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If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.

Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly successful summits, and built an incredibly engaged community. 

And yet, heading into 2026, I knew something needed to shift.In this behind-the-scenes episode, I'm walking you through how I applied the Creator’s Growth Flywheel to HobbyScool. What’s working, what feels heavy, and what we’re evolving in the new year. 

It’s a real-world example of how to diagnose your business and create intentional, sustainable growth.

What You’ll Learn:

• How HobbyScool is rethinking its Attract stage beyond summits
• What’s working well in our Engage and Nurture strategies
• Why we’re adding B2B verticals in 2026
• How we’re evolving our revenue model beyond low-ticket offers
• What the Retain stage revealed about growth bottlenecks
• Why Advocacy is one of HobbyScool’s biggest strengths
• A simple next step to diagnose your own business

If your business has felt confusing, heavy, or unpredictable lately, you're not alone and there’s a path forward. Tune in and let me show you how to map your own growth flywheel for 2026.

Mentioned in this episode:

Creator's MBA Lab

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Feeling like your business is almost there, but something's just... off?

In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the right things. You're showing up, creating content, building funnels, and nurturing your audience. So why isn’t it all clicking?

The answer lies in your growth flywheel. When one stage is weak or disconnected, the whole system slows down. I’ll help you identify which stage is creating the bottleneck, explain why this clarity is game-changing, and show you how to focus your efforts where they’ll truly move the needle.

What You’ll Learn:

• Why doing “all the right things” might not be enough
• The 5 stages of the growth flywheel and how they interconnect
• The common mistake of fixing the wrong part of your business
• How to identify the true bottleneck that’s slowing everything down
• Why focusing on just 1–2 changes each quarter leads to faster results
• The power of a simple diagnostic tool to pinpoint your exact next step
• How clarity in your growth strategy can immediately reduce stress

This episode is where it all clicks into place. Don’t miss your chance to finally get clarity on what’s holding your business back. Take the 5-minute Sloan diagnostic at destinycopp.com/sloan, then hit reply and tell me your result. I’ll personally send you tailored insights from our Creator’s MBA Playbook to help you take the next step. Let’s get your business unstuck, starting today.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

Send us a text

When Word of Mouth Isn’t Enough: Activating the Advocacy Stage

If you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in your business. This is the final, often-missing piece that shifts growth from effortful to exponential.

In this episode, I walk you through what the advocacy stage actually is (hint: it’s not just testimonials and luck), and why it’s a critical part of the Creator’s Growth Flywheel. I’ll share the two essential elements most businesses miss, how to turn happy customers into repeat buyers and brand champions, and exactly what to implement to make sharing effortless. We also look ahead to why this matters even more in 2026 and how you can get started today with just one small change.

What You’ll Learn:

• What advocacy really means in a scalable business
• The difference between passive and active advocacy
• Why most businesses struggle to generate organic referrals
• How to build advocacy into your customer experience
• Simple ways to make sharing your offer easy and natural
• Why trust and social proof matter more than ever in 2026
• A practical first step you can take this week to activate advocacy

This episode might just be the missing link in your growth strategy. If you’ve built great offers but aren’t seeing the momentum you’d expect, this could be the fix. Tune in and see how advocacy could change everything for your business.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

Send us a text

If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. 

Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 for digital product businesses. 

Funnels are not working the way they used to, consistency alone is no longer enough, and in an AI saturated market, trust matters more than ever. 

In this episode, I am diving into one of the most critical and most overlooked stages of the flywheel. 

The retain stage. 

This is the stage that determines whether all your hard work turns into real revenue or quietly disappears.

I break down why so many online business owners are nurturing an engaged audience that never actually converts and why it is not because your offer is bad, you are inconsistent, or your funnels are “broken”. 

The real problem is that your audience does not know what comes next with you. 

I will help you see how the retain stage becomes the connective tissue between your content, your conversion, and your recurring revenue so your people stop staying stuck at “fan” status and start becoming long term buyers.

What You’ll Learn:

• Why people love your content but still do not buy
• The real role of the retain stage in your growth flywheel
• How missing “next steps” keep your audience stuck at the fan level
• What changes in your business when retain is finally fixed
• How retention drives stability, predictability, and recurring revenue
• Why you are not missing talent or work ethic. You are missing a system
• A simple next step to diagnose whether retain is your true bottleneck

When you get the retain stage right, every new lead you attract has a clear path to stay in your world, get a deeper transformation, and become a long term customer. 

I want you to know that you are closer than you think. Your audience already trusts you, your message matters. 

Now it is time to connect that trust to a clear transformation and next step. 

Tune into this episode to see where your flywheel may be breaking down and how to start fixing it today.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

Send us a text

Are you consistently creating content but still feeling like your business is stuck in neutral?

We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepreneurs face, putting in all the effort, showing up consistently, and still not seeing results. 

If you’ve ever felt like your content is being sent into the void, this episode is for you.

I’m breaking down why consistency alone isn’t cutting it anymore, especially in a noisy, AI-saturated digital landscape. Your newsletter, your podcast, your posts—those are just parts of a bigger system. 

Today, we’ll unpack what it really takes to build trust, connection, and conversion through a true nurture system. I’m sharing how you can stand out with sharper messaging, more clarity, and a clear next step for your audience. 

This episode will shift how you think about your content strategy—and what to do if your flywheel feels broken.

What You’ll Learn:

• Why consistency in content isn’t enough in 2025
• The real reason your audience isn’t taking action
• What a full nurture system looks like (hint: it’s not just a weekly newsletter)
• How to sharpen your message to cut through AI-generated noise
• The elements of thought leader content that builds trust
• How successful creators lead their audience toward action
• The key shifts that make your funnel and offers actually convert

If this episode made you feel seen or helped you realize why your content isn’t converting, I want you to know this: your business isn’t broken. 

You just need a system that brings all the pieces together. Listen in and let’s start fixing it.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

Send us a text

Feeling like your funnel used to work but now it's just...stalls?

 In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels stop converting. 

You’ve probably said it yourself: “My funnel used to work, but now it’s like no one’s buying.” I’m here to tell you it’s not your funnel. It’s your system.

We’re continuing our Creator’s Growth Flywheel series by diving deep into the real reason your funnel feels broken. I walk you through why funnels are only one part of the bigger picture and what happens when they’re disconnected from a larger nurture and sales ecosystem. 

Whether you’ve built multiple funnels or are still perfecting your first, this episode will show you exactly how to turn those pieces into a seamless, scalable system.

What You’ll Learn:

• Why funnels that once worked are now falling flat
• The outdated thinking that keeps entrepreneurs stuck
• How disconnected funnels hurt your customer journey
• Three reasons funnels feel broken—and how to fix each one
• What your funnel should be doing to fuel growth
• The crucial role of nurture content in conversion
• How to take action today without building anything new

 If you’re starting to realize it’s not about building more funnels, but building the right connections between what you already have, then this episode is going to be a game-changer. 

Tune in now and take the first step toward building a business that compounds momentum, not just collects leads.

Mentioned in this episode:

Creator's MBA Lab

Get your free 5-minute growth diagnostic with Sloan

Send us a text

Is it just me, or does online business feel heavier lately?

I’ve heard it from so many digital entrepreneurs and I’ve felt it too. Growth feels harder. Funnels aren’t converting like they used to. Collaborations don’t bring the same momentum. Traffic and engagement are down across the board. And guess what? It’s not your fault. The rules of the game have changed, and this episode is where we start rewriting the playbook.

In this kickoff to a special series, I’m breaking down exactly why your 2021 strategy isn’t cutting it in 2025 and what to do instead. You’ll learn about the three major shifts that have disrupted the old ways of growing, and I’ll introduce you to the Creator’s Growth Flywheel: the new model for creating predictable, compounding growth. 

The truth is, your business isn’t broken. You already have what you need. Now it’s about connecting the pieces so they actually work together.

What You’ll Learn:

• Why traffic is down and it’s not your imagination
• The critical mistake of relying on disconnected tactics
• How AI has changed content marketing (and what still works)
• Why your perspective is now your most valuable asset
• What the Creator’s Growth Flywheel is and how it works
• The five stages every online business needs for compounding growth
• A quick, free tool to diagnose your biggest opportunity

If you’ve been spinning your wheels, wondering what changed and why it feels so much harder to grow, this is the episode you need. And don’t skip your homework. Head over to: https://destinicopp.com/sloan to run your free 5-minute diagnostic with Sloan. She’ll show you exactly where your biggest growth opportunity lies.

Listen now and let’s rebuild your momentum, one system at a time.

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When your business feels off, it’s not time to panic, it’s time to pivot.

Lately, I’ve been getting the same question over and over: “Destini, I think I need to pivot… but I don’t even know where to start.” And I get it. 2025 has brought big shifts. What used to work just doesn’t anymore. Whether it’s AI, changing platforms, or just personal growth, things feel different.

In this episode, I’m walking you through the exact process I’d follow if I were pivoting in 2026. I’ll show you how I’d get clear on who I want to serve, how I’d audit my offers and data, and how I’d rebuild momentum without starting from scratch. If you’re feeling that quiet nudge to evolve, this one’s for you.

What You’ll Learn:

• The very first question I ask myself before any pivot
• How to tell if your niche is really the problem (hint: it usually isn’t)
• The four types of pivots and which one you might need
• Why “burn it all down” is almost never the answer
• How I test pivots with a minimum viable offer (real-life example inside!)
• The one-year timeline I give every major shift in my business
• What to do when clarity feels out of reach

If your business has felt off lately, I want you to know, you’re not failing. You’re evolving. A pivot isn’t panic, it’s feedback. Tune into this episode and let me walk you through your next step.

Mentioned in this episode:

Creator’s MBA Lab

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Ever feel like you’re doing everything right,  you’ve built the offers, you’re showing up, you’ve taken the courses, but your results still feel unpredictable?

This week on The Creator’s MBA Podcast, I’m walking you through the five systems that turn random results into predictable, compounding growth.

These aren’t new strategies or shiny tools. They’re the essential building blocks behind every profitable creator business:

• Attract → consistent visibility
• Engage → meaningful connection
• Nurture → trust that converts
• Retain → recurring revenue
• Advocacy → organic referrals

By the end, you’ll know exactly which system might be slowing you down — and how to fix it without adding more to your plate.

💡 Bonus: Want to find out which system is holding you back?
Run the free AI-powered Growth Diagnostic with Sloan, your personal business strategist →
👉 DestiniCopp.com/Sloan

Then, turn Sloan’s insights into a 90-day plan with the Creator’s MBA Playbook, your system for predictable, repeatable growth every quarter. Go here to learn more: DestiniCopp.com/Playbook

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What if you could clone yourself to create more content, serve more clients, and have more freedom?

In this episode of the Creator’s MBA podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs. Brittany shares how a health scare—and the need for more flexibility—led her to build an AI-powered business that runs without her needing to be glued to her desk.

We unpack what “cloning yourself” actually means and how you can leverage different types of clones—like social, written, coach, and even brain clones—to save time, reduce burnout, and grow your business. Brittany walks us through her real-world automations (including a Google Drive-to-content workflow that creates full blog posts, emails, and videos in minutes), and how she's using these tools to create consistent, high-value content while protecting her energy and legacy.

What You’ll Learn:

• What “AI cloning” really means—and why it’s different from just using GPT
• How Brittany uses video and voice clones to show up on social media (without being on camera)
• Her system for turning a 6-minute voice memo into a full suite of marketing content
• Why she built a “coach clone” to serve clients 24/7—and how it saves her 40+ hours a month
• How a “brain clone” helps reduce decision fatigue and streamline business choices
• How to identify the right clone to build first based on your goals and time audit
• Why this hybrid human-AI model might be the future of coaching and client service

If you’ve been curious about using AI in a more strategic, human way—this episode will open your eyes to what’s truly possible. Brittany’s insights are practical, inspiring, and a reminder that you don’t have to do it all alone.

🎧 Tune in now to learn how to clone yourself with AI—and get your time and freedom back.

Mentioned in this episode: 

Where to find Brittany: Instagram, YouTube, Website

Brittany's free gift: Money Maker GPT