Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words.

In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted.

You'll discover:

• Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim
• The "social capital" approach to content creation that builds trust before you sell
• Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think)
• Specific tactics for boosting opens and clicks beyond just good subject lines
• The LIFT model for sales conversions
• Why automated emails generate 320% more revenue than regular campaigns
• How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue

The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation.

Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver.

Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap.

If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025.

Learn more at yaelkeon.com/engage.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void.

In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps.

You’ll:

• Get the latest open, click and conversion rate benchmarks
• Know instantly if you are performing below average, on average or excelling
• Get specific advice on what to focus on if you aren’t doing so well (or what you can do next if you are!)

You’ll walk away knowing exactly which metric needs your attention first and have a clear idea on where to start improving your email engagement immediately.

Want to take the quiz version? I’ve built an engagement quiz for you covering the above and more. Take it at: yaelkeon.com/emailquiz - no email address required to see your results!

References:

Klaviyo Email Marketing Benchmarks

MailerLite Email Marketing Benchmarks

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant.

The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.

In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.

You'll learn:

• The mindset shift from "mass marketing" to "targeted communication"
• Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)
• Why separating customers from non-customers is your starting point
• How to gather interest information without being pushy
• The simple survey technique that automatically segments your list

The numbers that matter:

• 30% more opens with segmented emails
• 50% more click-throughs than generic campaigns
• 760% potential revenue increase

The bottom line?

When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.

Want more? Learn more about how to segment and personalise your emails in Engaging Emails.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!).

You'll discover:

• Why personal letter-style emails are creating deeper connections with subscribers
• How to tap into seasonal emotions rather than just seasonal timing
• The surprising return of digest-format emails (and why they're working again)
• Quick-win educational content that provides instant value
• User-generated content features that build powerful social proof

It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls.

And don’t forget to check out the accompanying blog to episode here to see some practical examples.

Want more? Learn more about how to get engagement with your emails in Engaging Emails.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working.

Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR you instead of against you.

You'll learn:

• What routing automations actually are (hint: they don't send emails at all)
• Why this one system replaces dozens of conflicting automations
• Real examples of how routing works for appointments, e-commerce, and third-party integrations
• The exact setup process using trigger tags and smart flows
• How to map out your business flow before touching your email platform
• Why this approach means you only have ONE place to go when things need updating

The bottom line? Instead of wondering if people are getting the right emails, you'll KNOW they are. Your email marketing will finally feel organised, strategic, and like it's actually working for your business instead of creating more chaos.

For more one routing automations and how to send emails that your subscribers want to read, check out the Engaging Emails course.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.

Yet 99% of emails contain critical or serious accessibility issues.

We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy.

In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.

From the obvious Alt Txt to the not so obvious dir attributes.

From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.

We talk colour contrast, structure, calls to action, touch controls and even sign up forms.

The good news? At least half of this can be addressed with some simple template updates.

There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access.

Other resources mentioned in the episode:

Global Accessibility Awareness Day

Email Marketing Consortium Accessibility Report

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds.

Inside this episode you'll learn:

• The four non-negotiable caveats to actually making AI email writing work
• My big A-HA moment
• A “why didn’t I think of that before” process for getting AI to sound like YOU

Plus steal my exact prompt to get that next email written almost instantly.

The bottom line? With the right messaging prep (which you should be doing anyway), AI can crank out emails that sound like your caffeinated self wrote them – getting you 90% there in a third of the time.

Additional References: Ep77 - ChatGPT Engaging Emails

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month.

Don't trash it. Seriously.

In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops.

I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?).

You'll learn:

• Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore)
• Three powerful levers to pull instead of creating something entirely new
• How to make your lead magnet actually ATTRACTIVE to your ideal clients
• Simple tweaks that can double your conversion rates overnight
• The "refresh not restart" framework that saves you hours of work

The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling.

Stop building endless new lead magnets and start making the ones you have actually work.

 

RESOURCES MENTIONED:

EP 10 How to grow your lead magnet fast

EP 74 Lead Magnets that are working now

Lead Magnet Magic

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!

In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.

You'll learn:

• The startling contradiction between wanting sales but rarely sending emails
• Why "waiting until everything is ready" is holding you back
• How severely underutilised email marketing features are costing you sales
• The truth about lead magnets and why people's lists aren't growing
• Practical steps to start leveraging email marketing effectively (even if you're "not ready")

The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.

In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.

You'll learn:

• Why the traditional "newsletter" approach might be holding you back
• How shifting to personal letters can help overcome writer's block
• 10 gentle prompts to inspire meaningful emails when words don't flow
• Ways to naturally mention your services without feeling pushy
• How these true-to-you emails become powerful list-building tools
• Finding the right balance between value and sales messages

The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.