In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.

In Today’s Episode We Discuss:

• How Andee’s candle business started during the pandemic
• The realities of rapid business growth
• Making the leap from corporate to entrepreneurship
• Understanding business structures and taxes
• Wholesale vs. direct-to-consumer sales
• Marketing strategies for physical products
• Standing out in a saturated market
• Countercultural sales strategies

Resources Mentioned:

Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.

Learn more about the She Sells Differently podcast.

Check out Andee’s list of sales tools for entrepreneurs.

Explore Hart Design Company’s beautiful decor on Instagram.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

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