By Yael Keon
Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list w
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The podcast currently has 118 episodes available.
It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business?
I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth.
You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you.
Inside, I’m sharing:
Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.
Want to see more of what I get up to when I’m not podcasting?
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It’s the time of year when list building should be a big focus.
We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.
Yet many business owners skip this important strategy or leave it to the last minute.
In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.
You’ll learn:
Plus, why you may not need to give up on your lead magnet just yet.
If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information.
Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.
You’ll Learn:
This is a kick up the butt episode with plenty of resources to help you take the action you want.
If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.
Join us at yaelkeon.com/trial
Want to see more of what I get up to when I’m not podcasting?
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The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.
Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.
So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.
You’ll learn how to:
This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.
If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.
Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.
Other resources mentioned in this episode:
Want to see more of what I get up to when I’m not podcasting?
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Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!
In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.
You’ll learn:
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.
If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.
Learn more at yaelkeon.com/segment
Want to see more of what I get up to when I’m not podcasting?
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It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.
No, I’m not talking about your opens, clicks, unsubscribes and bounces here.
Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.
Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
Plus your predicted email marketing revenue for the year to come.
If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience.
Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.
Other resources mentioned in this episode:
Want to see more of what I get up to when I’m not podcasting?
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In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.
Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.
But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.
Inside this episode, I lift the curtain and share:
You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.
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“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.
The question then comes up - what can I do when I am feeling those selling mindset wobbles?
In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.
You’ll learn:
And my top recommended tactic if you know those negative thoughts are going to come up.
If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday
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Let’s take a little step back and look at the big picture of email marketing and how to get started.
Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.
Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.
This is why it can be incredibly overwhelming – all those shiny objects.
But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.
From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.
These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.
If you want to know more make sure to register at yaelkeon.com/start.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information.
Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.
Inside this episode, you’ll learn:
After listening, you’ll feel much more confident in inviting your audience to your list.
This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing.
With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:
And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.
Get your hands on this today at yaelkeon.com/start
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information.
The podcast currently has 118 episodes available.
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