The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

When we want to make more money, our first instinct is often to create another offer. A workshop, a mini course, a template, a new service… and before we know it, we've spent weeks building something without actually making any sales.

But what if there's a simpler way?

In this episode of The Email Growth Show, I'm sharing exactly where I'd look if I wanted to generate an extra $1,000 in my business this month, without creating a brand-new product.

What You'll Learn in This Episode:

• How to find opportunities to make more sales from products and services you already have
• Why unused capacity in your calendar could be a revenue opportunity
• How to repurpose existing workshops, trainings and resources into something people can buy
• Why your audience, email list, podcast and community are valuable business assets
• How to work backwards from a $1,000 revenue goal to figure out what you actually need to sell
• Why protecting your time, energy and audience trust matters when creating additional revenue
• The new Borrow My Podcast experiment I'm testing inside my own business

Plus, I'm giving you a simple challenge: If you weren't allowed to create anything new for the next 30 days, how would you make an extra $1,000?

Links Mentioned in This Episode:

→ Borrow My Podcast: https://takethemic.kyliekelly.com
→ Last week’s episode, look backwards before you plan Q4
→ The 3-day launch strategy

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, I'm sharing why I think the advice to "just be consistent" is missing something REALLY important, how I'm approaching Q4 after a busy September, and the three areas I'd look at before deciding where to focus your time and energy.

Because you can be incredibly consistent and still not grow your business… if you're consistently working on the wrong things.

What You'll Learn in This Episode:

• Why "just be consistent" isn't actually a business strategy
• How to stop treating every new month or quarter like a fresh start
• Why your business should have a memory (and what that actually means!)
• The three areas to assess before planning Q4: Discovery → Relationship → Revenue
• How to identify the real bottleneck that's stopping your business from growing
• How to focus your consistency on the activities that genuinely move your business forward

Plus, I'm sharing a little behind the scenes of my own September, including launching Black Friday Made Simple and Find CoLab, and why I'm heading into the final quarter of the year focused on making what I've already built work harder.

Links Mentioned in This Episode:

Black Friday Made Simple: https://bfms.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, we're talking about the gap between having an engaged email list and having an email list that actually generates sales.

Because being great at nurturing isn't automatically the same as being great at selling - and if you've spent so much time trying not to annoy your subscribers that you rarely tell them what they can actually buy from you, that might be the missing piece.

What You'll Learn in This Episode:

• Why an engaged email list doesn't automatically equal a buying email list
• How we can accidentally overcorrect on nurturing and barely sell at all
• The difference between mentioning an offer and actually making an offer
• The simple Friday sales email rhythm I'm building into my own business
• What to check before assuming you need a new offer, bigger list or completely different strategy
• A simple four-week email audit to see whether you're actually giving subscribers enough opportunities to buy

Because if your subscribers love your emails but aren't becoming customers, it doesn't necessarily mean you have the wrong audience or the wrong offer.

You might simply be giving them plenty of reasons to read - and not enough reasons to buy.

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Mara Riopel and I have never had a catch-up where one of us wasn't walking through something hard. So when we sat down to record this one for both of our podcasts, we went straight to the real stuff.

We talk about how to keep building through heavy seasons, why visibility and traffic are two different jobs, how to pick a traffic strategy that fits your actual capacity, and what to do when the program you paid for doesn't give you what you hoped.

What You'll Learn in This Episode:

• Why your business can be your anchor (and your escape) in a hard season
• Pivoting your business model when your capacity changes
• Visibility vs traffic, and the simple filter I use for every task
• Mara's $23,000 mastermind lesson and what "coach hurt" really looks like
• Why staying the course is the strategy most people skip

Links mentioned:
🔗 Mara's website: https://www.marariopel.com or instagram: https://www.instagram.com/marariopel
🔗 Mara's free resource: Find Your Fire
🔗 Mara's podcast: The Ambitious AF podcast

Find the traffic strategy that fits your life:
They all work. The trick is picking the one that suits your business and your capacity right now. Take the free Your Next 1,000 Subscribers quiz: https://kyliekelly.com/free

Guest Spotlight: Mara Riopel
Mara is an online business coach and the founder of The Ambitious Mom Movement. After hitting six figures in corporate insurance sales before 30 and burning out anyway, she built an online business that gave her freedom and fulfilment. Now she helps ambitious women find what lights them up and grow a six-figure coaching or consulting business with time left for life. She hosts the Ambitious AF podcast from Canada.

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

This episode almost stayed tucked away inside a much smaller series. I recorded it as the opening episode of The Black Friday Case Files, a run of interviews I did with other business owners about their real Black Friday sales, wins and flops included. But listening back to it, I realised it didn't belong somewhere only a small group of people would ever hear it.

So here it is on the main show.

I walk through three real years of my own Black Friday, three completely different strategies, and the honest numbers behind each one, including the year I made the least money and somehow grew my email list more than any other year I've run.

What You'll Learn in This Episode:

• Three different Black Friday approaches I've actually run, not theory
• Why the year with the worst sales numbers did the most for my list
• What I'd tell myself if I were starting this year's Black Friday from scratch

Links mentioned:

• Black Friday Made Simple: https://bfms.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, I'm pulling back the curtain on why I'm launching more often (but for less time), how I'm using these small promotional windows to create injections of revenue, and why Black Friday might be the perfect opportunity to sell something you already have rather than rushing to create something new.

What You'll Learn in This Episode:

•  Why a launch doesn't have to mean launching something new
•  How I'm using simple three-day launches in my own business 
•  Why your audience probably hasn't seen your offer as much as you think they have 
•  What I'd send during a simple three-day promotional window 
•  Different ways to create urgency without automatically discounting 
•  Why Black Friday is a reason to sell, not necessarily a reason to create 

Because before you create another course, workshop, template or offer...
Maybe you just need to sell the thing you've already made.

Links mentioned in this episode:

🎧 Join the Black Friday Case Files: https://listen.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.

Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm still calling it a win.

What you'll learn in this episode:

• Why I chose scrappy Voxer-style audio interviews over a big polished summit
• The real August numbers - 303 signups, 370+ downloads, and just one $97 season pass sale
• Why a "failed" launch metric doesn't mean the event failed
• How much the event actually warmed people up for my Break Up With Instagram launch (and what that told me)
• Exactly how I find new collaborators without cold-pitching strangers

Links mentioned:
→ Join the Black Friday Case Files waitlist (Sept 14–18): https://listen.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what Claude could actually do, and it broke my brain a little. 

This week Anita joins me to break down the real difference between Claude, Claude Code, and the Chrome extension, why she never lets AI output go out the door without humanising it first, and how she built an entire membership sales page - copy, design and all - in under two hours.

What You'll Learn in This Episode:

• The "human-AI sandwich" - why you should never just copy-paste AI output
• The real difference between Claude.ai, Claude Code, and the Chrome extension
• Why Projects are the one Claude feature most people skip (and shouldn't)
• The small habits that stop your Claude account running out of tokens
• How Anita built a full sales page - copy, design and all - in under two hours

Links Mentioned: 

🔗 Anita's Free AI Bestie Setup Gift (use code FRIENDSOFKYLIE for 100% off): http://www.bizbestieclub.com/setup 

🔗 Anita's website: http://www.anitamac.com

Try WhisperFlow for free: https://wisprflow.ai/r?KYLIE344

Guest Spotlight: Anita Mac

About Anita: Anita Mac is an AI strategist and self-confessed tech unicorn who helps business owners connect the pieces of their business - technology, workflows and AI - so everything finally talks to each other. She's the founder of Biz Bestie Club, teaching women how to build their own AI brain and put AI to work in every part of their business.

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

>> Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com <<

In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my "doors" framework for building a business with more than one way for the right people to find you.

What You'll Learn in This Episode:

• Why "no one wants this" is usually a discovery problem, not an offer problem
• The difference between audience size and audience security
• My "doors" analogy for building an ecosystem instead of one giant audience
• Why one touchpoint was never meant to create one sale on its own
• Why email is where the relationship continues - not where discovery happens
• The exact action step: how to audit your doors and build just one more

Mentioned in this episode:

• Audience Growth Pop-Up (Aug 24-28, free): listen.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today. 

What You’ll Learn in This Episode:

•  Why visibility and social media are not the same thing 
•  The two growth lanes I’d choose: borrowed audiences + evergreen discovery 
•  How podcast guesting, summits, bundles and freebie swaps can grow your list 
•  Why SEO, Pinterest, PR and podcasting can become compounding business assets 
•  How your lead magnet turns visibility into actual email subscribers 
•  The three questions to ask before choosing your 90-day growth strategy 
•  Why audience quality matters more than chasing a giant subscriber number 

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

✨ This episode is sponsored by Jana O. Media!
Want your content to work harder for you without constantly creating something new? Grab Jana Osofsky's free training, 6 Secrets to Signing Clients with a High-Converting Capsule Blog, and discover how a small library of strategic blog posts can help you build trust, showcase your expertise, and attract more clients.
👉 Watch the free traini

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!