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Every year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic.

 In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your blueprint for holiday season success.

I’m breaking down exactly how to clarify your offers, map out your promotional calendar, and plan your content in a way that builds momentum (without burning you out). Plus, I’m sharing details about the Holiday Revenue System session happening inside the Creator’s MBA Lab the first week of October—part strategy workshop, part coworking sprint, and all about helping you execute with confidence.

What You’ll Learn:

• Why Q4 is the biggest revenue opportunity for digital product businesses
• How to decide what to promote—without defaulting to discounts
• A simple timeline for planning your Black Friday and holiday campaigns
• Easy ways to build anticipation and repurpose content
• What tech prep you must handle before your big promos go live
• How to space out your campaigns for maximum results
• The secret to a stress-free, high-revenue December

Ready to make this your most profitable holiday season yet?
Tune in to this episode and grab your seat for the Holiday Revenue System inside the Creator’s MBA Lab. We’ll map out your offers, campaigns, and content together—so you can relax with your family and watch the sales roll in. Let’s do this!

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The Non-Launch Marketing System That Consistently Sells Your Offer

You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen.

In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. This system works quietly in the background to bring in leads, nurture them, and convert them—without burning you out.

If you’re ready to ditch the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for.

What You’ll Learn:

• Why a great offer without a system won’t sell
• How to build a Growth Flywheel that sells on autopilot
• The difference between nurture vs. sales sequences (and why it matters)
• What your lead magnet really needs to do
• How to structure tripwires and upsells for quick wins
• The role of evergreen webinars in trust-building
• How to boost sales without monthly live launches

Let’s build your non-launch marketing system.
This month inside the Creator’s MBA Lab, I’m teaching this system live—complete with templates and a custom GPT to help you implement it. Join us to map out your Growth Flywheel and finally start selling your offer on repeat.

🎧 Listen now and let’s get your signature offer working for you—even when you’re offline.

Mentioned in this episode: 

Creator's MBA Lab

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Let’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. 

But if you're prepping for a big Q4 push, it needs to be. 

If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. 

And that could mean leaving thousands of dollars on the table.

In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your buyers or overcomplicating the process. 

I’m also inviting you behind the scenes of the exact "Wake the Dead" system I’m using in my business, which we’ll be walking through step-by-step in this month’s Newsletter Profit Club workshop.

To help me teach it, I’m bringing in email strategist Bev Feldman of Your Personal Tech Fairy, the expert I hired to set this up for both of my newsletters. 

Together, we’ll show you how to build a smart, automated system that improves deliverability, increases open rates, and protects your most valuable subscribers.

What You’ll Learn:

• Why inactive subscribers are secretly costing you money
• The 5 biggest myths about email list cleaning—and what’s actually true
• The simple 3-email reengagement sequence that works like magic
• How to define "inactive" subscribers in a way that works for your business
• Steps to protect customers and VIPs from being removed by mistake
• How to automate the entire process so it runs in the background
• A pre-workshop challenge you can do today for a quick win

If you’re ready to make your email list a money-making machine heading into the busiest season of the year, this episode is a must-listen. 

Mentioned in this episode:

Get the workshop for free inside of the Newsletter Profit Club. Join here.

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I know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing?

In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey from being terrified of visibility to confidently leading a business that supports over 7,000 entrepreneurs. 

What really struck me is how she’s using AI not just to get more done, but to honor her energy, especially as someone navigating chronic fatigue and probable neurodivergence.

We talk about how AI can reduce overwhelm, help you sell more (yes, really!), and stay connected to your voice and values. Ruth also shares behind-the-scenes of how she’s using custom GPTs, plus her exact workflow for making AI feel more human and more helpful.

What You’ll Learn:

• How Ruth overcame deep visibility fears and found her voice
• A mindset shift to help you stop feeling “behind” on AI
• Ruth’s step-by-step process for making AI sound like you
• Ways to use AI to support executive function and reduce overwhelm
• How custom GPTs are helping her make confident decisions faster
• Using AI to sell more and create better support systems for your clients
• What to expect from her upcoming Aligned AI Summit

If AI has felt like too much, or too impersonal, this episode will change how you see it. 

Ruth’s perspective is exactly what so many of us need right now: compassionate, strategic, and incredibly practical. Take a listen and start seeing AI as the support tool it was meant to be.

Mentioned in this episode:

Ruth's Website: https://ruthpoundwhite.com/

Ruth's Podcast: Soulful Sales Show https://ruthpoundwhite.com/podcast/

Ruth's Gift: AI Shortcut Generator GPT (affiliate link)

Get your free ticket: Aligned AI Summit (affiliate link)

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In this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.

You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of events, why that became the foundation for our new affiliate program, and how we’re making it easy for creative business owners to plug in and earn consistent income. 

If you’ve ever wondered how ideas evolve into action, I think you’ll enjoy this one.

What You’ll Learn:

• Why I set a goal to grow HobbyScool into a $1M+ sellable brand
• The thought process that helped me evaluate new directions
• What I learned from mapping out our 2026 event calendar
• How that calendar became the anchor for a full affiliate program
• Who we’re inviting in as partners—and why it’s a win-win
• How Pinterest and blogging are helping us reach the right people
• What to do if you want to become a HobbyScool affiliate

If you’re curious about how affiliate programs actually come together or you’re a creative blogger looking for recurring income, this might spark some ideas for you. 

I’m linking to our affiliate info page in the show notes. I’d love for you to take a look and see if it’s a fit for your business.

Mentioned in this episode:

HobbyScool Affiliate Info Page

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So many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?

In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his refreshingly simple approach to running lead-generation ads, even if you’re brand new or have a small budget. 

We also talk about how ads can help you reclaim your time, stop relying on algorithm whims, and still see consistent results.

If you’ve been hesitant to try Facebook ads, this episode is the nudge you need. Zach shares his “always-on” ad strategy, and the honest truth about what works in 2025 (and what doesn’t). 

What You’ll Learn:

• Why Facebook ads are easier and more accessible than ever before
• How to shift your mindset from “ads are an expense” to “ads are a time buyback tool”
• The #1 type of campaign Zach recommends starting with
• Why low-ticket funnels aren’t the magic bullet many think they are
• Common Facebook ad myths—and what’s actually true
• What email open rates look like for paid traffic vs. organic
• How to blend storytelling with promotions in your email strategy

If you’ve ever wished for an “easy button” in your business, this is it. Tune in and learn how Facebook ads can simplify your marketing, grow your audience, and give you back your most precious resource: your time.

🎧 Listen now and let’s make ads work for you.

Mentioned in this episode:

Where to find Zach: Website and Instagram

Free gift from Zach: The $15/Day Facebook Ads Growth Strategy

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The Way We Teach Digital Products Is Changing—and AI Is Leading the Charge

If you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call. 

In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and scale our offers—and why the old models just aren’t cutting it anymore.

Monica shares her journey from corporate marketing to launching Empowered Business, Redefining Mom, and ultimately becoming a go-to voice in AI-powered digital products. 

We talk candidly about what’s no longer working with traditional self-study courses, the burnout cycle of launching cohorts, and how the rise of AI is forcing a reimagining of both B2B and B2C strategies. 

Monica offers a behind-the-scenes look at how she’s evolving her business models—including her shift toward dynamic GPTs and subscription-based learning—and what that means for the future of online education.

What You’ll Learn

• Why self-paced courses are struggling in the age of AI
• The shift from one-time purchases to ongoing support and memberships
• How Monica is using GPTs and micro-apps to scale her expertise
• The unique differences (and overlaps) between B2B and B2C digital product trends
• Where AI is heading in the digital shop space—and what’s still missing
• How to build community and deliver support without relying on Facebook groups
• Why it's more important than ever to adapt quickly and experiment fearlessly

If you’re feeling overwhelmed by the rapid changes AI is bringing, you’re not alone. 

But as Monica so wisely says—just have fun with it. This episode is packed with insights to help you future-proof your business and find joy in the process. Tune in and let’s get ahead of the curve together.

Mentioned in this episode:

Where to find Monica: https://monicafroese.com/

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I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.

In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. 

You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I evaluate every task using a simple 3-question filter to make sure my time is always working for me.

If you’re constantly busy but not seeing the results you want, this episode will help you shift focus and build a business that runs with more ease and efficiency.

What You’ll Learn

• Why ROI can be misleading in the early stages of business
• The three simple filters I use to evaluate every task
• How my rinse-and-repeat system works behind the scenes
• The power of anchoring your content to a promotional calendar
• How to do a weekly time audit to identify high-ROI activities
• What evergreen summits can do for your long-term growth
• A simple time shift that can dramatically improve your results

When you start thinking about Return on Time, your priorities—and your results—start to shift. If you're ready to build a business that respects your energy and time, this episode will give you the clarity and next steps to do just that.

👉 Listen now and let’s start optimizing your most precious resource: your time.

Mentioned in this episode: Digital Product Growth Lab

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How to Add AI to Your Digital Product Business and Start Earning More

So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable.

Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. 

From AI-enhanced templates to custom GPTs and live workshops, I walk you through five actionable ways to make AI part of your offer stack—no tech expertise required.

What You’ll Learn:

• The three most common ways entrepreneurs are monetizing AI right now
• Why you don’t need to be an AI expert to teach others how to use it
• How to create and sell AI-powered assets like templates and planners
• The magic of embedding AI into your offers to boost value and results
• How to use live AI workshops as high-value client experiences
• The power of licensing your AI prompts and workflows for passive income
• Why modernizing your existing offers with AI can increase your revenue

If you've been wondering how AI can actually make you money, this episode is packed with practical ideas to get started. You don’t need to change your niche, just enhance what you already do. Tune in and start thinking differently about the role AI can play in your business.

🎧 Listen now and let’s future-proof your offers—one smart AI move at a time.

Mentioned in This Episode

• ChatGPT – Used for creating custom GPTs and AI-enhanced tools: https://chat.openai.com
• Creator's MBA Lab – My program for scaling digital products with AI
• Train Your Own AI Assistant – A short training on how to build your first custom GPT with examples an an AI prompt
• Midjourney – AI tool for generating visual content like coloring books: https://www.midjourney.com

Episode Highlights

[00:01:00] Why AI isn’t just for saving time—it can help you make money
[00:02:00] The first big income stream: teaching others how to use AI
[00:03:00] The second strategy: selling AI-powered digital assets
[00:03:45] The third strategy: embedding AI directly into your offers
[00:04:30] Idea #1: Create a custom GPT or chatbot for clients
[00:05:00] Idea #2: Bundle AI tools and trainings into your existing offers
[00:05:45] Idea #3: Offer done-with-you AI sessions or workshops
[00:06:45] Real example: How I used AI in my membership workshop
[00:07:10] Idea #4: Build AI-enhanced digital products like planners and journals
[00:07:45] Idea #5: License your AI content or prompts for recurring revenue
[00:08:30] Specific examples across niches to spark your creativity
[00:09:00] Final encouragement: Start small and enhance what you're already doing
[00:09:30] $9 training and Creator's MBA Lab invitation

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Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

I also share my go-to, repeatable structure for writing welcome emails that not only feel genuine but get clicks and replies—two key behaviors that signal to inbox providers that your content is worth delivering front and center. If your emails are landing in spam or the promotions tab, or your list goes quiet after the first freebie, this episode is for you.

What You’ll Learn:

• Why your welcome email matters more than you think
• The two goals every welcome email must achieve
• How to boost deliverability with one simple action
• The #1 mistake people make in their welcome emails
• A copy-and-paste structure you can use right now
• What not to do if you want long-term engagement
• How to turn a basic reply into a goldmine of insight

Your welcome email is the foundation of your email relationship—get this one right and the rest becomes so much easier. Tune in now and let’s level up your email strategy together!

🎧 Listen to the episode now!

Mentioned in this episode:

Newsletter Profit Club 

Podcast show notes: https://www.destinicopp.com/podcast/welcome-email-strategy