Send us a text

What if you could clone yourself to create more content, serve more clients, and have more freedom?

In this episode of the Creator’s MBA podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs. Brittany shares how a health scare—and the need for more flexibility—led her to build an AI-powered business that runs without her needing to be glued to her desk.

We unpack what “cloning yourself” actually means and how you can leverage different types of clones—like social, written, coach, and even brain clones—to save time, reduce burnout, and grow your business. Brittany walks us through her real-world automations (including a Google Drive-to-content workflow that creates full blog posts, emails, and videos in minutes), and how she's using these tools to create consistent, high-value content while protecting her energy and legacy.

What You’ll Learn:

• What “AI cloning” really means—and why it’s different from just using GPT
• How Brittany uses video and voice clones to show up on social media (without being on camera)
• Her system for turning a 6-minute voice memo into a full suite of marketing content
• Why she built a “coach clone” to serve clients 24/7—and how it saves her 40+ hours a month
• How a “brain clone” helps reduce decision fatigue and streamline business choices
• How to identify the right clone to build first based on your goals and time audit
• Why this hybrid human-AI model might be the future of coaching and client service

If you’ve been curious about using AI in a more strategic, human way—this episode will open your eyes to what’s truly possible. Brittany’s insights are practical, inspiring, and a reminder that you don’t have to do it all alone.

🎧 Tune in now to learn how to clone yourself with AI—and get your time and freedom back.

Mentioned in this episode: 

Where to find Brittany: Instagram, YouTube, Website

Brittany's free gift: Money Maker GPT

Send us a text

If you’ve ever felt stuck using email marketing tools that limit your creativity (and your subscriber count), Substack might be the freedom you’ve been looking for.

 In this episode, I sit down with Claire Venus—engagement consultant, audience development mentor, and Substack expert—to explore how Substack is revolutionizing the way creatives and entrepreneurs connect with their audiences. 

Claire shares her journey of how Substack became a powerful platform for her writing, podcasting, and community-building efforts.

We dive into the key differences between Substack and traditional email service providers like Kit and ActiveCampaign. Claire also explains the creative flexibility of the platform, the discovery tools that drive organic growth, and why Substack’s culture of connection and collaboration is so powerful. 

Whether you’re a writer, a podcaster, or a business owner wanting to experiment with long-form content, this conversation will inspire you to see Substack in a whole new light.

What You’ll Learn:

• Why Substack feels like a return to the golden age of blogging
• How Substack supports mixed media content (like podcasts and video)
• What makes Substack’s discovery and recommendation features so powerful
• The surprising way Substack helps foster real human connection
• Why Substack isn’t a replacement for your traditional email platform—but a beautiful complement
• How creators are monetizing newsletters and building community memberships
• A simple Zapier hack to integrate Substack with your CRM and welcome sequences

 This episode is packed with inspiration and practical insight for anyone looking to build an audience in a more authentic, creative, and human way. Whether you're just getting started on Substack or you're ready to level up your strategy, Claire’s wisdom will help you find your path. Press play and get ready to reimagine what your newsletter can do for your business and your soul.

🎧 Tune in now and start making the most of Substack.

Mentioned in this episode: 

• The $1M HobbyScool Experiment on Substack
• Claire's website: Website & Substack

Send us a text

Have you ever wanted to document your journey in real-time, but struggled to find the right platform to do it? 

Instead of hiding the process in spreadsheets or behind-the-scenes Google docs documents, I chose to build in public and Substack was the perfect home for it.

In this episode, I’m taking you behind the scenes of my new experiment: using Substack not only to document my business journey, but also to explore whether it can be a real discovery and visibility engine for entrepreneurs. 

I’ll walk you through why I chose Substack over other platforms, how it compares to traditional email service providers, and what I’m actually sharing in my paid behind-the-scenes newsletter. 

Whether you’re Substack-curious or just want a better way to connect with your audience, this episode gives you a real-world case study in action.

What You’ll Learn:

• Why I started the $1M HobbyScool experiment and chose to document it publicly
• The two-part reason I decided Substack was the perfect platform for this journey
• How Substack differs from tools like Kit, ActiveCampaign, and Flowdesk
• What I’m sharing inside my paid Substack newsletter (hint: it’s the messy middle)
• The truth about Substack’s content guidelines—and what that means for your offers
• How to use Substack without replacing your email provider
• My key takeaways if you’re thinking about using Substack for your business

If you’re wondering how Substack might fit into your business or how to share more of your real-time journey without burning out, I think you’ll love this conversation. 

Click play to listen, and if you want to peek behind the scenes, check out the free trial to my Substack below!

Mentioned in this episode: 

• Subscribe to my Substack for free here to follow along.
• And if you want the full unfiltered story — including the financials — join the paid version right here.
• Learn more about the Newsletter Profit Club here.

Send us a text

The Unfiltered Journey to $1M: Why I’m Building in Public on Substack

Most people wait until they’ve reached the finish line to share their story—but what if you got to watch the whole messy, brilliant, in-progress journey instead?

In this episode of the Creator’s MBA podcast, I’m pulling back the curtain on a live experiment I’ve launched: the $1 Million HobbyScool Experiment. 

My goal? To scale HobbyScool into a million-dollar brand I can eventually sell—and I’m documenting every step of the way in real-time on Substack. 

No filters. No polished case studies. Just the actual strategies, decisions, and pivots I'm making as I build.

I also share why I chose Substack as the home for this experiment, and how it’s become more than just a publishing platform. It’s my behind-the-scenes lab, diary, and accountability partner all in one. 

If you’ve ever wondered what it really looks like to grow something big and bold in real time, this episode is for you.

What You’ll Learn:

• Why I’m choosing to build HobbyScool publicly toward a $1M exit
• What makes Substack the perfect platform for this kind of live case study
• The difference between my free and paid Substack newsletter content
• How this experiment connects with everything I teach in Creator’s MBA
• The raw, unpolished truth about testing new strategies and failing forward
• Why seeing the “messy middle” can be more powerful than any polished success story
• How this journey could help you apply the same growth strategies to your business

This isn’t about waiting until it’s perfect. It’s about showing up, building boldly, and learning out loud. I’d love for you to join me inside the $1 Million HobbyScool Experiment over on Substack. 

The links to both the free and paid versions are in the show notes. Let’s grow something big...together.

Mentioned in this episode:

• Subscribe for free here to follow along.
• And if you want the full unfiltered story — including the financials — join the paid version right here.

Send us a text

Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic.

 In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success.

I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence.

What You’ll Learn:

• Why Q4 is the biggest revenue opportunity for digital product businesses
• How to decide what to promote—without defaulting to discounts
• A simple timeline for planning your Black Friday and holiday campaigns
• Easy ways to build anticipation and repurpose content
• What tech prep you must handle before your big promos go live
• How to space out your campaigns for maximum results
• The secret to a stress-free, high-revenue December

Ready to make this your most profitable holiday season yet?
Tune in to this episode and grab your seat for the Holiday Revenue System inside the Creator’s MBA Lab. We’ll map out your offers, campaigns, and content together—so you can relax with your family and watch the sales roll in. Let’s do this!

Join us in the Creator's MBA

Send us a text

The Non-Launch Marketing System That Consistently Sells Your Offer

You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen.

In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. This system works quietly in the background to bring in leads, nurture them, and convert them—without burning you out.

If you’re ready to ditch the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for.

What You’ll Learn:

• Why a great offer without a system won’t sell
• How to build a Growth Flywheel that sells on autopilot
• The difference between nurture vs. sales sequences (and why it matters)
• What your lead magnet really needs to do
• How to structure tripwires and upsells for quick wins
• The role of evergreen webinars in trust-building
• How to boost sales without monthly live launches

Let’s build your non-launch marketing system.
This month inside the Creator’s MBA Lab, I’m teaching this system live—complete with templates and a custom GPT to help you implement it. Join us to map out your Growth Flywheel and finally start selling your offer on repeat.

🎧 Listen now and let’s get your signature offer working for you—even when you’re offline.

Mentioned in this episode: 

Creator's MBA Lab

Send us a text

Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. 

But if you're prepping for a big Q4 push, it needs to be. 

If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. 

And that could mean leaving thousands of dollars on the table.

In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process. 

I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop.

To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters. 

Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers.

What You’ll Learn:

• Why inactive subscribers are secretly costing you money
• The 5 biggest myths about email list cleaning—and what’s actually true
• The simple 3-email reengagement sequence that works like magic
• How to define "inactive" subscribers in a way that works for your business
• Steps to protect customers and VIPs from being removed by mistake
• How to automate the entire process so it runs in the background
• A pre-workshop challenge you can do today for a quick win

If you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen. 

Mentioned in this episode:

Get the workshop for free inside of the Newsletter Profit Club. Join here.

Send us a text

I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing?

In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs. 

What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence.

We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful.

What You’ll Learn:

• How Ruth overcame deep visibility fears and found her voice
• A mindset shift to help you stop feeling “behind” on AI
• Ruth’s step-by-step process for making AI sound like you
• Ways to use AI to support executive function and reduce overwhelm
• How custom GPTs are helping her make confident decisions faster
• Using AI to sell more and create better support systems for your clients
• What to expect from her upcoming Aligned AI Summit

If AI has felt like too much, or too impersonal, this episode will change how you see it. 

Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be.

Mentioned in this episode:

Ruth's Website: https://ruthpoundwhite.com/

Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/

Ruth's Gift: AI Shortcut Generator GPT (affiliate link)

Get your free ticket: Aligned AI Summit (affiliate link)

Send us a text

In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.

You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. 

If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.

What You’ll Learn:

• Why I set a goal to grow HobbyScool into a $1M+ sellable brand
• The thought process that helped me evaluate new directions
• What I learned from mapping out our 2026 event calendar
• How that calendar became the anchor for a full affiliate program
• Who we’re inviting in as partners—and why it’s a win-win
• How Pinterest and blogging are helping us reach the right people
• What to do if you want to become a HobbyScool affiliate

If you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. 

I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.

Mentioned in this episode:

HobbyScool Affiliate Info Page

Send us a text

So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?

In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget. 

We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results.

If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t). 

What You’ll Learn:

• Why Facebook ads are easier and more accessible than ever before
• How to shift your mindset from “ads are an expense” to “ads are a time buyback tool”
• The #1 type of campaign Zach recommends starting with
• Why low-ticket funnels aren’t the magic bullet many think they are
• Common Facebook ad myths—and what’s actually true
• What email open rates look like for paid traffic vs. organic
• How to blend storytelling with promotions in your email strategy

If you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time.

🎧 Listen now and let’s make ads work for you.

Mentioned in this episode:

Where to find Zach: Website and Instagram

Free gift from Zach: The $15/Day Facebook Ads Growth Strategy