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Ever wondered how some creators seem to effortlessly grow their email list through YouTube? 

In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business.

Lisa started as a blogger (just like many of us!) and was initially hesitant about YouTube. Now, she's successfully using the platform to grow her email list consistently, even as blog traffic has declined due to recent algorithm changes. 

What I love about Lisa's approach is that it's super simple - no fancy equipment or complex strategies required.

In this episode, you'll discover:

• The mindset shift that transformed Lisa's YouTube strategy
• Her specific approach to converting YouTube viewers into email subscribers
• How she balances educational content with promotional opportunities
• A simple trick for overcoming camera anxiety (that actually works!)
• Her strategy for landing sponsorships while staying true to her audience

If you've been thinking about using YouTube to grow your email list but feel unsure about where to start, this episode is for you.

Lisa shares practical tips you can implement right away, whether you're just starting out or looking to make your existing YouTube channel work harder for your business.

Mentioned in this episode:

• Where to find Lisa: Website and YouTube
• Lisa's free gift: The Big Genie List. It's your go-to list of my favorite genealogy resources
• Podcast shownotes: https://www.destinicopp.com/podcast/youtube

Key moments from the episode:

• [00:03:00] Lisa's origin story: How a simple family blog evolved into a full-fledged genealogy education business
• [00:06:00] The strategic shift: Viewing YouTube as a marketing tool and working with the platform's algorithm
• [00:09:00] Balancing educational content with promotional opportunities while maintaining value for viewers
• [00:11:00] Overcoming camera anxiety and building confidence in video content creation
• [00:14:00] Landing sponsorship opportunities and creating strategic partnerships through YouTube

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Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. 

I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.

Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content. 

Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items. 

You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.

Some highlights from our conversation:

• The crucial difference between Pinterest and social media platforms
• A simple framework for sustainable Pinterest marketing
• How to optimize your profile to attract ready-to-buy customers
• Smart strategies for linking your pins (hint: it's not just about product pages)
• Why you don't need fancy product photos to succeed

Plus, Laura shares a free resource to help you set up your Pinterest boards the right way from the start.

Ready to turn Pinterest into your 24/7 sales machine? Listen to the full episode here.

P.S. If you're wondering why some of your colleagues are getting steady traffic and sales from Pinterest while you're still struggling with Instagram algorithms, this episode is a must-listen!

Mentioned in this episode:

• Where to find Laura: https://simplypintastic.com/ and
  https://laurarike.com 
• Laura's free gift: https://simplypintastic.com/funnel/pinterest-board-titles/pinterest-board-titles/

Key Discussion Points:

• [00:03:00] Understanding Pinterest user intent vs. social media behavior
• [00:07:00] How to effectively use Pinterest's search functionality for keyword research
• [00:08:00] Creating a sustainable Pinterest strategy across awareness, consideration, and purchase stages
• [00:15:00] E-commerce strategies for both physical and digital products
• [00:17:00] Maximizing content reach through strategic pin linking and distribution

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When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."

A few key things you'll learn in this episode:

• How Bree structures her ads and landing page for maximum conversion
• Why she doesn't lead with her free gift (even though it's very popular)
• The simple targeting approach that's working better than complicated strategies
• How to get started with paid ads, even if you find them intimidating

 Here's what I love about Bree's approach – it perfectly illustrates something we emphasize in the Newsletter Profit Club: there's magic in attracting subscribers who want your newsletter for what it is, not just for a free download.

When someone actively chooses to join your list because they value your insights, they become those dream subscribers who eagerly await your emails and actually read what you send.

It's the difference between attracting casual browsers and building a community of engaged readers.

Listen to the full episode now to get the step-by-step details of Bree's unique approach and see if it could work for your newsletter too.

Key moments:

• [00:01:00] Brie's evolution from corporate finance to music entrepreneur
• [00:03:00] The strategic shift to a value-packed newsletter format
• [00:07:00] Specific Facebook ad strategies and messaging that converts
• [00:11:00] Landing page elements that drive 45% conversion rates
• [00:12:00] Practical tips for getting started with paid ads (even if you're intimidated!)

Where to find Bree:

• Newsletter: http://profitablemusician.com/join
  Website: http://profitablemusician.com

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Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'

Here's why you need to listen:

• Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)
• See real examples of growth flywheels that helped me build multiple 6-figure brands
• Learn how to create business momentum that compounds over time
• Get my exact framework for building self-sustaining growth systems

I share everything - including my mistakes, what's working now, and my plans for 2025. You'll hear specific strategies I've used to build HobbyScool (which I plan to sell for $1M+) and how I'm applying these same principles to grow Newsletter Profit Club.

This isn't just theory - it's the exact system I use to run multiple successful brands while having time for what matters most. Whether you're just starting out or already running a successful business, this episode will give you a completely new perspective on sustainable growth.

Mentioned in this episode:
Replay: https://destinicopp.lpages.co/beyond-funnels-replay/
Growth Flywheel Canva Template: https://destinicopp.com/whiteboard
Digital Product Growth Lab: https://destinicopp.com/lab

Visit the HelloContent shop today: https://hellocontent.shop/

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Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?

This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.

You'll learn:

• A simple calculation to know if your offers are profitable enough for ads
• How to turn a "tripwire" funnel into a Facebook ads money-maker
• The Olympic Gold Medal testing framework that's helped reduce ad costs by up to 60%
• The costly targeting mistakes most course creators make (and how to avoid them)

If you've been waiting for the "right time" to start with Facebook ads, this episode is your sign to take action. No fluff, no complicated jargon - just clear, actionable strategies you can use right away.

PS: My favorite takeaway? Learning that I've probably waited too long to start with ads.

Mentioned in this episode:

• Where to find Kwadwo: YouTube, Instagram, and TikTok
• Free gift: The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results. Sign Up Here: https://quayjo.mykajabi.com/7mistakes-podcast

Timestamps:

4:34 - How to know when your business is ready to start running paid ads

11:07 - Making tripwire (welcome offer) funnels profitable with Facebook ads

19:42 - Detailed breakdown of the Olympic Gold Medal testing framework

24:33 - Common Facebook ads mistakes and how to avoid them

28:03 - Free resource: Tutorial on the 7 biggest Facebook ad mistakes

Visit the HelloContent shop today: https://hellocontent.shop/

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Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?

That's like having every Friday AND half of Thursday back in your calendar. 😳

Would you...

• Finally write that book you've been dreaming about?
• Launch the course that's been sitting in your Google docs?
• Pick up your kids from school every day?
• Actually take a lunch break? (Revolutionary, I know!)
• Maybe even... take a vacation? 🏖️

Here's the thing: You actually HAVE these hours. They're just... hiding.

In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!

But here's the good news: these hours are totally recoverable.

My guest breaks down:

• Where these hidden hours are going (it's not what you think!)
• A brilliant "glass ball" strategy for instant clarity on priorities
• The exact framework to reclaim your time, starting today

🎯 The best part? This isn't about working harder or longer. It's about getting those hours back so you can spend them on what actually matters to YOU.

Listen to the full episode here. 

I'd love to know - what would YOU do with an extra 21.5 hours in your week?

Here's to making time for what matters. 🥂

P.S. Want to start reclaiming your time right away? Grab the free Time Mastery Guide mentioned in the episode. 

Mentioned in this episode:

• Where to find Melynda: Website, Instagram and YouTube
• The Time Mastery Guide: Super simple time-saving strategies for online business owners to unlock 10 extra hours per week.
  Free with coupon code:  MORETIME Grab it here: www.theorderlyentrepreneur.com/timeguide
• Podcast show notes: https://destinicopp.com/podcast/extra-21-hours

Timestamps:
00:02:22 - Understanding the hidden cost of context switching and how it can take up to 20 minutes to refocus after each interruption

00:06:17 - The power of proactive planning: How to reverse engineer your week for better time management

00:11:52 - Essential business tools breakdown: Project management, cloud storage, design tools, and working tools

00:14:31 - The "glass ball" analogy: A simple but powerful way to prioritize tasks when everything feels urgent

00:17:18 - Where to find Melynda's free Time Mastery Guide to help you reclaim those lost hours

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What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy

This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. 

In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework. 

It's the exact system I'm using to build HobbyScool toward a million-dollar exit, and it's completely different from traditional sales funnels.

Why should you care? Because if you're tired of:

• The constant push-energy of traditional marketing
• Fighting for every single sale
• Feeling like you're starting from zero every single month

...then this episode is your permission slip to do things differently.

I break down: 
✨ Why traditional sales funnels are fundamentally flawed (and burning you out)
✨ The 5 stages of a Growth Flywheel that makes marketing feel effortless 
✨ How to turn happy customers into your natural marketing engine 
✨ My exact process for building momentum (starting small!)

Listen in to do things differently in 2025!

Mentioned in this episode:

• Free Training: Say Goodbye to Sales Funnels: Build a Self-Sustaining Growth Flywheel (That Frees Up Your Time and Scales Your Business). Register here: https://destinicopp.com/flywheel
• Podcast episode #162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years). https://www.destinicopp.com/podcast/hobbyscool
• Podcast show notes: https://www.destinicopp.com/podcast/flywheel

Key Points:

• [2:00] Why traditional sales funnels are fundamentally flawed and lead to creator burnout
• [4:00] The five essential parts of the growth flywheel: Attract, Engage, Deliver Value, Retain, and Advocate
• [8:00] How a well-running flywheel makes marketing more effortless and sales feel natural
• [14:00] The secret to success: Start small and optimize one section at a time
• [17:00] Free training announcement: Learn how to build your own growth flywheel

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Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right? 

In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.

This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey. 

By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.

In this episode, we're diving into:

• How to offer round-the-clock, personalized guidance without burning yourself out
• A powerful tool that's revolutionizing student support and course completion rates
• Practical ways to implement this in your programs (it's simpler than you might think!)
• How this approach can dramatically boost student success and differentiate your offering

Whether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.

Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?

Tune in now – your students' success stories are waiting to be written!

Mentioned in this episode:
Creator's MBA Newsletter: https://www.destinicopp.com/newsletter

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Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?

In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.

After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.

In this episode, you'll learn:

• Why treating your newsletter like a mini-magazine could be the key to keeping readers engaged (and ready to buy)
• How to seamlessly integrate monetization without feeling pushy or salesy
• Simple design tweaks that make your newsletter irresistible to open and read

This isn't about promotional emails or launch sequences. It's all about making your weekly touch-point with your audience work harder for you.

Ready to see your weekly newsletter in a whole new light? This episode might just change how you approach your next 'send.'

P.S. Want to take your newsletter game to the next level? I've got two amazing free gifts for you:

1. Newsletter Profit Calculator: Tired of sending newsletters that don't drive revenue? This calculator helps you turn your newsletter into a strong income stream (even with a small list). Get your free calculator here: https://destinicopp.com/calculator
2. Newsletter Profit Club Collaboration App: Ready to skyrocket your subscriber count? No more wasting time searching for partners - grow together effortlessly. Plus, get free lifetime access if you're one of the first to join! Grab your spot here: https://www.destinicopp.com/collab

Podcast show notes: https://destinicopp.com/podcast/newsletter-monetization

Key points with timestamps:

• 00:04:47 - The problem with traditional newsletter advice and why it often fails
• 00:13:45 - Key findings from Destini's 6-month research study on successful newsletters
• 00:27:14 - Introduction to the "newsletter magazine" approach and its benefits
• 00:35:04 - Common newsletter design mistakes to avoid
• 00:42:33 - Essential elements of an effective newsletter design

Visit the HelloContent shop today: https://hellocontent.shop/

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Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. 

In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.

In this enlightening conversation, we unpack:

• How to flaunt your expertise without feeling like a showoff (yes, it's possible!)
• The secret sauce to writing copy that connects on a human level
• Why your quirks and stories are your superpower in standing out
• A super simple exercise to turn your pain points into magnetic promises

Whether you're an introvert who squirms at self-promotion or an extrovert looking to add more depth to your message, this episode has golden nuggets for everyone.

So, grab your favorite drink, find a cozy spot, and let's unchain your voice together. Your copy (and your future clients) will thank you!

I'm dying to hear how this episode transforms your approach to copywriting. Share your biggest aha moment – I'm all ears!

🥂Here's to your voice, loud and proud.

Key points discussed:

• [00:02:33] The importance of owning your authority in copy and messaging
• [00:05:52] Strategies for communicating the transformational impact of your work
• [00:09:35] How AI is changing copywriting and the importance of personal touch
• [00:12:17] Understanding thought leadership and incorporating it into your business
• [00:15:56] Practical exercise for creating compelling promises from pain points

Mentioned in this episode:

• Where to find Suzy: Website and Instagram
• What's Your Wealth-Creating Messaging Personality? (Quiz)
• 4 P's of Personality-Packed Copy Cheatsheet
• Podcast show notes: https://www.destinicopp.com/podcast/ai-proof-copy