Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH?

In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships.

Whether you’re stuck choosing between coaching or a digital product… or wondering how to scale without burning out - this one’s for you.

What You’ll Learn in This Episode:

• Why the "one model only" advice is so outdated (and limiting)
• How I built a layered offer suite using Headliner + The Email Growth Club
• Real client journeys from bundle to membership to mastermind
• How to create a simple, strategic customer journey that meets people where they are
• Why your free content matters just as much as your paid offers

No more choosing one over the other - let’s build a business that’s aligned, scalable, and sustainable.

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

In this fiery little mini episode, I’m sharing the real reason your copy/paste launch funnel isn’t converting - and why your audience is craving something WAY more human.

Because here's the truth:
People don’t buy because your funnel’s pretty.
They buy because they trust you - and swipe files won’t build that for you.

This episode is your permission slip to throw out the robotic, rinse-and-repeat marketing and start showing up in a way that actually feels aligned. Yes, templates can be helpful - but only if you know how to make them sound like you.

What You’ll Learn in This Episode:

• The #1 problem with overused templates and swipe files
• Why cookie-cutter funnels fail (even if they “worked for her”)
• How to build connection and trust without burning out
• How I use GPT bots + custom templates inside The Email Growth Club (and why they work)

If your list is growing but your sales aren’t - this is the convo you didn’t know you needed.

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

There’s been a lot of talk lately about a “trust recession” - and honestly? I feel it too. The noise online is louder than ever, and your audience is craving something real. So how do we show up in a way that actually builds trust, not just visibility?

I’m breaking it down with 5 simple ways to deepen trust with your audience - without the hustle, the fakery, or the AI-generated fluff.

What You’ll Learn in This Episode:

• What a “trust recession” really means for your content + sales
• 5 ways to build unshakable trust with your audience in 2025
• Why connection will always outperform conversion
• Real examples from my business (and what’s working right now!)

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

In this short and sweet solo episode, I’m sharing a big shift that’s been brewing behind the scenes - and why I’m no longer calling myself just an “email marketing strategist.”

This identity shift came from a powerful moment at a recent business retreat where I realized the title I’d clung to no longer felt aligned. The truth? I’m not just in email marketing… I’m in visibility, audience growth, and movement building.

If you’ve ever felt like you’ve outgrown your niche or title, this one’s for you.

What You’ll Hear in This Episode:

• The retreat moment that made me rethink how I describe my work
• Why email is just one part of the visibility puzzle
• A behind-the-scenes look at my RISE Framework™
• How I’m evolving (and how you might be too)

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

Grab exclusive access to Strategic Planning Sally here for free!

Feeling stretched too thin by all the visibility advice out there? Like you’re meant to be on every platform, all the time, and still not getting results?

In this episode of The Email Growth Show, I’m getting real about what visibility that actually works looks like - and spoiler alert, it’s not about going viral or burning yourself out.

You'll learn the visibility strategies I’m focusing on right now for Q2 (and why), how to choose visibility channels that align with YOU, and the questions to ask yourself if you want to grow your audience without losing your mind.

What You’ll Learn in This Episode:

• Why visibility without relationships won’t convert (and what to do instead)
• The 3 visibility channels I’m using right now to grow intentionally
• How I use Strategic Planner Sally (my AI biz bestie!) to map it all out
• Why you don’t need to be everywhere - just in the right places
• What sustainable, relationship-first audience growth really looks like!

Links Mentioned in the Episode:

Grab exclusive access to Strategic Planning Sally here for free!

My V2 Visibility Framework: How You Can Grow Your Email List with Collaborations & SEO [Ep 149]

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

Ever feel like you're not emailing your list enough… or maybe you're worried you're emailing them too much? This episode is your permission slip to focus on connection over constant selling.

In March, I shifted out of launch mode and into nurturing mode - and today, I’m pulling back the curtain on exactly what I sent, how my emails performed, and what I learned from showing up with value first.

If you’ve ever questioned whether your audience really wants to hear from you when you’re not launching, this episode will give you the data and encouragement you need to keep building relationships through email - on your terms.

What You’ll Learn in This Episode:

• How many emails I sent in March (spoiler: it was a lot fewer than February!)
• The email that got 258 clicks and why it performed so well
• Why value-driven, non-salesy emails had the highest engagement
• What I learned from an email that had a huge open rate but didn’t convert
• How to nurture your list in between launches without going quiet

Links to mentioned March emails:

The Ultimate Email Marketing Bundle is here! 🥳

Are you actually legally covered? Let’s check. 👀

You don’t need to do more to be visible. You just need this.

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

In this episode, I’m joined by Pinterest expert Heather Farris to talk about how you can tap into Pinterest as a powerful search engine to grow your email list, increase website traffic, and bring in evergreen leads - without ever dancing on Reels.

Whether you’re starting from scratch or dusting off an old Pinterest account, Heather breaks down a simple, SEO-driven strategy that actually works (and won’t eat up all your time). This is your permission slip to build a Pinterest strategy that runs in the background - while you binge trash TV or work in your pyjamas.

What You’ll Learn:

• Why Pinterest is one of the most underused list-building platforms
• The exact step-by-step strategy to grow your traffic with Pinterest SEO
• How many pins you really need per blog, podcast, or landing page (it’s not what you think)
• The truth about Pinterest traffic by niche (Heather shares real client numbers!)
• How to use AI to write pin copy and save hours each month
• What to do if your Pinterest account is five years old and a total mess (yes, it's me!)

Mentioned in the Episode:

• Heather’s YouTube Tutorial: How to Audit an Old Pinterest Account
• Heather’s PinBot (AI tool to generate Pinterest descriptions fast)

Connect with Heather:

Website: heatherfarris.com
YouTube: @heatherfarris
Instagram: @heatherfarrisandco

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

If you've ever created a freebie, promoted it like crazy, and then wondered why those new subscribers never actually buy from you, this episode is going to change everything.

Your lead magnet isn’t just about growing your email list - it’s about attracting the right people and leading them toward your paid offer. Today, I’m breaking down the number one mistake most business owners make with their lead magnets and how you can tweak yours to build demand for your offer while pre-qualifying the right subscribers.

What You’ll Learn in This Episode:

• Why so many lead magnets fail to convert subscribers into buyers
• How to make sure your lead magnet naturally leads to your paid offer
• The power of teaching the what, but not the full how
•  How to structure your email sequence to turn freebie downloaders into paying clients
•  5 key takeaways to make sure your lead magnet actually works

Your lead magnet isn’t just about getting people on your list - it’s about nurturing the right audience and turning them into buyers!

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

Links Mentioned:

→ Join my email list here: https://kyliekelly.kit.com/general
→ Wanna be on the waitlist for Season 2 when it drops? CLICK HERE
→ Apply to be a speaker at Inside The Inbox: CLICK HERE

When I first started planning Inside The Inbox, I had a goal in mind, but the turnout exceeded my expectations in the best way possible! 1,134 people signed up, and we raised $1,458 for charity - I am beyond grateful.

In this episode, I’m taking you behind the scenes of what worked, what I learned, and how this audio-only event changed the game for email marketing education. Whether you attended or not, this episode will give you valuable insights on how to grow your list, engage your audience, and create a high-converting event that brings in real results.

What You’ll Learn in This Episode:

• How I got 1,134 signups and what strategies worked best
• Why email and affiliates outperformed social media for registrations
• Why the Voxer interview format was a huge win - and if I’ll do it again
• What’s next for Inside The Inbox - it’s coming back in May 2025 and more!

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!

Big changes are coming to email marketing, and if you send emails, you NEED to know about this. Apple Mail is rolling out AI-generated summaries, replacing the preview text you carefully craft.

So what does this mean for you? Will your open rates drop? Do subject lines matter even more now? And how do you make sure your emails still get opened and read? In this episode, I’m breaking down everything you need to know about this update, how it affects your email strategy, and what you can do right now to stay ahead.

What You’ll Learn in This Episode:

• What Apple Mail’s AI summaries are and how they’re replacing preview text.
• Why your sender name matters more than ever (and how to build trust with your list).
• Why subject lines are still your most powerful inbox tool.
• How AI-generated summaries could impact your open rates - and what to do about it.
• The importance of your first few email sentences (and how they might influence AI-generated previews).
• Simple steps to adapt your email marketing strategy right now.

📌 Want to go deeper?

Book a free 30 minute Visibility Audit with me!

Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here for more information about Headliner!

😍 Loving the show? 😍

Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast.

To leave a review follow these steps:

→ Find The Email Growth Show on the Apple Podcasts app.
→ Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show.
→ Then tap “write a review” to rate and review the podcast.

It's the best way you can support the show - thank you!