Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.

In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.

What You’ll Learn in This Episode:

• Why discounting isn’t the shortcut you think it is
• The three real reasons your Black Friday sale isn’t converting
• How to know if you have a volume or messaging problem
• The 3 ways to approach Black Friday: Lead, Nurture, or Sell

Mentioned in this episode:

• My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
• Black Friday Toolkit - $37

Ready to grow your business without social media or burnout?

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