If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that now just happen.

A few of the examples we share in this conversation made the whole group stop and stare at each other. This is one of those episodes you are going to want to listen to with a notepad nearby.

In Today’s Episode We Discuss: ​

• What MCP connectors actually are
• Using the Kit MCP to uncover email list insights
• Building live dashboards with connected data
• Using Airtable as a single source of truth
• The Meta Ads MCP and live ad performance reporting
• Stacking MCPs to automate entire workflows
• Automated content creation and newsletter workflows
• Using Fathom with Claude to systematize meeting follow-up
• How MCP availability is influencing tool decisions
• Personal use cases beyond the business

Resources Mentioned: 

Liz Stapleton: 

• How to back up Thrivecart Learn Courses

Destini Copp: 

• Creator’s MBA Boardroom
• How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)
• How to Use the Kit MCP to Build an Email Analytics Dashboard

Monica Froese:

• Empowered AI Collective
• 7 Ways the Kit MCP Is Making My Email Marketing Smarter

Ruth Poundwhite:

• Free Quietly Ambitious Community
• The Aligned AI Lab

Steph Blake:

• The Blake Collective
• Steal My Claude Workflows

FREE AI goodies from the Weird Hermits mastermind members

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

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Visit the Empowered Shop®

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful.

Today I'm walking you through seven specific things I did inside my own Kit account using the Kit MCP, what I found, and what I built because of it.

In Today’s Episode We Discuss: 

• What an MCP actually is and why it changes everything
• Cleaning up over 1,200 tags
• Analyzing broadcast performance to find patterns I couldn't see before
• Building a daily campaign idea system from live data
• Building an account audit dashboard and a daily campaign idea system from live data
• Understanding unsubscribes as a financial picture
• Replacing Zapier automations with Claude Cowork workflows
• Generating campaign ideas directly from subscriber and performance data

Resources Mentioned: 

Start your free 14-day trial with Kit and have access to the MCP from day one. Available on all paid Kit plans.

Learn more about Claude Cowork, the desktop tool I use to run multi-step automated workflows without Zapier.

Explore Airtable, the tool I use to build my product library and connect it to my daily email campaign system.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely transformed how she approaches email marketing.

In this presentation from our recent AI That Sells event, Destini breaks down her Mini Magazine Method and Teach and Pitch framework, and then shows you exactly how she’s automated her entire newsletter writing process using Claude. She literally wakes up on Sunday morning to a fully written, branded HTML newsletter ready to review and send. If you’ve been spending hours every week writing emails or you’ve been inconsistent because it takes too much time, this system is going to blow your mind.

In Today’s Episode We Discuss:

• Why most newsletters don’t convert into revenue
• The mini magazine method
• The teach and pitch framework
• Planning with your promotional calendar first
• Automating newsletters with Claude Skills
• Connecting Claude to external tools and using Cowork
• Using performance data to improve results
• Getting started and next steps

Resources Mentioned:

Dr. Destini Copp’s Resources:

Destini’s Website
Free Newsletter Profit Audit
Newsletter Profit Club (membership)
HobbyScool

Newsletters to Study:

Morning Brew
The Skimm
The Hustle
All Healthy
Everyday AI

Tools & Platforms:

Claude AI
Gamma App – For creating AI-generated slide presentations
Kit – Email service provider
Squarespace – Website platform
Substack – Newsletter and social media platform

The AI Newsletter Workshop & The Claude Migration Workshop are included in the Empowered Business Society® membership.

Alternatively, you can purchase each of these workshops individually within the Empowered AI Collective. 

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most.

AI doesn’t just make things faster—it makes them better. If you want more inspiration (and actionable free resources), check the full episode, and join our free Empowered AI Collective community. The future of business workflows is here!

Resources Mentioned:

Join the Empowered AI Collective on Skool and grab the All Action Pass for AI That Sells by Monday April 20th (currently $29, goes up to $49 when event kicks off).

Roundtable Speaker Free Resources

• Kate Kordsmeier: Claude Prompts for your Social-Free Business
• Dr. Destini Copp: Creator Business Scorecard
• Liz Stapleton: 10-Minute Time Waster Audit
• Jody Bore: Visibility Audit/Scorecard
• Steph Blake: Steal My Ckaude Workflows
• Ruth Poundwhite: The Free AI Sales Kit

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.

The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.

In Today’s Episode We Discuss:

• Why I ditched traditional flash sales
• The creation of the Empowered Edge newsletter
• How email replies boost deliverability
• The four inbox experiments that changed everything
  • Experiment 1 – Giving away my Magic App Mapper GPT
  • Experiment 2 –  Encouraging replies and user engagement
  • Experiment 3 – Turning engagement into $8,500 in 24 hours
  • Experiment 4 – The Taylor Swift-inspired Easter egg hunt
• The five biggest lessons from these experiment
• Turning replies into revenue

Resources Mentioned:

Learn more about the Quick Win Workshop: Inbox Experiments.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Black Friday doesn’t have to be a race to the bottom.

In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.

We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.

In Today’s Episode We Discuss:

• Planning Black Friday promotions strategically
• Using Black Friday to prime for bigger launches
• Creating urgency that feels good
• Selling without discounts
• Tripwires, bumps, and upsells that convert
• What to do if you don’t have a ready-to-sell offer
• Using AI for idea generation and automation
• Email strategies that stand out
• Mindset and experimentation
• Collaborating and supporting each other.

Resources Mentioned:

Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.

Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business.

In Today’s Episode We Discuss:

• The power of multiple income streams
• Managing four businesses with minimal team support
• The kids printables breakthrough
• Email marketing strategy across four lists
• The PLR business model and AI’s impact 
• Building the Becky Beach AI shop
• Traffic generation strategies
• The power of networking and bundles
• AI-powered productivity systems

Resources Mentioned:

Connect with Becky on: Instagram, X, YouTube, and Facebook. 

Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions.

Check out The Becky Beach Show Podcast and the Business Beach Club.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.

We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.

If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business.

In Today’s Episode We Discuss:

• Always-open offers and evergreen funnels
• Email marketing frequency and mindset
• Lead generation never ends
• Blogging and SEO in the age of AI
• Summits, bundles, and collaborations
• Running ads strategically
• Ethics of discounts and pricing
• Baby steps for beginners

Resources Mentioned:

Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.

In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters.

This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back.

In Today’s Episode We Discuss:

• Resistance to AI and the shift toward curiosity
• Why women are falling behind in AI adoption and why it matters
• The guilt and judgment women feel around using AI
• Training your AI assistant to sound like you
• The human-first approach to working with AI
• Why critical thinking and creativity are more important than ever
• The parallel between AI and the early internet
• Introducing the Her AI Era Summit

Resources Mentioned:

Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram.

Get your free ticket to the Her AI Era Summit.

Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.

I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.

If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible.

In Today’s Episode We Discuss:

• Natalie’s transition from corporate to entrepreneurship
• Building the Director of Operations certification
• The untapped potential of hidden content
• Creating and launching the Ops Shop
• Turning the shop into an ascension ladder
• The $20,000 launch strategy
• What’s next for the Ops Shop

Resources Mentioned:

Learn more about Natalie via her website and connect with her on Instagram, Facebook, and Linkedin.

Join the free Ops Insiders Facebook Group for directors of operations and project managers.

Check out Natalie’s shop – The Shop for Ops.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month or $497/annually and get Monica's Back Office Skills! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®