Empowered Business

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.

The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.

In Today’s Episode We Discuss:

• Why I ditched traditional flash sales
• The creation of the Empowered Edge newsletter
• How email replies boost deliverability
• The four inbox experiments that changed everything
  • Experiment 1 – Giving away my Magic App Mapper GPT
  • Experiment 2 –  Encouraging replies and user engagement
  • Experiment 3 – Turning engagement into $8,500 in 24 hours
  • Experiment 4 – The Taylor Swift-inspired Easter egg hunt
• The five biggest lessons from these experiment
• Turning replies into revenue

Resources Mentioned:

Learn more about the Quick Win Workshop: Inbox Experiments.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Black Friday doesn’t have to be a race to the bottom.

In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.

We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.

In Today’s Episode We Discuss:

• Planning Black Friday promotions strategically
• Using Black Friday to prime for bigger launches
• Creating urgency that feels good
• Selling without discounts
• Tripwires, bumps, and upsells that convert
• What to do if you don’t have a ready-to-sell offer
• Using AI for idea generation and automation
• Email strategies that stand out
• Mindset and experimentation
• Collaborating and supporting each other.

Resources Mentioned:

Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.

Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business.

In Today’s Episode We Discuss:

• The power of multiple income streams
• Managing four businesses with minimal team support
• The kids printables breakthrough
• Email marketing strategy across four lists
• The PLR business model and AI’s impact 
• Building the Becky Beach AI shop
• Traffic generation strategies
• The power of networking and bundles
• AI-powered productivity systems

Resources Mentioned:

Connect with Becky on: Instagram, X, YouTube, and Facebook. 

Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions.

Check out The Becky Beach Show Podcast and the Business Beach Club.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.

We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.

If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business.

In Today’s Episode We Discuss:

• Always-open offers and evergreen funnels
• Email marketing frequency and mindset
• Lead generation never ends
• Blogging and SEO in the age of AI
• Summits, bundles, and collaborations
• Running ads strategically
• Ethics of discounts and pricing
• Baby steps for beginners

Resources Mentioned:

Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.

In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters.

This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back.

In Today’s Episode We Discuss:

• Resistance to AI and the shift toward curiosity
• Why women are falling behind in AI adoption and why it matters
• The guilt and judgment women feel around using AI
• Training your AI assistant to sound like you
• The human-first approach to working with AI
• Why critical thinking and creativity are more important than ever
• The parallel between AI and the early internet
• Introducing the Her AI Era Summit

Resources Mentioned:

Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram.

Get your free ticket to the Her AI Era Summit.

Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.

I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.

If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible.

In Today’s Episode We Discuss:

• Natalie’s transition from corporate to entrepreneurship
• Building the Director of Operations certification
• The untapped potential of hidden content
• Creating and launching the Ops Shop
• Turning the shop into an ascension ladder
• The $20,000 launch strategy
• What’s next for the Ops Shop

Resources Mentioned:

Learn more about Natalie via her website and connect with her on Instagram, Facebook, and Linkedin.

Join the free Ops Insiders Facebook Group for directors of operations and project managers.

Check out Natalie’s shop – The Shop for Ops.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!

In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.

In Today’s Episode We Discuss:

Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.

The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.

Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.

How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.

Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.

Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.

Resources Mentioned:

Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and Linkedin.

Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy.

Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes).

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.

In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.

In Today’s Episode We Discuss:

The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.

How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.

Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.

The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.

Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.

AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.

Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equation.

Resources Mentioned:

 Learn more about Ruth via her website and connect with Ruth on Instagram.

Grab Ruth’s free custom GPT to help you identify where AI can support you.

Check out the Aligned with AI Summit.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.

You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.

In Today’s Episode We Discuss:

• Starting a membership with a small audience
• Low-ticket vs high-ticket membership models
• My unique “come and go as you please” membership philosophy
• The human element in the age of AI
• Get it done weeks and live workshop models
• Recurring revenue beyond memberships
• Payment plan strategies and alternatives
• Evergreen vs open/closed cart models
• Managing memberships during life challenges
• Creative recurring revenue ideas

Resources Mentioned:

Get to know the fabulous women in my peer mastermind group: 

1. Destini Copp
2. Sage Grayson
3. Kate Kordsmeier
4. Faith Mariah
5. Liz Stapleton
6. Ruth Poundwhite

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.

In Today’s Episode We Discuss:

• How Andee’s candle business started during the pandemic
• The realities of rapid business growth
• Making the leap from corporate to entrepreneurship
• Understanding business structures and taxes
• Wholesale vs. direct-to-consumer sales
• Marketing strategies for physical products
• Standing out in a saturated market
• Countercultural sales strategies

Resources Mentioned:

Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.

Learn more about the She Sells Differently podcast.

Check out Andee’s list of sales tools for entrepreneurs.

Explore Hart Design Company’s beautiful decor on Instagram.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌

© 2021-2026 Froese Media LLC | All Rights Reserved

Find us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®