Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever.

Here’s quick stats drop:

• 88% of people check their emails every day
• Half of marketers see email marketing as their most impactful channel
• People are 3 times more likely to make purchases from email marketing than social media
• 50% of people say they buy from a marketing email at least once a month

But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including:

• Deliverability challenges and what you can do about it
• Attention and Engagement getting strategies
• The rise of AI

And how being yourself may actually be the key to standing out.

Resources mentioned in this episode:

Episode 120

Episode 121

Forbes 2025 Email Marketing Statistics

Get Started with Email Marketing

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

This episode is your annual reminder of those checks & balances you should be doing with your email marketing!

Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it.

But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam.

This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should.

The 3 Must Do Tasks are:

1. Checking your Numbers

2. Doing a Deliverability Review

3. Cleaning your List

PLUS a bonus task which you might find yourself doing anyway.

This episode is a must listen for when you are doing your planning for the coming year.

 

Resources mentioned in this episode:

MailReach Email Spam Test -

https://www.mailreach.co/email-spam-test

Mail Tester - https://www.mail-tester.com/

Mx Toolbox -  https://mxtoolbox.com/deliverability

EP46 - Review these every quarter

EP15 - Deliverability Demystified

EP99 - Authentication Armageddon

EP80 - How to Clean your List

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements.

In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters.

You'll learn:

• The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit)
• Major pricing and functionality changes at ActiveCampaign
• Exciting new capabilities in Klaviyo
• How these updates can potentially improve your email marketing strategy

My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo.

But there is so much more. Listen in now!

 

TIMESTAMPS:

MailChimp - 2:54

MailerLite - 3:18

Kit (formerly ConvertKit) - 4:53

ActiveCampaign - 6:16

Klaviyo - 16:16

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.

Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.

Think of this as a bit of a menu of ideas that you can add to take things up a notch.

From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.

A word of warning though: Don’t do them all!

 

Other helpful resources:

EP68 - Top Black Friday Email Marketing Tips

EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing

Ecommerce Sales Pack

How to… Klaviyo

Birthday Bundle < Black Friday Offer

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.

Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.

I’m also sharing:

• The 7 criteria I used in deciding what stays and what goes
• Why all-in-one solutions aren’t all they have cracked up to be
• Why you don’t need to have a subscription for everything

Plus my top 2 newest finds.

 

Resources mentioned (*=affiliate link):

ActiveCampaign* 

TidyCal 

BreezeDoc 

Typeform 

Zoom 

ThriveCart* 

ThriveCart Learn* 

Hyvor

Membership.io* (Formerly Searchie) 

ConvertBox*

OmnyStudio 

KeySearch 

Tailwind 

Canva 

Xero 

Quaderno 

Audacity 

Notion 

Scribe 

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?

This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.

I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.

Inside this episode, you’ll learn:

• Why you don’t need to constantly promote your services
• How to send invitation emails without being pushy
• The five key elements every client invitation email should include
• Why scarcity and clear calls to action are essential
• How to manage follow-ups and get bookings fast

Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.

It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it.

The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios.

This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations.

Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout.

You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:

• Send different emails to different groups
• Trigger automation or flows
• Send emails to different subscribers at different times
• Write one email but have subscribers see different versions (using dynamic or conditional content)

This is an idea filled episode with a tonne of ideas. The goal is just to choose your own!

If you want other episodes on specific sales ideas check out these episodes:

• EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/
• EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/
• EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/
• EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/
• EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible.

I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:

• Why Hangatu believes email marketing is essential to her business growth
• Why they use Klaviyo as their email marketing software of choice
• How we 10 x the revenue per recipient from her welcome series
• What she thinks about the fear of sending too many sales-y emails
• Her top tips for getting the most out of your Black Friday promotions

And so, so much more.

Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market.

If you are a business owner, this is a must listen - ecommerce or not.

About Hangatu:

Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience.

Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15

Follow @thesalty_foxofficial on Instagram

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business?

I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth.

You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you.

Inside, I’m sharing:

• How bundles work and why they’re such a powerful list-building tool
• The pros and cons of using bundles for growing your email list
• Top participation tips to help you stand out
• How to nurture your new subscribers to build stronger relationships

Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

It’s the time of year when list building should be a big focus.

We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.

Yet many business owners skip this important strategy or leave it to the last minute.

In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.

You’ll learn:

• Why a list growth strategy is crucial to sales success
• How to focus your messaging so you actually get sign ups
• A range of different strategies you can add to the mix
• What to send after the signup

Plus, why you may not need to give up on your lead magnet just yet.

If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.