marketer or just starting to grow your list, you’ll walk away with a simple, powerful approach to make your newsletter a true business asset.

🎧 What You’ll Learn

• Why open rate is really about recognition and trust (not your subject line)
• How click-through rate reveals your content’s “activation power”
• The real reason low conversion rates happen—and how to fix it
• Why unsubscribes can actually be a good sign
• How to track and increase your revenue per reader
• The 5-metric “Money Map” framework I use with clients
• The order of operations for fixing your email strategy

If your 2026 goals include more engagement, better conversions, or turning your newsletter into a reliable revenue stream, this episode is your roadmap. 

Tune in now and if you’re ready to go deeper, join me inside the Newsletter Profit Club workshop where we’ll break it all down with real benchmarks and action steps.

🎧 Listen now and take your newsletter from a weekly experiment to a revenue-generating asset.

Mentioned in this episode:

Newsletter Profit Club

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Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. 

That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — and everything changed.

In this episode, I’m taking you behind the scenes of how I use my Creator’s MBA Playbook to plan 90-day growth cycles that actually move the needle. I break down each step of my planning process, from identifying bottlenecks in your business to setting themes, scoring projects, and staying focused. 

If you’ve ever felt overwhelmed trying to “do it all” — this is your permission slip to do less, but better.

You’ll learn how to audit your business the smart way, choose just three projects that really matter, and plan your quarter with confidence (and flexibility). 

This is the system that keeps my business moving forward — predictably, sustainably, and without the burnout.

What You’ll Learn:

• Why funnels eventually stop working for multi-offer digital businesses
• The 5 stages of the Creator’s Growth Flywheel and how to use them
• How to do a quarterly audit that reveals your biggest business bottlenecks
• Why 90-day planning is the sweet spot for momentum and adaptability
• How to set a quarterly theme that becomes your strategic filter
• The ICE scoring system I use to prioritize goals with impact
• How monthly and quarterly reviews compound your business growth

Your next quarter doesn’t need to be a guessing game. When you focus on the right three projects — aligned to your flywheel — you’ll feel more momentum, clarity, and confidence in your business.

🎯 Join me for the December CEO Growth Flywheel Planning Workshop when you grab your Creator’s MBA Playbook. We’ll map your flywheel, pick your theme, and walk out with your complete 90-day plan. Replay included!

Let’s make your next quarter your most strategic one yet. 🎧 Press play now!

Mentioned in this episode:

Creator's MBA Lab

Creator's MBA Playbook

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If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.

Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community. 

And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbyScool. What’s working, what feels heavy, and what we’re evolving in the new year. 

It’s a real-world example of how to diagnose your business and create intentional, sustainable growth.

What You’ll Learn:

• How HobbyScool is rethinking its Attract stage beyond summits
• What’s working well in our Engage and Nurture strategies
• Why we’re adding B2B verticals in 2026
• How we’re evolving our revenue model beyond low-ticket offers
• What the Retain stage revealed about growth bottlenecks
• Why Advocacy is one of HobbyScool’s biggest strengths
• A simple next step to diagnose your own business

If your business has felt confusing, heavy, or unpredictable lately, you're not alone and there’s a path forward. Tune in and let me show you how to map your own growth flywheel for 2026.

Mentioned in this episode:

Creator's MBA Lab

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Feeling like your business is almost there, but something's just... off?

In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the right things. You're showing up, creating content, building funnels, and nurturing your audience. So why isn’t it all clicking?

The answer lies in your growth flywheel. When one stage is weak or disconnected, the whole system slows down. I’ll help you identify which stage is creating the bottleneck, explain why this clarity is game-changing, and show you how to focus your efforts where they’ll truly move the needle.

What You’ll Learn:

• Why doing “all the right things” might not be enough
• The 5 stages of the growth flywheel and how they interconnect
• The common mistake of fixing the wrong part of your business
• How to identify the true bottleneck that’s slowing everything down
• Why focusing on just 1–2 changes each quarter leads to faster results
• The power of a simple diagnostic tool to pinpoint your exact next step
• How clarity in your growth strategy can immediately reduce stress

This episode is where it all clicks into place. Don’t miss your chance to finally get clarity on what’s holding your business back. Take the 5-minute Sloan diagnostic at destinycopp.com/sloan, then hit reply and tell me your result. I’ll personally send you tailored insights from our Creator’s MBA Playbook to help you take the next step. Let’s get your business unstuck, starting today.

Mentioned in this episode:

Creator's MBA Lab

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When Word of Mouth Isn’t Enough: Activating the Advocacy Stage

If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential.

In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creator’s Growth Flywheel. I’ll share the two essential elements most businesses miss, how to turn happy customers into repeat buyers and brand champions, and exactly what to implement to make sharing effortless. We also look ahead to why this matters even more in 2026 and how you can get started today with just one small change.

What You’ll Learn:

• What advocacy really means in a scalable business
• The difference between passive and active advocacy
• Why most businesses struggle to generate organic referrals
• How to build advocacy into your customer experience
• Simple ways to make sharing your offer easy and natural
• Why trust and social proof matter more than ever in 2026
• A practical first step you can take this week to activate advocacy

This episode might just be the missing link in your growth strategy. If you’ve built great offers but aren’t seeing the momentum you’d expect, this could be the fix. Tune in and see how advocacy could change everything for your business.

Mentioned in this episode:

Creator's MBA Lab

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If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. 

Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. 

Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. 

In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. 

The retain stage. 

This is the stage that determines whether all your hard work turns into real revenue or quietly disappears.

I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. 

The real problem is that your audience does not know what comes next with you. 

I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers.

What You’ll Learn:

• Why people love your content but still do not buy
• The real role of the retain stage in your growth flywheel
• How missing “next steps” keep your audience stuck at the fan level
• What changes in your business when retain is finally fixed
• How retention drives stability, predictability, and recurring revenue
• Why you are not missing talent or work ethic. You are missing a system
• A simple next step to diagnose whether retain is your true bottleneck

When you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. 

I want you to know that you are closer than you think. Your audience already trusts you, your message matters. 

Now it is time to connect that trust to a clear transformation and next step. 

Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today.

Mentioned in this episode:

Creator's MBA Lab

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Are you consistently creating content but still feeling like your business is stuck in neutral?

We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. 

If you’ve ever felt like your content is being sent into the void, this episode is for you.

I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. 

Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. 

This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken.

What You’ll Learn:

• Why consistency in content isn’t enough in 2025
• The real reason your audience isn’t taking action
• What a full nurture system looks like (hint: it’s not just a weekly newsletter)
• How to sharpen your message to cut through AI-generated noise
• The elements of thought leader content that builds trust
• How successful creators lead their audience toward action
• The key shifts that make your funnel and offers actually convert

If this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. 

You just need a system that brings all the pieces together. Listen in and let’s start fixing it.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

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Feeling like your funnel used to work but now it's just...stalls?

 In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. 

You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system.

We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem. 

Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system.

What You’ll Learn:

• Why funnels that once worked are now falling flat
• The outdated thinking that keeps entrepreneurs stuck
• How disconnected funnels hurt your customer journey
• Three reasons funnels feel broken—and how to fix each one
• What your funnel should be doing to fuel growth
• The crucial role of nurture content in conversion
• How to take action today without building anything new

 If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer. 

Tune in now and take the first step toward building a business that compounds momentum, not just collects leads.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan