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In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.

You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. 

If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.

What You’ll Learn:

• Why I set a goal to grow HobbyScool into a $1M+ sellable brand
• The thought process that helped me evaluate new directions
• What I learned from mapping out our 2026 event calendar
• How that calendar became the anchor for a full affiliate program
• Who we’re inviting in as partners—and why it’s a win-win
• How Pinterest and blogging are helping us reach the right people
• What to do if you want to become a HobbyScool affiliate

If you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. 

I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.

Mentioned in this episode:

HobbyScool Affiliate Info Page

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So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?

In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget. 

We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results.

If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t). 

What You’ll Learn:

• Why Facebook ads are easier and more accessible than ever before
• How to shift your mindset from “ads are an expense” to “ads are a time buyback tool”
• The #1 type of campaign Zach recommends starting with
• Why low-ticket funnels aren’t the magic bullet many think they are
• Common Facebook ad myths—and what’s actually true
• What email open rates look like for paid traffic vs. organic
• How to blend storytelling with promotions in your email strategy

If you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time.

🎧 Listen now and let’s make ads work for you.

Mentioned in this episode:

Where to find Zach: Website and Instagram

Free gift from Zach: The $15/Day Facebook Ads Growth Strategy

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The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge

If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call. 

In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and scale our offers—and why the old models just aren’t cutting it anymore.

Monica shares her journey from corporate marketing to launching Empowered Business, Redefining Mom, and ultimately becoming a go-to voice in AI-powered digital products. 

We talk candidly about what’s no longer working with traditional self-study courses, the burnout cycle of launching cohorts, and how the rise of AI is forcing a reimagining of both B2B and B2C strategies. 

Monica offers a behind-the-scenes look at how she’s evolving her business models—including her shift toward dynamic GPTs and subscription-based learning—and what that means for the future of online education.

What You’ll Learn

• Why self-paced courses are struggling in the age of AI
• The shift from one-time purchases to ongoing support and memberships
• How Monica is using GPTs and micro-apps to scale her expertise
• The unique differences (and overlaps) between B2B and B2C digital product trends
• Where AI is heading in the digital shop space—and what’s still missing
• How to build community and deliver support without relying on Facebook groups
• Why it's more important than ever to adapt quickly and experiment fearlessly

If you’re feeling overwhelmed by the rapid changes AI is bringing, you’re not alone. 

But as Monica so wisely says—just have fun with it. This episode is packed with insights to help you future-proof your business and find joy in the process. Tune in and let’s get ahead of the curve together.

Mentioned in this episode:

Where to find Monica: https://monicafroese.com/

Visit the HelloContent shop today: https://hellocontent.shop/

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I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.

In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. 

You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me.

If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency.

What You’ll Learn

• Why ROI can be misleading in the early stages of business
• The three simple filters I use to evaluate every task
• How my rinse-and-repeat system works behind the scenes
• The power of anchoring your content to a promotional calendar
• How to do a weekly time audit to identify high-ROI activities
• What evergreen summits can do for your long-term growth
• A simple time shift that can dramatically improve your results

When you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that.

👉 Listen now and let’s start optimizing your most precious resource: your time.

Mentioned in this episode: Digital Product Growth Lab

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How to Add AI to Your Digital Product Business and Start Earning More

So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable.

Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. 

From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required.

What You’ll Learn:

• The three most common ways entrepreneurs are monetizing AI right now
• Why you don’t need to be an AI expert to teach others how to use it
• How to create and sell AI-powered assets like templates and planners
• The magic of embedding AI into your offers to boost value and results
• How to use live AI workshops as high-value client experiences
• The power of licensing your AI prompts and workflows for passive income
• Why modernizing your existing offers with AI can increase your revenue

If you've been wondering how AI can actually make you money, this episode is packed with practical ideas to get started. You don’t need to change your niche, just enhance what you already do. Tune in and start thinking differently about the role AI can play in your business.

🎧 Listen now and let’s future-proof your offers—one smart AI move at a time.

Mentioned in This Episode

• ChatGPT – Used for creating custom GPTs and AI-enhanced tools: https://chat.openai.com
• Creator's MBA Lab – My program for scaling digital products with AI
• Train Your Own AI Assistant – A short training on how to build your first custom GPT with examples an an AI prompt
• Midjourney – AI tool for generating visual content like coloring books: https://www.midjourney.com

Episode Highlights

[00:01:00] Why AI isn’t just for saving time—it can help you make money
[00:02:00] The first big income stream: teaching others how to use AI
[00:03:00] The second strategy: selling AI-powered digital assets
[00:03:45] The third strategy: embedding AI directly into your offers
[00:04:30] Idea #1: Create a custom GPT or chatbot for clients
[00:05:00] Idea #2: Bundle AI tools and trainings into your existing offers
[00:05:45] Idea #3: Offer done-with-you AI sessions or workshops
[00:06:45] Real example: How I used AI in my membership workshop
[00:07:10] Idea #4: Build AI-enhanced digital products like planners and journals
[00:07:45] Idea #5: License your AI content or prompts for recurring revenue
[00:08:30] Specific examples across niches to spark your creativity
[00:09:00] Final encouragement: Start small and enhance what you're already doing
[00:09:30] $9 training and Creator's MBA Lab invitation

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Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

I also share my go-to, repeatable structure for writing welcome emails that not only feel genuine but get clicks and replies—two key behaviors that signal to inbox providers that your content is worth delivering front and center. If your emails are landing in spam or the promotions tab, or your list goes quiet after the first freebie, this episode is for you.

What You’ll Learn:

• Why your welcome email matters more than you think
• The two goals every welcome email must achieve
• How to boost deliverability with one simple action
• The #1 mistake people make in their welcome emails
• A copy-and-paste structure you can use right now
• What not to do if you want long-term engagement
• How to turn a basic reply into a goldmine of insight

Your welcome email is the foundation of your email relationship—get this one right and the rest becomes so much easier. Tune in now and let’s level up your email strategy together!

🎧 Listen to the episode now!

Mentioned in this episode:

Newsletter Profit Club 

Podcast show notes: https://www.destinicopp.com/podcast/welcome-email-strategy

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Does running a membership have to mean being online 24/7? I used to think so—until I found a better way.

 In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. 

That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fellow podcast host recently said, “Wait, you can do that?” I realized just how many creators still think 24/7 community access is a must-have.

So today, I’m walking you through exactly how I support my members with high-touch, low-pressure systems—think live workshops, private podcast Q&As, smart AI assistants, and strategic automations that work around the clock (so I don’t have to). 

If you’ve ever felt burnt out by the pressure to always be “on” for your community, this episode will give you a fresh perspective and a sustainable path forward.

What You’ll Learn:

• Why I chose to ditch traditional community platforms for my memberships
• The high-touch support systems I use instead (and why they work better)
• How I run live monthly workshops that are deeply relevant to members
• My “Ask Me Anything” form + private podcast Q&A approach
• How I use AI clones and assistants to provide personalized, 24/7 help
• The automation tools that keep members engaged and consistent
• What I’m considering next for even deeper (but still scalable) support

Closing CTA:
If you’ve been dreaming of launching a membership but dreading the idea of managing a community, this episode is your permission slip to build it differently. 

I hope this peek behind the curtain sparks ideas for how you can create support systems that serve your members and protect your energy. 

Tune in now—and if you want to see how I’ve structured my offers, check out the Newsletter Profit Club and Creator's MBA Lab linked below.

Mentioned in this episode:

• Creator's MBA Lab
• Newsletter Profit Club
• HobbyScool Part-Time Passion Club
• HobbyScool Craft & Create Club
• Podcast show notes: http://destinicopp.com/podcast/membership-without-community-support-model

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If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.

 This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference in my business and the practical strategies you can start using right away.

You’ll learn how to identify what’s already working, test paid offers quickly, and turn your content into consistent income—all without feeling like you're constantly “selling.” Whether you're just starting out or looking to grow, this episode will help you take that next step with confidence and clarity.

What You’ll Learn:

• Why giving away free content isn’t enough to build a profitable business
• The mindset shift that helped me stop waiting and start earning
• How to identify what your audience actually wants to buy
• Three simple ways to test paid offers fast
• What a tripwire funnel is—and how to use one effectively
• Why your newsletter is one of your best sales tools
• How to make every piece of content lead to revenue

 You don’t have to overhaul everything overnight, but you do need to take that first step. If you’re ready to turn your free content into consistent revenue, this episode will show you exactly how to do it. Press play and let’s dive in!

Mentioned in This Episode:

• Creator's MBA Lab 
• Newsletter Profit Club – Learn my Teach and Pitch Method to monetize your weekly emails
• Podcast show notes: https://www.destinicopp.com/podcast/mindset-shift-to-monetize-free-content

Episode Highlights: 

[00:00:00] Welcome and episode intro
I kick things off by sharing what inspired this episode and the big question from one of my members.

[00:01:00] The struggle of transitioning from free content to a paid business
I talk about how common it is to feel unsure when shifting from giving knowledge away to charging for it—and why you're not starting from scratch.

[00:02:00] Mindset shift: Why value alone doesn’t equal sales
I share the biggest mindset change that helped me grow: understanding that people don’t buy because you’re generous—they buy when you give them a clear offer.

[00:04:00] How I make every piece of content lead to a paid offer
I explain how I structure all my content—including this podcast—to gently guide listeners to a next step that supports my business.

[00:05:00] Step 1: Watch what’s already working
You already have clues—here’s how to use your existing content and engagement to spot what people will pay for.

[00:06:00] Step 2: Pay attention to your most popular free content
I talk about using high-performing free content as a springboard for paid offers.

[00:06:45] Step 3: Test your paid offer quickly
No need to build a huge course—start with a simple workshop or a low-cost product to test demand.

[00:07:30] How to use tripwire funnels to generate revenue
I break down what a tripwire funnel is and how to use it effectively right after a lead magnet.

[00:08:00] Your newsletter is a revenue-generating tool
I explain my Teach and Pitch Method and how to consistently use your emails to drive income.

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AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

What You’ll Learn:

• Why the course industry is moving beyond just “information”
• How I’ve pivoted from static courses to dynamic memberships
• What today’s digital product buyers are really looking for
• Real examples of how I integrate AI into my programs (without losing the human touch)
• How to use live workshops, private podcasts, and built-in AI tools to deliver transformation
• Why focused, results-driven courses still have a place—and when they work best
• Three questions to ask as you adapt your business for the AI era

Whether you’re curious, cautious, or ready to jump in with both feet, this episode will give you a grounded look at how to evolve your digital product business in a way that’s sustainable, supportive, and smart. I’d love to hear how you’re adapting—reach out to me on LinkedIn or reply to any of my emails!

🎧 Tap play and let’s get into it.

Mentioned in this episode:

Creator's MBA Newsletter

Podcast show notes: http://destinicopp.com/podcast/ai-and-digital-products

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Struggling to keep up with all the AI changes? You’re not alone.

If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” 

We recorded the conversation and I knew I had to bring it to the podcast for you.

This isn’t a lecture. It’s a behind-the-scenes look at how we’re all navigating this fast-moving space: what we’re testing, what’s working (and what’s not), and how we’re using AI to actually serve our customers better without losing the human touch.

We talk about how to create AI bots and tools, how to price and protect them, how to use AI for newsletters and sales pages, and even how to use it to build simple apps and streamline your life. 

If AI still feels overwhelming, don’t worry. We break it down into doable, practical steps. You’ll walk away inspired and empowered.

🎧 What You’ll Learn in This Episode:

• The smartest way to bundle custom GPTs into your digital offers
• Creative ways to protect your AI tools in memberships and programs
• Pricing strategies (and what to watch out for when selling AI bots)
• How to use AI to write stronger newsletters, landing pages, and emails
• Why “feeling behind” on AI is normal and how to move forward anyway
• Tools we’re using to build simple apps and custom AI experiences
• A fresh perspective on the ethics of AI (and how we’re navigating it)

Whether you’re already using AI or still figuring it out, this episode is packed with insight, strategy, and encouragement. I hope it sparks some new ideas and helps you take your next best step, without the overwhelm.

👉 Hit play and listen now!

Visit the HelloContent shop today: https://hellocontent.shop/