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How to Add AI to Your Digital Product Business and Start Earning More

So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable.

Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. 

From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required.

What You’ll Learn:

• The three most common ways entrepreneurs are monetizing AI right now
• Why you don’t need to be an AI expert to teach others how to use it
• How to create and sell AI-powered assets like templates and planners
• The magic of embedding AI into your offers to boost value and results
• How to use live AI workshops as high-value client experiences
• The power of licensing your AI prompts and workflows for passive income
• Why modernizing your existing offers with AI can increase your revenue

If you've been wondering how AI can actually make you money, this episode is packed with practical ideas to get started. You don’t need to change your niche, just enhance what you already do. Tune in and start thinking differently about the role AI can play in your business.

🎧 Listen now and let’s future-proof your offers—one smart AI move at a time.

Mentioned in This Episode

• ChatGPT – Used for creating custom GPTs and AI-enhanced tools: https://chat.openai.com
• Digital Product Growth Lab – My program for scaling digital products with AI
• Train Your Own AI Assistant – A short training on how to build your first custom GPT with examples an an AI prompt
• Midjourney – AI tool for generating visual content like coloring books: https://www.midjourney.com

Episode Highlights

[00:01:00] Why AI isn’t just for saving time—it can help you make money
[00:02:00] The first big income stream: teaching others how to use AI
[00:03:00] The second strategy: selling AI-powered digital assets
[00:03:45] The third strategy: embedding AI directly into your offers
[00:04:30] Idea #1: Create a custom GPT or chatbot for clients
[00:05:00] Idea #2: Bundle AI tools and trainings into your existing offers
[00:05:45] Idea #3: Offer done-with-you AI sessions or workshops
[00:06:45] Real example: How I used AI in my membership workshop
[00:07:10] Idea #4: Build AI-enhanced digital products like planners and journals
[00:07:45] Idea #5: License your AI content or prompts for recurring revenue
[00:08:30] Specific examples across niches to spark your creativity
[00:09:00] Final encouragement: Start small and enhance what you're already doing
[00:09:30] $9 training and Digital Product Growth Lab invitation

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Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

I also share my go-to, repeatable structure for writing welcome emails that not only feel genuine but get clicks and replies—two key behaviors that signal to inbox providers that your content is worth delivering front and center. If your emails are landing in spam or the promotions tab, or your list goes quiet after the first freebie, this episode is for you.

What You’ll Learn:

• Why your welcome email matters more than you think
• The two goals every welcome email must achieve
• How to boost deliverability with one simple action
• The #1 mistake people make in their welcome emails
• A copy-and-paste structure you can use right now
• What not to do if you want long-term engagement
• How to turn a basic reply into a goldmine of insight

Your welcome email is the foundation of your email relationship—get this one right and the rest becomes so much easier. Tune in now and let’s level up your email strategy together!

🎧 Listen to the episode now!

Mentioned in this episode:

Newsletter Profit Club 

Podcast show notes: https://www.destinicopp.com/podcast/welcome-email-strategy

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Does running a membership have to mean being online 24/7? I used to think so—until I found a better way.

 In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. 

That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fellow podcast host recently said, “Wait, you can do that?” I realized just how many creators still think 24/7 community access is a must-have.

So today, I’m walking you through exactly how I support my members with high-touch, low-pressure systems—think live workshops, private podcast Q&As, smart AI assistants, and strategic automations that work around the clock (so I don’t have to). 

If you’ve ever felt burnt out by the pressure to always be “on” for your community, this episode will give you a fresh perspective and a sustainable path forward.

What You’ll Learn:

• Why I chose to ditch traditional community platforms for my memberships
• The high-touch support systems I use instead (and why they work better)
• How I run live monthly workshops that are deeply relevant to members
• My “Ask Me Anything” form + private podcast Q&A approach
• How I use AI clones and assistants to provide personalized, 24/7 help
• The automation tools that keep members engaged and consistent
• What I’m considering next for even deeper (but still scalable) support

Closing CTA:
If you’ve been dreaming of launching a membership but dreading the idea of managing a community, this episode is your permission slip to build it differently. 

I hope this peek behind the curtain sparks ideas for how you can create support systems that serve your members and protect your energy. 

Tune in now—and if you want to see how I’ve structured my offers, check out the Newsletter Profit Club and Digital Product Growth Lab linked below.

Mentioned in this episode:

• Digital Product Growth Lab
• Newsletter Profit Club
• HobbyScool Part-Time Passion Club
• HobbyScool Craft & Create Club
• Podcast show notes: http://destinicopp.com/podcast/membership-without-community-support-model

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If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.

 This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference in my business and the practical strategies you can start using right away.

You’ll learn how to identify what’s already working, test paid offers quickly, and turn your content into consistent income—all without feeling like you're constantly “selling.” Whether you're just starting out or looking to grow, this episode will help you take that next step with confidence and clarity.

What You’ll Learn:

• Why giving away free content isn’t enough to build a profitable business
• The mindset shift that helped me stop waiting and start earning
• How to identify what your audience actually wants to buy
• Three simple ways to test paid offers fast
• What a tripwire funnel is—and how to use one effectively
• Why your newsletter is one of your best sales tools
• How to make every piece of content lead to revenue

 You don’t have to overhaul everything overnight, but you do need to take that first step. If you’re ready to turn your free content into consistent revenue, this episode will show you exactly how to do it. Press play and let’s dive in!

Mentioned in This Episode:

• Digital Product Growth Lab 
• Newsletter Profit Club – Learn my Teach and Pitch Method to monetize your weekly emails
• Podcast show notes: https://www.destinicopp.com/podcast/mindset-shift-to-monetize-free-content

Episode Highlights: 

[00:00:00] Welcome and episode intro
I kick things off by sharing what inspired this episode and the big question from one of my members.

[00:01:00] The struggle of transitioning from free content to a paid business
I talk about how common it is to feel unsure when shifting from giving knowledge away to charging for it—and why you're not starting from scratch.

[00:02:00] Mindset shift: Why value alone doesn’t equal sales
I share the biggest mindset change that helped me grow: understanding that people don’t buy because you’re generous—they buy when you give them a clear offer.

[00:04:00] How I make every piece of content lead to a paid offer
I explain how I structure all my content—including this podcast—to gently guide listeners to a next step that supports my business.

[00:05:00] Step 1: Watch what’s already working
You already have clues—here’s how to use your existing content and engagement to spot what people will pay for.

[00:06:00] Step 2: Pay attention to your most popular free content
I talk about using high-performing free content as a springboard for paid offers.

[00:06:45] Step 3: Test your paid offer quickly
No need to build a huge course—start with a simple workshop or a low-cost product to test demand.

[00:07:30] How to use tripwire funnels to generate revenue
I break down what a tripwire funnel is and how to use it effectively right after a lead magnet.

[00:08:00] Your newsletter is a revenue-generating tool
I explain my Teach and Pitch Method and how to consistently use your

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AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

What You’ll Learn:

• Why the course industry is moving beyond just “information”
• How I’ve pivoted from static courses to dynamic memberships
• What today’s digital product buyers are really looking for
• Real examples of how I integrate AI into my programs (without losing the human touch)
• How to use live workshops, private podcasts, and built-in AI tools to deliver transformation
• Why focused, results-driven courses still have a place—and when they work best
• Three questions to ask as you adapt your business for the AI era

Whether you’re curious, cautious, or ready to jump in with both feet, this episode will give you a grounded look at how to evolve your digital product business in a way that’s sustainable, supportive, and smart. I’d love to hear how you’re adapting—reach out to me on LinkedIn or reply to any of my emails!

🎧 Tap play and let’s get into it.

Mentioned in this episode:

Creator's MBA Newsletter

Podcast show notes: http://destinicopp.com/podcast/ai-and-digital-products

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Struggling to keep up with all the AI changes? You’re not alone.

If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” 

We recorded the conversation and I knew I had to bring it to the podcast for you.

This isn’t a lecture. It’s a behind-the-scenes look at how we’re all navigating this fast-moving space: what we’re testing, what’s working (and what’s not), and how we’re using AI to actually serve our customers better without losing the human touch.

We talk about how to create AI bots and tools, how to price and protect them, how to use AI for newsletters and sales pages, and even how to use it to build simple apps and streamline your life. 

If AI still feels overwhelming, don’t worry. We break it down into doable, practical steps. You’ll walk away inspired and empowered.

🎧 What You’ll Learn in This Episode:

• The smartest way to bundle custom GPTs into your digital offers
• Creative ways to protect your AI tools in memberships and programs
• Pricing strategies (and what to watch out for when selling AI bots)
• How to use AI to write stronger newsletters, landing pages, and emails
• Why “feeling behind” on AI is normal and how to move forward anyway
• Tools we’re using to build simple apps and custom AI experiences
• A fresh perspective on the ethics of AI (and how we’re navigating it)

Whether you’re already using AI or still figuring it out, this episode is packed with insight, strategy, and encouragement. I hope it sparks some new ideas and helps you take your next best step, without the overwhelm.

👉 Hit play and listen now!

Visit the HelloContent shop today: https://hellocontent.shop/

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If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.

What You’ll Learn:

• The difference between owned and rented digital land—and why it matters
• How to safeguard your business from platform shutdowns or algorithm changes
• Why podcasting can be a powerful owned channel (with a smart tip for converting listeners!)
• Real-world examples of turning social media followers into email subscribers
• How lead magnets still work—and what makes a great one today
• The power of simple automations like abandoned cart emails
• What’s working right now in email marketing across industries

You don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience. 

Tune in now and learn how to build a more resilient, revenue-generating business.

Mentioned in this epsiode:

Owned vs. Rented: Why Smart Businesses Build What They Own

This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.
Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dc

Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

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Why Your Funnel Isn’t Making Money—And How to Fix It Fast

I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. 

It’s easy to think something is broken, or worse, that you need to start from scratch. 

But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.

In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it. 

From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money. 

And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again.

What You’ll Learn:

• Why your funnel isn’t converting—even if everything is “technically” set up
• The specific benchmarks to watch for at each stage of your funnel
• How to audit your opt-in and tripwire pages for conversion leaks
• The biggest checkout page mistakes (and how to fix them fast)
• How to nurture cold leads with email sequences that actually convert
• Why low traffic—not your funnel—is often the real problem
• How I’m helping creators inside the Digital Product Growth Lab fix funnels with Frankie, the Funnel Fixer

If you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be.

👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel.

Mentioned in this episode:

• Digital Product Growth Lab
• Fix Your Funnel (with Frankie the Funnel Fixer!) Workshop
• Podcast show notes: http://destinicopp.com/podcast/fix-your-funnel-in-one-hour

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I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?

 They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation. 

In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy. 

If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you.

What You’ll Learn:

• The difference between monetizing a free newsletter vs. creating a paid one
• Why “more content” is not the answer—and what is
• The transformation mindset: what your subscribers actually want
• Proven formats that work for paid newsletters
• How to avoid content burnout and confusion between free vs. paid
• Questions to help you clarify your offer
• A sneak peek into the Paid Newsletter Playbook workshop

If you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need. 

I also share details about an exclusive workshop inside the Newsletter Profit Club to help you take action and build a newsletter that truly delivers. Let’s stop creating “more” and start creating better. 

Tune in now!

Mentioned in this episode:

 Newsletter Profit Club 

Podcast show notes: http://destinicopp.com/podcast/paid-newsletter

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If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

What You’ll Learn:

• How I use a rinse and repeat calendar to simplify my entire business
• What my B2C and B2B revenue systems look like behind the scenes
• The biggest marketing driver most creators overlook
• Why I ditched evergreen funnels (and what’s actually converting)
• How I use live webinars monthly to consistently enroll new members
• What tools and tactics I’ve removed to focus on what works
• How to build your own rinse and repeat model from scratch

Whether you’re just starting or looking to scale more sustainably, this episode will give you a fresh perspective on how to streamline for success. Give it a listen—and start sketching out your own rinse and repeat model today.

Mentioned in this episode:

• Digital Product Growth Lab
• Newsletter Profit Club
• Craft & Create Club
• Part-Time Passion Club
• Podcast show notes: https://www.destinicopp.com/podcast/rinse-repeat-business-model

Episode Highlights:

• [00:02:00] Why having a rinse and repeat calendar gives you clarity and predictability
• [00:03:00] How I use virtual summits and VIP funnels to generate revenue for Hobby School
• [00:05:00] What’s working right now in my HobbyScool marketing strategy
• [00:07:00] How I monetize my personal brand through memberships, tripwires, and coaching
• [00:10:00] Why live webinars outperform every other conversion strategy I’ve tried