Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective.

You’ll learn:

• The 7 foundations of a high-performing email promotion (before you even write the offer)
• Smart ways to build urgency without sleazy pressure tactics
• 10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns
• 5 powerful email “swaps” to stand out from the salesy noise

Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes.

Next step:

If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in.

How do you talk about your products and services in fresh, engaging ways across that many emails in such a short timeframe? What if you run out of things to say by email three?

In this episode, I'm sharing six fresh, unexpected email ideas that will transform your welcome series from a dreaded writing marathon into your most engaging subscriber journey. No more staring at blank screens wondering how to fill another email without repeating yourself.

You'll discover:

• The three key questions that determine your welcome series strategy
• Six fresh email ideas that combat limiting beliefs and show what’s possible
• How to put a new twist on social proof and decision making emails

And how to weave in your all important your call to action naturally.

What you'll realise: Your welcome series isn't just about introducing yourself - it's about guiding new subscribers through a strategic journey creates a feeling of autonomy over their decision making process.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table.

You'll learn:

• Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)
• How to flip your messaging from apologetic to confident – without being pushy or salesy
• The sweet spot for welcome series length and why one email never cuts it
• Simple call-to-action fixes that turn browsers into buyers

Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.

In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!

In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.

You'll learn:

• Why magnetic marketing should attract AND repel the wrong people
• The good reasons people unsubscribe (and why you shouldn't take them personally)
• The not-so-good reasons that actually need your attention
• When unsubscribe rates become a real concern vs. when they're perfectly normal
• How to focus on the metrics that actually matter for your business growth
• Why trying to please everyone will hurt your conversions and sales

You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

A big misconception about email marketing is that it is only about getting sales. But it goes way beyond that into creating remarkable experiences for customers, clients and members after that first purchase.

In this podcast episode, I’m joined by the incredible Dr Kyla of Mealtimes with Dr Kyla who showcases how email marketing is essential to ensuring membership success. Currently serving thousands of members through her online subscriptions, she knows a thing or two about what it means to provide a great online experience.

Listen in to hear how Kyla:

• Ensures her members are supported through onboarding, regular updates and smooth transitions across memberships as kids age up
• Manages tagging and segmenting an audience with customers moving into different life phases
• Consistently creates a significant amount of content every week
• Has used her deep understanding of who her target customer is to grow Mealtimes to where it is today.

Dr Kyla is a Paediatric Dietitian, Mum of 2 and founder of the online subscriptions, Baby Mealtimes, Toddler Mealtimes and Family Mealtimes. She has a PhD in childhood weight management and has worked extensively with selective eaters.

Dr Kyla is passionate about developing balanced relationships with food, and fostering positive mealtime experiences for the whole family.

Visit Mealtimes at www.mealtimes.com.au or follow Dr Kyla on Instagram @dr_kyla

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words.

In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted.

You'll discover:

• Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim
• The "social capital" approach to content creation that builds trust before you sell
• Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think)
• Specific tactics for boosting opens and clicks beyond just good subject lines
• The LIFT model for sales conversions
• Why automated emails generate 320% more revenue than regular campaigns
• How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue

The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation.

Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver.

Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap.

If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025.

Learn more at yaelkeon.com/engage.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Wondering if your email marketing is actually working? It's time for a reality check! Mid-year is the perfect time to take a step back and assess whether your emails are building that engaged, ready-to-buy audience you're after - or if you're just sending into the void.

In this episode, I'm sharing a quick 5-minute check-up that will reveal exactly where your email engagement stands and what you need to focus on next. No overwhelming deep-dives, just clear benchmarks and actionable next steps.

You’ll:

• Get the latest open, click and conversion rate benchmarks
• Know instantly if you are performing below average, on average or excelling
• Get specific advice on what to focus on if you aren’t doing so well (or what you can do next if you are!)

You’ll walk away knowing exactly which metric needs your attention first and have a clear idea on where to start improving your email engagement immediately.

Want to take the quiz version? I’ve built an engagement quiz for you covering the above and more. Take it at: yaelkeon.com/emailquiz - no email address required to see your results!

References:

Klaviyo Email Marketing Benchmarks

MailerLite Email Marketing Benchmarks

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant.

The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.

In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.

You'll learn:

• The mindset shift from "mass marketing" to "targeted communication"
• Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)
• Why separating customers from non-customers is your starting point
• How to gather interest information without being pushy
• The simple survey technique that automatically segments your list

The numbers that matter:

• 30% more opens with segmented emails
• 50% more click-throughs than generic campaigns
• 760% potential revenue increase

The bottom line?

When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.

Want more? Learn more about how to segment and personalise your emails in Engaging Emails.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Noticed your email opens and clicks dropping lately? You're not alone! The email marketing landscape has shifted dramatically, and what worked brilliantly in 2021 simply isn't cutting through the noise anymore. In this episode, I'm sharing the five email content styles that are getting opened, clicked, and generating sales right now in 2025 - plus one style that might completely surprise you (hint: it's a full 180 from my previous advice!).

You'll discover:

• Why personal letter-style emails are creating deeper connections with subscribers
• How to tap into seasonal emotions rather than just seasonal timing
• The surprising return of digest-format emails (and why they're working again)
• Quick-win educational content that provides instant value
• User-generated content features that build powerful social proof

It's time to freshen up your email strategy with content styles that match where your audience is right now. You'll learn exactly which style suits your business best and how to breathe new life into your email list without overwhelming yourself with complete strategy overhauls.

And don’t forget to check out the accompanying blog to episode here to see some practical examples.

Want more? Learn more about how to get engagement with your emails in Engaging Emails.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

 

See omnystudio.com/listener for privacy information.

Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working.

Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR you instead of against you.

You'll learn:

• What routing automations actually are (hint: they don't send emails at all)
• Why this one system replaces dozens of conflicting automations
• Real examples of how routing works for appointments, e-commerce, and third-party integrations
• The exact setup process using trigger tags and smart flows
• How to map out your business flow before touching your email platform
• Why this approach means you only have ONE place to go when things need updating

The bottom line? Instead of wondering if people are getting the right emails, you'll KNOW they are. Your email marketing will finally feel organised, strategic, and like it's actually working for your business instead of creating more chaos.

For more one routing automations and how to send emails that your subscribers want to read, check out the Engaging Emails course.

 

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.