Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'

Here's why you need to listen:

• Discover why traditional sales funnels alone aren't enough anymore (and what to do instead)
• See real examples of growth flywheels that helped me build multiple 6-figure brands
• Learn how to create business momentum that compounds over time
• Get my exact framework for building self-sustaining growth systems

I share everything - including my mistakes, what's working now, and my plans for 2025. You'll hear specific strategies I've used to build HobbyScool (which I plan to sell for $1M+) and how I'm applying these same principles to grow Newsletter Profit Club.

This isn't just theory - it's the exact system I use to run multiple successful brands while having time for what matters most. Whether you're just starting out or already running a successful business, this episode will give you a completely new perspective on sustainable growth.

Mentioned in this episode:
Replay: https://destinicopp.lpages.co/beyond-funnels-replay/
Growth Flywheel Canva Template: https://destinicopp.com/whiteboard
Digital Product Growth Lab: https://destinicopp.com/lab

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/

Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?

This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.

You'll learn:

• A simple calculation to know if your offers are profitable enough for ads
• How to turn a "tripwire" funnel into a Facebook ads money-maker
• The Olympic Gold Medal testing framework that's helped reduce ad costs by up to 60%
• The costly targeting mistakes most course creators make (and how to avoid them)

If you've been waiting for the "right time" to start with Facebook ads, this episode is your sign to take action. No fluff, no complicated jargon - just clear, actionable strategies you can use right away.

PS: My favorite takeaway? Learning that I've probably waited too long to start with ads.

Mentioned in this episode:

• Where to find Kwadwo: YouTube, Instagram, and TikTok
• Free gift: The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results. Sign Up Here: https://quayjo.mykajabi.com/7mistakes-podcast

Timestamps:

4:34 - How to know when your business is ready to start running paid ads

11:07 - Making tripwire (welcome offer) funnels profitable with Facebook ads

19:42 - Detailed breakdown of the Olympic Gold Medal testing framework

24:33 - Common Facebook ads mistakes and how to avoid them

28:03 - Free resource: Tutorial on the 7 biggest Facebook ad mistakes

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/

Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?

That's like having every Friday AND half of Thursday back in your calendar. 😳

Would you...

• Finally write that book you've been dreaming about?
• Launch the course that's been sitting in your Google docs?
• Pick up your kids from school every day?
• Actually take a lunch break? (Revolutionary, I know!)
• Maybe even... take a vacation? 🏖️

Here's the thing: You actually HAVE these hours. They're just... hiding.

In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!

But here's the good news: these hours are totally recoverable.

My guest breaks down:

• Where these hidden hours are going (it's not what you think!)
• A brilliant "glass ball" strategy for instant clarity on priorities
• The exact framework to reclaim your time, starting today

🎯 The best part? This isn't about working harder or longer. It's about getting those hours back so you can spend them on what actually matters to YOU.

Listen to the full episode here. 

I'd love to know - what would YOU do with an extra 21.5 hours in your week?

Here's to making time for what matters. 🥂

P.S. Want to start reclaiming your time right away? Grab the free Time Mastery Guide mentioned in the episode. 

Mentioned in this episode:

• Where to find Melynda: Website, Instagram and YouTube
• The Time Mastery Guide: Super simple time-saving strategies for online business owners to unlock 10 extra hours per week.
  Free with coupon code:  MORETIME Grab it here: www.theorderlyentrepreneur.com/timeguide
• Podcast show notes: https://destinicopp.com/podcast/extra-21-hours

Timestamps:
00:02:22 - Understanding the hidden cost of context switching and how it can take up to 20 minutes to refocus after each interruption

00:06:17 - The power of proactive planning: How to reverse engineer your week for better time management

00:11:52 - Essential business tools breakdown: Project management, cloud storage, design tools, and working tools

00:14:31 - The "glass ball" analogy: A simple but powerful way to prioritize tasks when everything feels urgent

00:17:18 - Where to find Melynda's free Time Mastery Guide to help you reclaim those lost hours

Apply to work with me here: https://destinicopp.com/apply

What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy

This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel. 

In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework. 

It's the exact system I'm using to build HobbyScool toward a million-dollar exit, and it's completely different from traditional sales funnels.

Why should you care? Because if you're tired of:

• The constant push-energy of traditional marketing
• Fighting for every single sale
• Feeling like you're starting from zero every single month

...then this episode is your permission slip to do things differently.

I break down: 
✨ Why traditional sales funnels are fundamentally flawed (and burning you out)
✨ The 5 stages of a Growth Flywheel that makes marketing feel effortless 
✨ How to turn happy customers into your natural marketing engine 
✨ My exact process for building momentum (starting small!)

Listen in to do things differently in 2025!

Mentioned in this episode:

• Free Training: Say Goodbye to Sales Funnels: Build a Self-Sustaining Growth Flywheel (That Frees Up Your Time and Scales Your Business). Register here: https://destinicopp.com/flywheel
• Podcast episode #162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years). https://www.destinicopp.com/podcast/hobbyscool
• Podcast show notes: https://www.destinicopp.com/podcast/flywheel

Key Points:

• [2:00] Why traditional sales funnels are fundamentally flawed and lead to creator burnout
• [4:00] The five essential parts of the growth flywheel: Attract, Engage, Deliver Value, Retain, and Advocate
• [8:00] How a well-running flywheel makes marketing more effortless and sales feel natural
• [14:00] The secret to success: Start small and optimize one section at a time
• [17:00] Free training announcement: Learn how to build your own growth flywheel

Apply to work with me here: https://destinicopp.com/apply

Imagine offering your students a personal guide available day and night, helping them stay on track and achieve their goals faster than ever. Sounds like a dream, right? 

In this week's episode, we're exploring a game-changing approach that could transform your courses and set you apart in the online education world.

This innovative solution isn't just about convenience – it's about accelerating your students' success and keeping them motivated throughout their learning journey. 

By providing instant, personalized support, you can help your students overcome obstacles quickly and maintain their momentum.

In this episode, we're diving into:

• How to offer round-the-clock, personalized guidance without burning yourself out
• A powerful tool that's revolutionizing student support and course completion rates
• Practical ways to implement this in your programs (it's simpler than you might think!)
• How this approach can dramatically boost student success and differentiate your offering

Whether you're running a small workshop or a bustling membership site, this episode is packed with insights to help your students achieve their desired transformation faster while positioning your business as a leader in student success.

Ready to discover the secret to accelerated student progress, higher completion rates, and a standout feature for your courses?

Tune in now – your students' success stories are waiting to be written!

Mentioned in this episode:
Creator's MBA Newsletter: https://www.destinicopp.com/newsletter

Apply to work with me here: https://destinicopp.com/apply

Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?

In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.

After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.

In this episode, you'll learn:

• Why treating your newsletter like a mini-magazine could be the key to keeping readers engaged (and ready to buy)
• How to seamlessly integrate monetization without feeling pushy or salesy
• Simple design tweaks that make your newsletter irresistible to open and read

This isn't about promotional emails or launch sequences. It's all about making your weekly touch-point with your audience work harder for you.

Ready to see your weekly newsletter in a whole new light? This episode might just change how you approach your next 'send.'

P.S. Want to take your newsletter game to the next level? I've got two amazing free gifts for you:

1. Newsletter Profit Calculator: Tired of sending newsletters that don't drive revenue? This calculator helps you turn your newsletter into a strong income stream (even with a small list). Get your free calculator here: https://destinicopp.com/calculator
2. Newsletter Profit Club Collaboration App: Ready to skyrocket your subscriber count? No more wasting time searching for partners - grow together effortlessly. Plus, get free lifetime access if you're one of the first to join! Grab your spot here: https://www.destinicopp.com/collab

Podcast show notes: https://destinicopp.com/podcast/newsletter-monetization

Key points with timestamps:

• 00:04:47 - The problem with traditional newsletter advice and why it often fails
• 00:13:45 - Key findings from Destini's 6-month research study on successful newsletters
• 00:27:14 - Introduction to the "newsletter magazine" approach and its benefits
• 00:35:04 - Common newsletter design mistakes to avoid
• 00:42:33 - Essential elements of an effective newsletter design

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/

Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. 

In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art of creating copy that's uniquely, irresistibly you.

In this enlightening conversation, we unpack:

• How to flaunt your expertise without feeling like a showoff (yes, it's possible!)
• The secret sauce to writing copy that connects on a human level
• Why your quirks and stories are your superpower in standing out
• A super simple exercise to turn your pain points into magnetic promises

Whether you're an introvert who squirms at self-promotion or an extrovert looking to add more depth to your message, this episode has golden nuggets for everyone.

So, grab your favorite drink, find a cozy spot, and let's unchain your voice together. Your copy (and your future clients) will thank you!

I'm dying to hear how this episode transforms your approach to copywriting. Share your biggest aha moment – I'm all ears!

🥂Here's to your voice, loud and proud.

Key points discussed:

• [00:02:33] The importance of owning your authority in copy and messaging
• [00:05:52] Strategies for communicating the transformational impact of your work
• [00:09:35] How AI is changing copywriting and the importance of personal touch
• [00:12:17] Understanding thought leadership and incorporating it into your business
• [00:15:56] Practical exercise for creating compelling promises from pain points

Mentioned in this episode:

• Where to find Suzy: Website and Instagram
• What's Your Wealth-Creating Messaging Personality? (Quiz)
• 4 P's of Personality-Packed Copy Cheatsheet
• Podcast show notes: https://www.destinicopp.com/podcast/ai-proof-copy

Apply to work with me here: https://destinicopp.com/apply

Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast!

In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform your website from bland to grand by infusing it with your unique personality.

🌟 Here's a taste of what you'll discover:

• Why your DIY website attempts aren't wasted effort (and when it's time to call in the pros)
• The number one mistake most entrepreneurs make with their web copy (hint: it's not what you think!)
• Christina's unconventional method for capturing your authentic voice
• How to balance automation with personal touch for a website that works hard AND feels human

Whether you're just starting out or looking to revamp your online presence, this episode is packed with practical tips and heartfelt advice to help you stand out in the digital crowd.

🎧 Tune in now and learn how to weaponize your personality for online success!

Key points discussed:

• [00:03:15] When to launch your website and the benefits of DIY attempts
• [00:04:44] Common mistakes in self-built websites and how to avoid them
• [00:06:13] Christina's unique process for infusing personality into websites
• [00:09:13] The importance of automation and streamlining in website design
• [00:12:16] Christina's top tip for enhancing user experience on your website

Mentioned in this episode:

• Where to find Christina: Website and Threads
• Christina's free gift: The Lead Magnet 🧲 Lead Magnet
• Podcast show notes: https://www.destinicopp.com/podcast/website-personality

Apply to work with me here: https://destinicopp.com/apply

Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. 

This episode is a recording of the live training I did this week:

5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)

This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:

• Propelled my online brands to new heights
• Helped other entrepreneurs hit or exceed their 90-day revenue goals
• Worked even if you're juggling a million other priorities

🎧 What's waiting for you in this episode:

• The 5 critical levers you need to pull for explosive Q4 growth
• Revenue-killing mistakes many digital product creators make (and how to sidestep them)
• Concrete, actionable steps to scale your business faster than you thought possible

But here's the kicker: This info is too valuable to risk missing a single detail.

In addition to this podcast episode, I've also set up a limited-time video replay.

Available only until Monday, 9/23/2024, at 5pm ET, it's your chance to see every strategy, every tip, every game-changing idea laid out visually.

Watch the Replay Before It's Gone

Now, you might be thinking, "Great info, but how do I actually implement all this?"

I've got you covered:

1. 🚀 The Digital Product Growth Lab is Now Open: This is where the rubber meets the road. Join my hands-on group coaching program, and we'll implement these strategies in YOUR business, together, step by step. 
2. 🔍 Book Your Free 90-Day Strategy Call: Let's get up close and personal with your business. We'll audit your current approach, pinpoint your Q4 goldmines, and see if the Growth Lab is your express ticket to those revenue goals.

Here's your action plan:

1. Listen to the new podcast episode
2. Watch the time-sensitive replay
3. Lock in your strategy call

Q4 is right around the corner. Schedule your strategy call today - I'd love to meet you in person via Zoom and identify your biggest growth opportunities for Q4!

Apply to work with me here: https://destinicopp.com/apply

Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for!

In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools.

Here's a sneak peek of the time-saving tactics you'll discover:

• How to use AI to generate content ideas in minutes, not hours
• The "1-to-75" content repurposing strategy that squeezes maximum value from every piece you create
• AI-driven shortcuts for understanding your audience faster and deeper than ever before
• Tips for balancing AI efficiency with your unique brand voice (because we know you're irreplaceable!)

Our guest, content marketing whiz Heather Ritchie, drops this game-changing insight: "I feel like we have to publish more content than ever before, and that's where AI can really come in and do the heavy lifting for you."

Imagine cutting your content creation time in half (or more!) while actually increasing your output. Sound too good to be true? Listen to find out how it's possible!

⏱️ Ready to reclaim your time and supercharge your content strategy? Don't miss this episode!

Bullet points with timestamps:

• [00:02:31] Overcoming the challenge of making content work for you and turn listeners into customers
• [00:05:12] Using AI and other resources to better understand your audience's challenges
• [00:09:57] Streamlining the content creation process for efficiency and high impact
• [00:13:46] Standing out in a crowded marketplace while building trust and engagement
• [00:21:31] Insights on creating a paid newsletter for recurring revenue

Mentioned in this episode:

• Where to find Heather: Website and Instagram
• Heather's free gift:  50 AI-Powered Prompts for Content Creators
• The ContentPreneur Chronicles (Heather's paid newsletter): https://writers-life-for-you.thrivecart.com/contentpreneur-chronicles/
• Podcast show notes: https://www.destinicopp.com/podcast/ai-content-creation

Apply to work with me here: https://destinicopp.com/apply

Visit the HelloContent shop today: https://hellocontent.shop/