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AI Isn’t Replacing Course Creators—It’s Redefining Our Role

I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.

Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world.

I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students.

What You’ll Learn:

• Why the course industry is moving beyond just “information”
• How I’ve pivoted from static courses to dynamic memberships
• What today’s digital product buyers are really looking for
• Real examples of how I integrate AI into my programs (without losing the human touch)
• How to use live workshops, private podcasts, and built-in AI tools to deliver transformation
• Why focused, results-driven courses still have a place—and when they work best
• Three questions to ask as you adapt your business for the AI era

Whether you’re curious, cautious, or ready to jump in with both feet, this episode will give you a grounded look at how to evolve your digital product business in a way that’s sustainable, supportive, and smart. I’d love to hear how you’re adapting—reach out to me on LinkedIn or reply to any of my emails!

🎧 Tap play and let’s get into it.

Mentioned in this episode:

Creator's MBA Newsletter

Podcast show notes: http://destinicopp.com/podcast/ai-and-digital-products