The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

→ Join my next Empire Mixer here: https://calendly.com/kyliekelly/the-empire-mixer-networking-call

Most business owners are chasing more - more followers, more subscribers, more automation. But after hosting a private networking mixer just for my email list (no ads, no socials, no funnels)… I was reminded that the future of email marketing isn’t about more.

It’s about real connection - the kind that happens when women come together, drop the “pitch,” and genuinely see each other. In this episode, I’m sharing what that event taught me about growth, intimacy, and why smaller, braver rooms are creating bigger results than ever before.

What You’ll Learn in This Episode:

• Why “bigger list = better business” is one of the biggest lies in online marketing
• What actually happened when I brought my list together in a real, connected space
• How to turn your email list into a living, breathing community (not just a broadcast list)
• Practical ways to deepen connection and increase conversions, without chasing more leads

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up.

In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that works while you sleep.

If you’ve ever wondered why your website feels legit but doesn’t sell, this episode is your roadmap to fixing it.

What You’ll Learn in This Episode:

• The biggest mistakes business owners make with their website copy
• Why your homepage should be designed for cold audiences (and what to say above the fold)
• The difference between clever copy and clear copy - and why clarity always converts
• How to remove friction from your sales pages and make it easy for people to buy
• What your website should do differently when you have multiple offers

Guest Spotlight: Laura Kendrick

Laura Kendrick is the copywriter and strategic partner behind Cheeky Copy Co. She helps high-performing founders elevate their copy and conversions through thoughtful UX strategy and messaging clarity. She’s also the creator of the Clarity Compass, a tool to help you uncover the messaging gaps keeping your website from converting.

🎧 Learn more or grab your Clarity Compass here: https://www.cheekycopy.co/clarity-compass

Links & Resources:

• Laura’s website: https://www.cheekycopy.co/
• Get the Clarity Compass free resource: cheekycopy.co/clarity-compass

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.

In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.

What You’ll Learn in This Episode:

• Why discounting isn’t the shortcut you think it is
• The three real reasons your Black Friday sale isn’t converting
• How to know if you have a volume or messaging problem
• The 3 ways to approach Black Friday: Lead, Nurture, or Sell

Mentioned in this episode:

• My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
• Black Friday Toolkit - $37

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Listen to this episode if:
You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.

In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.

What You’ll Learn in This Episode:

• The real reason engagement drops even when your list is “growing”
• How unclear positioning confuses your audience and kills conversions
• Why the way you grow your list determines how well it performs later
•  Simple questions to audit your positioning and message clarity

I’ll share how one of my clients, while hosting a summit, compared two lists - one big and quiet, one smaller but wildly responsive - and how that one conversation perfectly illustrates the power of clear brand positioning.

Because here’s the truth: people don’t buy from the most consistent sender… they buy from the clearest communicator.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

This week’s episode is part truth bomb, part love letter to women in business.

I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…” 

I couldn’t help but wonder… have we not evolved?

Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female entrepreneurs - and why it’s keeping so many of us stuck waiting for our own tragedy before we feel worthy of being seen.

What You’ll Learn in This Episode:

• Why vulnerability ≠ credibility
• How we’ve confused drama with depth
• And what authentic storytelling looks like now

It’s time to retire the trauma template and make room for real stories of growth, nuance, and leadership.

This one’s equal parts rant and revelation - and I have a feeling it’ll hit home.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.”

Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring.

What You’ll Learn in This Episode:

• Why staying small and quiet is keeping you invisible (and broke)
• The difference between bragging and owning your brilliance
• My own journey from “I’m just an introvert” to stepping into my Big Deal Energy (with thanks to my biz bestie Leanne Sia)
•  Practical ways to start being seen without feeling gross or ego-driven

If you’ve been waiting for someone else to pat you on the back and shine the spotlight your way, here’s the reality: it’s probably never going to happen. 

It’s your job to claim your space and own the empire you’re building.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just making things look pretty. 

If you’re sick of cluttered files, chaotic Canva accounts, endless open browser tabs, or to-do lists that feel like they’re screaming at you - this episode is for you.

What You’ll Learn in This Episode:

• The 5 steps to organize anything - sort, purge, assign homes, set limits, maintain.
• How to use just five file folders (operations, marketing, content, education, clients) to anchor your digital system.
• Why naming files and being consistent is more powerful than colour-coding perfection.
• How Tracy manages her schedule and to-do list to reduce overwhelm.

Guest Spotlight: Tracy Hoth

Tracy Hoth (rhymes with “both”) is the heart behind Simply Squared Away. Since launching her organizing business in 2008, she’s guided hundreds of clients - from homes to offices - and mentors coaches and entrepreneurs on creating order in their work and life. 

Links & Resources

• Website: https://simplysquaredaway.com/
• Learn her 5 file folder system (on-demand class): CLICK HERE
• My podcast episode with Tracey:  108 | Tired of Social Media? Grow Your Audience Like This Instead With Kylie Kelly

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Are you hustling to get visible… but still not booking the clients you actually want?

In this episode, I’m breaking down why visibility alone doesn’t work and what to do instead so your efforts actually lead to conversions. From the biggest mistakes I see women making, to the three visibility audit questions I walk my clients through, to how to position your freebie or quiz so it naturally connects to your paid offers… this is a practical, no-BS guide to turning visibility into revenue.

What You’ll Learn in This Episode:

• The #1 visibility mistake keeping women stuck in busy-but-broke mode
• Why murky messaging and vague freebies kill your conversions
• How to audit your visibility with 3 simple but powerful questions
• The exact pathway to turn visibility into paying clients (without burning out)
• Why positioning is the silent killer of conversions and how to fix it

If you’re tired of chasing empty opportunities that look good on paper but don’t move the needle, this one’s for you.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Do you ever feel like your entire business lives or dies by your last Instagram post?
Like the algorithm is your moody business partner who never pulls their weight?

Here’s the truth: you don’t have to post every single day to grow. In fact, the more you chase visibility on rented land, the more your business stays stuck.

In this episode, I’m calling out the social media trap in 2025, why the old playbook is broken, and what actually works if you want a business that lasts.

What You’ll Learn in This Episode:

• The lie that “more posting = more sales” (and why the algorithm is stacked against you)
• Why organic reach has collapsed and why it’s not your fault if your reels aren’t converting
• The 3 things that really grow your business: Clarity, Connection, and Credibility
• Smart swaps to replace daily posting with strategies that compound over time
• A client story that proves you can sell more while posting less

If you’re tired of dancing for the algorithm, this episode will give you permission (and a plan) to build your empire off social media!

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Still hanging onto the advice to “just charge what you’re worth”?
Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.

What You’ll Learn in This Episode:

• Why “charge what you’re worth” falls flat in today’s market
• The 3 things buyers actually look for before they invest
• A real client story that proves clarity beats confidence every time

If you’ve been raising your prices but still hearing crickets - this one’s for you.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!