By Yael Keon
Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list w
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4.8
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The podcast currently has 123 episodes available.
If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.
Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.
Think of this as a bit of a menu of ideas that you can add to take things up a notch.
From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.
A word of warning though: Don’t do them all!
Other helpful resources:
EP68 - Top Black Friday Email Marketing Tips
EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing
Ecommerce Sales Pack
How to… Klaviyo
Birthday Bundle < Black Friday Offer
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After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.
Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.
I’m also sharing:
Plus my top 2 newest finds.
Resources mentioned (*=affiliate link):
ActiveCampaign*
TidyCal
BreezeDoc
Typeform
Zoom
ThriveCart*
ThriveCart Learn*
Hyvor
Membership.io* (Formerly Searchie)
ConvertBox*
OmnyStudio
KeySearch
Tailwind
Canva
Xero
Quaderno
Audacity
Notion
Scribe
Want to see more of what I get up to when I’m not podcasting?
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Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?
This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.
I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.
Inside this episode, you’ll learn:
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
Want to see more of what I get up to when I’m not podcasting?
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The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.
It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it.
The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios.
This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations.
Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout.
You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:
This is an idea filled episode with a tonne of ideas. The goal is just to choose your own!
If you want other episodes on specific sales ideas check out these episodes:
Want to see more of what I get up to when I’m not podcasting?
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When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible.
I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:
And so, so much more.
Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market.
If you are a business owner, this is a must listen - ecommerce or not.
About Hangatu:
Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience.
Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15
Follow @thesalty_foxofficial on Instagram
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It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business?
I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth.
You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you.
Inside, I’m sharing:
Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.
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It’s the time of year when list building should be a big focus.
We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.
Yet many business owners skip this important strategy or leave it to the last minute.
In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.
You’ll learn:
Plus, why you may not need to give up on your lead magnet just yet.
If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.
Want to see more of what I get up to when I’m not podcasting?
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Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.
You’ll Learn:
This is a kick up the butt episode with plenty of resources to help you take the action you want.
If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.
Join us at yaelkeon.com/trial
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The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.
Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.
So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.
You’ll learn how to:
This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.
If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.
Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.
Other resources mentioned in this episode:
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Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!
In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.
You’ll learn:
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.
If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.
Learn more at yaelkeon.com/segment
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information.
The podcast currently has 123 episodes available.
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