The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Today I’m joined by Katie Pulsifer, a coach for high-achieving women who have built incredible lives, but still feel guilt, exhaustion, and a quiet pull for more. 

In this episode, we dive into the hidden struggle so many ambitious women face: outsourcing their self-trust. From understanding how your brain keeps you “safe” to learning how to make aligned decisions in your business, this conversation will challenge the way you think about growth.

What You’ll Learn in This Episode:

• Why high-achieving women often feel guilt and burnout
• How your brain is wired to keep you stuck (and how to override it)
• The difference between hiring from a skill gap vs. an insufficiency gap
• How to rebuild self-trust and make aligned business decisions
• Why nervous system safety matters just as much as strategy

Guest Spotlight: Katie Pulsifer

Katie Pulsifer is a coach for high-achieving women who feel guilty for wanting more - even when their life looks successful on paper. She helps her clients reconnect with their intuition, build self-trust, and create aligned visions for their life and business.

Katie's Website: https://www.katiepulsifercoaching.com

Katie's Free Resource: The Self-Trust Reset

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A couple of days ago, my gmail account got hacked… and for a moment, it was that exact stomach-drop feeling no online business owner wants.

In this episode, I’m walking you through what happened, what I learned, and what I want every business owner to know about protecting their email, their reputation, and their audience - especially now that scams are getting smarter, cleaner, and much more convincing.

What You’ll Learn in This Episode:

• What happened when my email was compromised
• Why 2FA is important, but not the whole story
• What I checked immediately inside my Gmail account
• Why every business owner needs a response plan before something goes wrong
• How AI is changing the scam landscape

You’ll also hear the perspective shift that helped me move from panic into action - and why I believe being prepared matters so much more than trying to be perfect.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your business feels a little messy right now… you might actually be in the middle of a growth phase. 

In this episode, I’m pulling back the curtain and sharing what I’m experimenting with in my business right now - from launching a brand new 4-week Email Incubator to growing my Skool community and exploring new ways people can work with me. 

Because behind every “successful” business you see online is a season of testing, adjusting, and figuring out what the next version of the business actually looks like. 

What You’ll Learn in This Episode: 

• Why experimentation is a normal (and healthy) phase of business growth
•  What I’m learning from running shorter, focused containers
•  Why I’m leaning more into community-led business models
•  The power of having multiple ways for people to enter your business
•  Why the “messy middle” can actually be a sign that something is working

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If your emails are getting opened… but nothing is happening after that, you’re not alone.

In this episode, I’m breaking down the real reasons emails get opened but not acted on - and what to focus on if you want more engagement, stronger relationships with your subscribers, and ultimately more sales from your list.

What You’ll Learn in This Episode:

• Why curiosity opens emails, but doesn’t always lead to action
• The simple mistake that causes most emails to end without engagement
• Why “interesting” emails don’t always convert
• The role trust and familiarity play in email marketing
• A simple shift that can dramatically increase replies & engagement
• Why not every email is meant to convert every reader

You’ll also hear a few perspective shifts that might completely change how you think about your email stats, especially if you’ve been feeling discouraged by low click rates.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?

In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into revenue.

And here’s the best part? She makes PR feel simple.

We’re breaking down exactly how to get started with media pitching (even if you’ve never done it before), how to build your own media list, what to actually say in a pitch email and why visibility isn’t about ego… it’s about leadership.

What You’ll Learn in This Episode:

• Why visibility is a leadership skill - not an ego play
• The simple “housekeeping” step most business owners skip before pitching
• How to find journalists already covering your industry
• What to include (and NOT include) in a pitch email
• Why 75% of media wins happen on the follow-up
• How to know which publications actually matter for your audience

Guest Spotlight: KJ Blatten Bauer

KJ Blatten Bauer is the founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, she helps experts and founders turn credibility into recognition - and visibility into revenue. Her clients have been featured in outlets like Forbes, Architectural Digest, and The Today Show.

• KJ's Website: https://www.hearsaypr.com
• Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you still need a freebie in 2026?

In this episode, I’m breaking down the nuanced truth about freebies in 2026 - when they work, when they don’t, and what to focus on instead if you want sustainable, relationship-led growth.

This isn’t anti-freebie.
 It’s pro-strategy.

If you’ve been stuck in freebie planning mode… or wondering whether you need to create another one… this episode will help you zoom out and make a smarter decision.

What You’ll Learn in This Episode:

• The real question to ask before creating a new lead magnet
• When you absolutely should have a freebie
• When creating another one is just beautifully designed procrastination
• Other ways to grow your email list without a traditional free resource
• The difference between building doors… and building the house

If you’re done mistaking activity for alignment, this conversation is for you.

Mentioned Links:

EP 227: Workshops Are the Most Underrated Conversion Event in Online Business

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m unpacking the real fear keeping women glued to Instagram - and why breaking up with the platform doesn’t mean disappearing.

If you’ve been quietly wondering whether you could grow without Instagram… this one’s for you.

What You’ll Learn in This Episode:

• Why Instagram creates dependency (not diversification)
• The difference between performative visibility and relational growth
• Why connection compounds but content expires
• How rooms, email, and community build predictable revenue
• What it actually means to “break up” with Instagram

Links & Resources:

• Join the Breaking Up With Instagram Challenge: https://www.skool.com/online-biz-growth/about
• Listen to my Skool experiment episode: https://kyliekelly.com/my-skool-experiment/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by SEO specialist Laura Jawad, who helps female service providers grow their audience and fill their client roster, without relying on social media.

In this episode, we break down how to use SEO and your website to grow your email list with aligned, high-intent traffic that actually converts. If you’ve ever felt like social media is doing the most… for the least return - this conversation will change how you think about visibility forever.

What You’ll Learn in This Episode:

• Why SEO is a powerful pull marketing strategy (and how it differs from social media)
• How to see what keywords are already driving traffic to your website
• Why most websites attract the wrong traffic - and how to fix it
• How long SEO really takes (and what speeds it up)
• How to turn website traffic into email subscribers
• Where to place opt-ins on your blog and homepage for maximum conversion
• How SEO builds trust before someone joins your email list

Guest Spotlight: Laura Jawad

Laura Jawad is an SEO specialist who supports female service providers, coaches, and consultants who want to grow their audience and book clients without relying on social media.

🎧 Grab her free SEO Kickstart Kit, a collection of step-by-step checklists to help you optimise your website and attract right-fit traffic.

Links & Resources:

• Laura’s Website
• SEO Kickstart Kit

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing the unexpected lessons from my Skool community experiment - why it’s sparked deeper conversations in days than I’ve had in years, and what it’s reminded me about connection, trust, and sustainable growth.

This isn’t about platforms.
 It’s about depth over noise and building businesses that actually feel good to run.

What You’ll Learn in This Episode:

• Why small rooms create deeper trust than big audiences
• How accessibility beats attendance when it comes to connection
• Why email still matters - and how community expands it
• The role fun plays in sustainable business growth
• How to build depth without burning yourself out

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I’m sharing why I stopped sending traditional multi-email welcome sequences altogether, and what I do instead to create connection, trust, and momentum from the very first email someone opens.

Because here’s the thing: your audience isn’t confused. They’re not unsophisticated. And they definitely know when they’ve entered a funnel.

What You’ll Learn in This Episode:

• Why the delivery email is usually the most-opened email you’ll ever send
• What’s actually happening with inbox behaviour as we move into 2026
• How one “Start Here” email can replace an entire welcome sequence
• What to include in that email so it builds trust and invites action
• Why treating subscribers like adults leads to better long-term results

Resources Mentioned:

• The “Start Here” email template
• Episode 230: How Julie Tripled Her Income in 60 Days by Finally Getting Strategic Support

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!